The Contractor Fight with Tom Reber

Most contractors tiptoe around money, and it’s killing their profits. In this episode, Derek Johnson and Tim Cutroni rip the curtain back on why talking openly about money is the #1 skill you need if you want to stop financing your client’s projects.They share raw stories about deposits, draws, and payment schedules, plus how to stop being afraid of giving real numbers to customers. You’ll hear:Why deposits and progress draws protect your businessHow to talk about price without losing authorityBreaking the generational mindset that “money talk” is tabooHow transparency in pricing actually shortens your sales cycle👉 If you’re still afraid to bring up money with clients, this episode will punch you in the gut (in a good way).=============================☎️ Sick of spinning your wheels and wondering where the money’s going? If your business is already over $200K, you don’t need another “tip”, you need a plan. Book a 15-minute Growth Call with our team and we’ll cut the bullsh*t, look at where you’re bleeding, and show you what’s possible when you take control.→ Book your call here: https://go.thecontractorfight.com/15min-free-call=============================== Rate the Podcast ==Help your fellow contractors find the podcast! Please leave a rating/review.Apple PodcastsSpotify

Today on the show, Tom sits down with Ben and Amy Wright — Nashville-based contractors who went from touring musicians making $40K a year to running a thriving construction company doing over $655,000 YTD.They talk about:The shift from “broke band mindset” to building real wealthHow The Contractor Fight helped them kill bad money habitsWhat it takes to run a business and a marriage without burning outWhy keeping your “pack light” matters if you want to growThe role of faith, mindset, and community in scaling a contracting businessThis is a raw, behind-the-scenes look at what it means to fight for your future as a contractor and a couple.🔗 Listen, share, and leave a review to help more contractors find the show.============================================================☎️ Ben & Amy went from broke musicians making $40K a year… to contractors pulling over $655K and building a real future.👉 Their turning point? Joining BATTLEGROUND. That’s where they got the plan, the accountability, and the kick in the ass they needed to stop living in survival mode and start running a business that actually works.If you’re sick of grinding it out month after month with nothing to show for it, book a free 15-minute Growth Call. We’ll show you how BATTLEGROUND can help you kill the broke mindset and finally get ahead.→ Book your call here: https://go.thecontractorfight.com/15min-free-call============================================================== Rate the Podcast == Help your fellow contractors find the podcast! Please leave a rating/review. Apple Podcasts Spotify

The Lull is Real. Don’t Panic.In this episode, Derek and Tim dive into the seasonal slowdown that every contractor faces. When the phones stop ringing as much and it feels like all you’re hearing is “no,” it’s easy to think you’re doing something wrong.But here’s the truth: this is a normal cycle. Kids go back to school, families finish summer vacations, and homeowners hit pause on big projects. That doesn’t mean your business is broken. It means you’re in the lull.We’ll break down:Why “no” isn’t always a bad thingHow to recognize normal cycles vs. real sales issuesThe importance of pre-qualifying leads so you don’t waste timeHow to use slow periods to regroup, sharpen your skills, and spend time with familyRemember, this isn’t failure. It’s part of the fight. Stay the course, stick to your process, and the yeses will come.⏱ Chapters:00:00 – Intro01:00 – Why “no” happens more this time of year03:00 – Story of a DIY gone wrong pond project06:30 – Viral videos and unqualified leads07:30 – Taking more “nos” than “yeses”09:30 – Why “the lull” is normal every year10:40 – How to handle the cycle and push through============================================================☎️ Sick of spinning your wheels and wondering where the money’s going? If your business is already over $200K, you don’t need another “tip”, you need a plan. Book a 15-minute Growth Call with our team and we’ll cut the bullsh*t, look at where you’re bleeding, and show you what’s possible when you take control.→ Book your call here: https://go.thecontractorfight.com/15min-free-call============================================================== Rate the Podcast == Help your fellow contractors find the podcast! Please leave a rating/review. Apple Podcasts Spotify

