Claim OwnershipThe HeyCreator Show
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The HeyCreator Show is for building your creator business.
Each week, hosts Matt Ragland and Tim Forkin talk through all stages of the creator journey, intentionally designing each conversation to meet you where you’re at along the way. We’re sharing lessons from over a decade of helping digital creators launch and scale courses, communities, and coaching services — along with building newsletters, YouTube channels, and podcasts to millions of subscribers and downloads for our clients.
For more about our show, company, and community go to heycreator.com.
Each week, hosts Matt Ragland and Tim Forkin talk through all stages of the creator journey, intentionally designing each conversation to meet you where you’re at along the way. We’re sharing lessons from over a decade of helping digital creators launch and scale courses, communities, and coaching services — along with building newsletters, YouTube channels, and podcasts to millions of subscribers and downloads for our clients.
For more about our show, company, and community go to heycreator.com.
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In today’s episode of The HeyCreator Show, Matt Ragland (@mattragland) catches up with old teammate Charli Prangley (@charliprangley) to discuss the role of design and branding for creators, along with the process of rebranding ConvertKit to Kit and lessons from her journey as a YouTuber.
(0:00) — Intro
(1:48) — The #1 design mistake creators make
(12:26) — Outside perspective on your design process
(22:30) — Charli’s creator journey
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In today’s episode of The HeyCreator Show, Matt Ragland (@mattragland) interviews old friend Bryan Harris (@Harris_Bryan).
Bryan is the founder of Growth Tools and has a vastly different perspective on content, audiences, and business than the majority of our guests. Listen in for his thoughts on which kinds of clients to serve first, why he believes you DON’T need an audience, and the one-word marketing strategy that beats everything else your business can offer.
For HeyCreator listeners, Bryan put together an incredible resource of tools he referenced in the show here.
(0:00) — Intro
(1:01) — The Hershey Kiss/Tesla Strategy
(8:23) — “You don’t need to build an audience…”
(17:50) — How to borrow someone else’s audience
(26:18) — What’s the simplest path towards your business goal?
(37:17) — The one-word marketing strategy
Connect with us:
Join the HeyCreator Community
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Sign up for our free 7 day "Creator Blueprint" email course!
In today’s episode of The HeyCreator Show, Matt Ragland (@mattragland) and Tim Forkin (@timforkindotcom) interview Jason Levin (@iamjasonlevin), a creator, entrepreneur, author of Memes Make Millions, and self-proclaimed memelord who currently serves as the Head of Growth at Product Hunt.
Jason walks us through how to start thinking in memes, the reality of how memes can make millions for your company, and why being funny on the internet is the best long-term play for any brand.
(0:00) — Intro
(1:01) — How do I start thinking in memes?
(7:07) — How do memes make millions?
(14:56) — Someone sold their business for $100M by using memes
(19:04) — “Dumb memes, smart threads”
(25:15) — The secrets to growing company social
Connect with us:
Join the HeyCreator Community
Submit a question to Creator Advice
Use Automatic Evergreen to send profitable newsletters on autopilot
Sign up for our free 7 day "Creator Blueprint" email course!
In today’s episode of The HeyCreator Show, Matt Ragland (@mattragland) and Tim Forkin (@timforkindotcom) take on four Creator Advice questions from X and the HeyCreator community. Thank you to George, Jay, Nausheena and Michael for your questions!
(0:00) — Intro
(0:38) — George asks, “Now what?”
(7:13) — Jay has a creator’s dream job, but he’s about to start college…
(14:50) — Nausheena asks, “What can I do to make my videos more engaging?”
(17:20) — Michael wants to start a conference, but is unsure how to use content to promote it.
Connect with us:
Join the HeyCreator Community
Submit a question to Creator Advice
Use Automatic Evergreen to send profitable newsletters on autopilot
Sign up for our free 7 day "Creator Blueprint" email course!
In today’s episode of The HeyCreator Show, we’re running an expert session from the HeyCreator community with Corey Wilks, Psy.D — a psychologist and executive coach.
Corey gives an excellent presentation on The Four Horsemen of Fear before Matt Ragland (@mattragland) joins him on the call to talk creator mindset, switching niches, and overcoming common creator fears.
