The Business of Wellness

What if I told you the most powerful marketing in your business isn't what you say about yourself, but what your customers say about you? I sit down with Steven Toole from Toole and Associates, who opened my eyes to why online reviews carry more weight than your entire marketing budget combined, and how most business owners are unknowingly breaking federal law when trying to get them. Connect with Steven Toole Website:https://bit.ly/4n6d05o  Instagram: https://bit.ly/46m1Geo  X.com: https://bit.ly/46kVcfL  LinkedIn: https://bit.ly/3K0p5L4  LinkedIn: https://bit.ly/3VUwJsU  Timestamps 00:00 Intro of Show 01:19 How Online Reviews Marketing Works 06:27 Yelp Reviews vs. Google Reviews 08:10 Life Cycle Review Service 11:42 Taking Down Negative Reviews 13:28 Steven Toole’s Entrepreneurial Journey 17:35 Impact of Reviews on Customer Conversion 21:53 Connect with Steven  Watch the “Business of Wellness Podcast” every Thursday at 8AM EST on YouTube: https://bit.ly/3ZGK2yv Connect with David Guttman Website: https://bit.ly/4jclYvK Instagram: https://bit.ly/4iARMe9 TikTok: https://bit.ly/3P19NVm Facebook: https://bit.ly/49CQjQx X: https://bit.ly/4gH28aR LinkedIn: https://bit.ly/3Bx7Tc2

Two brothers sit down for one of the most honest conversations you’ll ever hear about transformation, accountability, and the profound impact of unconditional support. When Bill Guttman, David Guttman’s brother, decided to embark on a life-changing health journey, their relationship becomes the foundation for real change. This conversation reveals how authentic vulnerability between family members can unlock potential we never knew existed. Sometimes, the people who’ve known us the longest are exactly who we need to help us become who we’re meant to be.  Connect with Bill Guttman: Facebook: https://bit.ly/4nooRLZ  LinkedIn: https://bit.ly/4pi21HJ  X: https://bit.ly/466jqdu  Timestamps: 0:00 - Intro of Show 2:58 - Childhood Personality and Intelligence  7:00 - Education and Learning Philosophy  11:33 - Family Dynamics and Parenting  15:00 - Brother Relationship Evolution  19:24 - Working Together on Business Projects  24:43 - Athletic Identity and Career Transition  29:24 - Career Choices and Life Changes  33:20 - Health Journey and Weight Struggles  38:27 - Health Wake-Up Call and Motivation  43:31 - Current Fitness Strategy and Approach  48:04 - Major Challenges and Solutions  55:00 - Future Goals and Aspirations  57:58 - Closing and Commitment Watch the “Business of Wellness Podcast” every Thursday at 8 AM EST on YouTube: https://bit.ly/3ZGK2yv Connect with David Guttman Website: https://bit.ly/4jclYvK Instagram: https://bit.ly/4iARMe9 TikTok: https://bit.ly/3P19NVm Facebook: https://bit.ly/49CQjQx X: https://bit.ly/4gH28aR LinkedIn: https://bit.ly/3Bx7Tc2

The businesses that command premium valuations share one secret: employees who act like owners because they actually are owners. Serial entrepreneur David Guttman reveals why giving employees modest equity stakes often increases company value by far more than the percentage you give away, and how this strategy transforms your team’s approach to customer service, efficiency, and business growth. Learn how to structure equity deals that protect you while motivating your team, why vested interests eliminate employee anxiety during the sale process, and how quarterly board meetings with transparent financial reporting can make your business significantly more attractive to potential buyers.  Timestamps: 00:00 Intro of Show 07:40 Outline of the Webinar 09:37 How Are Businesses Valued? 15:42 Exit Considerations 23:05 Finding a Buyer 29:50 Negotiation and Due Diligence 45:04 Tax Implications 48:21 Legacy, Lessons, and What’s Next? 52:25 Q&A Session Watch the “Business of Wellness Podcast” every Thursday at 8 AM EST on YouTube: https://bit.ly/3ZGK2yv Connect with David Guttman Website: https://bit.ly/4jclYvK Instagram: https://bit.ly/4iARMe9 TikTok: https://bit.ly/3P19NVm Facebook: https://bit.ly/49CQjQx X: https://bit.ly/4gH28aR LinkedIn: https://bit.ly/3Bx7Tc2