Most contractors are wasting thousands on marketing that doesn’t make them a dime. Why? Because they don’t track their Customer Acquisition Cost (CAC).In this episode, Tom breaks down:- The formula to calculate your CAC- Why “busy but broke” means your CAC is too high- The fastest ways to lower CAC (speed-to-lead, better targeting, sales process fixes)- How to know which lead sources to double down onChapters:00:00 – If you don’t know your CAC, you’re not running a business02:00 – Why tracking CAC shows if your marketing actually works05:20 – Math breakdown: $5K ad spend → 10 jobs09:30 – Signs your CAC is too high15:40 – How discounts kill your profits20:15 – Tips to lower CAC (speed-to-lead, tracking, targeting, reviews, sales process)28:00 – Why you’re winging it if you don’t know your CAC============================================================☎️ Sick of spinning your wheels and wondering where the money’s going? If your business is already over $200K, you don’t need another “tip”, you need a plan. Book a 15-minute Growth Call with our team and we’ll cut the bullsh*t, look at where you’re bleeding, and show you what’s possible when you take control.→ Book your call here: https://go.thecontractorfight.com/15min-free-call============================================================== Rate the Podcast == Help your fellow contractors find the podcast! Please leave a rating/review. Apple Podcasts Spotify

In this episode, Tim and Derek dive deep into the uncomfortable moments that test contractors daily—both in business and life. From tech frustrations to difficult sales conversations, they highlight how discomfort is a necessary catalyst for growth and success. If you’re stuck in a rut, it’s likely because you’re avoiding the uncomfortable steps that push you forward.In this episode Tim and Derek discuss:The real reason most contractors struggle: a lack of willingness to get uncomfortableTheir own tech struggles as a metaphor for business challengesWhy embracing discomfort in sales, communication, and leadership is essentialThe danger of getting too comfortable and stagnant in business practicesHow fear of looking foolish prevents growth and improvementThe role your significant other plays in your journey and how to bring them alongThe impact of changing personal habits and how they affect your relationshipsWhy consistent communication with your partner is crucial when you're growing your businessOvercoming the fear of role-playing and uncomfortable conversations in salesUnderstanding that discomfort is often the gateway to breakthrough=============================☎️ Sick of spinning your wheels and wondering where the money’s going? If your business is already over $200K, you don’t need another “tip”, you need a plan. Book a 15-minute Growth Call with our team and we’ll cut the bullsh*t, look at where you’re bleeding, and show you what’s possible when you take control.→ Book your call here: https://go.thecontractorfight.com/15min-free-call=============================== Rate the Podcast ==Help your fellow contractors find the podcast! Please leave a rating/review.Apple PodcastsSpotify

In this episode of The Contractor Fight, Tom breaks down real contractor truck wraps submitted by fighters just like you. He exposes the good, the bad, and the downright embarrassing mistakes contractors make when they slap their name on a vehicle.You’ll hear:Why your truck is a moving billboard (and how most of you waste it)Tom’s 5-point checklist for evaluating a wrap designReal-life examples of what works and what fails at 60mphHow your wrap, website, and branding must all connect👉 Want to stop looking like an amateur and start standing out as the premium contractor in your market? This episode will show you where you’re blowing it.📌 Chapters0:26 Why Truck Wraps Matter0:55 Two Trucks, Big Impact1:21 My Biggest Regret on Truck Wraps1:52 The 5-Point Truck Wrap Checklist2:20 Example #1: Cheyenne Home Services5:08 Example #2: Legacy Fence7:58 Example #3: Maine Outdoor Spaces10:15 Example #4: Hernandez Essence Renovations15:29 Example #5: Superior Ponds18:25 Why Branding Must Match Your Quality of Work19:16 Rebranding Success Stories19:43 The $4/Day Marketing Investment That Works============================================================☎️ Sick of spinning your wheels and wondering where the money’s going? If your business is already over $200K, you don’t need another “tip”, you need a plan. Book a 15-minute Growth Call with our team and we’ll cut the bullsh*t, look at where you’re bleeding, and show you what’s possible when you take control.→ Book your call here: https://go.thecontractorfight.com/15min-free-call============================================================== Rate the Podcast == Help your fellow contractors find the podcast! Please leave a rating/review. Apple Podcasts Spotify

