The Business of Reselling

Welcome to The Business of Reselling, a podcast to help vintage & collectibles resellers grow their businesses, become full time, scale up, increase profits, and learn more about the lifestyle of 6-figure resellers. Your host Jessica Oman is an MBA graduate and co-owner of Storage Warrior, an online reselling business based in Canada, that was recognized as eBay Canada’s Micro Multi National Entrepreneur of the Year in 2019, and we are also eBay 25th Anniversary Hall of Fame inductees. Join me as I try to answer the question: Is it possible to sell $1 million in one year as a vintage & collectibles reseller? To find out, I’ll share selling secrets from million dollar e-commerce sellers, experiment with my own business, share my successes and failures, and – hopefully – sell a million bucks worth of stuff.

The Business of Reselling Episode 48: Looking Back while Looking Forward to 2025

Looking backwards and forwards: it's my Year in Review, plus a 2025 Outlook! The past year had some really weird vibes, but the theme was that the business was starting to feel like a grind. What are we going to do to change that for 2025? Listen in, and maybe you'll get some ideas about what to do with your reselling business, too!CALL TO ACTION:  What’s your 2025 outlook and one SPECIFIC thing you will accomplish?Subscribe to the podcast anywhere you get your podcasts! Pod.link/businessofresellingAnd don’t forget, we’re always buying! Hook us up with a great pick in the Pacific Northwest or British Columbia and you’ll receive a gift!ARTICLES & RESOURCES: Episode 46, The eBay Hypocrisy: https://youtu.be/kG7lhLjJdRw?si=LgUVj007zmRnN5ZwGet one on one business coaching with me! Email hello@storagewarrior.caSHOP WITH US!Main web site: Storagewarrior.caeBay store: https://www.ebay.com/str/storagewarriorcanadaPoshmark Store: https://poshmark.ca/closet/storage_warriorNEW!!!! Shopify store: https://shopstoragewarrior.myshopify.com/FIND US ON SOCIAL:YouTube: The Business of Reselling by Storage Warrior: https://www.youtube.com/@storagewarriorpodcastFacebook: https://www.facebook.com/profitablestoragewarrior Instagram: https://www.instagram.com/storage_warrior

01-07
23:12

The Business of Reselling Episode 47: Canada Post Strike, Shopify Launch and more

Is the Canada Post strike over? (no, it's not) Find out how the strike continues to affect our business and resellers in general, and find out why you should NEVER rely on a single selling platform for all of your reselling income.Plus our Black Friday/Cyber Monday review, and what's happening with the Shopify store!CALL TO ACTION:  Are you relying too much on one platform? Tell me which one!NEXT EPISODE: In the new year! 2025 Goals and our renewed quest for $1 million. Year in review.Subscribe to the podcast anywhere you get your podcasts! Pod.link/businessofresellingAnd don’t forget, we’re always buying! Hook us up with a great pick in the Pacific Northwest or British Columbia and you’ll receive a gift!ARTICLES & RESOURCES: Episode 46, The eBay Hypocrisy: https://youtu.be/kG7lhLjJdRw?si=LgUVj007zmRnN5ZwOrder a store review from me today! Email hello@storagewarrior.caSHOP WITH US!Main web site: Storagewarrior.caeBay store: https://www.ebay.com/str/storagewarriorcanadaPoshmark Store: https://poshmark.ca/closet/storage_warriorNEW!!!! Shopify store: https://shopstoragewarrior.myshopify.com/FIND US ON SOCIAL:YouTube: The Business of Reselling by Storage Warrior: https://www.youtube.com/@storagewarriorpodcastFacebook: https://www.facebook.com/profitablestoragewarrior Instagram: https://www.instagram.com/storage_warrior

12-17
25:21

The Business of Reselling Episode 46: Our (Unfortunate) Entrepreneur of the Year Awards Experience