Sometimes the universe aligns perfectly with preparation, but you have to be bold enough to act when inspiration strikes. Entrepreneur and inventor Zeynep Ekemen heard a friend complain about disgusting door handles in a coffee shop and immediately knew she’d found her invention. Two years of research and development later, she launched Silver Defender in January 2020 just as the world desperately needed self-cleaning nanotechnology. Learn how she navigated 18 competitors during the pandemic boom, why she bought out her partners to become the last woman standing in the industry, and how she’s strategically relaunching to build the next Purell-level brand while simultaneously running commercial real estate.    Connect with Zeynep Ekemen: Website: https://bit.ly/3JyIS3X  Instagram: https://bit.ly/47mmODD  TikTok: https://bit.ly/47Nzy67  Facebook: https://bit.ly/46bATT2  LinkedIn: https://bit.ly/4lTPLdz  Timestamps: 00:00 Intro of Show 00:51 Zeynep Ekemen’s Background 03:42 Following Your Own Intuition 05:19 Invention of Silver Defender 07:46 Silver Defender’s Technology 10:42 Launching, Scaling, and Re-Launching the Company 15:19 What’s Next for Silver Defender? 18:33 Time Management and Accomplishments 22:18 Mentoring Younger Women 25:19 Piece of Advice for Her Younger Self 27:48 Overcoming Challenges 31:35 Rebuilding after a Loss 33:55 Wellness and Biohacking Practices 35:22 Connect with Zeynep and Silver Defender Watch the “Business of Wellness Podcast” every Thursday at 8AM EST on YouTube: https://bit.ly/3ZGK2yv Connect with David Guttman Website: https://bit.ly/4jclYvK Instagram: https://bit.ly/4iARMe9 TikTok: https://bit.ly/3P19NVm Facebook: https://bit.ly/49CQjQx X: https://bit.ly/4gH28aR LinkedIn: https://bit.ly/3Bx7Tc2

Most entrepreneurs think they understand what makes teams successful, but my experience coaching over 25 years tells me we're approaching this all wrong. Lars Lofty has built 27 companies and learned something crucial from the 11 that failed, attitude trumps skills every single time, by at least 2:1 according to Harvard research. We dive deep into the systems and frameworks that separate successful entrepreneurs from those who struggle, and honestly, Lars's insights about embracing adversity as your ally might change how you think about leadership forever. Connect with Lars Lofstrand Website: https://bit.ly/4mNV0fI  YouTube: https://bit.ly/3JoIB3j   Instagram: https://bit.ly/46WcNwC  Facebook: https://bit.ly/4oI3arA  https://bit.ly/4oYvBC7  TikTok: https://bit.ly/3HwspwA  LinkedIn: https://bit.ly/45FyLS8  Timestamps 00:00 ​Intro of Show 0:42 - Lars "Lofty" Nickname Origin Story  1:15 - Cadillac Confidential Video Series Discussion  2:08 - CryoCon Event Organization Process  2:52 - Serial Entrepreneur Background Overview  3:32 - Early Entrepreneurial Traits and Family Influence  4:07 - Team Building and Psychological Profiling Experience  5:00 - Job Happiness Statistics and Workplace Environment  6:33 - Creating Positive Work Environments  7:15 - Attitude vs Skills in Hiring Decisions  8:22 - Trust and Ability Matrix Discussion  10:20 - AI in Business Applications  14:05 - Understanding AI Capabilities and Fear  15:55 - Leadership Definition and Influence  16:55 - Great Leaders Throughout History  18:55 - Servant Leadership Philosophy  19:46 - Persuasion vs Manipulation vs Bribery  21:59 - Abundance vs Scarcity Mentality  22:36 - Future Plans and Business Focus  23:17 - Parenting Philosophy and Allowing Suffering  25:10 - Pain as Growth Catalyst  27:16 - Learning from Business Failures  28:30 - Talent vs Practice in Success  29:25 - Kobe Bryant Work Ethic Example  30:23 - Connect with Lars Lofstrand Watch the “Business of Wellness Podcast” every Thursday at 8AM EST on YouTube: https://bit.ly/3ZGK2yv Connect with David Guttman Website: https://bit.ly/4jclYvK Instagram: https://bit.ly/4iARMe9 TikTok: https://bit.ly/3P19NVm Facebook: https://bit.ly/49CQjQx X: https://bit.ly/4gH28aR LinkedIn: https://bit.ly/3Bx7Tc2