Grab Corey’s Build an Intentional Life course and use code HEYCREATOR25 for 25% off!
(0:00) — Intro
(1:28) — The Four Horsemen of Fear
(21:44) — Why fear comes to us
(23:48) — What if I want to change my niche?
(29:22) — How your values will shape your path
Connect with us:
Join the HeyCreator Community
Submit a question to Creator Advice
Use Automatic Evergreen to send profitable newsletters on autopilot
Sign up for our free 7 day "Creator Blueprint" email course!
In today’s episode of The HeyCreator Show, Matt Ragland (@mattragland) is joined by John Meese to walk through his Serve Call framework from his new book, Serve to Sell.
Selling high-ticket offers (like 1-1 coaching, cohort courses or mastermind memberships) can feel like a numbers game — hopping on one sales call after another in hopes of landing a yes.
What John teaches is a reframe for these calls. You’re not selling, you’re serving.
Grab a copy of Serve to Sell here (or click this link and get it for free!)
(0:00) — Intro
(2:45) — Real-life examples of the Serve To Sell framework
(12:30) — What do you call a sales call where you don’t get the sale?
(19:54) — The Six R’s of a Serve Call
(40:50) — Creator Advice with John Meese
Connect with us:
Join the HeyCreator Community
Submit a question to Creator Advice
Use Automatic Evergreen to send profitable newsletters on autopilot
Sign up for our free 7 day "Creator Blueprint" email course!
In today’s episode, we’re running a stellar presentation Cam Houser (@cahouser) gave in our HeyCreator community about all things video.
You’ll learn about what it takes to get comfortable on video, small ways you can improve production, how to come up with better video ideas, and even joins Matt (@mattragland) for another edition of Creator Advice.
(0:00) — Today’s episode
(1:44) — Cam’s introduction
(10:05) — How do I become confident on-camera?
(22:40) — Cam’s ALF Framework for video production
(29:24) — How do I get content ideas?
(39:22) — Creator Advice with Cam
Connect with us:
Join the HeyCreator Community
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In today’s episode of The HeyCreator Show, Matt Ragland (@mattragland) and Tim Forkin (@timforkindotcom) walk through the fastest ways to make $10,000/month as a creator. The episode is split into three different sections — Newsletters, Coaching, and Courses.
(0:00) — Intro
(1:15) — What’s the fastest way to make $10,000/month with a newsletter?
(9:15) — What’s the fastest way to make $10,000/month with a coaching offer?
(18:02) — What’s the fastest way to make $10,000/month with online courses?
Make $1,000 with your first launch using our Course Blueprint
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In today’s episode of The HeyCreator Show, Matt Ragland (@mattragland) talks through the 10 books every creator must read, split up into three categories — Mindset, Business, and Process.
Later, Tim Forkin (@timforkindotcom) joins for the first edition of Creator Advice — our new segment where we answer questions from our community, place ourselves in their situations, and work to solve their problems.
(0:00) — Intro
(1:30) — The War of Art, by Steven Pressfield
(2:45) — The Pathless Path, by Paul Millerd
(4:13) — Bird by Bird, by Anne Lamott
(5:48) — Perennial Seller, by Ryan Holiday
(6:32) — Obviously Awesome, by April Dunford
(7:11) — Dotcom Secrets, by Russell Brunson
(8:18) — $100M Leads, by Alex Hormozi
(9:20) — The Art and Business of Online Writing, by Nicolas Cole
(10:09) — Free Time, by Jenny Blake
(11:23) — Building a Second Brain, by Tiago Forte
(14:42) — Creator Advice!
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In today’s episode of The HeyCreator Show, Matt Ragland (@mattragland) interviewed Gina Bianchini (Co-founder and CEO of Mighty Networks) and Jordan Mix (Partner at Late Checkout) LIVE in-person for a conversation about community design.
How do the most successful community builders do it? What makes their communities thrive without their direct involvement?
Those questions & more answered in today's episode!
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How do you create content for your favorite brands and make the big bucks?
You already can — but not in the ways you think.