What happened in Ottawa at the eBay Canada Entrepreneur Awards? The answer is...not much, and also a LOT. I wanted to tell a story about how great the trip was and all the people we met and all the fun we had but in reality the entire experience was extremely disappointing, from basically no eBay representatives actually being there, to traveling all the way across the country NOT to actually get the award, to being asked to send an invoice to get our prize...? (WTF) and so much more. Listen in for all the details and find out what we're doing next.NEXT EPISODE: Shopify update. All about how I’m setting it up, more about the “why” of it, and what our early goals are for this site.Subscribe to the podcast anywhere you get your podcasts! Pod.link/businessofresellingAnd don’t forget, we’re always buying! Hook us up with a great pick in the Pacific Northwest or British Columbia and you’ll receive a gift!ARTICLES & RESOURCES:Episode 44, We’re Entrepreneurs of the Year! https://youtu.be/H0ocYQHDP3ABC Business story on our business: https://www.bcbusiness.ca/industries/general/storage-warrior-collectibles-lockers-small-business-ebay-canada-entrepreneur-year-competition-reselling-zero-waste/Order a store review from me today! Email hello@storagewarrior.caSHOP WITH US!Main web site: Storagewarrior.caeBay store: https://www.ebay.com/str/storagewarriorcanadaPoshmark Store: https://poshmark.ca/closet/storage_warriorFIND US ON SOCIAL:YouTube: The Business of Reselling by Storage Warrior: https://www.youtube.com/@storagewarriorpodcastFacebook: https://www.facebook.com/profitablestoragewarriorInstagram: https://www.instagram.com/storage_warrior

11-12
27:26

The Business of Reselling Episode 45: JUST THE TIP! Try a Public Coupon

You WILL hear all about our trip to Ottawa for the EoY Awards...but not just yet. Listen in to find out why.In this short "JUST THE TIP" episode I'm talking all about public coupons on eBay - what they are, how they work, and why they might be more effective than markdown sales. Try one and see!Subscribe to the podcast anywhere you get your podcasts! Pod.link/businessofresellingAnd don’t forget, we’re always buying! Hook us up with a great pick in the Pacific Northwest or British Columbia and you’ll receive a gift!ARTICLES & RESOURCES: Order a store review from me today! Email hello@storagewarrior.caSHOP WITH US!Main web site: Storagewarrior.caeBay store: https://www.ebay.com/str/storagewarriorcanadaPoshmark Store: https://poshmark.ca/closet/storage_warriorFIND US ON SOCIAL:YouTube: The Business of Reselling by Storage Warrior: https://www.youtube.com/@storagewarriorpodcastFacebook: https://www.facebook.com/profitablestoragewarrior Instagram: https://www.instagram.com/storage_warrior

10-29
10:38

The Business of Reselling Episode 44: We're Entrepreneur of the Year!

Fair warning, this podcast is a BIT of a rambler, lol! I was just too excited to share the news that we've won eBay Canada's Entrepreneur of the Year Award for 2024.Hooray! But this episode isn't all about us, it's about YOU - propping up the importance of what we all do as resellers and why it deserves to be recognized. We're all playing a little role in the circular economy and frankly I think we should all be getting a lot more fanfare!Subscribe to the podcast anywhere you get your podcasts! Pod.link/businessofresellingAnd don’t forget, we’re always buying! Hook us up with a great pick in the Pacific Northwest or British Columbia and you’ll receive a gift!ARTICLES & RESOURCES:eBay Canada Entrepreneur of the Year Awards: https://pages.ebay.ca/eoy/Binners Project: https://www.binnersproject.org/Episode 26, Reseller Stigma: https://youtu.be/yQuBtJ1PlQoSavers / VV Quarterly Financial Results: https://ir.savers.com/news/news-details/2024/Savers-Value-Village-Inc.-Reports-Fourth-Quarter-and-Fiscal-Year-2023-Financial-Results/default.aspxOrder a store review from me today! Email hello@storagewarrior.caSHOP WITH US!Main web site: Storagewarrior.caeBay store: https://www.ebay.com/str/storagewarriorcanadaPoshmark Store: https://poshmark.ca/closet/storage_warriorFIND US ON SOCIAL:YouTube: The Business of Reselling by Storage Warrior: https://www.youtube.com/@storagewarriorpodcastFacebook: https://www.facebook.com/profitablestoragewarriorInstagram: https://www.instagram.com/storage_warrior

10-08
21:42

The Business of Reselling Episode 43: Resurrecting the Podcast!