The most successful people I know aren’t the ones who grind 24/7, they’re the ones who understand that rest is a competitive advantage. Dr. Patrick Porter’s research with Microsoft and Google programmers revealed something that completely changed my perspective: when top performers took just 20 minutes for a “brain break” at 2 PM, they produced 26% more work and saw their sleep improve 47%, happiness increase 54%, and work-life balance improve over 80%. Now, I realize that our brains need deep delta sleep to clean themselves through the glial lymphatic system, and without it, we’re running on fumes while thinking we’re being productive.  Connect with Dr. Patrick Porter: Get Dr. Patrick Porter’s book, “BrainTap: Unlock the Secret to a Stress-Free Life in 3 Simple Steps“ here: https://bit.ly/4fBiVg7    Listen to "BrainFitness Podcast with Dr. Patrick Porter" on all your favorite platforms! YouTube: https://bit.ly/3Jgxvxy  Spotify: https://bit.ly/47suvI7  Apple Podcasts: https://apple.co/4fwPtYo    Connect with Dr. Patrick Porter: Website: https://bit.ly/46WzDnU  Website: https://bit.ly/3Jwo3pC  YouTube: https://bit.ly/45iA62y  Instagram: https://bit.ly/4fymUd7  TikTok: https://bit.ly/46WYdoK  Facebook: https://bit.ly/3HBfmtw  X.com: https://bit.ly/45yOItc  LinkedIn: https://bit.ly/46PRP2q  TIMESTAMPS: 00:00 Intro of Show 01:18 Dr. Patrick Porter’s Background 04:04 Is Grinding Healthy? 06:51 Synchronizing Universe 12:20 Going into Deep Delta Sleep 14:30 Targeting Level 4 Sleep 16:18 The Mission to Better a Billion Brains 20:31 Creating BrainTap Technologies 26:31 Increasing Heart Rate Variability with Brain Wave Flexibility 29:04 Using BrainTap on Children with Autism 31:59 Best Piece of Business Advice 33:33 What’s Next for BrainTap? 35:46 Dr. Porter’s Legacy 36:26 Connect with Dr. Porter Watch the “Business of Wellness Podcast” every Thursday at 8 AM EST on YouTube: https://bit.ly/3ZGK2yv Connect with David Guttman Website: https://bit.ly/4jclYvK Instagram: https://bit.ly/4iARMe9 TikTok: https://bit.ly/3P19NVm Facebook: https://bit.ly/49CQjQx X: https://bit.ly/4gH28aR LinkedIn: https://bit.ly/3Bx7Tc2 SUBSCRIBE TO: https://www.youtube.com/@OfficialDavidGuttman Download the “David Guttman Podcast” on all your favorite podcast platforms: Spotify: ​​https://spoti.fi/3VE3fzV Apple Podcasts: https://bit.ly/3VLzm0v

The hardest conversation I ever had was when a coach looked me in the eye and said, “You’re not good enough,” — but for Cole Kosco, former college athlete turned fitness influencer, that moment became his greatest gift. Despite having pro-athlete genetics (his grandfather replaced Mickey Mantle), Cole didn’t make it to the big leagues, yet he told me this was the best thing that ever happened to him. As he puts it, “The second you point your finger outward, you lose all power. Point at yourself, and you control the outcome.” His competitive drive didn’t disappear, it just found a new arena in content creation and entrepreneurship. Sometimes, our greatest setbacks are simply preparation for something better we couldn’t have imagined.  Connect with Cole Kosco: Website: https://bit.ly/3GYBZrS  YouTube: https://bit.ly/46L0YJv  Instagram: https://bit.ly/3UV3Egl  TikTok: https://bit.ly/3HnDzDA  Facebook: https://bit.ly/41tSbIk  LinkedIn: https://bit.ly/4m3R9en  TIMESTAMPS: 00:00 Intro 00:26 Cole Kosco’s Back Story 07:27 Transitioning from Sports to Entrepreneurship 09:13 Eating in Moderation (including Fast Food) 13:22 Launch and Objectives of His New App (Menufit) 16:39 Goal-Setting Philosophy 29:38 Mindfulness Practices 33:30 Cole’s Research-Based Social Media Content 40:17 Focusing on the Importance of Health  47:17 Benefits of Having Quality Sleep 51:23 Advice to His Younger Self 57:50 Staying Grounded 1:00:07 Connect with Cole Watch the “Cryocon: Business of Wellness Podcast” every Thursday at 8 AM EST on YouTube:  https://bit.ly/3UAa5p4  Connect with David Guttman Website: https://bit.ly/4jclYvK Instagram: https://bit.ly/4iARMe9 TikTok: https://bit.ly/3P19NVm Facebook: https://bit.ly/49CQjQx X: https://bit.ly/4gH28aR LinkedIn: https://bit.ly/3Bx7Tc2 SUBSCRIBE TO: https://www.youtube.com/@OfficialDavidGuttman Download the “David Guttman Podcast” on all your favorite podcast platforms: Spotify: ​​https://spoti.fi/3VE3fzV Apple Podcasts: https://bit.ly/3VLzm0v

