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The HeyCreator Show

Author: HeyCreator

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The HeyCreator Show is for building your creator business.

Each week, hosts Matt Ragland and Tim Forkin talk through all stages of the creator journey, intentionally designing each conversation to meet you where you’re at along the way. We’re sharing lessons from over a decade of helping digital creators launch and scale courses, communities, and coaching services — along with building newsletters, YouTube channels, and podcasts to millions of subscribers and downloads for our clients.

For more about our show, company, and community go to heycreator.com.
289 Episodes
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How do you build a life you don’t need a vacation from? That’s why we become creators, right? To skip the 9-5, work for ourselves, help others, and live our dream? To answer the question, Matt interviewed long-time friend and HeyCreator Summit speaker Khe Hy — the perfect person to answer this question, because he walked away from a $2 million salary on Wall Street for a life of surfing, family, entrepreneurship and creating. As you’ll hear, Khe optimizes his life for ALIVENESS and drops gems throughout this fun & insightful conversation. (0:00) — Intro (1:00) — Pivoting away from what doesn't serve you (4:40) — Optimizing for aliveness (9:49) — Why you need to experiment (17:46) — The death of the follower (27:58) — Everyone wants to be the noun, nobody wants to do the verb (33:23) — How much Khe made on Wall Street vs. becoming a creator Join the HeyCreator Community Use Automatic Evergreen to send profitable newsletters on autopilot
You want to sell more courses. Billy Broas is an expert in course launch marketing.  If you watch today’s episode with Billy, you’ll be able to sell more courses. Therefore, you NEED to watch this episode. Today’s conversation is all about marketing arguments, and how you can use them (like we did above) to write killer copy for your landing pages and use psychology to sell more courses. Matt interviewed Billy for an expert teaching session in the HeyCreator community — and it was so good, we HAD to use it for the show. Let us know what you think! Join the HeyCreator Community Use Automatic Evergreen to send profitable newsletters on autopilot
“What should I charge?” Every creator asks this question. Don’t worry, we’ve got you! In today’s episode of The HeyCreator Show, Matt Ragland (⁠@mattragland⁠) and Tim Forkin (⁠@timforkindotcom⁠) walk through the Value Ladder framework, discussing how you can scale the same offer up and down the ladder to different price points and levels of involvement. (0:00) — Intro (1:00) — How should we think about pricing? (2:55) — Where to start on the Value Ladder (VIP) (9:50) — Going down the ladder (High) (13:53) — The worst place to be (Mid) (20:03) — Do not price at this number (28:15) — The low-end of the Value Ladder (Impulse + Free) Join the HeyCreator Community Use Automatic Evergreen to send profitable newsletters on autopilot
The HeyCreator Show is presented by Riverside — ⁠get 15% off a new subscription by using code HEYCREATOR at checkout.⁠ In today’s episode of The HeyCreator Show, Matt Ragland (⁠@mattragland⁠) interviews Amanda Goetz (@AmandaMGoetz) LIVE and in-person about her role as a fractional CMO, along with how she thinks about her content, community, and creator habits. (0:00) — Presented by Riverside (1:14) — Why take a fractional CMO role? (9:49) — Are other creators your competitors? (15:21) — How do you think about community? (20:48) — What are the habits of successful creators? (26:54) — Parenting as a creator (32:09) — The differences between creating and public speaking Join the HeyCreator Community Use Automatic Evergreen to send profitable newsletters on autopilot
