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The Create Unknown

Author: Triangle Content

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There’s a new dream job out there and it’s Creator. The allure of flexing your creative muscles in the limelight for a living is enticing young and old to jump on YouTube and start recording. But a lot can happen on the way to millions of subscribers.

In ‘The Create Unknown’ co-hosts Kevin Lieber and Matt Tabor take time off from getting millions of views on the education YouTube channel Vsauce2, part of the Vsauce network, to reveal how dozens of dynamic creators have successfully navigated the ever-changing, uncertain landscape of online media — and how others have been swallowed by digital quicksand.

Through intensely personal conversations, listeners learn what it takes to not only survive but thrive as a creator and in life. Interviews cover everything from getting started as a YouTuber to how you land that first brand deal and the realities of being a digital influencer.

‘The Create Unknown’ is the ultimate behind-the-scenes YouTube podcast.
26 Episodes
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How YouTube Brand Deals Work

How YouTube Brand Deals Work

2019-10-1701:13:151

For the most part, everyone knows that YouTubers can make money when the platform plays ads before and during their video. For a long time, that was how things worked and it was good enough. However, recent events such as a demonetization have shown creators that the importance of diversifying their revenue, and they've been working with brands directly.⭐️ Click here to unlock the full 1 hour 27 minute ad-free episodeThis episode has been in the works for almost a year now. We wanted to pull back the curtain on how these deals happen. From initial contact to contracts to execution, we talk about how all the details. These deals not only bring in revenue for creators, but can often give them a budget and access to make truly amazing videos. There are many benefits to working with brands, if you get it right. Along the way, we talk about all views aren't equal, the story behind Kevin's first sponsored deal, Matt's experience on the business side, and much more.Also, as promised...KEVIN EATS A SARDINE!Join our Patreon to unlock the extended episode, which includes additional, more personal content.THE CREATE UNKNOWN⭐️ Unlock the full ad-free episode on Patreon📺 Watch this episode on YouTube❤️ Rate & Review this episode on Podchaser🎥 CREDITS:Hosts: Kevin Lieber and Matt TaborExecutive Producer: Dave KeineTheme by Mega DriveSpecial Thanks: Mo Lewit and Paula Lieber"The Create Unknown" is produced by Unknown Media💬 CONNECT WITH US:Chat with us on DiscordFollow us on TwitterFollow us on InstagramFollow us on FacebookFollow us on PodchaserView our website
Given an opportunity to make almost any video, Kevin and Matt journeyed to Rome, Italy to build a chair out of pasta. On an incredibly tight timeline, the guys assembled a team from around the world and overcame a ton of obstacles to make it happen. In this episode, we talk about the making of "Can Pasta Hold Your Weight?" and how it was a microcosm for life as a creator.⭐️ Click here to unlock the full 2 hour 15 minute ad-free episodeIn a span of only around two weeks, Matt and Kevin coordinated a video shoot at an AirBnb on the other side of the globe with a team from Hungary (meet Norbi and Johnny), the United Kingdom, and three different states. The logistics are mind-boggling. Along the way, they got stranded at the Pasta store, tore into some light stands, and became legendary epoxy smugglers. Get a detailed view of what goes into a shoot like this and what it says about the creator life.We also take a behind-the-scenes look at a surprise the guys have been cooking up for Patrons, and Matt tells us why he's the world's worst airline passenger (it has to do with a song). We've also got a story about Dom Burgess from Every Think.Join our Patreon to unlock the extended episode, which includes additional, more personal content.THE CREATE UNKNOWN⭐️ Unlock the full ad-free episode on Patreon📺 Watch this episode on YouTube❤️ Rate & Review this episode on Podchaser🎥 CREDITS:Hosts: Kevin Lieber and Matt TaborExecutive Producer: Dave KeineTheme by Mega DriveSpecial Thanks: Mo Lewit and Paula Lieber"The Create Unknown" is produced by Unknown Media💬 CONNECT WITH US:Chat with us on DiscordFollow us on TwitterFollow us on InstagramFollow us on FacebookFollow us on PodchaserView our website