Tim and Derek dive into a real-world sales story that illustrates the power of connection, emotional intelligence, and proper communication. Tim shares how a routine consultation for pond maintenance turned into an unforgettable sales experience—one that highlights the importance of trust, empathy, and being fully prepared through training.In this episode Tim and Derek discuss:How a simple pond consultation evolved into a deep emotional connection with the clientThe critical moment when trust was lost with the previous contractor—and how Tim seized the opportunityHow understanding and labeling client emotions can open doors in sales conversationsWhy consultation fees and in-person visits matter when diagnosing problems and building relationshipsThe bizarre yet powerful moment the client realized Tim looked just like her late father—and how it sealed the dealThe importance of training, role-playing, and continuously sharpening your sales skillsHow preparation and consistency helped Tim confidently close the deal and land a long-term client=================================🛡️ Join us in BATTLEGROUNDEverything your contracting business needs in one comprehensive program. Three main focus areas: Leadership, Communication, and Numbers. For more info visit:https://thecontractorfight.com/battleground💰 You didn’t become a contractor to struggle financially.Download our worksheet and start calculating a 50% gross profit on every job. It’s time to get your shit together!https://thecontractorfight.com/50/🎥 Explore over 1,400 free videos on Contractor Fight TV:https://www.youtube.com/c/TomReber💬 Join over 18,000 contractors in the free Facebook group:https://thecontractorfight.com/facebook== Rate the Podcast ==Help your fellow contractors find the podcast! Please leave a rating/review.Apple PodcastsSpotify

Benji Carlson has spent his life building movements in the trades. From the franchise painting world to Breakthrough Academy to now helping lead Leanscaper, an AI-powered platform for landscapers. In this deep-dive with Tom, they tackle the real reasons the trades lost their shine, and what it’s going to take to make them cool again.They talk content, culture, recruiting, money, and what separates struggling contractors from thriving ones. This episode is pure 🔥 for anyone serious about growing a blue-collar business with pride and purpose.👇 CHAPTERS 00:00 - Intro 01:13 - Who is Benji Carlson? 03:00 - Why Startups Are His Sweet Spot 06:00 - Biggest Mistakes Contractors Make With Content 12:00 - The “It’s Not About You” Content Rule 14:30 - What Does It Mean to “Make the Trades Cool Again”? 17:00 - Why the College-First Narrative Failed 20:00 - The Death of Shop Class 23:00 - Being Blue-Collar and Broke Ain’t Cool 28:00 - Why the Trades Are Primed for a Renaissance 30:00 - AI’s Impact on the White-Collar Workforce 32:30 - How Contractors Must Shift Their Culture 35:00 - Using Social Media to Attract Top Talent 39:00 - Leadership vs. Managing: Be the Grandfather 41:00 - Get Young: Benji’s Mindset Shift for Building Culture 43:00 - Branding, Swag & the Piecework Future 46:00 - Rapid Fire: Benji’s Top Advice 53:00 - AI Tools That Are Changing the Game 57:00 - What Every Contractor Should Do This Week 59:00 - What Is LANA? The AI Tool Built for Landscapers 1:00:00 - Final Thoughts + Where to Find Benji Follow Benji Carlson & Leanscaper Website: leanscaper.com Instagram: @leanscaper============================================================🧰 CONTRACTOR BUSINESS SCHOOLIf you’re serious about building a profitable, structured contracting business without the chaos, this is your shot. Get the tools, insights, and mentorship you need to level up—on YOUR time, at YOUR pace.https://contractorbusinessschool.com/============================================================== Rate the Podcast == Help your fellow contractors find the podcast! Please leave a rating/review. Apple Podcasts Spotify

In this episode, Tim and Derek break away from the usual sales-focused content to explore deeper, more personal aspects of life as a contractor. They reflect on the evolving direction of the podcast, emphasizing the importance of authenticity, vulnerability, and addressing the challenges that affect both business and personal life. From parenting and emotional triggers to frustrating bank experiences, this episode dives into how life’s realities shape us as leaders and business owners.In this episode, Tim and Derek discuss:Reframing the podcast to encompass more than just sales – diving into life, leadership, and personal growthHow self-perception and emotional baggage, like feelings of abandonment or laziness, impact business performanceThe importance of acknowledging personal struggles and their ripple effect on professional successA powerful story about Tim’s emotional response to his kids' first day of school and the realization of past woundsHow tribe and community, like Battleground, can help contractors feel less aloneTim’s frustrating banking ordeal and how his daughter’s advice changed his approachThe importance of grace – for others and ourselves – in handling mistakes and miscommunicationsRespecting different perspectives and the value of empathy in both business and relationshipsLinks from the episode:=================================🛡️ Join us in BATTLEGROUNDEverything your contracting business needs in one comprehensive program. Three main focus areas: Leadership, Communication, and Numbers. For more info visit:https://thecontractorfight.com/battleground💰 You didn’t become a contractor to struggle financially.Download our worksheet and start calculating a 50% gross profit on every job. It’s time to get your shit together!https://thecontractorfight.com/50/🎥 Explore over 1,400 free videos on Contractor Fight TV:https://www.youtube.com/c/TomReber💬 Join over 18,000 contractors in the free Facebook group:https://thecontractorfight.com/facebook== Rate the Podcast ==Help your fellow contractors find the podcast! Please leave a rating/review.Apple PodcastsSpotify

