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The Create Unknown

Author: Unknown Media

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There’s a new dream job out there and it’s Creator. The allure of flexing your creative muscles in the limelight for a living is enticing young and old to jump on YouTube and start recording. But a lot can happen on the way to millions of subscribers.

In ‘The Create Unknown’ co-hosts Kevin Lieber and Matt Tabor take time off from getting millions of views on the education YouTube channel Vsauce2, part of the Vsauce network, to reveal how dozens of dynamic creators have successfully navigated the ever-changing, uncertain landscape of online media — and how others have been swallowed by digital quicksand.

Through intensely personal conversations, listeners learn what it takes to not only survive but thrive as a creator and in life. Interviews cover everything from getting started as a YouTuber to how you land that first brand deal and the realities of being a digital influencer.

‘The Create Unknown’ is the ultimate behind-the-scenes YouTube podcast.
29 Episodes
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Jake Roper of Vsauce3 is BACK and taking us behind-the-scenes of the new season of his amazing YouTube Original series, Could You Survive the Movies?⭐️ Click here to unlock the full 1:35 ad-free episode with bonus contentJake joins us to talk about the differences between creating you own YouTube videos and working on a big production with crews, budgets, legal overhead, and tons and tons of problem solving.Uniquely, Could You Survive the Movies (CYSTM) needs to reference major motion pictures while being careful not to get into hot water with copyright issues. For instance, a graphic artist had to remove the Ghostbusters' logo from a toy car used throughout its episode., or the trouble with using a Captain Disillusion marshmallow man in the thumbnail.We also talk about some of the mishaps such as Jake missing the protective mats on a stunt or when the whole crew got poison oak. Along the way we talk about how YouTube promotes its original series and how that differs from traditional media companies like Netflix.Check out Jake's first episode of The Create UnknownJoin our Patreon to unlock the extended episode, which includes additional, more personal content and answers to Patron questions.THE CREATE UNKNOWN⭐️ Join us on Patreon📺 Watch this episode on YouTube❤️ Rate & Review this episode on Podchaser🎥 CREDITS:Hosts: Kevin Lieber and Matt TaborExecutive Producer: Dave KeineTheme by Mega DriveSpecial Thanks: Mo Lewit and Paula Lieber"The Create Unknown" is produced by Unknown Media💬 CONNECT WITH US:Chat with us on DiscordFollow us on TwitterFollow us on InstagramFollow us on FacebookFollow us on PodchaserView our website
We asked for questions from our fans and answered as many as we could in this Q&A / Ask Me Anything episode to celebrate the one-year anniversary of The Create Unknown.⭐️ Click here to join The Create Unknown Patreon and ask us questions in future episodes🤔 QUESTIONS:1neStar (Discord) - “What is love?”Isaac (Discord) - “Do you sleep in first person or third person? If both, what type of dream do you dream in first/third?”Jeffstrife(Jeff) (Discord) - “Favorite movie as a child and favorite movie now?”Minecraft Skull (Discord) - “Favorite flavor of bean?”MariaInTheSkeletonWar (Discord) - “How far in advance do you plan your episodes? Are there gaps planned so you can cover more relevant topics as well?”Blasteroid (Discord) - “What are your favorite bands/artists?”Conrad500 (Discord) - “Who’s your favorite discord user?”The Chase Unknown (Furry) (Discord) - “What is it like to grow this amazing channel and server, and meet all of these amazing, wonderful people?”Conrad500 (Discord) - “If you could have any living famous celebrity on TCU or just to interview, who would you want?”Conrad500 (Discord) - “Why IS Conrad500 your favorite discord user?”aL3891 (Discord) - “How did Matt and Kevin meet, how did you start working together?”MariaInTheSkeletonWar (Discord) - “What has been the greatest struggle so far with the podcast?”Blasteroid (Discord) - “Honey, where are my pants?”memth02 (Discord) - “How is our favorite sponsor Eagle Brand Sardines doing, and hove you run out of their patches yet? (asking for a friend ;) )”Isaac (Discord) - “Kevin, what’s the most obscure game/console/accessory in your collection and what did it take for you to finally have it?”Corey Brandt (YouTube) - “Why do you think your views sharply declined after the release of Season 3?”TheLILPGamer (Discord) - “What happened to the “WeSauce” channel, and will there be a VSauce 2 YouTube Originals series?”MeatRoach (Discord) - “What future interviews do you have planned?”The Chase Unknown (Furry) (Discord) - “What is your guys’ favorite moment in the discord and on the show?”JayradSingSing (YouTube) - “When is reviewbrah getting on the show?”Codie Cola (YouTube) - “Do you have more podcasts featuring YouTubers coming in the future or are you running low on potential guests?”Gareth Kearins (YouTube) - “How many sandwiches are in a salad? Asking for a friend.”Captain Kuhl (Discord) - “If you could go back to the age of 18 and start your career over, would you? What would you change or do differently? What’s the hardest part about your career? The most rewarding?”Captain Kuhl (Discord) - “If you could go back to the age of 18 and start your career over, would you? What would you change or do differently? What’s the hardest part about your career? The most rewarding?”Rived (Andrew) (Discord) - “What is your favorite restaurant?”memth02 (Discord) - “Ok, serious question: LEGOs or LEGO?”tommy (Discord) - “Is the band Bowling for Soup bowling to receive soup, or bowling on behalf of soup?”Toji (Discord) - “Actually serious question: did you ever doubt starting TCU during the production process? How did you overcome that anxiety in starting it, any tips?”Propaganda Pirate (Discord) - “Favorite thing you’ve come across from the last year?”THE CREATE UNKNOWN⭐️ Join us on Patreon📺 Watch this episode on YouTube❤️ Rate & Review this episode on Podchaser🎥 CREDITS:Hosts: Kevin Lieber and Matt TaborExecutive Producer: Dave KeineEdited by ZalgalooTheme by Mega DriveSpecial Thanks: Mo Lewit and Paula Lieber"The Create Unknown" is produced by Unknown Media💬 CONNECT WITH US:Chat with us on DiscordFollow us on TwitterFollow us on InstagramFollow us on FacebookFollow us on PodchaserView our website
The Merch Making Paradox