I'm baaaacccccck! Today's episode is a short update on what's been going on with the business, why I took such a long break from the podcast (spoiler alert: it's a pretty lame reason), and what's coming up in future episodes. Plus a request for feedback!CALL TO ACTION:  What would you like me to do a new episode about? Subscribe to the podcast anywhere you get your podcasts! Pod.link/businessofresellingAnd don’t forget, we’re always buying! Hook us up with a great pick in the Pacific Northwest or British Columbia and you’ll receive a gift!ARTICLES & RESOURCES: Order a store review from me today! Email hello@storagewarrior.caOTHER LINKS:Research sold prices with Worthpoint: https://www.worthpoint.com/partner/0000 (please note: I may receive a small commission if you sign up for services through any of these links) SHOP WITH US!Main web site: Storagewarrior.caeBay store: https://www.ebay.com/str/storagewarriorcanadaPoshmark Store: https://poshmark.ca/closet/storage_warriorFIND US ON SOCIAL:YouTube: The Business of Reselling by Storage Warrior: https://www.youtube.com/@storagewarriorpodcastFacebook: https://www.facebook.com/profitablestoragewarrior Instagram: https://www.instagram.com/storage_warrior

09-24
17:02

The Business of Reselling Episode 42: We're Clearing Out and Starting Over

We're clearing out and starting over....just like we do 2-3 times a year! In today's episode I'll spill all the details on why we do warehouse sales, how we set them up and why it's SO important to clear out your space periodically so you can be more productive. Subscribe to the podcast anywhere you get your podcasts! Pod.link/businessofreselling And don’t forget, we’re always buying! Hook us up with a great pick in the Pacific Northwest or British Columbia and you’ll receive a gift! ARTICLES & RESOURCES: Episode 32: Does Reselling Make You a Hoarder? https://youtu.be/TAnb1X_Z1sw Order a store review from me today! Email hello@storagewarrior.ca OTHER LINKS: Research sold prices with Worthpoint: https://www.worthpoint.com/partner/0000 (please note: I may receive a small commission if you sign up for services through any of these links) SHOP WITH US! Main web site: Storagewarrior.ca eBay store: https://www.ebay.com/str/storagewarriorcanada Poshmark Store: https://poshmark.ca/closet/storage_warrior FIND US ON SOCIAL: YouTube: The Business of Reselling by Storage Warrior: https://www.youtube.com/@storagewarriorpodcast Facebook: https://www.facebook.com/profitablestoragewarrior Instagram: https://www.instagram.com/storage_warrior

04-16
18:53

The Business of Reselling Episode 41: Find Your Why

Is it important to have a Mission and Vision statement as a reseller, or is it all business hogwash? Listen up to find out IF it matters, WHEN it matters and how knowing your purpose can fire you up to grow your reselling business. Subscribe to the podcast anywhere you get your podcasts! Pod.link/businessofreselling And don’t forget, we’re always buying! Hook us up with a great pick in the Pacific Northwest or British Columbia and you’ll receive a gift! ARTICLES & RESOURCES: About the circular economy: https://www.canada.ca/en/services/environment/conservation/sustainability/circular-economy/get-involved.html Missing and Vision Statements, from BDC: https://www.bdc.ca/en/articles-tools/entrepreneur-toolkit/templates-business-guides/glossary/vision-and-mission-statements Order a store review from me today! Email hello@storagewarrior.ca OTHER LINKS: Research sold prices with Worthpoint: https://www.worthpoint.com/partner/0000 (please note: I may receive a small commission if you sign up for services through any of these links) SHOP WITH US! Main web site: Storagewarrior.ca eBay store: https://www.ebay.com/str/storagewarriorcanada Poshmark Store: https://poshmark.ca/closet/storage_warrior FIND US ON SOCIAL: YouTube: The Business of Reselling by Storage Warrior: https://www.youtube.com/@storagewarriorpodcast Facebook: https://www.facebook.com/profitablestoragewarrior Instagram: https://www.instagram.com/storage_warrior

03-19
24:36

The Business of Reselling Episode 40: They Tried to Extort Me?