2025 CINA Lifetime Achievement Award and CEO of CryoBuilt Marcus Wilson shared his impactful entrepreneurial journey in this episode. His breakthrough wasn't technology, it was realising people don’t buy equipment, they buy outcomes. When he shifted from transactional sales to building systems that ensure his customers’ long-term success, everything changed. His company now has 500+ locations because he chose relationships over quick wins. Sometimes, the most profound business lesson is the simplest: prioritise the success of those you serve, and your own success becomes inevitable.  Connect with Marcus Wilson: Website: http://bit.ly/4lWEcmP  Website: https://bit.ly/40JuUlt  Instagram: https://bit.ly/477V1Xb  Facebook: https://bit.ly/4fc5C5n  LinkedIn: bit.ly/3U1fLbw  X: https://bit.ly/4lfkku4  Timestamps: 00:00 Intro 01:22 Marcus Wilson’s Back Story 05:47 CryoBuilt’s Organisational Team 07:16 Working with His Father 09:54 Service-Based Recurring Revenue Model 12:41 Benefits of Cryotherapy 17:37 Recommended Duration of Cryotherapy 19:33 Cryotherapy in the Fitness Industry 22:37 Parenting Philosophy 25:29 Connect with Marcus and CryoBuilt Watch the “Cryocon: Business of Wellness Podcast” every Thursday at 8 AM EST on YouTube:  https://bit.ly/3UAa5p4  Connect with David Guttman: Website: https://bit.ly/4jclYvK Instagram: https://bit.ly/4iARMe9 TikTok: https://bit.ly/3P19NVm Facebook: https://bit.ly/49CQjQx X.com: https://bit.ly/4gH28aR LinkedIn: https://bit.ly/3Bx7Tc2 SUBSCRIBE TO: https://www.youtube.com/@OfficialDavidGuttman Download the “David Guttman Podcast” on all your favorite podcast platforms: Spotify: ​​https://spoti.fi/3VE3fzV Apple Podcasts: https://bit.ly/3VLzm0v

Dr. Adam Boender shattered a big health myth: that more effort always equals better results. He transitioned from running (and breaking his hip) to 20-25 minutes of incline walking — and became leaner than ever, with an 8.5% body fat. His wisdom on peptides and regenerative medicine follows the same principle: precise, targeted interventions over brute force approaches. What health “truths” are you ready to challenge?   Connect with Dr. Adam Boender: Website: https://bit.ly/4511iBv  Website: https://bit.ly/4nZvsxL  YouTube: https://bit.ly/4kUqKyn  Instagram: https://bit.ly/46r6EIG  TikTok: https://bit.ly/4mdxcBN  Facebook:https://bit.ly/4mdxcBN  LinkedIn: https://bit.ly/3TXESvP  TIMESTAMPS: 00:00 Intro 00:16 Dr. Adam Boender’s Journey 02:25 Dr. Boender’s Wellness and Nutrition Practices 09:19 Benefits of Peptides  14:02 Traditional Healthcare vs. Regenerative Medicine 19:03 Importance of Quality Sleep 24:21 Best Sleep Tracker Device 26:01 Connect with Dr. Boender Watch the “David Guttman Podcast” every Tuesday at 9 AM EST on YouTube: https://bit.ly/3ZGK2yv Connect with David Guttman: Website: https://bit.ly/4jclYvK Instagram: https://bit.ly/4iARMe9 TikTok: https://bit.ly/3P19NVm Facebook: https://bit.ly/49CQjQx X.com: https://bit.ly/4gH28aR LinkedIn: https://bit.ly/3Bx7Tc2 SUBSCRIBE TO: https://www.youtube.com/@OfficialDavidGuttman Download the “David Guttman Podcast” on all your favorite podcast platforms: Spotify: ​​https://spoti.fi/3VE3fzV Apple Podcasts: https://bit.ly/3VLzm0v