The HeyCreator Show is presented by Riverside — ⁠get 15% off a new subscription by using code HEYCREATOR at checkout.⁠ Everything you need to know about launching, writing and growing an email newsletter is in today’s episode. Matt Ragland (⁠@mattragland⁠) and Tim Forkin (⁠@timforkindotcom⁠) go through the step-by-step process of launching a profitable newsletter. No fluff. From opening up a ConvertKit account through making thousands of dollars per month, each step is outlined below. (0:00) — Presented by Riverside (4:10) — How do you set up a landing page? Check out Matt and Tim’s landing pages. (14:05) — How do you incentivize your audience to sign up? (23:36) — The 3 types of email newsletters to write (37:25) — How do you monetize your newsletter? Join the HeyCreator Community Use Automatic Evergreen to send profitable newsletters on autopilot
The HeyCreator Show is presented by Riverside — ⁠get 15% off a new subscription by using code HEYCREATOR at checkout.⁠ In today’s episode of The HeyCreator Show, Matt Ragland (⁠@mattragland⁠) and Alexis Teichmiller jam on leaving the corporate world to become a creator, along with the move forward into a corporate role again.  Alexis is the Senior Brand Partnerships Manager at Circle — the platform we use to run the HeyCreator Community — so they also discuss different community business models for creators, along with the best ways to create signature gatherings for your audience. (0:00) — Presented by Riverside (4:08) — Matt & Alexis working together at ConvertKit (11:59) — Romanticizing the leap from W2 employee to full-time creator (16:18) — From full-time creator to W2 employee (26:07) — Different types of community business models (32:23) — How to create signature gatherings in your community (42:03) — How to set yourself up for sustainability as a creator (48:36) — Where each platform fits in the audience funnel Join the HeyCreator Community Use Automatic Evergreen to send profitable newsletters on autopilot
The HeyCreator Show is presented by Riverside — ⁠get 15% off a new subscription by using code HEYCREATOR at checkout.⁠ You know you need to be writing an email newsletter. It’s the hot thing to do. But most creators still don’t understand WHY email newsletters are such an incredible channel for your business. There’s so many aspects of a newsletter that creators simply get wrong about their newsletter. Today, we’re going full mythbuster — debunking common misconceptions creators have around sending a newsletter. (0:00) — Presented by Riverside (2:53) — The elevator pitch for newsletters (8:42) — What creators underestimate about newsletter perspective (13:28) — A misconception about newsletter replies (17:02) — The math behind a $100k+ product launch using newsletter promotions only (absolute gold here) (27:56) — What you’re getting wrong about launching a newsletter  (31:55) — The biggest issue with newsletter writing “quality” (40:47) — Ranking what’s actually important about newsletters Join the HeyCreator CommunityUse Automatic Evergreen to send profitable newsletters on autopilot
The HeyCreator Show is presented by Riverside — ⁠get 15% off a new subscription by using code HEYCREATOR at checkout.⁠ In today’s episode of The HeyCreator Show, Matt Ragland (⁠@mattragland⁠) and Tim Forkin (⁠@timforkindotcom⁠) interview Cody (@Cody_Hock) & Cole Hock (@UpNorthCole). These two brothers manage entertainment creators, but we wanted to talk about Enjoy Basketball — the media and lifestyle company they founded with one of the biggest sports creators on the internet, Kenny Beecham. (0:00) — Presented by Riverside (1:45) — About today’s show (2:53) — “Cold emailing is my favorite thing to do.” (10:21) — What goes into a great cold email? (15:38) — Why choose Kenny as the face of Enjoy Basketball? (18:18) — The first channel that made sense for their business (24:29) — How EB pulls almost every lever a creator business can pull (28:29) — Why they partnered with ESPN & Omaha Productions (35:54) — How physical products create serendipity (38:48) — The value of in-person community building for creators Join the HeyCreator Community Use Automatic Evergreen to send profitable newsletters on autopilot