Stephen from Coffee Break stops by to talk about his groundbreaking video about the inner workings of YouTube’s trending page. Building off his past (and new!) research, Stephen has very unique insight into what YouTube values. We talk about how secret ratings on videos can affect not only monetization and reach, but also brand deals.⭐️ Click here to unlock the full 1 hour 40 minute ad-free episodeIn a real world example, we discuss how YouTube treated Coffee Break’s amazing documentary on vaping and how he’ll never make another vaping video again. We also dive into how YouTube is self-selecting certain types of content (whether it wants to or not).We also take the opportunity to talk about Stephen’s research into science’s replication crisis and how scientists are encouraged to go along with publication’s over-the-top headlines.Along the way, we talk about everything including Matt’s plan to get to the top of trending by twerking, a potential Vsauce2/Coffee Break collaboration, an AI bot that creates YouTube titles, Veritasium’s snails, and much much more.Join our Patreon to unlock the extended episode, which includes additional, more personal content.COFFEE BREAKWatch Coffee Break on YoutubeFollow Coffee Break on TwitterFollow Coffee Break on InstagramJoin Coffee Break's PatreonFollow Coffee Break on PodchaserTHE CREATE UNKNOWN⭐️ Unlock the full ad-free episode on Patreon📺 Watch this episode on YouTube❤️ Rate & Review this episode on Podchaser🎥 CREDITS:Hosts: Kevin Lieber and Matt TaborExecutive Producer: Dave KeineEditing: Adam GanongTheme by Mega DriveSpecial Thanks: Mo Lewit and Paula Lieber"The Create Unknown" is produced by Unknown Media💬 CONNECT WITH US:Chat with us on DiscordFollow us on TwitterFollow us on InstagramFollow us on FacebookFollow us on PodchaserView our website
Kevin loved Stranger Things. He thought he had found the show that would be his all-time favorite. Then season 2 and 3 came along and Kevin's world crumbled. Today, we bring in some help to try to help Kevin see the light with mixed results.⭐️ Click here to unlock the full 2 hour ad-free episodeSean Malone is the Director of Media at the Foundation for Economic Education (FEE) and runs the FEE YouTube channel which has amassed over 110k subscribers. We brought him onto the show because possibly more than anyone, Sean studies and breaks down stories. That's the basis behind his Out of Frame content. In this episode, Sean does his best to dissect Stranger Things and why Kevin finds it so objectionable. Along the way, we also talk about the struggles of the Matrix sequels and Suicide Squad.That’s just the beginning, as this we also dive into Sean’s work in creating content around economics that entertains and informs. We break down his popular Out of Frame series and how he approaches pop culture as an opportunity to teach important lessons. From Thanos’ flawed theory of overpopulation to the complexities of the single-buyer markets in “The Boys,” Sean is an expert at using popular storytelling as a teaching tool.The conversation turns back to creator advice as we talk about how to nail that internship as Kevin remembers some personal advice from Conan O’Brien. Plus we pick Sean’s brain for his opinions on how to build a team of confidants you can seek out for constructive criticism and the difference between marketers and creators.In a quick prologue, Kevin introduces an insightful new book, “The Science of Storytelling.”Join our Patreon to unlock the extended episode, which includes additional, more personal content, including:We answer questions from the Idea Baby Gang & CreatorsSean’s crazy time with (probably) Tommy WiseauDealing with hot topics like politics or economics without starting a shouting matchWhy are people so hyper-confident about economics?Engaging audiences in the commentsMatt coins a phrase and impresses KevinSEAN W. MALONEWatch Sean's Out of Frame series on YoutubeFollow FEE on YouTubeView Sean's websiteFollow Sean on Podchaser👐 Watch Kevin & Sean's collaboration on the YouTube series "Invisible Hands".THE CREATE UNKNOWN⭐️ Unlock the full ad-free episode on Patreon📺 Watch this episode on YouTube❤️ Rate & Review this episode on Podchaser🎥 CREDITS:Hosts: Kevin Lieber and Matt TaborExecutive Producer: Dave KeineEditing: Adam GanongTheme by Mega DriveSpecial Thanks: Mo Lewit and Paula Lieber"The Create Unknown" is produced by Unknown Media💬 CONNECT WITH US:Chat with us on DiscordFollow us on TwitterFollow us on InstagramFollow us on FacebookFollow us on PodchaserView our website
