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The Create Unknown

Author: Triangle Content

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There’s a new dream job out there and it’s Creator. The allure of flexing your creative muscles in the limelight for a living is enticing young and old to jump on YouTube and start recording. But a lot can happen on the way to millions of subscribers.

In ‘The Create Unknown’ co-hosts Kevin Lieber and Matt Tabor take time off from getting millions of views on the education YouTube channel Vsauce2, part of the Vsauce network, to reveal how dozens of dynamic creators have successfully navigated the ever-changing, uncertain landscape of online media — and how others have been swallowed by digital quicksand.

Through intensely personal conversations, listeners learn what it takes to not only survive but thrive as a creator and in life. Interviews cover everything from getting started as a YouTuber to how you land that first brand deal and the realities of being a digital influencer.

‘The Create Unknown’ is the ultimate behind-the-scenes YouTube podcast.
18 Episodes
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What is Phase 3? We’re weekly, and now we’ve got a Baby Gang, a hopping Discord server, Creator services, an ad-free feed… and it all comes from over two years of Phases 1 and 2.⭐️ Unlock the full 1 hour 50 minute ad-free episode:https://patreon.com/thecreateunknownHow does a show like TCU work? How does it even happen? What takes so long? From workflow to conversation chemistry, it’s complicated -- including developing a unique aesthetic that we talk about in detail during the aftershow.Kevin talks about why KFC is the best first date, and we discuss how creating and building a show is a lot like a relationship.Patreon isn’t really about Patreon. It’s about the people in the TCUniverse. And sending them weird things in the mail.… then we drop a leak about who designed our upcoming shirt (whoops) and what it’s like to work with artists when you really want to do it well.With TCU, Kevin’s returning to his roots of Jerry Bloop and blowing up potatoes.Then we give a lengthy, detailed tribute to the incredible legacy of King of Random’s Grant Thompson, who pulled off the most amazing feat YouTube has ever seen: evolving his channel beyond himself and growing it at the same time. Both Kevin and Matt share their personal stories about Grant as they discuss why what he accomplished with building out King of Random is so important for creators -- because Grant’s still making videos.The Aftershow:How does one get involved with a feculent little goblin like PsychoPebbles? And what’s the 25-year old evolution of the TV wall? (Hint: it involves yo-yos.)⭐️ Join our Patreon to unlock the full 1 hour 50 minute ad-free episode at https://patreon.com/thecreateunknown⎼⎼⎼⎼⎼⎼⎼⎼⎼⎼⠀JOIN OUR DISCORDChat with us on The Create Unknown Discord! Join at https://discord.gg/wsD4Axr⠀⎼⎼⎼⎼⎼⎼⎼⎼⎼⎼⠀WATCH US ON YOUTUBEWatch full live-action episodes at youtube.com/thecreateunknownCheck out clips and bonus videos on our at youtube.com/TCUhighlights⠀THE CREATE UNKNOWNHosted by Kevin Lieber and Matt TaborExecutive Producer – Dave KeineTheme by Mega DriveEdited by Adam GanongSpecial thanks to: Paula Lieber and Mo LewitMicrophones and Equipment provided by Røde Microphones."The Create Unknown" is produced by Triangle Content.LINKSOfficial Website thecreateunknown.comTwitter @createunknownFacebook @thecreateunknownInstagram @thecreateunknown
The intensely fun and funny Kingani joins us to talk about how the next generation of creators see the online and offline worlds. Ani is a hugely popular comedy YouTuber who rose to fame through the Discord community and now is an integral part of the "Reddit Crew" (or whatever you want to call them). It’s an entirely new realm for "boomers" like Kevin and Matt, so Ani provides on-the-ground insights into how the community sees hot button issues like YouTube drama, the Social Blade controversy, and the Two YouTube's Theory.As the role of creator evolves beyond carefully-scripted videos and just racking up views, what are the implications for maintaining private and public personas as communities take on a life of their own? Is it possible to connect with fans while maintaining a healthy private, personal life? Kingani lends her spectacularly illuminating point of view as she evolves along with WildSpartanz, Quackity, Kwite, Bluesdank, and the rest of the Reddit Crew. I think we boomers are finally starting to figure out what these young rapscallions are all about!Check out Kingani on YouTube, Twitch, Discord, Twitter, and Instagram.