What if the secret to optimal health isn't another biohack, but strengthening your cells from the inside out? In this fascinating conversation with Jess Kane, CMO and co-owner of BodyBio, we explore how cellular health represents the foundation of everything from energy levels to disease prevention. This episode bridges cutting-edge science with actionable wellness strategies that anyone can implement. Connect with BodyBio: Website: https://bit.ly/4nR3QdN  YouTube: https://bit.ly/46fZt62  Instagram: https://bit.ly/4kIiEsq  LinkedIn: https://bit.ly/3IMNVgy  Connect with Jess Kane: Website: https://bit.ly/3IBpMJT  Instagram: https://bit.ly/4lV4Agf  Facebook: https://bit.ly/4kJAdbS  TikTok: https://bit.ly/3Ivdpz3  X.com: https://bit.ly/40nozvW  LinkedIn: https://bit.ly/4lGcZ7S  TIMESTAMPS: 0:00 - Introduction 2:58 - The Health Crisis That Changed Everything 4:53 Transition to Body Bio and Family Involvement 5:30 - Understanding Cellular Health and Gut Connection 9:32 - Why Traditional Medicine Failed Where Gary Brecka Succeeds 10:00 Testing and Supplemental Strategies 14:11 Product Availability and Cost 18:12 Research and Clinical Trials 23:25 - The Corrupt FDA Approval System Exposed 26:25 - How Long Microplastics Have Been Damaging Us 28:47 - Practical Tips to Reduce 80% of Toxic Exposure 32:39 - Navigating Influencer Marketing Without Selling Out 35:21 - The Executive's Guide to Optimal Health 37:21 - Sleep vs. Diet vs. Exercise Priority Rankings 40:10 - EMF Protection and Natural Sleep Optimization 44:26 - NAD IV Therapy Done Right (After Cell Repair) 46:52 - Epigenetic Age Testing and Missing Lipids 47:43 - Body Bio's Three and Five Year Growth Goals 49:10 - Where to Find Body Bio and Connect Watch the “David Guttman Podcast” every Tuesday at 9AM EST on YouTube: https://bit.ly/3ZGK2yv Connect with David Guttman: Website: https://bit.ly/4jclYvK Instagram: https://bit.ly/4iARMe9 TikTok: https://bit.ly/3P19NVm Facebook: https://bit.ly/49CQjQx X.com: https://bit.ly/4gH28aR LinkedIn: https://bit.ly/3Bx7Tc2 SUBSCRIBE TO: https://www.youtube.com/@OfficialDavidGuttman Download the “David Guttman Podcast” on all your favorite podcast platforms: Spotify: ​​https://spoti.fi/3VE3fzVApple Podcasts: https://bit.ly/3VLzm0v