PewDiePie and Ninja have reached the mountaintop. So have Jerry Seinfeld, Steve Martin, and David Letterman. Yet not one of them has decided to walk away from it all to live a stress-free life… except a handful of exceptions like Nicki Minaj and Rick Moranis. Why?⭐️ Click here to unlock the full 2 hour ad-free episodeIn this episode, we talk about what drives creators to continue doing what they do even when they're financially set for life and have a long list of accomplishments? We also talk about whether the guys will one day give up on YouTube and find new creative outlets, and why so many creative people never really stop (hint: they can’t).Along the way we dive into the inherent cognitive discontent that leads them to either keep making stuff or to burn out entirely... and we learn a new word to describe a distinct pressure in the lives of creatives: "anomie." We also talk about the stunning transformations of Filthy Frank and Rick Moranis and how their unique cases reflect just how difficult it is to be an entertainer.We develop contingency plans for when Michael and Jake try to murder you, Kevin hides his secret posters, and Matt has pee-pee poo-poo time. Kevin spills the details about his old band, and we all learn way too much about the sardine industry.All that and more!Join our Patreon to unlock the extended episode, which includes additional, more personal content, including:Matt sips champagne with Joe Jonas while Kevin searches for a solar eclipseKevin weighs in on his favorite Vsauce2 video and which videos he'd remakeUPDATE on Kevin's exploding eyeballsMichael Stevens’ secret recipe for VsauceTHE CREATE UNKNOWN⭐️ Unlock the full ad-free episode on Patreon📺 Watch this episode on YouTube❤️ Rate & Review this episode on Podchaser🎥 CREDITS:Hosts: Kevin Lieber and Matt TaborExecutive Producer: Dave KeineTheme by Mega DriveSpecial Thanks: Mo Lewit and Paula Lieber"The Create Unknown" is produced by Unknown Media💬 CONNECT WITH US:Chat with us on DiscordFollow us on TwitterFollow us on InstagramFollow us on FacebookFollow us on PodchaserView our website
The brilliant, singularly-talented William Osman takes a unique approach to creating content: truly, there’s only one egg-dropping madman on YouTube.⭐️ Click here to unlock the full 1 hour 35 minute ad-free episodeIn this episode, William Osman tells us about making fairly pedestrian laser-cutting videos with the goal of landing a job… and how a laser cut bust of Vin Diesel made out of ham and cheese kickstarted his popularity. We also learn about what it's like to live with fellow YouTuber Michael Reeves and how it inspired William to create a carpet that delivered an electric shock when his roommate walked too loudly.Oh, and we talk about why it might’ve been a mistake to start with the strongest electric fencer at the store, and what it’s actually like to be electrocuted. Over and over.Along the way, we dive into William's obsession with why McDonald's ice cream machines are always broken, including his theory surrounding their maintenance -- AND his long-term plan to get a job at McDonald’s to know for sure. We also dig into the massive amount of work it takes to run a channel, and more specifically what it takes to create merch that doesn't suck.While William’s goal is to educate and entertain, he’s a master craftsman of consistent narratives that keep viewers interested even when a topic can be a bit dense. William’s storytelling dynamic his trademark whimsical, fly by the seat of your pants style has created some of the most engaging content on YouTube… and our full conversation reveals what it really takes for him to keep creating sustainably (hint: it involves having a Caretaker and pushing back against some family criticism).Join our Patreon to unlock the extended episode, which includes additional, more personal content, including:William's expert relationship adviceMatt's run-in with Thai foodThe grim fate of the ham and cheese Vin DieselWilliam's advice for overcoming family pressure to "get a real job"How William quantifies