Claim OwnershipThe HeyCreator Show
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The HeyCreator Show is for building your creator business.
Each week, hosts Matt Ragland and Tim Forkin talk through all stages of the creator journey, intentionally designing each conversation to meet you where you’re at along the way. We’re sharing lessons from over a decade of helping digital creators launch and scale courses, communities, and coaching services — along with building newsletters, YouTube channels, and podcasts to millions of subscribers and downloads for our clients.
For more about our show, company, and community go to heycreator.com.
Each week, hosts Matt Ragland and Tim Forkin talk through all stages of the creator journey, intentionally designing each conversation to meet you where you’re at along the way. We’re sharing lessons from over a decade of helping digital creators launch and scale courses, communities, and coaching services — along with building newsletters, YouTube channels, and podcasts to millions of subscribers and downloads for our clients.
For more about our show, company, and community go to heycreator.com.
310 Episodes
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Today, I talked to my friend Dan Shipper (Co-founder and CEO of Every) about the future of creativity — specifically, how and why to use AI to get the most out of our creative work.
This one's a bit deeper than a lot of surface-level AI conversations. We went in on how to use AI as a copilot on creative projects, what it teaches you about yourself as a creator, and the not-so-obvious possibilities coming in the future.
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The New Year is your chance to make a big impact — not just for your business, but for your audience. Your customers are motivated to start fresh, and you have the tools to help them succeed.
I’ve seen how a clear, well-executed New Year promotion can transform lives and businesses. Last year, this exact strategy helped creators like you double their revenue while helping their audiences achieve their goals.
Today, I’ll share a step-by-step plan you can implement immediately: how to position your product as the solution, build excitement, and execute a high-converting email campaign.
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In today’s episode of The HeyCreator Show, Matt Ragland (@mattragland) and Tim Forkin (@timforkindotcom) talk about content formats — specifically, why and how to choose the one kind of content you should focus on for the next few years, along with examples of creators succeeding with a signature format.
Examples include Casey Neistat, Daniel Dalen, @bymaximise, Tyler Bruno, Seth Godin and more.
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In today’s episode of The HeyCreator Show, Matt Ragland (@mattragland) works with John Meese on finding his own 10X Promise framework — your one-sentence selling point to display the massive outcome you’ll get for your customers.
John isn’t your typical modern creator — he has no social media, and sells his programs and books almost exclusively through email… so you might want to pay extra close attention to how he’s able to clearly demonstrate his value.
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In today’s episode of The HeyCreator Show, Matt Ragland (@mattragland) and Tim Forkin (@timforkindotcom) are joined by Clifton Sellers (@LegacyBuilder__) to discuss how to grow on social media, finding your unique positioning, the value of content for founders, and much more.
(0:00) — Intro
(3:26) — Finding your unique positioning
(8:24) — Everything is content
(22:34) — How to write like a founder
(33:43) — The move into YouTube
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In today’s episode of The HeyCreator Show, we’re running an audio-only version of Darrell Vesterfelt’s presentation at the HeyCreator Summit.
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In today’s episode of The HeyCreator Show, we’re running an audio-only version of Tim Grahl’s presentation at the HeyCreator Summit.
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In today’s episode of The HeyCreator Show, we’re running an audio-only version of Tim Stoddart’s presentation at the HeyCreator Summit.
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In today’s episode of The HeyCreator Show, we’re running an audio-only version of Bonnie Christine’s presentation at the HeyCreator Summit.
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In today’s episode of The HeyCreator Show, Matt Ragland (@mattragland) interviews Josh Spector (@jspector) on how to grow your newsletter with social media — and vice versa.
(0:00) — Intro
(4:21) — Do you need more followers, or something else?
(17:20) — Switching from a weekly to daily email
(26:29) — Josh’s presentation on growing your newsletter with social media
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In today’s episode of The HeyCreator Show, Matt Ragland (@mattragland) catches up with old teammate Charli Prangley (@charliprangley) to discuss the role of design and branding for creators, along with the process of rebranding ConvertKit to Kit and lessons from her journey as a YouTuber.
(0:00) — Intro
(1:48) — The #1 design mistake creators make
(12:26) — Outside perspective on your design process
(22:30) — Charli’s creator journey
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In today’s episode of The HeyCreator Show, Matt Ragland (@mattragland) interviews old friend Bryan Harris (@Harris_Bryan).
Bryan is the founder of Growth Tools and has a vastly different perspective on content, audiences, and business than the majority of our guests. Listen in for his thoughts on which kinds of clients to serve first, why he believes you DON’T need an audience, and the one-word marketing strategy that beats everything else your business can offer.
For HeyCreator listeners, Bryan put together an incredible resource of tools he referenced in the show here.
(0:00) — Intro
(1:01) — The Hershey Kiss/Tesla Strategy
(8:23) — “You don’t need to build an audience…”
(17:50) — How to borrow someone else’s audience
(26:18) — What’s the simplest path towards your business goal?
(37:17) — The one-word marketing strategy
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In today’s episode of The HeyCreator Show, Matt Ragland (@mattragland) and Tim Forkin (@timforkindotcom) interview Jason Levin (@iamjasonlevin), a creator, entrepreneur, author of Memes Make Millions, and self-proclaimed memelord who currently serves as the Head of Growth at Product Hunt.