Feedback extortion: it happens. Seasoned sellers know how to deal with it, but it doesn't make it any less irksome. That's the intro to this week's episode, which is really about BIG PICTURE thinking and looking at strategy vs. tactics in reselling. What's the difference? Do you need both? Which comes first? All those questions and more will be answered... CALL TO ACTION: Do you have a selling strategy? A growth strategy? Or any strategy at all? If you’re willing to share it, please do! NEXT EPISODE: Just the Tip! Subscribe to the podcast anywhere you get your podcasts! Pod.link/businessofreselling And don’t forget, we’re always buying! Hook us up with a great pick in the Pacific Northwest or British Columbia and you’ll receive a gift! ARTICLES & RESOURCES: Order a store review from me today! Email hello@storagewarrior.ca OTHER LINKS: Research sold prices with Worthpoint: https://www.worthpoint.com/partner/0000 (please note: I may receive a small commission if you sign up for services through any of these links) SHOP WITH US! Main web site: Storagewarrior.ca eBay store: https://www.ebay.com/str/storagewarriorcanada Poshmark Store: https://poshmark.ca/closet/storage_warrior FIND US ON SOCIAL: YouTube: The Business of Reselling by Storage Warrior: https://www.youtube.com/@storagewarriorpodcast Facebook: https://www.facebook.com/profitablestoragewarrior Instagram: https://www.instagram.com/storage_warrior

02-27
20:10

The Business of Reselling Episode 39: WTF is this!?!?!!? Researching Stuff You Know Nothing About

Had a question from a listener a few weeks ago about pricing and researching items you either know little about or can’t find comparable sold values for. So I’m going to walk you through a few things you can try, some tools you can use and what to do when you’re completely flummoxed. I also have a few mystery items I’ve never been able to identify or price, maybe you can help me! Subscribe to the podcast anywhere you get your podcasts! Pod.link/businessofreselling And don’t forget, we’re always buying! Hook us up with a great pick in the Pacific Northwest or British Columbia and you’ll receive a gift! ARTICLES & RESOURCES: Order a store review from me today! Email hello@storagewarrior.ca OTHER LINKS: Research sold prices with Worthpoint: https://www.worthpoint.com/partner/0000 (please note: I may receive a small commission if you sign up for services through any of these links) SHOP WITH US! Main web site: Storagewarrior.ca eBay store: https://www.ebay.com/str/storagewarriorcanada Poshmark Store: https://poshmark.ca/closet/storage_warrior FIND US ON SOCIAL: YouTube: The Business of Reselling by Storage Warrior: https://www.youtube.com/@storagewarriorpodcast Facebook: https://www.facebook.com/profitablestoragewarrior Instagram: https://www.instagram.com/storage_warrior

02-13
33:05

Returns: Why They Happen and How to Deal with Them as a Canadian Reseller

Returns are a common part of the reselling business, and understanding how to handle them is crucial for success. In this podcast episode, Jess discusses the reasons why returns happen and provides valuable insights for Canadian resellers. She explores the impact of return rates in different product categories, such as apparel and electronics, and highlights the importance of having a clear and flexible return policy. By putting yourself in the buyer's shoes, you can enhance their confidence in making a purchase. Jessica also shares tips on using Pirate Ship, a US-based shipping service, to minimize return costs for Canadian sellers. Moreover, she discusses the benefits of selling higher-priced items to reduce returns and increase buyer satisfaction. If you're a reseller looking to improve your return policy and boost customer trust, this podcast episode is a must-listen. Subscribe to the podcast anywhere you get your podcasts! Pod.link/businessofreselling And don’t forget, we’re always buying! Hook us up with a great pick in the Pacific Northwest or British Columbia and you’ll receive a gift! ARTICLES & RESOURCES: How Consumer Electronics Brands can Reduce Holiday Shopping Returns, ESW Sep 1 2023: https://esw.com/blog/how-consumer-electronics-brands-can-reduce-holiday-shopping-returns/# Why more fashion retailers are charging return fees, BBC Oct 4 2023: https://www.bbc.com/worklife/article/20231004-why-more-fashion-retailers-are-charging-return-fees Hassle-Free Returns are the Key to Happy Customers, Shipstation, Robert Gilbraith, May 6 2022: https://www.shipstation.com/blog/hassle-free-returns-key-successful-online-sales/ Sign up for Pirateship, it’s free! https://pirateship.com/ Order a store review from me today! Email hello@storagewarrior.ca OTHER LINKS: Check out my interview with ThriftonFire and subscribe to the channel: https://youtu.be/0CaJWuiVvj4?si=JkF3dVt088ym08oA Research sold prices with Worthpoint: https://www.worthpoint.com/partner/0000 (please note: I may receive a small commission if you sign up for services through any of these links) SHOP WITH US! Main web site: Storagewarrior.ca eBay store: https://www.ebay.com/str/storagewarriorcanada Poshmark Store: https://poshmark.ca/closet/storage_warrior FIND US ON SOCIAL: YouTube: The Business of Reselling by Storage Warrior: https://www.youtube.com/@storagewarriorpodcast Facebook: https://www.facebook.com/profitablestoragewarrior Instagram: https://www.instagram.com/storage_warrior

01-23
25:54

The Business of Reselling Episode 37: What the Point of Goal Setting in Reselling?

