Content Marketing for Health Practitioners: Turn Your Expertise Into Magnetic Messaging
Description
In this conversation, Lori discusses the critical role of messaging in achieving online success, particularly for practitioners and coaches. She emphasizes that effective communication is often overlooked in professional training, yet it is essential for engaging and converting clients. Lori shares frameworks for optimizing messaging, including understanding the audience's problems, crafting compelling transformations, and testing different approaches to find what resonates. She encourages practitioners to view messaging as a skill that requires practice and refinement, much like baking sourdough bread, where initial attempts may not be perfect but improve with experience.
Chapters
00:00 The Importance of Messaging in Online Business
02:57 Testing and Optimizing Your Messaging
14:31 Understanding Messaging and Its Impact
19:23 Core Messaging Architecture Framework
27:37 Testing Framework for Effective Messaging
36:12 Embracing the Learning Process in Messaging
Let me know the bread example resonated with you over on Instagram DM https://www.instagram.com/lorikennedyinc/
United States