The Merch Making Paradox

2019-10-2401:04:36

It's time to talk merch! But first, coming from Armenia, Matt talks about hearing Kim Kardashian reveal her dream of becoming a reality TV star at… 11 years old.⭐️ Click here to unlock the full, ad-free episode with 27 minutes of bonus contentWe congratulate all the listeners of The Create Unknown on our 1st birthday! And speaking of birthdays, the Baby Gang’s Scoop McGoop has been born and sent to California -- and his origin story will be the first one to be posted publicly on Patreon. Then it’s merch time, as Kevin goes into serious detail about the process of creating his Vsauce2 fashion line: Woven Math. Kevin explains how he wanted to elevate his designs to nail an amazing aesthetic that communicated the themes of his math-based videos. Right now, math shirts are about jokes and puns, and that’s a problem. Matt presses Kevin for details about hooking up with Represent in the first place and then the planning process… because it’s more than just t-shirts. Kevin talks about his artistic inspirations and how he incorporated decades of art appreciation -- including 1970’s sci-fi and fantasy -- into his modern shirt design of Achilles vs. The Tortoise.Is it possible to make something like math cool? And cool enough that someone wants to wear it? It’s tough, Kevin says, but totally possible, and there are broad lessons for how creators can come up with a vision so their merch is standalone awesome. Then it’s pizza time, as Kevin talks about a simpler, more chic approach to depicting The Pizza Theorem. His goal is to make a shirt that’s the first thing you want to pull out to wear every morning… and that required a sacrifice on Kevin’s end, as he absorbed the increased cost of the nicest shirt possible rather than pass the cost down to the community. Garment quality and ink quality are just two of the dozens of details that go into making merch. Oh, and you’re probably never getting a Vsauce2 Premium Snapchat.Check out the Aftershow on Patreon in which Matt and Kevin answer viewers’ questions, from Kevin’s weirdest early memory about waffles (?!?), how Maura is a sorceress with facial massage, implanting false memories, congratulations to Spencer, and the secret strategic details of networking. And beef tartar, which Matt hopes we never, ever discuss again.Join our Patreon to unlock the extended episode, which includes additional, more personal content.THE CREATE UNKNOWN⭐️ Unlock the full ad-free episode on Patreon📺 Watch this episode on YouTube❤️ Rate & Review this episode on Podchaser🎥 CREDITS:Hosts: Kevin Lieber and Matt TaborExecutive Producer: Dave KeineTheme by Mega DriveSpecial Thanks: Mo Lewit and Paula Lieber"The Create Unknown" is produced by Unknown Media💬 CONNECT WITH US:Chat with us on DiscordFollow us on TwitterFollow us on InstagramFollow us on FacebookFollow us on PodchaserView our website
How YouTube Brand Deals Work