Contractors, stop blowing your sales calls.In this episode, Tom breaks down his 6 go-to sales phrases that instantly shift the power dynamic and help you close more deals. These aren’t manipulative tricks. They’re battle-tested mindset resets that keep you from sounding desperate when a prospect pushes back.Plus, he shares bonus “kill shot” lines to disarm objections and gain the upper hand.Whether you’re new to sales or a seasoned vet, these phrases will change how you sell forever.It’s time to take control of the sales conversation and stop giving your power away.⏱ Timestamps:[0:00] – Intro: Stop blowing your sales calls[0:50] – Phrase #1: “Sounds like this might not be a fit” — flip the frame, stop being needy[1:45] – Phrase #2: “What do you think we should do next?” — shift the pressure to the prospect[3:35] – Phrase #3: “Here’s what saying yes gets you” — future pace the value[4:42] – Phrase #4: “If this were my home, here’s what I’d do” — position yourself as a trusted consultant[7:05] – Phrase #5: “What’s most important to you about this project?” — uncover true motives[8:52] – Phrase #6: “Do you want the cheap version or do you want it done right?” — call out budget head trash[9:48] – Wrap-up & Tom’s sales book Sell Unafraid============================================================📕 Get Tom’s new book: Sell Unafraid – Unleash Sales Success Through Personal Discipline🛒 Available now on Amazon →https://sellunafraid.com/============================================================💰 You didn’t become a contractor to struggle financially.Download our worksheet and start calculating a 50% gross profit on every job. It’s time to get your shit together!https://thecontractorfight.com/50/🎥 Explore over 1,400 free videos on Contractor Fight TV:https://www.youtube.com/c/TomReber💬 Join over 18,000 contractors in the free Facebook group:https://thecontractorfight.com/facebook== Rate the Podcast ==Help your fellow contractors find the podcast! Please leave a rating/review.Apple PodcastsSpotify

Consistency isn’t just a nice-to-have in business—it’s the cornerstone of trust and reputation. In this episode, Derek Johnson and Tim Cutroni dig into why holding your service standards high and delivering the same level of quality every single time is essential for long-term success. Using everything from French fry experiences to oil change mishaps, they show how even small deviations can make customers question your reliability.In this episode Derek and Tim discuss:How consistent customer experiences create loyalty and trust in your brandWhy small changes in service can cause customers to wonder if your business has shifted ownership or lost its edgeReal-world examples of how attention to detail (or lack thereof) can impact client perceptionsThe importance of setting clear, non-negotiable standards for your team to follow every timeHow generational shifts in communication styles affect customer interactions—and what you can do to adaptWhy long-term business growth depends on sticking to proven processes, even when they take extra effortHow company image, from clean vehicles to timely follow-ups, reinforces your standards=================================🛡️ Join us in BATTLEGROUNDEverything your contracting business needs in one comprehensive program. Three main focus areas: Leadership, Communication, and Numbers. For more info visit:https://thecontractorfight.com/battleground💰 You didn’t become a contractor to struggle financially.Download our worksheet and start calculating a 50% gross profit on every job. It’s time to get your shit together!https://thecontractorfight.com/50/🎥 Explore over 1,400 free videos on Contractor Fight TV:https://www.youtube.com/c/TomReber💬 Join over 18,000 contractors in the free Facebook group:https://thecontractorfight.com/facebook== Rate the Podcast ==Help your fellow contractors find the podcast! Please leave a rating/review.Apple PodcastsSpotify