It's the first episode of Season 3 in 2024! To set the year off in a productive way, I'm talking aboat goals - what mine were last year, what we failed at and where we succeeded, and where we want to take Storage Warrior in 2024 as we inch closer to our $1 million sales goal. What about you? Did you achieve the goals you set for yourself last year and if not, what system are you building to try again to get there? Subscribe to the podcast anywhere you get your podcasts! businesofreselling.com And don’t forget, we’re always buying! Hook us up with a great pick in the Pacific Northwest or British Columbia and you’ll receive a gift! ARTICLES & RESOURCES: Order a store review from me today! Email hello@storagewarrior.ca Apply for a job! I'm hiring a photographer and shop helper for part time/project work at our Vancouver warehouse. Same email: hello@storagewarrior.ca Atomic Habits, James Clear: https://jamesclear.com/atomic-habits OTHER LINKS: Research sold prices with Worthpoint: https://www.worthpoint.com/partner/0000 (please note: I may receive a small commission if you sign up for services through any of these links) SHOP WITH US! Main web site: Storagewarrior.ca eBay store: https://www.ebay.com/str/storagewarriorcanada Poshmark Store: https://poshmark.ca/closet/storage_warrior FIND US ON SOCIAL: YouTube: The Business of Reselling by Storage Warrior: https://www.youtube.com/@storagewarriorpodcast Facebook: https://www.facebook.com/profitablestoragewarrior Instagram: https://www.instagram.com/storage_warrior

01-09
20:47

The Business of Reselling Episode 35: Should We Become Junk Haulers?

Don't forget to Like, Subscribe and Leave a comment on our YouTube channel to be entered to win a free eBay store review from Jess ($150 value)! youtube.com/@storagewarriorpodcast This week Jess dives into the idea of acquiring inventory through residential junk hauling and explores the pros and cons of expanding services to scale up the business.  ARTICLES & RESOURCES: Episode 34: https://youtu.be/mzbhMuX31WA Vertical Integration: https://www.thebalancemoney.com/what-is-vertical-integration-3305807 OTHER LINKS: Research sold prices with Worthpoint: https://www.worthpoint.com/partner/0000 (please note: I may receive a small commission if you sign up for services through any of these links) SHOP WITH US! Main web site: Storagewarrior.ca eBay store: https://www.ebay.com/str/storagewarriorcanada Poshmark Store: https://poshmark.ca/closet/storage_warrior FIND US ON SOCIAL: YouTube: The Business of Reselling by Storage Warrior: https://www.youtube.com/@storagewarriorpodcast Facebook: https://www.facebook.com/profitablestoragewarrior Instagram: https://www.instagram.com/storage_warrior

11-21
16:32

The Business of Reselling Episode 34: Top 5 Mistakes Resellers Make for Black Friday

Black Friday is coming! Don't make these 5 mistakes in your reselling business during this critical sales window. Subscribe to the podcast anywhere you get your podcasts! Pod.link/businessofreselling And don’t forget, we’re always buying! Hook us up with a great pick in the Pacific Northwest or British Columbia and you’ll receive a gift! ARTICLES & RESOURCES: Episode 14: https://youtu.be/DVMhyGhDZ5c Episode 15: https://youtu.be/0lYqK5sYwW8 Principles of Persuasion: https://blog.hubspot.com/sales/cialdini-principles-of-persuasion OTHER LINKS: Research sold prices with Worthpoint: https://www.worthpoint.com/partner/0000 (please note: I may receive a small commission if you sign up for services through any of these links) SHOP WITH US! Main web site: Storagewarrior.ca eBay store: https://www.ebay.com/str/storagewarriorcanada Poshmark Store: https://poshmark.ca/closet/storage_warrior FIND US ON SOCIAL: YouTube: The Business of Reselling by Storage Warrior: https://www.youtube.com/@storagewarriorpodcast Facebook: https://www.facebook.com/profitablestoragewarrior Instagram: https://www.instagram.com/storage_warrior

11-07
16:15

The Business of Reselling Episode 33: Should You Ever Stop Sourcing?