The HeyCreator Show is presented by Riverside — ⁠get 15% off a new subscription by using code HEYCREATOR at checkout.⁠ In today’s episode of The HeyCreator Show, Matt Ragland (⁠@mattragland⁠) and Tim Forkin (⁠@timforkindotcom⁠) give out their best advice for new creators. Tim lays out the lessons young creators need to learn in order to grow, while Matt speaks to established professionals looking to become side-hustle creators. (0:00) — Presented by Riverside (6:06) — Tim: Can you get past your immediate circle? (12:25) — Matt: Pick one topic, one platform, for one audience (16:40) — Tim: Don’t be an expert or idol when you aren’t (22:43) — Matt: Are you making content for fun, or are you building a business? (27:30) — Tim: Real artists don’t starve (30:51) — Matt: What long-term project can you build alongside your content? Join the HeyCreator CommunityUse Automatic Evergreen to send profitable newsletters on autopilot
The HeyCreator Show is presented by Riverside — ⁠get 15% off a new subscription by using code HEYCREATOR at checkout.⁠ In today’s episode of The HeyCreator Show, Matt Ragland (⁠@mattragland⁠) and Nat Eliason (@nateliason) jam about what it actually takes to be a creator. Topics include Nat’s take on niching down, the main ways creators become replaceable, choosing between money and passion, why consistency alone isn’t enough, and much more. (3:18) — Nat’s article Be Yourself, Not a Niche (7:23) — The #1 way creators fail (16:10) — Nat’s article When the Money’s Just Too Damn Good (25:28) — Do you care enough to make your content great? (32:25) — The illusion that success comes quickly as a creator (40:17) — Balancing ambition, productivity, and parenting Join the HeyCreator Community Use Automatic Evergreen to send profitable newsletters on autopilot
The HeyCreator Show is presented by Riverside — ⁠get 15% off a new subscription by using code HEYCREATOR at checkout.⁠ In today’s episode of The HeyCreator Show, Matt Ragland (⁠@mattragland⁠) and Tim Forkin (⁠@timforkindotcom⁠) discuss equity for creators — more specifically, how and why creators should think about owning pieces of others’ businesses. Stories include MKBHD’s deal with Ridge, the launch of Authors Equity, Blenders X Coach Prime, Pop Daddy Snacks and more. (0:00) — Presented by Riverside (1:45) — Rundown of today’s show (2:40) — MKBHD’s deal with Ridge (10:48) — Authors Equity, backed by Tim Ferriss, James Clear and Louise Penny (16:31) — James Clear’s new app, Atoms (20:41) — The two ways creators can get equity in businesses (21:41) — How John Barchard negotiated a deal to own part of an English soccer club in exchange for content (25:45) — How Pop Daddy Snacks scaled their business by becoming a creator (29:19) — How Blenders landed Deion Sanders to be their flagship “creator” (36:33) — The creator skills you have are enough to own someone else’s business Join the HeyCreator Community Use Automatic Evergreen to send profitable newsletters on autopilot
The HeyCreator Show is presented by Riverside — get 15% off a new subscription by using code HEYCREATOR at checkout.⁠ In today’s episode of The HeyCreator Show, Matt Ragland (⁠@mattragland⁠) and Tim Forkin (⁠@timforkindotcom⁠) push through initial feelings of not wanting to record. The conversation evolves into how creators can make the most of their limited time — both in what they spend their time on and the quality of what they create. (0:00) — Presented by Riverside (1:43) — Rundown of today’s show (2:45) — Doing the work when you don’t feel like it (7:45) — Managing capacity when you have limited time to create (20:11) — Managing quality when you have limited time to create (26:48) — How consistent writers can succeed on YouTube with little time (30:32) — Are you prioritizing production value quality or message quality? (36:45) — The middle is not where you want to be Join the HeyCreator Community Send a profitable newsletter on autopilot with Automatic Evergreen