Most contractors are crushing it for 90% of the job, then they blow everything in the final 10%. You nail the work, cash the check, and think you're done. WRONG. You just fumbled at the goal line and killed your shot at referrals, reviews, and repeat clients. Tom breaks down the brutal truth: how you finish determines whether you're hunting for your next job or turning clients away because you're booked solid.⏱️ Timestamps[00:00] – Why finishing strong matters more than ever[00:28] – Chaos creates complacency (and costs you money)[00:47] – How the final 10% of the job shapes your reputation[01:00] – The death of trust: silence during the job[01:30] – What to say in daily client updates[02:10] – Pre-close walkthroughs and scheduling final reviews[02:41] – The 24–48 hour punch list rule[03:04] – The 3x walkthrough system: crew, PM, client[03:26] – The power of thank you cards and review asks[03:56] – Review script: asking without being awkward[04:28] – Strong finishes = strong reviews and easier sales[05:05] – Why your work alone isn’t enough—it’s about how they feel[05:46] – Want help? Check out the 5 Steps to 5 Stars program[06:03] – Final reminder: don’t coast—systemize your closeout=========================================⭐️⭐️⭐️⭐️⭐️ Tired of being the "cheap option" in your market? Learn the customer experience secrets that let you charge premium prices while competitors scramble for scraps. This is the same system that took one contractor from massive debt to $5.5M—and it works in any market: https://thecontractorfight.com/5-stars/=========================================💰 You didn’t become a contractor to struggle financially.Download our worksheet and start calculating a 50% gross profit on every job. It’s time to get your shit together!https://thecontractorfight.com/50/🎥 Explore over 1,400 free videos on Contractor Fight TV:https://www.youtube.com/c/TomReber💬 Join over 18,000 contractors in the free Facebook group:https://thecontractorfight.com/facebook== Rate the Podcast ==Help your fellow contractors find the podcast! Please leave a rating/review.Apple PodcastsSpotify

In this episode of the Contractor Fight Sales Podcast, hosts Tim and Derek dive deep into the shifting landscape of how customers buy and what contractors must do to adapt. Drawing from real-world conversations within the Battleground group, they explore how to respond when potential clients hesitate on big projects and how crucial it is to anticipate market changes before it's too late.Tim and Derek emphasize the importance of being proactive, investing in your sales skills, and surrounding yourself with people who push you forward. They challenge contractors to take responsibility, stop blaming external factors, and take decisive steps to build a resilient, profitable business.In this episode, Tim and Derek discuss:How buyer behavior is changing and what contractors need to do to stay aheadThe power of empathy in sales conversations and helping clients work through hesitationWhy waiting for jobs to fall into your lap no longer works—and what to do insteadThe importance of building a maintenance department for long-term business sustainabilityHow joining a community like Battleground accelerates your growth through shared experiences and accountabilityThe truth about selling out of desperation and how to avoid itWhy investing in coaching is one of the smartest moves you can make for your businessThe reality check: the problem is not the economy or the competition—it’s youLinks from the episode:=================================🛡️ Join us in BATTLEGROUNDEverything your contracting business needs in one comprehensive program. Three main focus areas: Leadership, Communication, and Numbers. For more info visit:https://thecontractorfight.com/battleground💰 You didn’t become a contractor to struggle financially.Download our worksheet and start calculating a 50% gross profit on every job. It’s time to get your shit together!https://thecontractorfight.com/50/🎥 Explore over 1,400 free videos on Contractor Fight TV:https://www.youtube.com/c/TomReber💬 Join over 18,000 contractors in the free Facebook group:https://thecontractorfight.com/facebook== Rate the Podcast ==Help your fellow contractors find the podcast! Please leave a rating/review.Apple PodcastsSpotify