I'm back from my Portugal vacation! And super excited to share some details of what I did as well as how the business fared while I was away. And since I've been back, we've been really overwhelmed with inventory which got me thinking, is there ever a time to stop sourcing?  Explore the pros and cons of taking a break from sourcing, and lend your expert advice: tell me what to do! Should we stop sourcing for a while, or keep it going?  RESOURCES: Research sold prices with Worthpoint: https://www.worthpoint.com/partner/0000 (please note: I may receive a small commission if you sign up for services through any of these links) SHOP WITH US! Main web site: Storagewarrior.ca eBay store: https://www.ebay.com/str/storagewarriorcanada Poshmark Store: https://poshmark.ca/closet/storage_warrior FIND US ON SOCIAL: YouTube: The Business of Reselling by Storage Warrior: https://www.youtube.com/@storagewarriorpodcast Facebook: https://www.facebook.com/profitablestoragewarrior Instagram: https://www.instagram.com/storage_warrior

10-17
22:52

The Business of Reselling Episode 32: Does Reselling Make You a Hoarder?

I've got a big dump of updates in this episode and then it's on to a listener question: Does reselling lead to hoarder issues? Let's explore that topic as well as some ways you can get creative with your inventory storage as you scale up. Subscribe to the podcast anywhere you get your podcasts! Pod.link/businessofreselling And don’t forget, we’re always buying! Hook us up with a great pick in the Pacific Northwest or British Columbia and you’ll receive a gift! ARTICLES & RESOURCES: Anxiety & Depression Association of America: https://adaa.org/understanding-anxiety/obsessive-compulsive-disorder-ocd/hoarding-basics OTHER LINKS: Register for eBay Open: https://www.ebay.com/sellercenter/ebay-for-business/ebay-open Get your BOSS Reseller Remix tickets, virtual or in person: resellerremix.com Start Selling on eBay: https://ebay.us/Rzgs7m Research sold prices with Worthpoint: https://www.worthpoint.com/partner/0000 (please note: I may receive a small commission if you sign up for services through any of these links) SHOP WITH US! Main web site: Storagewarrior.ca eBay store: https://www.ebay.com/str/storagewarriorcanada Poshmark Store: https://poshmark.ca/closet/storage_warrior FIND US ON SOCIAL: YouTube: The Business of Reselling by Storage Warrior: https://www.youtube.com/@storagewarriorpodcast Facebook: https://www.facebook.com/profitablestoragewarrior Instagram: https://www.instagram.com/storage_warrior

09-19
30:16

The Business of Reselling Episode 31: Top 5 Most Annoying People Who Have Yard Sales

Donate to BC or NWT Fire Relief Efforts Here: https://www.canadahelps.org/en/donate-to-charities-responding-to-the-british-columbia-wildfires/ Keeping it light this week with an episode all about the most annoying people who host yard sales. #2 is the person who says NO EARLY BIRDS and then lets in all the early birds. Tune in to find out the rest of my Top 5! CALL TO ACTION: What kind of yard sale-r drives you crazy? Subscribe to the podcast anywhere you get your podcasts! Pod.link/businessofreselling And don’t forget, we’re always buying! Hook us up with a great pick in the Pacific Northwest or British Columbia and you’ll receive a gift! ARTICLES & RESOURCES: Donate to BC and NWT Wildfire Relief: https://www.canadahelps.org/en/donate-to-charities-responding-to-the-british-columbia-wildfires/ Get Thrifty Podcast: https://arcthrift.com/podcast/building-a-successful-reselling-business OTHER LINKS: Get your BOSS Reseller Remix tickets: resellerremix.com Start Selling on eBay: https://ebay.us/Rzgs7m Research sold prices with Worthpoint: https://www.worthpoint.com/partner/0000 (please note: I may receive a small commission if you sign up for services through any of these links) SHOP WITH US! Main web site: Storagewarrior.ca eBay store: https://www.ebay.com/str/storagewarriorcanada Poshmark Store: https://poshmark.ca/closet/storage_warrior FIND US ON SOCIAL: YouTube: The Business of Reselling by Storage Warrior: https://www.youtube.com/@storagewarriorpodcast Facebook: https://www.facebook.com/profitablestoragewarrior Instagram: https://www.instagram.com/storage_warrior    

08-22
22:10

The Business of Reselling Episode 30: Should Resellers Pay for Branding?