When doctors couldn’t solve Tim Gray’s cascading health crisis from kidney stones to chronic fatigue, he didn’t accept defeat — he became his own researcher, mapping symptoms on post-it notes until he cracked the code. His breakthrough wasn’t just personal, it became the foundation for the Health Optimisation Summit, now reaching thousands who’ve similarly been failed by conventional medicine. Tim now uses AI to track patterns in his blood work and journals, creating a personalised health coach that notices connections doctors miss. What if the solution to your biggest challenge isn’t waiting in someone else’s expertise, but in your willingness to become the expert yourself? Connect with Tim Gray: Listen to “Health Optimisation Podcast with Timbiohacker" on all your favorite platforms! YouTube: https://bit.ly/44ENKLA  Spotify: https://bit.ly/4nGLvA2  Apple Podcasts: https://bit.ly/44U915i    Connect with Tim Gray: Website: https://bit.ly/46zdfR7  YouTube: https://bit.ly/3Gvs4K4  Instagram: https://bit.ly/4kqcCwx  TikTok: https://bit.ly/3IlXkeY  Facebook: https://bit.ly/3U36IGR  X.com: https://bit.ly/4lJc6uB  LinkedIn: https://bit.ly/4lJc8CJ  TIMESTAMPS: 00:00 Intro 00:53 Leading the Health Optimisation Summit 07:53 Integration of AI in the Biohacking Space 18:16 Recommended Health Device 20:19 Sleep Physiology 25:10 Sympathetic vs. Parasympathetic Types 29:27 Fundamentals of Health 32:02 Extended Life Span  35:43 Health Tips for Traveling 41:12 Connect with Tim Watch the “CryoCon: Business of Wellness Podcast” every Tuesday at 8 AM EST on YouTube: https://bit.ly/3ZGK2yv Connect with David Guttman: Website: https://bit.ly/4jclYvK Instagram: https://bit.ly/4iARMe9 TikTok: https://bit.ly/3P19NVm Facebook: https://bit.ly/49CQjQx X.com: https://bit.ly/4gH28aR LinkedIn: https://bit.ly/3Bx7Tc2 SUBSCRIBE TO: https://www.youtube.com/@OfficialDavidGuttman Download the “David Guttman Podcast” on all your favorite podcast platforms: Spotify: ​​https://spoti.fi/3VE3fzV Apple Podcasts: https://bit.ly/3VLzm0v

The best leaders I know have one surprising trait — they intentionally surround themselves with people smarter than them. Griff Long, President of Upgrade Labs, shared something very valuable: he measures his success not by income, but by how many people he’s influenced. His proudest moment? Getting a letter 10 years later from an employee who said, “You believed in me,” — she’s now Chief of Staff for California’s Treasury. The real question isn’t how much you know, it’s how much you help others discover what they’re capable of.  Connect with Griff Long: Website: https://bit.ly/3TlhU1i Instagram: https://bit.ly/4kgc505 Facebook: https://bit.ly/44Kdwzo LinkedIn: https://bit.ly/3TmlqbW Timestamps: 00:00: Intro 00:30: Griff Long’s Professional and Wellness Journey 02:30: Ironman Triathlon Experience 09:11: Working with Dave Asprey 12:32: People-First Leadership Style 14:56: Empowering Team Members 17:12: Impact of Mentorship 23:12: Best Pieces of Business Advice 29:07: How Upgrade Labs Work? 35:29: Hiring: Top Qualities to Look Out For 38:07: Connect with Griff Watch the “CRYOCON Podcast: The Business of Wellness ” every Tuesday at 8 AM EST on YouTube: https://bit.ly/3ZGK2yv Connect with David Guttman: Website: https://bit.ly/4jclYvK Instagram: https://bit.ly/4iARMe9 TikTok: https://bit.ly/3P19NVm Facebook: https://bit.ly/49CQjQx X.com: https://bit.ly/4gH28aR LinkedIn: https://bit.ly/3Bx7Tc2 SUBSCRIBE TO: https://www.youtube.com/@OfficialDavidGuttman Download the “David Guttman Podcast” on all your favorite podcast platforms: Spotify: ​​https://spoti.fi/3VE3fzV Apple Podcasts: https://bit.ly/3VLzm0v

Some of the greatest leaders are the ones who fail spectacularly and have the courage to rebuild themselves from the ground up. In this conversation with Mark Murdock, one of the original pioneers in the cryotherapy and biohacking industry, he tells his journey from being a successful basketball coach to letting pride creep in, and everything falls apart. He shares the exact moment his paradigm shifted from serving his players to serving his own ambitions, leading to two devastating losing seasons and damaged relationships with his family. More importantly, he reveals the vulnerable conversation that turned everything around and the leadership principles that not only saved his coaching career, but now drive his success in the wellness technology space.  Connect with Mark Murdock: Website: https://bit.ly/3TEHluS  YouTube: https://bit.ly/3TIAQam  Instagram: https://bit.ly/45GoUx7  Facebook: https://bit.ly/3TJ5Oz6  LinkedIn: https://bit.ly/4nkeObv  Timestamps: 00:00 Intro 00:59 Experience with Cryotherapy 03:16 Entrepreneurial Background 08:38 Servant Leadership 10:36 The Value of Competitiveness 15:48 Letting Children Struggle 19:03 Coaching and Motivation 26:49 The 80-20 Rule 29:01 Unhealthy Food Supply 33:11 New Technology 37:45 Importance of Conferences 40:30 What You Want Your Kids to Say to You in the Future Watch the “CRYOCON PODCAST: BUSINESS OF WELLNESS” every Tuesday at 8 AM EST on YouTube: https://bit.ly/3ZGK2yv Connect with David Guttman: Website: https://bit.ly/4jclYvK Instagram: https://bit.ly/4iARMe9 TikTok: https://bit.ly/3P19NVm Facebook: https://bit.ly/49CQjQx X.com: https://bit.ly/4gH28aR LinkedIn: https://bit.ly/3Bx7Tc2 SUBSCRIBE TO: https://www.youtube.com/@OfficialDavidGuttman Download the “CRYOCON PODCAST: BUSINESS OF WELLNESS” on all your favorite podcast platforms: Spotify: ​​https://spoti.fi/3VE3fzV Apple Podcasts: https://bit.ly/3VLzm0v