Contractors submitted their marketing for a no-holds-barred roast, and Tom brought in WAR ROOM Coach Micah Miller to join the fun. Together, they deliver straight-shooting critiques of websites, logos, calls to action, and more. If your marketing sucks, this episode will show you why and how to fix it. Learn what truly converts, the power of storytelling, and how to make your digital presence work harder for your business.In this episode Tom and Micah discuss:[00:25] Introduction of Micah Miller and his social media-driven marketing success[01:53] Micah's minimal ad spend strategy and massive content ROI[03:00] The $3-a-day Facebook ad that skyrocketed video views[03:30] Micah’s $6M sales projection with under 2% marketing spend[04:08] Beginning of the marketing roast: First Edition Remodeling website[04:49] Issues with wordy websites and poor call-to-action strategies[06:17] Importance of a responsive website and Google rankings[07:19] Website goals: Build trust and engagement to convert leads[09:10] Using dynamic headlines and emotionally engaging copy[10:41] The power of project recaps: Before, during, after photos and videos[12:11] Micah’s use of storytelling and transparency to weed out poor-fit leads[14:20] How project recaps prequalify leads and improve sales efficiency[15:29] Critique of blog strategy: One post isn’t enough[16:12] How to write helpful, FAQ-driven blog content vs salesy pitches[18:26] Feedback on the About page: Be human, tell your story[20:54] Use personal and origin stories to build connection and relatability[22:15] Making the quote calculator more interactive with video walkthroughs[23:07] The debate: Should you gate content behind contact info?[24:10] Website roast #2: Deck by Design and logo readability issues[25:52] Calls to action should be specific and action-oriented[26:19] The value of project recaps over basic galleries[27:25] Critiquing blog titles and content relevance to homeowners[29:24] Combine 3D modeling with process explanations for better clarity[30:37] Explain project decisions in terms of design, budget, and permits[31:04] Website roast #3: True Quality Homes and mobile responsiveness issues[32:36] Too much text, not enough visuals under services[33:24] Flip the copy to focus on the client’s experience, not the contractor[35:40] Lack of personal touch and identity on the About page[36:13] Missing team photos and social links reduce connection and credibility[37:12] Missed opportunities with social media content and before/after transformations[38:07] Preview of part two: Truck wraps, yard signs, and ego vs value-driven marketingLinks from the episode:Micah’s example project recaps: https://www.easton-outdoors.com/ourwork/=============================================================================================🧰 CONTRACTOR BUSINESS SCHOOLIf you’re serious about building a profitable, structured contracting business without the chaos, this is your shot. Get the tools, insights, and mentorship you need to level up—on YOUR time, at YOUR pace.https://contractorbusinessschool.com/============================================================== Rate the Podcast ==Help your fellow contractors find the podcast! Please leave a rating/review.Apple Podcastsa...

In this episode, Tim and Derek dive into the common pitfalls contractors face when trying to grow too quickly. Drawing from their own experiences and observations of younger entrepreneurs, they break down the key aspects of running a lean, profitable business and knowing when and how to scale. Whether you're just starting out or years into your business, this episode will push you to reflect on your goals and how to reach them without sabotaging your own success.In this episode Tim and Derek discuss:Observations of young entrepreneurs thriving in mobile detailing and window tinting businessesThe temptation to scale too quickly and how it can kill profitabilityMistakes they made early in their own businesses by not understanding overheadWhy knowing your numbers and calculating true costs is essentialBuilding a war chest and delaying hiring until it's absolutely necessaryThe importance of knowing how much you want to make and building the business around that goalChoosing between being a solo operator or building a team, and the trade-offs of each pathDeveloping a real business plan and vision, not just working job-to-jobHow proper scheduling based on revenue—not convenience—can boost profitsCalculating employee burden and understanding the actual cost of hiringLeveraging part-time help smartly and building systems to increase efficiencyReal-world examples of how their businesses now run like well-oiled machines thanks to planning, roles, and strategic hiresHiring the right people in the right roles to free yourself up and stay consistent with marketing and growth🛡️ Join us in BATTLEGROUNDEverything your contracting business needs in one comprehensive program. Three main focus areas: Leadership, Communication, and Numbers. For more info visit:https://thecontractorfight.com/battleground💰 You didn’t become a contractor to struggle financially.Download our worksheet and start calculating a 50% gross profit on every job. It’s time to get your shit together!https://thecontractorfight.com/50/🎥 Explore over 1,400 free videos on Contractor Fight TV:https://www.youtube.com/c/TomReber💬 Join over 18,000 contractors in the free Facebook group:https://thecontractorfight.com/facebook== Rate the Podcast ==Help your fellow contractors find the podcast! Please leave a rating/review.Apple PodcastsSpotify

