Should I name my business myname.com or somethingelse.com? This is such a great question and we can tell you that most of us entrepreneurs have wondered about this as we embarked into new ventures. In the case of yoga teachers the short and sweet answer is that the most effective business name for you is yourname.com. We get into the nuts and bolts of why that is and make some important distinctions in our short podcast, but here is the plain truth - your name is what people will be searching for when they look you up, and the one thing you are certain will not change in your business is: YOU. 

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Justin Michael Williams & Karen Mozes are the leading experts in the business of yoga presented by Yoga Journal. Get free videos, trainings, and tips at www.yogajournal.com/businessofyoga.