You’re probably leaving money on the table. After today’s episode you’ll ask yourself, “Why didn’t I think of that?”
Don’t worry, it’s not too late. Terry Rice, our Director of Growth & Partnerships at HeyCreator, is here to talk through two income streams creators often overlook.
(0:00) — Intro
(2:20) — What is a brand partnership?
(6:19) — How Matt could work with Yeti
(10:43) — Brands aren’t always looking for revenue in a partnership
(17:17) — Licensing your content? How?
(21:46) — How a creator is licensing their Urban Chicken Coop course
(25:13) — Terry coaches Matt on licensing HeyCreator
(29:04) — How creators can get started with brand partnerships & licensing
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How do you build a life you don’t need a vacation from?
That’s why we become creators, right? To skip the 9-5, work for ourselves, help others, and live our dream?
To answer the question, Matt interviewed long-time friend and HeyCreator Summit speaker Khe Hy — the perfect person to answer this question, because he walked away from a $2 million salary on Wall Street for a life of surfing, family, entrepreneurship and creating.
As you’ll hear, Khe optimizes his life for ALIVENESS and drops gems throughout this fun & insightful conversation.
(0:00) — Intro
(1:00) — Pivoting away from what doesn't serve you
(4:40) — Optimizing for aliveness
(9:49) — Why you need to experiment
(17:46) — The death of the follower
(27:58) — Everyone wants to be the noun, nobody wants to do the verb
(33:23) — How much Khe made on Wall Street vs. becoming a creator
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You want to sell more courses. Billy Broas is an expert in course launch marketing.
If you watch today’s episode with Billy, you’ll be able to sell more courses.
Therefore, you NEED to watch this episode.
Today’s conversation is all about marketing arguments, and how you can use them (like we did above) to write killer copy for your landing pages and use psychology to sell more courses.
Matt interviewed Billy for an expert teaching session in the HeyCreator community — and it was so good, we HAD to use it for the show. Let us know what you think!
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“What should I charge?”
Every creator asks this question. Don’t worry, we’ve got you!
In today’s episode of The HeyCreator Show, Matt Ragland (@mattragland) and Tim Forkin (@timforkindotcom) walk through the Value Ladder framework, discussing how you can scale the same offer up and down the ladder to different price points and levels of involvement.
(0:00) — Intro
(1:00) — How should we think about pricing?
(2:55) — Where to start on the Value Ladder (VIP)
(9:50) — Going down the ladder (High)
(13:53) — The worst place to be (Mid)
(20:03) — Do not price at this number
(28:15) — The low-end of the Value Ladder (Impulse + Free)
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The HeyCreator Show is presented by Riverside — get 15% off a new subscription by using code HEYCREATOR at checkout.
In today’s episode of The HeyCreator Show, Matt Ragland (@mattragland) interviews Amanda Goetz (@AmandaMGoetz) LIVE and in-person about her role as a fractional CMO, along with how she thinks about her content, community, and creator habits.
(0:00) — Presented by Riverside
(1:14) — Why take a fractional CMO role?
(9:49) — Are other creators your competitors?
(15:21) — How do you think about community?
(20:48) — What are the habits of successful creators?
(26:54) — Parenting as a creator
(32:09) — The differences between creating and public speaking
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The HeyCreator Show is presented by Riverside — get 15% off a new subscription by using code HEYCREATOR at checkout.
Everything you need to know about launching, writing and growing an email newsletter is in today’s episode.
Matt Ragland (@mattragland) and Tim Forkin (@timforkindotcom) go through the step-by-step process of launching a profitable newsletter. No fluff. From opening up a ConvertKit account through making thousands of dollars per month, each step is outlined below.
(0:00) — Presented by Riverside
(4:10) — How do you set up a landing page? Check out Matt and Tim’s landing pages.
(14:05) — How do you incentivize your audience to sign up?
(23:36) — The 3 types of email newsletters to write
(37:25) — How do you monetize your newsletter?
Join the HeyCreator Community
Use Automatic Evergreen to send profitable newsletters on autopilot
The HeyCreator Show is presented by Riverside — get 15% off a new subscription by using code HEYCREATOR at checkout.