The HeyCreator Show is presented by Riverside.fm — ⁠get 15% off a new subscription by using code HEYCREATOR at checkout.⁠ In today’s episode of The HeyCreator Show, Matt Ragland (⁠@mattragland⁠) and Tim Forkin (⁠@timforkindotcom⁠) talk about the value of niching down as a creator and what it can do for your business.  After, we’re sharing the highlights from Justin Welsh’s (@thejustinwelsh) session at the HeyCreator Summit. Justin dives deep on why creators need to focus on outcomes, being unique, and defining their voice. (0:00) — Presented by Riverside.fm (1:43) — Rundown of today’s show (4:39) — Become someone other people recommend (10:10) — Being specific allows you to be broad (19:30) — Justin Welsh from HeyCreator Summit 2024 Join the HeyCreator Community Send a profitable newsletter on autopilot with Automatic Evergreen
The HeyCreator Show is presented by Riverside.fm — get 15% off a new subscription by using code HEYCREATOR at checkout.⁠ In today’s episode of The HeyCreator Show, Matt Ragland (⁠@mattragland⁠) and Tim Forkin (⁠@timforkindotcom⁠) center in on the common ways creators overthink their work — highlighting a clip from Darrell Vesterfelt (@dvest) in which he talked about the importance of picking one niche to build your content and business around. After, Matt & Tim reveal their Mount Rushmore of Content That Inspired Us — the books, movies, frameworks and pieces of content that has resonated on their creator journey. (0:00) — Presented by Riverside.fm (3:40) — Darrell Vesterfelt on picking a focused niche for your creator business (9:10) — Common ways creators overthink their work (32:40) — Mount Rushmore of Content That Inspired Us Join the HeyCreator Community Make more from your newsletter with Automatic Evergreen
The HeyCreator Show is presented by Riverside.fm — ⁠get 15% off a new subscription by using code HEYCREATOR at checkout.⁠⁠ In the first official episode of the HeyCreator show, Matt Ragland (⁠⁠@mattragland⁠⁠) and Tim Forkin (⁠⁠@timforkindotcom⁠⁠) talk about facing the challenges of starting a new creative project. Then, the team goes deep into their past, revealing their Mount Rushmore of Creators Who Inspired Us. (0:00) — Presented by Riverside.fm (1:45) — Rundown of today’s show (2:26) — Starting something new as a creator (10:22) — Why reps are so important early in a creative project (17:35) — Mount Rushmore of Creators Who Inspired Us ⁠Join the HeyCreator Community⁠ ⁠Make more from your content with Automatic Evergreen⁠
The HeyCreator Show is presented by Riverside.fm — get 15% off a new subscription by using code HEYCREATOR at checkout. On this week’s episode, Tim Stoddart (⁠@timstodz⁠) talks about the changes coming to The Copyblogger Podcast and introduces Matt Ragland (@mattragland) and Tim Forkin (@timforkindotcom) as the new hosts of The HeyCreator Show. The group discuss the change, touch base on upcoming creator trends, and paint a picture for how the show will sound moving forward. (00:00) — Intro (00:41) — Tim & Matt talk about the show changes (11:21) — Upcoming creator trends we're seeing (15:56) — Separating personal brand and business (22:58) — What will the HeyCreator Show be?
On this week’s episode, Tim Stoddart (⁠@timstodz⁠) and Ethan Brooks (⁠@damn_ethan⁠) talk about John Milius, the writer behind many of the most famous action movies of our generation. They explore the ideas of fame, cancel culture, and writing for the masses. Cool Stuff Mentioned In The Show The pro’s and con’s of watching your own content as a creator ⁠Arnold Schwarzenegger’s autobiography, Total Recall⁠ ⁠John Milius, the most influential writer you’ve never heard of⁠ ⁠BETA Camp: The entrepreneurial summer camp for high school kids⁠ ⁠Antifragile: Things That Gain From Disorder⁠ ⁠Mike Roe’s belief: “Don’t follow your passion, but bring it with you”⁠ How to rediscover your passion for opportunities in your life Tactics for defining what you want out of your life long term Why people always get exactly what they want ⁠You have goals, even if you don't realize what they are⁠ Your personal assistant to grow & monetize your 𝕏 (Twitter) audience. ⁠⁠⁠⁠⁠Give Hypefury a try and grow your personal brand.⁠⁠⁠⁠⁠ This is the exact tool I used to build my brand to almost 100,000 followers and 20,000 newsletter subscribers. Learn how to get more traffic, more leads, and more high paying clients. Listeners of this podcast get $50 off their yearly membership to Copyblogger Academy. ⁠⁠⁠⁠⁠Click the link and start seeing success in as little as 30 days!