⠀⎼⎼⎼⎼⎼⎼⎼⎼⎼⎼⠀JOIN OUR DISCORDChat with us on The Create Unknown Discord! Join at https://discord.gg/wsD4Axr⠀⎼⎼⎼⎼⎼⎼⎼⎼⎼⎼⠀WATCH US ON YOUTUBEWatch full live-action episodes at youtube.com/thecreateunknownCheck out clips and bonus videos on our at youtube.com/TCUhighlights⠀THE CREATE UNKNOWNHosted by Kevin Lieber and Matt TaborExecutive Producer – Dave KeineTheme by Mega DriveEdited by Adam GanongSpecial thanks to: Paula Lieber and Mo LewitMicrophones and Equipment provided by Røde Microphones."The Create Unknown" is produced by Triangle Content.LINKSOfficial Website thecreateunknown.comTwitter @createunknownFacebook @thecreateunknownInstagram @thecreateunknown
Derek Muller of the science channel Veritasium joins us to talk about his new study of the YouTube algorithm and how it helped him rocket a recent video to over 30 million views in days. We dive deep into how a conversation with MrBeast got Derek to think differently about why YouTube promotes certain videos and why others get buried. What are the implications of these changes, and how does it shape the way people consume content? Is YouTube becoming more like the music industry, where creators have greatest hits rather than consistent views?We also talk about the unique challenges of creating educational content and how to approach topics that might not be 100% original. Along the way we touch on viral tweets, pools full of gummy bears, and the properties of the element Veritasium.Check out Veritasium on YouTube, Twitter, and Instagram.⠀⎼⎼⎼⎼⎼⎼⎼⎼⎼⎼⠀SUPPORT THE SHOW💻⭐️ GET 2 FREE MONTHS of SKILLSHARE ▶ https://skl.sh/2XGJXcx◀📖🎧 GET a FREE AUDIOBOOK from AUDIBLE ▶ https://adbl.co/2GvnisR◀⠀⎼⎼⎼⎼⎼⎼⎼⎼⎼⎼⠀FROM THIS EPISODEVeritasium VideosWhy Are There 96,000,000 Black Balls On This ReservoirMy Video Went Viral. Here's Why"The World in UV""Are Negative Ions Good for You?"Mark Rober's Glitter Bomb VideoMrBeast's YouTube ChannelVsauce2's "The Demonetization Game"Vsauce2's "The Invention of Blue"It's Okay to Be Smart's "Why Is Blue So Rare In Nature?"Marshall McLuhan's "The Medium is the Message"⠀⎼⎼⎼⎼⎼⎼⎼⎼⎼⎼⠀WATCH US ON YOUTUBEWatch full live-action episodes at youtube.com/thecreateunknownCheck out clips and bonus videos on our at youtube.com/TCUhighlights⠀JOIN OUR DISCORDChat with us on The Create Unknown Discord! Join at https://discord.gg/wsD4Axr⠀THE CREATE UNKNOWNHosted by Kevin Lieber and Matt TaborExecutive Producer – Dave KeineTheme by Mega DriveEdited by Adam GanongSpecial thanks to: Paula Lieber and Mo LewitMicrophones and Equipment provided by Røde Microphones."The Create Unknown" is produced by Triangle Content.LINKSOfficial Website thecreateunknown.comTwitter @createunknownFacebook @thecreateunknownInstagram @thecreateunknown
We’ve dubbed CallMeCarson the “DaVinci of Dumb,” and he’s earned that title. Carson is leading a new genre of comedy in which sophisticated, multi-faceted humor is reduced to what can only be described as perfectly dumb content. We unpack where that humor comes from and how it’s formed as we reveal just how smart Carson has to be to act so dumb.A lifetime of total saturation in all things YouTube has turned Carson into a quick, sharp humorist with a knack for building thriving communities of fans -- including a Discord with nearly 200,000 members. From cursed images to Discord pranks, Carson pulls back the curtain on his behind-the-scenes preparation that allows him and his friends to create seemingly effortless content that makes millions of fans happy.We also explore Carson’s ambition to jump into fashion and the surprisingly awful story behind the origin of Santa Claus.Check out Carson on YouTube, Twitter, and his podcast Goopcast.⠀⎼⎼⎼⎼⎼⎼⎼⎼⎼⎼⠀WATCH US ON YOUTUBEWatch full live-action episodes at youtube.com/thecreateunknownCheck out clips and bonus videos on our at youtube.com/TCUhighlights⠀JOIN OUR DISCORDChat with us on The Create Unknown Discord! Join at https://discord.gg/wsD4Axr⠀THE CREATE UNKNOWNHosted by Kevin Lieber and Matt TaborExecutive Producer – Dave KeineTheme by Mega DriveEdited by Adam GanongSpecial thanks to: Paula Lieber and Mo LewitMicrophones and Equipment provided by Røde Microphones."The Create Unknown" is produced by Triangle Content.LINKSOfficial Website thecreateunknown.comTwitter @createunknownFacebook @thecreateunknownInstagram @thecreateunknown
