The Business of Yoga

Yes, yoga is about going inward, but that doesn't mean that your students can't develop a deeper connection with one another. When you create community, you create a more fulfilling yoga class. Learn how in this week's podcast with Yoga Journal Business of Yoga experts, Justin Michael Williams & Karen Mozes. Get more lessons here: http://businessofyoga.tumblr.com Justin Michael Williams & Karen Mozes are the leading experts in the business of yoga presented by Yoga Journal. Get free videos, trainings, and tips at http://yogajournal.com/businessofyoga

Social networks come and go, but emails -- as far as we know -- are here to stay. For this reason, a growing email list is an invaluable asset. Get our BEST TIP EVER for capturing emails in this week's podcast with Yoga Journal Business of Yoga experts, Justin Michael Williams & Karen Mozes. Get more lessons here: http://businessofyoga.tumblr.com Justin Michael Williams & Karen Mozes are the leading experts in the business of yoga presented by Yoga Journal. Get free videos, trainings, and tips at http://yogajournal.com/businessofyoga

Many teachers face the fact that it is very tough to make a living in the yoga business by teaching public classes alone. We present effective options for supplemental revenue to help you attain financial freedom in this week's podcast with Yoga Journal Business of Yoga experts, Justin Michael Williams & Karen Mozes. Get more lessons here: http://businessofyoga.tumblr.com Justin Michael Williams & Karen Mozes are the leading experts in the business of yoga presented by Yoga Journal. Get free videos, trainings, and tips at http://yogajournal.com/businessofyoga

It's not unusual to start a yoga career teaching a certain style that we become known for and then somewhere along the way we come to realize it's time to move onto a different path. We're going to help you navigate that change with a successful, seamless rebranding in this week's podcast with Yoga Journal Business of Yoga experts, Justin Michael Williams & Karen Mozes. Get more lessons here: http://businessofyoga.tumblr.com Justin Michael Williams & Karen Mozes are the leading experts in the business of yoga presented by Yoga Journal. Get free videos, trainings, and tips at http://yogajournal.com/businessofyoga

Time for another viewer question! Learn our top tips and best practices for selling out your yoga workshops. No frills, just proven techniques.  Get more lessons here: http://businessofyoga.tumblr.com Justin Michael Williams & Karen Mozes are the leading experts in the business of yoga presented by Yoga Journal. Get free videos, trainings, and tips at http://yogajournal.com/businessofyoga

We received another great question from one of our viewers: How does a teacher remain authentic to what they want to offer without bending toward the expectations of students?We share our best tips from experience! Get more lessons here: http://businessofyoga.tumblr.com Justin Michael Williams & Karen Mozes are the leading experts in the business of yoga presented by Yoga Journal. Get free videos, trainings, and tips at http://yogajournal.com/businessofyoga

Another great question from one of our fans: "How do I stay motivated to continue learning and growing my business?" In this week's training, we present a four-step process that will not only inspire you, but also move you forward. Don't miss this all new podcast with Yoga Journal Business of Yoga experts, Justin Michael Williams & Karen Mozes. Get more lessons here: http://businessofyoga.tumblr.com Justin Michael Williams & Karen Mozes are the leading experts in the business of yoga presented by Yoga Journal. Get free videos, trainings, and tips at http://yogajournal.com/businessofyoga

We received another great question from one of our fans: "As a new teacher, where do I get started?" This week, we're giving you our 10-item checklist for new teachers so you can focus on the essential building blocks of business and start your yoga career on the right foot! Don't miss this all new podcast with Yoga Journal Business of Yoga experts, Justin Michael Williams & Karen Mozes. Get more lessons here: http://businessofyoga.tumblr.com Justin Michael Williams & Karen Mozes are the leading experts in the business of yoga presented by Yoga Journal. Get free videos, trainings, and tips at http://yogajournal.com/businessofyoga

We have seen it time and again, yogipreneurs making easily avoidable missteps in launching and growing their yoga businesses. This week, we respond to one of YOUR questions: What should NEVER be done when building a yoga business? Get our answers in this week's podcast with Yoga Journal Business of Yoga experts, Justin Michael Williams & Karen Mozes. Get more lessons here: http://businessofyoga.tumblr.com Justin Michael Williams & Karen Mozes are the leading experts in the business of yoga presented by Yoga Journal. Get free videos, trainings, and tips at http://yogajournal.com/businessofyoga

What must you know before you enter a business partnership? How do you know if someone would be a good partner? We're covering this and more in this week's podcast with Yoga Journal Business of Yoga experts, Justin Michael Williams & Karen Mozes. Get more lessons here: http://businessofyoga.tumblr.com Justin Michael Williams & Karen Mozes are the leading experts in the business of yoga presented by Yoga Journal. Get free videos, trainings, and tips at http://yogajournal.com/businessofyoga

Unfortunately, we have seen many teachers lose great friendships and a lot of money/time over misunderstood and, often times, highly avoidable expectations. Contracts are the healthiest form of legal protection a studio and teacher should have. Learn the 10 MUST HAVES for your contracts in this week's interview with Yoga Journal Business of Yoga experts Justin Michael Williams & Karen Mozes and Gary Kissiah, Yoga Alliance advisory member and author of "Light on Law, A Guide to Legal Wellness." Get more lessons here: http://businessofyoga.tumblr.com Justin Michael Williams & Karen Mozes are the leading experts in the business of yoga presented by Yoga Journal. Get free videos, trainings, and tips at http://yogajournal.com/businessofyoga