In this episode, Tom interviews Tanner Mullen, a successful painting contractor and the founder of DripJobs CRM. Tanner shares his journey from working in the restaurant industry to building a million-dollar painting business and launching a powerful CRM software designed specifically for contractors. They dive deep into sales strategies, the importance of follow-up, how to leverage Facebook ads effectively, and why communication is the ultimate differentiator in today's contracting world. Tanner also drops an incredible limited-time offer for listeners who want to try DripJobs.In this episode Tom and Tanner discuss:[01:21] Tanner’s journey from the restaurant world to contracting and early lessons in sales[04:15] His entry into the painting business and how his family's background influenced him[06:20] The diverse and lucrative nature of the painting industry[09:54] Reaching $1M in 3 years and the strategies he used[10:44] Importance of production and why Tanner chose employees over subs[12:25] Lead sources and their conversion rates: Angie, Facebook, and influencer marketing[13:44] Facebook ads: why most contractors fail and how to fix it[16:12] The psychology behind ad content and attracting the right clients[18:03] Example of an emotional and values-driven Facebook ad that worked[20:02] How storytelling in ads builds trust and sets your brand apart[21:20] Origin of DripJobs and why Tanner built it out of necessity[24:12] The cost of slow response and the need for lead automation[27:04] First wins with automation and early development of DripJobs[30:09] Biggest surprises from running a software company[31:38] Competing with industry giants and winning[32:06] How automation and consistent follow-up elevate customer trust[35:55] DripJobs is a tool that scales communication for volume-based contractors[38:01] Teaser about an upcoming AI feature in DripJobs[38:12] Tanner’s favorite features: two-way texting and visual pipelines[40:50] Tom shares how he discovered DripJobs and its biggest benefits[42:04] Using metrics and data to make marketing decisions[43:27] Free training and support offered to all DripJobs users[44:43] Bringing a red carpet experience from restaurants to contracting[46:06] Differentiating your company through communication and mission[48:12] Each touchpoint increases trust and buyer confidence[49:44] The psychology of expectation and perceived value[50:27] Why the first time a client sees you shouldn’t be at the front door[54:05] Overcoming client uncertainty with visuals and AI renderings[55:06] Turning customer service into marketing with transparency[57:25] Tanner offers an exclusive 100-day free trial for DripJobs to Fight listenersLinks from the episode:🔗 DripJobs CRM – https://dripjobs.comUse code fight100 for 100 days free – all features included, no contract=================================SALES ACCELERATOR: 6 weeks. Real results. No BS:👉 https://thecontractorfight.com/morejobs== Rate the Podcast ==Help your fellow contractors find the podcast! Please leave a rating/review.Apple PodcastsSpotify

In this episode of The Contractor Fight Sales Podcast, Tim and Derek dive deep into the importance of having tough, clear conversations with clients — before the shovel ever hits the dirt. From buried wires to dead irrigation systems, they share real-world stories where contracts and communication saved the day. Learn how preparation, confidence, and transparency can keep your jobs profitable and your clients happy.In this episode Tim and Derek discuss:The importance of having a thorough, well-written contract that protects your business when the unexpected happensHow to confidently address unforeseen issues, like hitting buried electrical lines, using contract clauses and change ordersWhy practicing difficult conversations and setting clear expectations upfront with clients leads to smoother jobsHow “sliding the check back” helps you address all potential issues before accepting a depositThe value of brutal kindness: over-communicating risks, delays, and possible disruptions to build client trustUsing humor and transparency to ease clients into uncomfortable truths about the construction processWhy discussing estimated start dates, HOA approvals, and who handles what is key to avoiding miscommunicationThe benefit of making clients feel “safe” throughout the chaos of a construction projectReal examples of how practicing and refining communication has made sales smoother and more efficient=================================🛡️ Join us in BATTLEGROUNDEverything your contracting business needs in one comprehensive program. Three main focus areas: Leadership, Communication, and Numbers. For more info visit:https://thecontractorfight.com/battleground💰 You didn’t become a contractor to struggle financially.Download our worksheet and start calculating a 50% gross profit on every job. It’s time to get your shit together!https://thecontractorfight.com/50/🎥 Explore over 1,400 free videos on Contractor Fight TV:https://www.youtube.com/c/TomReber💬 Join over 18,000 contractors in the free Facebook group:https://thecontractorfight.com/facebook== Rate the Podcast ==Help your fellow contractors find the podcast! Please leave a rating/review.Apple PodcastsSpotify