When we treat health as luxury we’ll prioritize later, we’re essentially telling our future selves they don’t matter as much as our immediate achievements. This conversation with Boone Zavik, CEO of Immuno Labs, confronted the uncomfortable truth about people’s habits on nutrition and wellness. His insights on biohacking aren’t about becoming superhuman — they’re about becoming sustainably human in a world that constantly pushes us toward burnout. Food sensitivity testing, sleep optimisation, stress management — aren’t just health tips, they’re tools for understanding how your body and mind perform under different conditions.  Connect with Boone Zavik: Website: https://bit.ly/3ZFDIsa  YouTube: https://bit.ly/441YraU  Instagram: https://bit.ly/4jTAgRN  Facebook: https://bit.ly/4jTCi4n  X.com: https://bit.ly/3HQ8UPb  LinkedIn: https://bit.ly/3SYi2Uk  Timestamps: 00:00 Intro 01:16 Boone Zavik’s Entrepreneurial Journey 11:32 Leadership Styles 14:28 Immuno Labs’ Works 17:27 Allergies on the Rise 23:23 Inflammation and Microbiome Testing 25:44 Inflammatory Foods Causing IBS 28:06 Functional Health Lab Testing 33:50 Functional Doctors vs. Traditional Doctors 35:46 Five Things to Prioritise for Health Optimisation 41:55 Future of Immuno Labs 44:36 Mentors and Role Models 52:54 Working with their Physician Network 53:36 Connect with Boone Watch the “CRYOCON PODCAST: Business of Wellness” every Tuesday at 8 AM EST on YouTube: https://bit.ly/3ZGK2yv Connect with David Guttman: Website: https://bit.ly/4jclYvK Instagram: https://bit.ly/4iARMe9 TikTok: https://bit.ly/3P19NVm Facebook: https://bit.ly/49CQjQx X.com: https://bit.ly/4gH28aR LinkedIn: https://bit.ly/3Bx7Tc2 SUBSCRIBE TO: https://www.youtube.com/@OfficialDavidGuttman Download the “CRYOCON PODCAST: Business of Wellnes” on all your favorite podcast platforms: Spotify: ​​https://spoti.fi/3VE3fzVApple Podcasts: https://bit.ly/3VLzm0v

Many people think massive career pivots require starting from scratch, but Dr. Richard Handley’s journey proves otherwise. At 60, this former firefighter holds multiple degrees (including Harvard and an MD), runs a global healthcare business, creates films, hosts podcasts, and is launching a men’s health optimization practice. His secret? Each phase is built intentionally on the last, driven by genuine curiosity rather than external expectations. What chapter is your curiosity calling you to write next? Connect with Dr. Richard Handley: Listen to "Failing Up! with Dr. Rich" on all your favorite platforms! YouTube:https://bit.ly/3HyuoQr  Spotify: https://spoti.fi/4kFysgy  Apple Podcasts: https://apple.co/3FJeZfN    Connect with Dr. Richard Handley: Website: https://bit.ly/3ZXkuOG  YouTube: https://bit.ly/3Zs4R1C  Instagram: https://bit.ly/4dVheco  X.com: https://bit.ly/442aOnv  LinkedIn: https://bit.ly/3FZtX14  Timestamps: 00:00 Intro 01:13 Dr. Richard Handley’s Educational Background 07:03 Upcoming Launch of “Hello Titan” 10:32 Managing Multiple Businesses 13:09 Working with AI for His Business 16:30 Biohacking Practices and Industry Leaders 22:44 The Next for AI in Biohacking  25:48 Dr. Richard’s Political Views 29:56 Utilisation of AI in the Medical Field 33:27 Connect with Dr. Richard Handley Watch the “David Guttman Podcast” every Tuesday at 8 AM EST on YouTube: https://bit.ly/3ZGK2yv Connect with David Guttman: Website: https://bit.ly/4jclYvK Instagram: https://bit.ly/4iARMe9 TikTok: https://bit.ly/3P19NVm Facebook: https://bit.ly/49CQjQx X.com: https://bit.ly/4gH28aR LinkedIn: https://bit.ly/3Bx7Tc2 SUBSCRIBE TO: https://www.youtube.com/@OfficialDavidGuttman Download the “David Guttman Podcast” on all your favorite podcast platforms: Spotify: ​​https://spoti.fi/3VE3fzV Apple Podcasts: https://bit.ly/3VLzm0v