Jason walks us through how to start thinking in memes, the reality of how memes can make millions for your company, and why being funny on the internet is the best long-term play for any brand.
(0:00) — Intro
(1:01) — How do I start thinking in memes?
(7:07) — How do memes make millions?
(14:56) — Someone sold their business for $100M by using memes
(19:04) — “Dumb memes, smart threads”
(25:15) — The secrets to growing company social
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In today’s episode of The HeyCreator Show, Matt Ragland (@mattragland) and Tim Forkin (@timforkindotcom) take on four Creator Advice questions from X and the HeyCreator community. Thank you to George, Jay, Nausheena and Michael for your questions!
(0:00) — Intro
(0:38) — George asks, “Now what?”
(7:13) — Jay has a creator’s dream job, but he’s about to start college…
(14:50) — Nausheena asks, “What can I do to make my videos more engaging?”
(17:20) — Michael wants to start a conference, but is unsure how to use content to promote it.
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In today’s episode of The HeyCreator Show, we’re running an expert session from the HeyCreator community with Corey Wilks, Psy.D — a psychologist and executive coach.
Corey gives an excellent presentation on The Four Horsemen of Fear before Matt Ragland (@mattragland) joins him on the call to talk creator mindset, switching niches, and overcoming common creator fears.
Grab Corey’s Build an Intentional Life course and use code HEYCREATOR25 for 25% off!
(0:00) — Intro
(1:28) — The Four Horsemen of Fear
(21:44) — Why fear comes to us
(23:48) — What if I want to change my niche?
(29:22) — How your values will shape your path
Connect with us:
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In today’s episode of The HeyCreator Show, Matt Ragland (@mattragland) is joined by John Meese to walk through his Serve Call framework from his new book, Serve to Sell.
Selling high-ticket offers (like 1-1 coaching, cohort courses or mastermind memberships) can feel like a numbers game — hopping on one sales call after another in hopes of landing a yes.
What John teaches is a reframe for these calls. You’re not selling, you’re serving.
Grab a copy of Serve to Sell here (or click this link and get it for free!)
(0:00) — Intro
(2:45) — Real-life examples of the Serve To Sell framework
(12:30) — What do you call a sales call where you don’t get the sale?
(19:54) — The Six R’s of a Serve Call
(40:50) — Creator Advice with John Meese
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In today’s episode, we’re running a stellar presentation Cam Houser (@cahouser) gave in our HeyCreator community about all things video.
You’ll learn about what it takes to get comfortable on video, small ways you can improve production, how to come up with better video ideas, and even joins Matt (@mattragland) for another edition of Creator Advice.
(0:00) — Today’s episode
(1:44) — Cam’s introduction
(10:05) — How do I become confident on-camera?
(22:40) — Cam’s ALF Framework for video production
(29:24) — How do I get content ideas?
(39:22) — Creator Advice with Cam
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In today’s episode of The HeyCreator Show, Matt Ragland (@mattragland) and Tim Forkin (@timforkindotcom) walk through the fastest ways to make $10,000/month as a creator. The episode is split into three different sections — Newsletters, Coaching, and Courses.
(0:00) — Intro
(1:15) — What’s the fastest way to make $10,000/month with a newsletter?
(9:15) — What’s the fastest way to make $10,000/month with a coaching offer?
(18:02) — What’s the fastest way to make $10,000/month with online courses?
Make $1,000 with your first launch using our Course Blueprint
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In today’s episode of The HeyCreator Show, Matt Ragland (@mattragland) talks through the 10 books every creator must read, split up into three categories — Mindset, Business, and Process.
Later, Tim Forkin (@timforkindotcom) joins for the first edition of Creator Advice — our new segment where we answer questions from our community, place ourselves in their situations, and work to solve their problems.
(0:00) — Intro
(1:30) — The War of Art, by Steven Pressfield
(2:45) — The Pathless Path, by Paul Millerd
(4:13) — Bird by Bird, by Anne Lamott
(5:48) — Perennial Seller, by Ryan Holiday
(6:32) — Obviously Awesome, by April Dunford
(7:11) — Dotcom Secrets, by Russell Brunson
(8:18) — $100M Leads, by Alex Hormozi
(9:20) — The Art and Business of Online Writing, by Nicolas Cole
(10:09) — Free Time, by Jenny Blake
(11:23) — Building a Second Brain, by Tiago Forte
(14:42) — Creator Advice!
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In today’s episode of The HeyCreator Show, Matt Ragland (@mattragland) interviewed Gina Bianchini (Co-founder and CEO of Mighty Networks) and Jordan Mix (Partner at Late Checkout) LIVE in-person for a conversation about community design.
How do the most successful community builders do it? What makes their communities thrive without their direct involvement?
Those questions & more answered in today's episode!
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Why put the podcast up and take it away?!
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so incredible one !
Thank you for addressing the issue of our polarization in such a sensitive way that relates not only to our business but to our humanity and sense of decency, which we certainly need more of these days. I enjoy your podcasts, keep them coming!
Good stuff but I wish there wasn't so much self-promotion
meh... still like Godin