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Formerly the Common Sense Marketer, our new podcast the Common Sense Professional is the podcast for business leaders in the Microsoft ecosystem that want to align marketing, sales, and customer service for better business outcomes. Brought to you partnership by Marketing CoPilot and congruentX.
22 Episodes
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This week, Chuck and Marie are joined by Evan Patterson. Evan is a creative, outcome-oriented content and community marketing professional.
On this week’s episode of The Common Sense Professional, Marie and Chuck are joined by John Messelt, a Sales Director at Microsoft. John shares his insights on Low Code, servant leadership methodology, and avoiding quiet quitting by keeping teams engaged in a digital age.
On this week’s episode, Marie and Chuck are joined by Diane Vanasse, the senior director of Marketing Communications for Credo Technology Group. With more than 20 years of experience in marketing communications and public relations, her expertise spans broadcast, trade, consumer, business and social.
Welcome to the show, Brent Fisher! Brent is the Managing Director at Riveron with 15+ years of experience advising clients on how to best leverage technology for their business.
Brent shares his Common Sense perspectives on how to best leverage technology, how to lead with a people-centric business process, and tips for successful business acquisitions.
On this week's episode of The Common Sense Professional, we are joined by Rick McCutcheon. Rick is an eight-time recipient of the Microsoft MVP Award and is the creator and host of the PartnerTalks for LinkedIn video series.
Rick shares his Common Sense insights on modern B2B buying and selling, the buyer journey, and sales and marketing alignment.
In this week's episode, we are joined by Shep Hyken. Shep is a customer service and experience expert and a New York Times and Wall Street Journal bestselling author.
Shep shares with us his insights on creating a customer-centric business culture that will find and maintain loyal customers for your business.
In this week's episode, we are joined by Ben Vollmer. Ben has over 25 years of experience in consulting, sales, and product management at General Electric, ePartners (acquired by DXC) and most recently, Microsoft. Ben Vollmer joined IFS with the primary objective to enable customers to maximize the three areas that define moments of service: customers, people, and assets.
Ben shares his insights on the future of customer experience and what it will take to get there!
In this week's episode, we are joined by Candyce Edelen. Candyce is a seasoned entrepreneur with plenty of road rash earned by co-founding two FinTech companies, one of which made the Deloitte Fast 50 list in 2004. In 2007, she launched PropelGrowth and enjoyed 10 years of growth from inbound and referrals.
Candyce shares how in 6 months, she made 500 new connections and booked 125 sales calls, using only LinkedIn and Google. She talks about her methodology and how you too can achieve prospect mastery on LinkedIn.
On this week’s episode, Marie and Chuck sat down with Jim Barnish, entrepreneur, operator, consultant, and the founder of Orchid Black.
Jim shares his Common Sense insights about re-branding your business, finding your ideal clients, and fostering a growth mentality at your company.
On this week’s episode, Marie and Chuck sit down with JC Quintana, internationally recognized business relationship psychology researcher, speaker, author, and founder of DialoguePrime.
JC shares his Common Sense insights about relationship building in a digital world, the value of empathetic and equitable relationship building, the advantages and pitfalls of CRM, and more!
On this week's episode of The Common Sense Marketer Podcast, we are joined by Kayla Sanderson and Justin Gilbert from Zix|AppRiver. Tune in to hear our guests talk about the importance of listening to and supporting your Microsoft partners to create better lead generation for their business.
On this week’s episode of the Common Sense Marketer, we are joined by Jennifer Harris. Jennifer is the president and founder of Technology Management Concepts, an exclusively Microsoft partner based out of Los Angeles, California. For Jennifer, when sales succeeds, or when marketing succeeds, the business as a whole succeeds. This is the kind of discourse she promotes in her business practises, leaving no room for a gap between the two departments that are so often polarized.
On this week’s episode of the Common Sense Marketer, we are joined by Susan Tatum. Susan is the founder of the Conversion Company, which works to help B2B service firms build out their sales pipeline and create lasting relationships with their prospects. For Susan, a key piece to the puzzle of engaging an audience on LinkedIn is focus. The Conversion Company helps businesses to acquire a laser focus on who their ideal prospects are and how to best align their presence on LinkedIn to engage with that audience.
On this week's episode of the Common-Sense marketer, we are joined by Chad Gniffke, CEO of briteCITY! Chad’s goal is to provide a friendly way for businesses to receive IT support while reducing the total number of technology problems plagued by information workers today.
Tune in to hear Chad share his insights on continuous improvement in marketing, as well as what it means to create a recipe for success in MSP tech support!
In this week's podcast episode we talk to Anya Ciercierski, who has worked in sales and marketing in the Microsoft dynamics channel since 1999. In 2009 she co-founded ERP Software Blog and CRM Software Blog, now the largest group blogs in the space. Anya’s different approach to marketing “using the power of the group” to benefit the community as a whole has helped her become a reliable source people trust, which has gained her a large following, and collaboration between 150 dynamics partners across the world. In this episode Marie and Anya dish out some important advice about, top qualities a marketer should have, and why the culture of testing in marketing is so important.
In this week’s podcast episode we talk to Andy McIlwain, who is a WordPress expert, content marketer, web developer and works remotely for Go Daddy. Andy’s main focus and passion is helping small businesses get online and build up a web presence. In this episode, Marie and Andy dish out some crucial advice about social media, how to choose a web developer and why a website is so important for your business.
In this week’s podcast episode we talk to Tedde Van Gelderen, President of Akendi, a user experience design company who help people make their products and services better for the user. Have you ever interacted with a website or a product and thought, “who designed this?” because it’s not intuitive and it made no sense. Likely the user experience was not well thought out. Tedde and his company Akendi want to change this and create better user experiences.
In this week’s podcast episode we talk to David Carter, the Executive Director of the Innovation Factory and an incredible cheerleader for the tech industry. In this episode Dave discusses the science of pipeline and the importance of not relying on “false positive” as a start-up. Just because people tell you they like your idea, doesn’t mean people will buy it.
In this week’s podcast episode we talk to Larry Keating, President and CEO of NPC, about the scary truth of data loss and data attack that small and medium businesses face in today’s digital world. Larry’s focus on cyber crime and managed service computing proves you need to be a great adopter of technology in this day and age. Before you are victim to data loss or a data attack, determine the value of your information and get educated on managed service computing.
Listen in as Larry shares advice on how to make computing safer and why all businesses need to adopt this practice.
In this week’s podcast episode we talk to Julian Lee, President of TechnoPlanet, a company dedicated to helping technology companies grow their business.
Today, everyone is in IT, from accounting firms that offer accounting software solutions to small businesses that use the cloud to run their IT department. The traditional channel for IT specific businesses has drastically changed in the last 10 years. Managed Service Providers (MSPs) and Value Added Resellers (VARs) need to find new and better ways to compete.
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