How YouTube Brand Deals Work

2019-10-1701:13:151

For the most part, everyone knows that YouTubers can make money when the platform plays ads before and during their video. For a long time, that was how things worked and it was good enough. However, recent events such as a demonetization have shown creators that the importance of diversifying their revenue, and they've been working with brands directly.⭐️ Click here to unlock the full 1 hour 27 minute ad-free episodeThis episode has been in the works for almost a year now. We wanted to pull back the curtain on how these deals happen. From initial contact to contracts to execution, we talk about how all the details. These deals not only bring in revenue for creators, but can often give them a budget and access to make truly amazing videos. There are many benefits to working with brands, if you get it right. Along the way, we talk about all views aren't equal, the story behind Kevin's first sponsored deal, Matt's experience on the business side, and much more.Also, as promised...KEVIN EATS A SARDINE!Join our Patreon to unlock the extended episode, which includes additional, more personal content.THE CREATE UNKNOWN⭐️ Unlock the full ad-free episode on Patreon📺 Watch this episode on YouTube❤️ Rate & Review this episode on Podchaser🎥 CREDITS:Hosts: Kevin Lieber and Matt TaborExecutive Producer: Dave KeineTheme by Mega DriveSpecial Thanks: Mo Lewit and Paula Lieber"The Create Unknown" is produced by Unknown Media💬 CONNECT WITH US:Chat with us on DiscordFollow us on TwitterFollow us on InstagramFollow us on FacebookFollow us on PodchaserView our website
Given an opportunity to make almost any video, Kevin and Matt journeyed to Rome, Italy to build a chair out of pasta. On an incredibly tight timeline, the guys assembled a team from around the world and overcame a ton of obstacles to make it happen. In this episode, we talk about the making of "Can Pasta Hold Your Weight?" and how it was a microcosm for life as a creator.⭐️ Click here to unlock the full 2 hour 15 minute ad-free episodeIn a span of only around two weeks, Matt and Kevin coordinated a video shoot at an AirBnb on the other side of the globe with a team from Hungary (meet Norbi and Johnny), the United Kingdom, and three different states. The logistics are mind-boggling. Along the way, they got stranded at the Pasta store, tore into some light stands, and became legendary epoxy smugglers. Get a detailed view of what goes into a shoot like this and what it says about the creator life.We also take a behind-the-scenes look at a surprise the guys have been cooking up for Patrons, and Matt tells us why he's the world's worst airline passenger (it has to do with a song). We've also got a story about Dom Burgess from Every Think.Join our Patreon to unlock the extended episode, which includes additional, more personal content.THE CREATE UNKNOWN⭐️ Unlock the full ad-free episode on Patreon📺 Watch this episode on YouTube❤️ Rate & Review this episode on Podchaser🎥 CREDITS:Hosts: Kevin Lieber and Matt TaborExecutive Producer: Dave KeineTheme by Mega DriveSpecial Thanks: Mo Lewit and Paula Lieber"The Create Unknown" is produced by Unknown Media💬 CONNECT WITH US:Chat with us on DiscordFollow us on TwitterFollow us on InstagramFollow us on FacebookFollow us on PodchaserView our website