YouTube legend Casey Neistat enters The Create Unknown to talk about the current state of the platform and how its “Golden Age” may be long gone. Casey understands that YouTube as a media platform has to work for fans, creators, and advertisers -- and he gets that delicate, constantly-shifting balance better than anyone -- the question is, are YouTube's latest changes saving the site or destroying it?We also dive into the expectations of YouTube audiences and how tapping your community’s knowledge can help drive flexible, evolving content. We talk about his reaction to his Logan Paul interview, de-platforming, and the origin of Casey’s hatred for open-mouth hamburger consumption.Check out Casey Neistat on YouTube and Twitter.⠀SUPPORT THE SHOW💻⭐️ GET 2 FREE MONTHS of SKILLSHARE ▶ https://skl.sh/2XGJXcx◀📖🎧 GET a FREE AUDIOBOOK from AUDIBLE ▶ https://adbl.co/2GvnisR◀⠀WATCH US ON YOUTUBEWatch full live-action episodes at youtube.com/thecreateunknownCheck out clips and bonus videos on our at youtube.com/TCUhighlights⠀JOIN OUR DISCORDChat with us on The Create Unknown Discord! Join at https://discord.gg/wsD4Axr⠀THE CREATE UNKNOWNHosted by Kevin Lieber and Matt TaborExecutive Producer – Dave KeineTheme by Mega DriveEdited by Adam GanongSpecial thanks to: Paula Lieber and Mo LewitMicrophones and Equipment provided by Røde Microphones."The Create Unknown" is produced by Triangle Content.LINKSOfficial Website thecreateunknown.comTwitter @createunknownFacebook @thecreateunknownInstagram @thecreateunknown
Legendary OG YouTube animator Zach Hadel (PsychicPebbles) enters The Create Unknown to talk about how the changing landscape of YouTube monetization is leaving animators out in the cold. Our conversation touches on the details of the animation business, from creating concepts and characters to pitching your cartoon to a network. Zach delves into his inspirations, explains how he chooses projects, and introduces us to Gilbi, who’s just a regular working class guy.Zach’s career includes Hellbenders (with OneyNG), work on SpongeBob Squarepants, SleepyCabin’s SleepyCast, collaborations with JonTron, outstanding appearances on the h3h3 Podcast, his own series Schmucks, and most recently The Very Positive Stream with Michael Cusack.Check out PsychicPebbles on YouTube and Twitter.⠀SUPPORT THE SHOW⭐️⭐️ GET 2 FREE MONTHS OF SKILLSHARE ▶ https://skl.sh/2XGJXcx◀ ⭐️⭐️⠀WATCH US ON YOUTUBEWatch full live-action episodes at youtube.com/thecreateunknownCheck out clips and bonus videos on our at youtube.com/TCUhighlights.⠀THE CREATE UNKNOWNHosted by Kevin Lieber and Matt TaborExecutive Producer – Dave KeineTheme by Mega DriveEdited by Adam GanongSpecial thanks to: Paula Lieber and Mo LewitMicrophones and Equipment provided by Røde Microphones."The Create Unknown" is produced by Triangle Content.LINKSOfficial Website thecreateunknown.comTwitter @createunknownFacebook @thecreateunknownInstagram @thecreateunknown
Quackity hosts Discord’s Got Talent, he’s been a grandma on Twitter, he’s raided games like Club Penguin and toyed with tech support scammers… and he’s had some bad experiences eating Lunchables. But behind Quackity’s comedic talent lies a purposeful and nuanced approach. In this episode we break down the hidden thoughtfulness at the heart of Quackity’s online persona and how he’s building a long-term career out of carefully-crafted ephemeral content.From high-speed editing to a plan that includes having no plan, Quackity explains how he avoids patterns that lure creators into burnout and erode their content quality. Most importantly, we learn a lesson about the dangers of eating Lunchables and hear the origin story of chicken tendies.Check out Quackity on YouTube, Twitter, and Instagram.SUPPORT THE SHOWFREE Audiobook & 2 Audible Originals ▶ https://adbl.co/2GvnisR ◀FREE 2 Months of Skillshare ▶ https://skl.sh/2XGJXcx ◀WATCH US ON YOUTUBEWatch full episodes at youtube.com/thecreateunknownCheck out clips and bonus videos on our highlights channel.THE CREATE UNKNOWNHosted by Kevin Lieber and Matt TaborExecutive Producer – Dave KeineTheme by Mega DriveEdited by Adam GanongSpecial thanks to: Paula Lieber and Mo LewitMicrophones and Equipment provided by Røde Microphones."The Create Unknown" is produced by Triangle Content.LINKSOfficial Website thecreateunknown.comTwitter @createunknownFacebook @thecreateunknownInstagram @thecreateunknown
How to Make YouTube Sausage