On this week's throwback episode, ⁠@timstodz⁠ and ⁠@damn_ethan⁠ talk about an interesting Twitter thread that was written and published by ⁠Alex Garcia⁠. Both Tim and Ethan had some really interesting insights to this thread, and they added as much value as possible to teach you how to build an email list and grow your audience without breaking the bank. Your personal assistant to grow & monetize your 𝕏 (Twitter) audience. ⁠⁠⁠⁠Give Hypefury a try and grow your personal brand.⁠⁠⁠⁠ This is the exact tool I used to build my brand to almost 100,000 followers and 20,000 newsletter subscribers. Learn how to get more traffic, more leads, and more high paying clients. Listeners of this podcast get $50 off their yearly membership to Copyblogger Academy. ⁠⁠⁠⁠Click the link and start seeing success in as little as 30 days!
On this week’s throwback episode, Ethan Brooks (@damn_ethan) talks to growth marketer, Ryan Carr (@ryan_boat). They discuss their work at HubSpot and The Hustle. Ryan also speaks about ad creative, sales letters, and content distribution. Your personal assistant to grow & monetize your 𝕏 (Twitter) audience. ⁠⁠⁠Give Hypefury a try and grow your personal brand.⁠⁠⁠ This is the exact tool I used to build my brand to almost 100,000 followers and 20,000 newsletter subscribers. Learn how to get more traffic, more leads, and more high paying clients. Listeners of this podcast get $50 off their yearly membership to Copyblogger Academy. ⁠⁠⁠Click the link and start seeing success in as little as 30 days!
Tim Stoddart (⁠@timstodz⁠) and Ethan Brooks (⁠@damn_ethan⁠) talk about podcasting, how to stick with it, and how to keep it easy. They also discuss ConvertKit’s new ad network, other players in the market, and how you might use these if you’re building your own newsletter. Cool Stuff Mentioned In The Show Our interview with Danny Miranda⁠ Check out Danny’s ⁠newsletter⁠, ⁠podcast⁠, and ⁠twitter⁠ accounts ⁠Tim’s interview with Danny Miranda back in the day⁠ ⁠Danny’s interview with Gary Vee (and why Gary Vee called his mom ten years ago)⁠ Why is it that people quit creative projects ⁠Sam Parr’s conversation with Ben Wilson and Jonathan Barshop on Podcasting⁠ ⁠Eric Nuzum’s book, Make Noise⁠ ConvertKit’s Brilliant Method For Growing Their Newsletter Ad Network Sparkloop’s Partner Program (And The Newsletter Doing $3k+ on Just ~15k Subs) Your personal assistant to grow & monetize your 𝕏 (Twitter) audience. ⁠⁠Give Hypefury a try and grow your personal brand.⁠⁠ This is the exact tool I used to build my brand to almost 100,000 followers and 20,000 newsletter subscribers. Learn how to get more traffic, more leads, and more high paying clients. Listeners of this podcast get $50 off their yearly membership to Copyblogger Academy. ⁠⁠Click the link and start seeing success in as little as 30 days!
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Comments (6)

Lane Ewert

Why put the podcast up and take it away?!

Jun 22nd
Reply

Соня Сливчак

Thanks for the info. I can also recommend you a good company that will help you with copywriting. Many of my friends work with this company, so it is fully verified and can be trusted. I think you like her https://mediaonemarketing.com.sg/copywriting-services-singapore/

Jun 14th
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Phúc Nguyễn Hồng

so incredible one !

Jul 1st
Reply

Jennifer Storm Nelson

Thank you for addressing the issue of our polarization in such a sensitive way that relates not only to our business but to our humanity and sense of decency, which we certainly need more of these days. I enjoy your podcasts, keep them coming!

Apr 26th
Reply

GERMAINE

Good stuff but I wish there wasn't so much self-promotion

Nov 11th
Reply

Saeed Rahbari

meh... still like Godin

Jun 11th
Reply