successMaking a living on YouTube🚀 Check out William Osman on YouTube, Twitter, and Instagram.Videos mentioned in this episodeLaser Cut Vin Diesel Ham and Cheese SandwichTraining My Roomate to Walk QuietlyScream Powered MicrowaveTHE CREATE UNKNOWN⭐️ Unlock the full ad-free episode on Patreon📺 Watch this episode on YouTube❤️ Rate & Review this episode on Podchaser🎥 CREDITS:Hosts: Kevin Lieber and Matt TaborExecutive Producer: Dave KeineEditor: Adam GanongTheme by Mega DriveSpecial Thanks: Mo Lewit and Paula Lieber"The Create Unknown" is produced by Unknown Media💬 CONNECT WITH US:Chat with us on DiscordFollow us on TwitterFollow us on InstagramFollow us on FacebookFollow us on PodchaserView our website
There's a meme going around that seemingly everyone is hailing as fantastic advice: "Don't take criticism from people you wouldn't go to for advice." Categorically, this is dumb. Subjectively this is dangerously stupid. Kevin and Matt talk about why you should be open criticism and how seeking different opinions allows you to grow as a creator and as a person.⭐️ Click here to unlock the full 1 hour 45 minute ad-free episodeIn this episode, we also dive into how perfectionism isn't possible as a creator because problems constantly arise, includinng an all-night rotoscoping session to hide Kevin's cowlick while he drinks toilet water.Meanwhile, CAN WE SAVE KEVIN'S EYES?!?! Boomer Matt and Boomer Kevin talk about creator-specific health problems in a surprisingly riveting discussion on protecting your career assets.Along the way, we talk about Kevin's favorite commercial about children's bones, long haul truckers as future YouTubers, the most boring Discord pitch, how comedians get better at stand-up, we remember some good advice from iJustine and Casey Neistat, and even get into Kurt Cobain and The Beatles.Join our Patreon to unlock the extended episode, which includes additional, more personal content, including:Matt's philosophical pizza story from MumbaiOur favorite and most important albums🎧 Special outro song by Idea Baby Gang member, Basswaite. Listen to "Binary Max Escape" on iTunes and Soundcloud.THE CREATE UNKNOWN⭐️ Unlock the full ad-free episode on Patreon📺 Watch this episode on YouTube❤️ Rate & Review this episode on Podchaser🎥 CREDITS:Hosts: Kevin Lieber and Matt TaborExecutive Producer: Dave KeineTheme by Mega DriveSpecial Thanks: Mo Lewit and Paula Lieber"The Create Unknown" is produced by Unknown Media💬 CONNECT WITH US:Chat with us on DiscordFollow us on TwitterFollow us on InstagramFollow us on FacebookFollow us on PodchaserView our website
In the wake of Vox Adpocalypse and the fallout from Carlos Maza and Stephen Crowder's feud, YouTube has rolled out more changes to its automated content regulation and countless channels have been swept up in the mess -- including Vsauce2. In this episode, we talk about how the brute force, computer-driven system is increasingly causing problems for creators who put out objectively inoffensive content.⭐️ Click here to unlock the full 1 hour 40 minute ad-free episodeWe also talk about how YouTube is now deliberately passing over quality content as seen in the algorithm's throttling of Coffee Break's recent examination of public policy on vaping, and YouTube's strange pre-crime stance on channels that use text-to-speech audio. Things aren't all bad, though, as we celebrate Grandayy and Nerd City for sticking up for creators and using their stature in the community for good.Along the way we discuss the first butt on television, Matt tries his best to get this episode demonetized, we get into the next big step for brands who want to be on YouTube, and Kevin plays the brown note.Subscribe to the Patreon for the extended episode, which includes additional, more personal content, including:How Kevin met MattThe Secrets of NetworkingA beautiful moment with iDubbbz at VidconThe guys try to pee in a submarineTHE CREATE UNKNOWN⭐️ Unlock the full ad-free episode on Patreon📺 Watch this episode on YouTube❤️ Rate & Review this episode on Podchaser🎥 CREDITS:Hosts: Kevin Lieber and Matt TaborExecutive Producer: Dave KeineTheme by Mega DriveSpecial Thanks: Mo Lewit and Paula Lieber"The Create Unknown" is produced by Unknown Media💬 CONNECT WITH US:Chat with us on DiscordFollow us on TwitterFollow us on InstagramFollow us on FacebookFollow us on PodchaserView our website