Today Jess talks all about BRANDING. Do resellers need it? How much should it cost? What will it do for a reselling business?  Subscribe to the podcast anywhere you get your podcasts! Pod.link/businessofreselling ARTICLES & RESOURCES: Episode 29: Marketing for Resellers https://youtu.be/n-oSsNfsxsA Get your ticket to the BOSS Reseller Remix: https://www.resellerremix.com/ Techcrunch, Startup Branding: How Much Does it Really Cost? https://techcrunch.com/2019/03/28/startup-branding-how-much-does-it-really-cost/ HubSpot, What is Branding? Understanding its Importance in 2023: https://blog.hubspot.com/marketing/branding#:~:text=The%20Importance%20of%20Branding,and%20brings%20your%20employees%20pride   OTHER LINKS: Join the BOSS Reseller Group on Facebook! https://www.facebook.com/groups/BOSS.BusinessforOnlineSellingSuccess Start Selling on eBay: https://ebay.us/Rzgs7m Research sold prices with Worthpoint: https://www.worthpoint.com/partner/0000 (please note: I may receive a small commission if you sign up for services through any of these links) SHOP WITH US! Main web site: Storagewarrior.ca eBay store: https://www.ebay.com/str/storagewarriorcanada Poshmark Store: https://poshmark.ca/closet/storage_warrior FIND US ON SOCIAL: YouTube: The Business of Reselling by Storage Warrior: https://www.youtube.com/@storagewarriorpodcast Facebook: https://www.facebook.com/profitablestoragewarrior Instagram: https://www.instagram.com/storage_warrior  

08-08
25:10

The Business of Reselling Episode 29: Promote, Promote, Promote

Promotions and marketing episode! It's so hard to determine the best way to promote your items, whether on eBay or any other platform. How much do you spend? How do you track the results? How do you know what works? This week Jess dives into all this and more, in the context of the Marketing Mix - also known as the 4 P's of Marketing. Lots of juicy info here to help with your reselling business!  ARTICLES & RESOURCES: Types of eBay Promoted Campaigns explained: https://www.ebayads.com/ad-solutions/ad-formats/ The 4 P’s of Marketing, according to Business Development Bank of Canada: https://www.bdc.ca/en/articles-tools/marketing-sales-export/marketing/4-ps-marketing The 4 P’s of Marketing, according to HubSpot: https://blog.hubspot.com/marketing/4-ps-of-marketing BDC article on average marketing spending for Canadian businesses: https://www.bdc.ca/en/articles-tools/marketing-sales-export/marketing/what-average-marketing-budget-for-small-business   OTHER LINKS: Join the BOSS Reseller Group on Facebook! https://www.facebook.com/groups/BOSS.BusinessforOnlineSellingSuccess Start Selling on eBay: https://ebay.us/Rzgs7m Research sold prices with Worthpoint: https://www.worthpoint.com/partner/0000 (please note: I may receive a small commission if you sign up for services through any of these links) SHOP WITH US! Main web site: Storagewarrior.ca eBay store: https://www.ebay.com/str/storagewarriorcanada Poshmark Store: https://poshmark.ca/closet/storage_warrior FIND US ON SOCIAL: YouTube: The Business of Reselling by Storage Warrior: https://www.youtube.com/@storagewarriorpodcast Facebook: https://www.facebook.com/profitablestoragewarrior Instagram: https://www.instagram.com/storage_warrior

07-12
33:36

The Business of Reselling Episode 28: Update & Summer Strategy

It's been a few weeks since the last episode so this one is just an update on what's going on with our business and our lives, a recap of our vacation / picking trip in the USA as well as some tips on how to survive the dreaded SUMMER SLOWDOWN! Subscribe to the podcast anywhere you get your podcasts! Pod.link/businessofreselling Start Selling on eBay: https://ebay.us/Rzgs7m Research sold prices with Worthpoint: https://www.worthpoint.com/partner/0000 (please note: I may receive a small commission if you sign up for services through any of these links) FIND US ON SOCIAL: YouTube: The Business of Reselling by Storage Warrior: https://www.youtube.com/@storagewarriorpodcast Facebook: https://www.facebook.com/profitablestoragewarrior Instagram: https://www.instagram.com/storage_warrior  

06-27
27:55

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