Is peace more valuable than happiness? — This profound question sets the stage for my mind-expanding conversation with the father of biohacking, Dave Asprey, uncovering the transformation of human potential through science, mindfulness, and strategic physical optimization. In this episode, he shares his remarkable journey from being a 300-pound struggling tech executive to becoming one of the world's leading voices in the biohacking movement. What would change in your life if you approached your body as a CEO approaches a business—with strategic intention rather than hopeful neglect? Connect with Dave Asprey: Get Dave Asprey’s book, “Heavily Meditated“ here: https://amzn.to/4k70u4o    Listen to "The Human Upgrade with Dave Asprey" on all your favorite platforms! YouTube: https://bit.ly/4mJpws7  Spotify: https://spoti.fi/438sG0z  Apple Podcasts: https://apple.co/3H4heut    Connect with Dave Asprey: Website: https://bit.ly/4kAwu0F  / https://bit.ly/4j9oIcN  YouTube: https://bit.ly/4jk47CJ  Instagram: https://bit.ly/4koeer2  TikTok: https://bit.ly/4krO0nt  Facebook: https://bit.ly/3Fjj61M  X.com: https://bit.ly/3Sh1OoX  LinkedIn: https://bit.ly/4mqs7XF  TIMESTAMPS: 00:00 Intro 01:42 Biggest Lessons Learned from the Board Meetings 03:25 New Book: “Heavily Meditated” 06:05 Dave Asprey’s Entrepreneurial Journey 10:00 Peace as the Ultimate Goal 11:21 The Five “F” Words 14:42 Vulnerability as a Superpower 15:52 Lao Tzu’s Teachings 20:15 Firing Narcissistic Employees 24:41 The Reset Process & Self-Forgiveness 27:52 Living At Least 180 Years 30:38 5 Most Important Biomarkers  Watch the “Cryocon Podcast: Business of Wellness” every Thursday at 8 AM EST on YouTube: https://bit.ly/3ZGK2yv Connect with David Guttman: Website: https://bit.ly/4jclYvK Instagram: https://bit.ly/4iARMe9 TikTok: https://bit.ly/3P19NVm Facebook: https://bit.ly/49CQjQx X.com: https://bit.ly/4gH28aR LinkedIn: https://bit.ly/3Bx7Tc2 SUBSCRIBE TO: https://www.youtube.com/@OfficialDavidGuttman Download the “David Guttman Podcast” on all your favorite podcast platforms: Spotify: ​​https://spoti.fi/3VE3fzV Apple Podcasts: https://bit.ly/3VLzm0v

Welcome to The Business of Wellness Podcast—where health, wellness, biohacking, and business collide. In partnership with CryoCon, this podcast explores how entrepreneurs and business owners can integrate health and wellness strategies to thrive in life and business. We’re diving into the intersection between optimizing mental and physical performance and scaling your business for success. David Guttman, a seasoned entrepreneur, invites guests from the world of wellness and business to share practical insights on elevating your health, boosting productivity, and creating a thriving business culture. Whether you’re looking to dive into biohacking or simply want to live a more balanced life while growing your business, this podcast will guide you on your journey. New Episodes Every Thursday Business Growth | Health Optimization | Wellness Insights This is the podcast that blends entrepreneurial insights with the latest in health and wellness. If you’re ready to take control of your well-being and your business, tune in and let’s get started.