Hiring more people doesn’t automatically fix the chaos in your contracting business—in fact, it can make things worse if you're not leading properly. In this no-BS solo episode, Tom breaks down why hiring alone won’t save your business and how poor leadership is often the real issue. Drawing from his own hard-earned experiences, Tom lays out a practical framework for transforming from a chaotic boss to a true leader that empowers a high-performing team.In this episode, Tom discusses:[00:20] Why hiring without leadership multiplies chaos, not solves it[01:00] The real mistake contractors make: hiring hostages, not help[01:40] How a lack of systems and accountability creates a hypocritical culture[02:12] Why your team's underperformance is a reflection of your leadership[03:01] The difference between successful teams and chaotic ones: leadership[03:11] Extreme ownership and its impact on team performance[03:35] Introduction to the Sales Accelerator and how it can help pack your pipeline[04:21] The real solution: Leading—not just hiring—frees you up[04:50] The importance of roleplaying and ongoing training beyond sales[05:03] Why weekly operations meetings are crucial for group accountability[05:41] Creating clear daily plans and expectations for your team[06:18] Stop expecting results without giving your team clarity and a target[06:27] Most times, you don’t need better people—just better leadership[06:48] The importance of tightening operations before scaling[07:10] Final thoughts on growing your business with intentional leadershipLinks from the episode:SALES ACCELERATOR isn't about fancy marketing tricks or expensive ad campaigns.It's about systems that work:- Lead generation without big ad spend- Sales processes that close deals- Accountability to actually implement- Live coaching from someone who's been there6 weeks. Real results. No BS.👉 https://thecontractorfight.com/morejobs== Rate the Podcast ==Help your fellow contractors find the podcast! Please leave a rating/review.Apple PodcastsSpotify

In this episode of The Contractor Fight, Tim and Derek dive into a powerful mindset shift every contractor should adopt — taking action today for the benefit of your future self. They discuss how to evaluate daily decisions, avoid regret, and maintain focus on long-term success, both personally and professionally. From turning down high-maintenance projects to refining sales techniques, this episode is all about being intentional with your time, energy, and choices.In this episode, Tim and Derek discuss:Why negative self-talk stems from poor past decisions and how to change the narrativeThe importance of being intentional with your goals and actions, even day by dayA real-life example of evaluating whether a $500,000 celebrity project is worth the troubleThe long-term value of smaller, profitable, and repeatable jobs over massive one-offsHow to carry confidence and professionalism into sales conversations and client interactionsWhy making more money isn’t as satisfying as keeping more profit and building safety for your teamThe mindset that lets you confidently choose your clients and say no to bad fitsHow training and asking better questions saved a potentially lost client relationshipSALES ACCELERATOR isn't about fancy marketing tricks or expensive ad campaigns.It's about systems that work:- Lead generation without big ad spend- Sales processes that close deals- Accountability to actually implement- Live coaching from someone who's been there6 weeks. Real results. No BS.👉 https://thecontractorfight.com/morejobs== Rate the Podcast ==Help your fellow contractors find the podcast! Please leave a rating/review.Apple PodcastsSpotify

We’re halfway through the year, and Tom isn’t holding back. In this fire-filled solo episode, he delivers the tough love contractors need to hear to stop coasting and start dominating. If you want to avoid a disappointing year-end with no cash, no momentum, and plenty of regret, now is the time to step on the gas. Tom breaks down why most contractors are stuck—and what they can do to break free and finish the year strong.In this episode, Tom discusses:[00:00] Harsh reality check for the second half of the year[01:14] The #1 reason your business is stuck: lack of discipline[01:48] How comfort is the enemy of progress[02:51] Why Q3—not Q4—is the time to go all in[03:21] Debunking the "too busy" excuse and reclaiming your time[04:02] Building a team to scale your business beyond yourself[04:53] Calling out hypocritical leadership and poor culture[05:18] How to build a network from scratch[06:17] Turning wasted time into ROI-driving activities[06:37] Discipline and commitment over motivation[07:25] Why this is “separation season” for contractors[08:08] Building a strong accountability network[09:24] Choosing discomfort and effort over the easy path[09:42] Action Step #1: Role-play sales consistently[10:42] Action Step #2: Surround yourself with local winners[11:00] Action Step #3: Get a real accountability partner[11:30] Action Step #4: Build a magnetic and effective sales system[12:22] Stop settling for “good enough”—despise mediocrity[13:21] How to get more leads and sales with Sales AcceleratorLinks from the episode:SALES ACCELERATOR isn't about fancy marketing tricks or expensive ad campaigns.It's about systems that work:- Lead generation without big ad spend- Sales processes that close deals- Accountability to actually implement- Live coaching from someone who's been there6 weeks. Real results. No BS.👉 https://thecontractorfight.com/morejobs== Rate the Podcast ==Help your fellow contractors find the podcast! Please leave a rating/review.Apple PodcastsSpotify