In today’s episode of The HeyCreator Show, Matt Ragland (@mattragland) and Alexis Teichmiller jam on leaving the corporate world to become a creator, along with the move forward into a corporate role again.
Alexis is the Senior Brand Partnerships Manager at Circle — the platform we use to run the HeyCreator Community — so they also discuss different community business models for creators, along with the best ways to create signature gatherings for your audience.
(0:00) — Presented by Riverside
(4:08) — Matt & Alexis working together at ConvertKit
(11:59) — Romanticizing the leap from W2 employee to full-time creator
(16:18) — From full-time creator to W2 employee
(26:07) — Different types of community business models
(32:23) — How to create signature gatherings in your community
(42:03) — How to set yourself up for sustainability as a creator
(48:36) — Where each platform fits in the audience funnel
Join the HeyCreator Community
Use Automatic Evergreen to send profitable newsletters on autopilot
The HeyCreator Show is presented by Riverside — get 15% off a new subscription by using code HEYCREATOR at checkout.
You know you need to be writing an email newsletter. It’s the hot thing to do.
But most creators still don’t understand WHY email newsletters are such an incredible channel for your business. There’s so many aspects of a newsletter that creators simply get wrong about their newsletter.
Today, we’re going full mythbuster — debunking common misconceptions creators have around sending a newsletter.
(0:00) — Presented by Riverside
(2:53) — The elevator pitch for newsletters
(8:42) — What creators underestimate about newsletter perspective
(13:28) — A misconception about newsletter replies
(17:02) — The math behind a $100k+ product launch using newsletter promotions only (absolute gold here)
(27:56) — What you’re getting wrong about launching a newsletter
(31:55) — The biggest issue with newsletter writing “quality”
(40:47) — Ranking what’s actually important about newsletters
Join the HeyCreator CommunityUse Automatic Evergreen to send profitable newsletters on autopilot
The HeyCreator Show is presented by Riverside — get 15% off a new subscription by using code HEYCREATOR at checkout.
In today’s episode of The HeyCreator Show, Matt Ragland (@mattragland) and Tim Forkin (@timforkindotcom) interview Cody (@Cody_Hock) & Cole Hock (@UpNorthCole). These two brothers manage entertainment creators, but we wanted to talk about Enjoy Basketball — the media and lifestyle company they founded with one of the biggest sports creators on the internet, Kenny Beecham.
(0:00) — Presented by Riverside
(1:45) — About today’s show
(2:53) — “Cold emailing is my favorite thing to do.”
(10:21) — What goes into a great cold email?
(15:38) — Why choose Kenny as the face of Enjoy Basketball?
(18:18) — The first channel that made sense for their business
(24:29) — How EB pulls almost every lever a creator business can pull
(28:29) — Why they partnered with ESPN & Omaha Productions
(35:54) — How physical products create serendipity
(38:48) — The value of in-person community building for creators
Join the HeyCreator Community
Use Automatic Evergreen to send profitable newsletters on autopilot
The HeyCreator Show is presented by Riverside — get 15% off a new subscription by using code HEYCREATOR at checkout.
In today’s episode of The HeyCreator Show, Matt Ragland (@mattragland) and Tim Forkin (@timforkindotcom) give out their best advice for new creators. Tim lays out the lessons young creators need to learn in order to grow, while Matt speaks to established professionals looking to become side-hustle creators.
(0:00) — Presented by Riverside
(6:06) — Tim: Can you get past your immediate circle?
(12:25) — Matt: Pick one topic, one platform, for one audience
(16:40) — Tim: Don’t be an expert or idol when you aren’t
(22:43) — Matt: Are you making content for fun, or are you building a business?
(27:30) — Tim: Real artists don’t starve
(30:51) — Matt: What long-term project can you build alongside your content?
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Why put the podcast up and take it away?!
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so incredible one !
Thank you for addressing the issue of our polarization in such a sensitive way that relates not only to our business but to our humanity and sense of decency, which we certainly need more of these days. I enjoy your podcasts, keep them coming!
Good stuff but I wish there wasn't so much self-promotion
meh... still like Godin