How to Make YouTube Sausage

2019-02-2101:11:39

Kevin and Matt go deep into the process behind making a Vsauce2 video to show how the YouTube sausage gets made… and it’s a lot more complex than you may think. We want to open viewers’ eyes to the many steps of the creative process that results in the content they love, and help creators themselves navigate the daunting, sisyphean journey of making videos.We plunge into the creative process by discussing how to generate an idea and how to narrow down the right topic for a video. Then we get into the action steps, which include researching and writing a script that’s both tight, accurate and interesting. Along the way, we enter Kevin's headspace as he deals with the emotional side of creators putting themselves out there for the audience to love… or criticize.One person can rarely do it all on their own, so most ideas flourish with some additional input. Throw in the natural back and forth of working efficiently in a creative team and we start to see how complex the YouTube creative process really is -- and we’re just scratching the surface.Oh, and there’s editing, technology and gear, participating in the community, VFX, music, audience trends, upload consistency, keeping up with related content, and about a hundred other critical elements to developing that initial idea into a piece of content that your audience actually likes. So, there’s a lot to talk about.Announcement: Season 2 is coming soon with full-featured guest episodes that span a range of massively popular creators. Kevin gives one weirdly cryptic hint about what to expect and what to get excited for. It’s gonna be huge!THE CREATE UNKNOWNHosted by Kevin Lieber and Matt TaborExecutive Producer – Dave KeineEdited by Adam Ganong.Theme by Mega Drive.Host portraits by Tim Webster."The Create Unknown" is a Vsauce2 production in association with Triangle Content.Official WebsiteTwitter @createunknownFacebook @thecreateunknownInstagram @thecreateunknown
The Two YouTubes Theory

The Two YouTubes Theory

2019-01-2400:34:35

The most disliked video in the history of YouTube was made… by YouTube. And the most liked video? That’s PewDiePie’s response to it.So, what’s going on here, and what does it mean for the future of YouTube?In the wake of the disastrous 2018 YouTube Rewind, we dive into whether YouTube can achieve its corporate goals without alienating the robust communities of viewers and creators that built the platform in the first place.THE CREATE UNKNOWNHosted by Kevin Lieber and Matt TaborExecutive Producer – Dave KeineTheme by Mega Drive. Listen to the awesome Mega Drive album, Seas of Infinity."The Create Unknown" is a Vsauce2 production in association with Triangle Content.Official WebsiteTwitter @createunknownFacebook @thecreateunknownInstagram @thecreateunknown
Kwebbelkop’s high-energy gaming videos showcase his excitement and hilarity -- but underneath lies one of the most insightful entrepreneurial minds in the creator industry. We start with his decision to go full-time right out of high school as he proved to his mom that YouTube could actually be a career. From there, Jordi gives a masterclass in the process of building a sustainable, consistent business with tremendous potential for growth.We dive into how a book about McDonald’s steered Kwebbelkop toward creating an efficient manufacturing line for his videos that allowed him to maintain the ultimate quality control. That leads to the state of the modern content treadmill and how creators go about choosing projects that keep them energized, fresh, and sane. Kwebbelkop shares how he maintains his quality of life in a world that barely allows him to take a day off.Jordi also details the excitement around Webbel Games, his latest venture that’s vaulted him from gamer to game maker -- and how Havocado reflects his expert knowledge of what makes a game not only fun to play, but fun to watch on YouTube.We touch on his relationship with his YouTube creator girlfriend Azzy, the nuances of playing the ‘character’ of Kwebbelkop, and the charming story of exactly how Dutch New Amsterdam became modern New York City.Check out Kwebbelkop on YouTube, Twitter, and Instagram.Follow his gaming company, Webble Games, and the debut of his upcoming game Havocado.SUPPORT THE SHOWGet your trial set of Harry's products at harrys.com/create.THE CREATE UNKNOWNHosted by Kevin Lieber and Matt TaborExecutive Producer – Dave KeineTheme by Mega Drive. Listen to the awesome Mega Drive album, Seas of Infinity.Edited by Adam Ganong"The Create Unknown" is a Vsauce2 production in association with Triangle Content.Official WebsiteTwitter @createunknownFacebook @thecreateunknownInstagram @thecreateunknown
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Comments (1)

TheG33k

This is my favorite episode, so much that I listen to it when I'm having an insomnia episode. Keep it up guys.

Jun 24th
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