What is Phase 3? We’re weekly, and now we’ve got a Baby Gang, a hopping Discord server, Creator services, an ad-free feed… and it all comes from over two years of Phases 1 and 2.⭐️ Unlock the full 1 hour 50 minute ad-free episode:https://patreon.com/thecreateunknownHow does a show like TCU work? How does it even happen? What takes so long? From workflow to conversation chemistry, it’s complicated -- including developing a unique aesthetic that we talk about in detail during the aftershow.Kevin talks about why KFC is the best first date, and we discuss how creating and building a show is a lot like a relationship.Patreon isn’t really about Patreon. It’s about the people in the TCUniverse. And sending them weird things in the mail.… then we drop a leak about who designed our upcoming shirt (whoops) and what it’s like to work with artists when you really want to do it well.With TCU, Kevin’s returning to his roots of Jerry Bloop and blowing up potatoes.Then we give a lengthy, detailed tribute to the incredible legacy of King of Random’s Grant Thompson, who pulled off the most amazing feat YouTube has ever seen: evolving his channel beyond himself and growing it at the same time. Both Kevin and Matt share their personal stories about Grant as they discuss why what he accomplished with building out King of Random is so important for creators -- because Grant’s still making videos.The Aftershow:How does one get involved with a feculent little goblin like PsychoPebbles? And what’s the 25-year old evolution of the TV wall? (Hint: it involves yo-yos.)⭐️ Join our Patreon to unlock the full 1 hour 50 minute ad-free episode at https://patreon.com/thecreateunknown⎼⎼⎼⎼⎼⎼⎼⎼⎼⎼⠀JOIN OUR DISCORDChat with us on The Create Unknown Discord! Join at https://discord.gg/wsD4Axr⠀⎼⎼⎼⎼⎼⎼⎼⎼⎼⎼⠀WATCH US ON YOUTUBEWatch full live-action episodes at youtube.com/thecreateunknownCheck out clips and bonus videos on our at youtube.com/TCUhighlights⠀THE CREATE UNKNOWNHosted by Kevin Lieber and Matt TaborExecutive Producer – Dave KeineTheme by Mega DriveSpecial thanks to: Paula Lieber and Mo LewitMicrophones and Equipment provided by Røde Microphones."The Create Unknown" is produced by Triangle Content.LINKSOfficial Website thecreateunknown.comTwitter @createunknownFacebook @thecreateunknownInstagram @thecreateunknownFollow us on Podchaser
The intensely fun and funny Kingani joins us to talk about how the next generation of creators see the online and offline worlds. Ani is a hugely popular comedy YouTuber who rose to fame through the Discord community and now is an integral part of the "Reddit Crew" (or whatever you want to call them). It’s an entirely new realm for "boomers" like Kevin and Matt, so Ani provides on-the-ground insights into how the community sees hot button issues like YouTube drama, the Social Blade controversy, and the Two YouTube's Theory.As the role of creator evolves beyond carefully-scripted videos and just racking up views, what are the implications for maintaining private and public personas as communities take on a life of their own? Is it possible to connect with fans while maintaining a healthy private, personal life? Kingani lends her spectacularly illuminating point of view as she evolves along with WildSpartanz, Quackity, Kwite, Bluesdank, and the rest of the Reddit Crew. I think we boomers are finally starting to figure out what these young rapscallions are all about!Check out Kingani on YouTube, Twitch, Discord, Twitter, and Instagram.⠀⎼⎼⎼⎼⎼⎼⎼⎼⎼⎼⠀JOIN OUR DISCORDChat with us on The Create Unknown Discord! Join at https://discord.gg/wsD4Axr⠀⎼⎼⎼⎼⎼⎼⎼⎼⎼⎼⠀WATCH US ON YOUTUBEWatch full live-action episodes at youtube.com/thecreateunknownCheck out clips and bonus videos on our at youtube.com/TCUhighlights⠀THE CREATE UNKNOWNHosted by Kevin Lieber and Matt TaborExecutive Producer – Dave KeineTheme by Mega DriveEdited by Adam GanongSpecial thanks to: Paula Lieber and Mo LewitMicrophones and Equipment provided by Røde Microphones."The Create Unknown" is produced by Triangle Content.LINKSOfficial Website thecreateunknown.comTwitter @createunknownFacebook @thecreateunknownInstagram @thecreateunknown
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Comments (1)

TheG33k

This is my favorite episode, so much that I listen to it when I'm having an insomnia episode. Keep it up guys.

Jun 24th
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