With over 20 million yoga practitioners in the US alone, and another 46 million people contemplating starting their practice, it’s time teachers and studio owners understand and embrace that collaboration-- not competition-- is what will help create a positive yoga movement that can truly impact the masses. This week we talk with Andrew Tanner of Yoga Alliance and give you the steps to create a business culture of cooperation. Get more lessons here: http://businessofyoga.tumblr.com Justin Michael Williams & Karen Mozes are the leading experts in the business of yoga presented by Yoga Journal. Get free videos, trainings, and tips at http://yogajournal.com/businessofyoga

Do you have a Fear of Selling? You’re not alone! We’ve heard from teachers, from all walks of life and all levels of experience, that selling, no matter how much they do, is uncomfortable at best and truly terrifying at times. Discover the secret to overcoming sales anxiety in this week's lesson with Yoga Journal Business of Yoga experts, Justin Michael Williams & Karen Mozes. Get more lessons here: http://businessofyoga.tumblr.com Justin Michael Williams & Karen Mozes are the leading experts in the business of yoga presented by Yoga Journal. Get free videos, trainings, and tips at http://yogajournal.com/businessofyoga

Learn about the retention power of "Yoga Inspired Service" from its mastermind, Kripalu's own Micah Mortali in this week's interview with Yoga Journal Business of Yoga experts, Justin Michael Williams & Karen Mozes. Get more lessons here: http://businessofyoga.tumblr.com Justin Michael Williams & Karen Mozes are the leading experts in the business of yoga presented by Yoga Journal. Get free videos, trainings, and tips at www.yogajournal.com/businessofyoga.

Bring the same dedication and discipline you have with your practice off the mat. Learn how you can inspire and lead communities to create real change in the world. Baron Baptiste talks with Justin and Karen on building and leading powerful communities. Get more lessons here: http://businessofyoga.tumblr.com Justin Michael Williams & Karen Mozes are the leading experts in the business of yoga presented by Yoga Journal. Get free videos, trainings, and tips at www.yogajournal.com/businessofyoga.

Should I name my business myname.com or somethingelse.com? This is such a great question and we can tell you that most of us entrepreneurs have wondered about this as we embarked into new ventures. In the case of yoga teachers the short and sweet answer is that the most effective business name for you is yourname.com. We get into the nuts and bolts of why that is and make some important distinctions in our short podcast, but here is the plain truth - your name is what people will be searching for when they look you up, and the one thing you are certain will not change in your business is: YOU.  Get more lessons here: http://businessofyoga.tumblr.com Justin Michael Williams & Karen Mozes are the leading experts in the business of yoga presented by Yoga Journal. Get free videos, trainings, and tips at www.yogajournal.com/businessofyoga.   

Want to shoot your own yoga videos? Today, we're letting you in on pro secrets to filming stunning asana at home. Get more lessons here: http://businessofyoga.tumblr.com Justin Michael Williams & Karen Mozes are the leading experts in the business of yoga presented by Yoga Journal. Get free videos, trainings, and tips at www.yogajournal.com/businessofyoga. 

One of the questions we most often hear from yoga teachers is: how do I stand out? Teachers spend a lot of money and time on branding and marketing strategies mostly because they feel that if they are not ‘unique’ they will blend in with all the other teachers. Yet, what we have found is that the teachers that do stand out are the ones who are clear about their personal "why." In other words, the teachers who connect with their individual purposes, and are able to speak from that place, do not need to worry about standing out. Your why is your brand; it's what makes you unique, it's your own story.  Get more lessons here: http://businessofyoga.tumblr.com Justin Michael Williams & Karen Mozes are the leading experts in the business of yoga presented by Yoga Journal. Get free videos, trainings, and tips at www.yogajournal.com/businessofyoga.

Three Tips to Managing Time and Staying Focused What if you were told that your freedom can only be born out of a certain structure? Think of yoga poses - when the foundation is properly placed, don't we then feel free to fly high and expansively? So it is with our time, finances, and business. Creating a strong foundation, a great structure, will help us achieve the kind of time, money and freedom for creative expression we long so much to have. There are some essential foundational elements to help us create this structure, and all of these have to do with managing tasks appropriately. In our episode today we cover these life changing task management tools that you can start applying today. Here is the first of the three: stop multi-tasking. If you were told in the past that multi-tasking is a great skill to have, here is what science has already proven to us: anytime we shift our focus from a task at hand, to go on to another task, we not only miss the five minutes away from what we were doing, but we actually take anywhere between 11 and 30 minutes to return to our level of focus from before we became distracted... If you do this repeatedly throughout the day, you can imagine how much time you can lose with these ‘small’ interruptions. Stay focused, give yourself two hour blocks to complete your tasks, and then in between tasks, check emails, social-media and your laundry. We have two more incredibly powerful teachings around task management so you can build a foundation, stay focused and create the freedom you deserve! Get the full lesson here: http://businessofyoga.tumblr.com   Justin Michael Williams & Karen Mozes are the leading experts in the business of yoga presented by Yoga Journal. Get free videos, trainings, and tips at www.yogajournal.com/businessofyoga.