Stephen from Coffee Break stops by to talk about his groundbreaking video about the inner workings of YouTube’s trending page. Building off his past (and new!) research, Stephen has very unique insight into what YouTube values. We talk about how secret ratings on videos can affect not only monetization and reach, but also brand deals.⭐️ Click here to unlock the full 1 hour 40 minute ad-free episodeIn a real world example, we discuss how YouTube treated Coffee Break’s amazing documentary on vaping and how he’ll never make another vaping video again. We also dive into how YouTube is self-selecting certain types of content (whether it wants to or not).We also take the opportunity to talk about Stephen’s research into science’s replication crisis and how scientists are encouraged to go along with publication’s over-the-top headlines.Along the way, we talk about everything including Matt’s plan to get to the top of trending by twerking, a potential Vsauce2/Coffee Break collaboration, an AI bot that creates YouTube titles, Veritasium’s snails, and much much more.Join our Patreon to unlock the extended episode, which includes additional, more personal content.COFFEE BREAKWatch Coffee Break on YoutubeFollow Coffee Break on TwitterFollow Coffee Break on InstagramJoin Coffee Break's PatreonFollow Coffee Break on PodchaserTHE CREATE UNKNOWN⭐️ Unlock the full ad-free episode on Patreon📺 Watch this episode on YouTube❤️ Rate & Review this episode on Podchaser🎥 CREDITS:Hosts: Kevin Lieber and Matt TaborExecutive Producer: Dave KeineEditing: Adam GanongTheme by Mega DriveSpecial Thanks: Mo Lewit and Paula Lieber"The Create Unknown" is produced by Unknown Media💬 CONNECT WITH US:Chat with us on DiscordFollow us on TwitterFollow us on InstagramFollow us on FacebookFollow us on PodchaserView our website
Kevin loved Stranger Things. He thought he had found the show that would be his all-time favorite. Then season 2 and 3 came along and Kevin's world crumbled. Today, we bring in some help to try to help Kevin see the light with mixed results.⭐️ Click here to unlock the full 2 hour ad-free episodeSean Malone is the Director of Media at the Foundation for Economic Education (FEE) and runs the FEE YouTube channel which has amassed over 110k subscribers. We brought him onto the show because possibly more than anyone, Sean studies and breaks down stories. That's the basis behind his Out of Frame content. In this episode, Sean does his best to dissect Stranger Things and why Kevin finds it so objectionable. Along the way, we also talk about the struggles of the Matrix sequels and Suicide Squad.That’s just the beginning, as this we also dive into Sean’s work in creating content around economics that entertains and informs. We break down his popular Out of Frame series and how he approaches pop culture as an opportunity to teach important lessons. From Thanos’ flawed theory of overpopulation to the complexities of the single-buyer markets in “The Boys,” Sean is an expert at using popular storytelling as a teaching tool.The conversation turns back to creator advice as we talk about how to nail that internship as Kevin remembers some personal advice from Conan O’Brien. Plus we pick Sean’s brain for his opinions on how to build a team of confidants you can seek out for constructive criticism and the difference between marketers and creators.In a quick prologue, Kevin introduces an insightful new book, “The Science of Storytelling.”Join our Patreon to unlock the extended episode, which includes additional, more personal content, including:We answer questions from the Idea Baby Gang & CreatorsSean’s crazy time with (probably) Tommy WiseauDealing with hot topics like politics or economics without starting a shouting matchWhy are people so hyper-confident about economics?Engaging audiences in the commentsMatt coins a phrase and impresses KevinSEAN W. MALONEWatch Sean's Out of Frame series on YoutubeFollow FEE on YouTubeView Sean's websiteFollow Sean on Podchaser👐 Watch Kevin & Sean's collaboration on the YouTube series "Invisible Hands".THE CREATE UNKNOWN⭐️ Unlock the full ad-free episode on Patreon📺 Watch this episode on YouTube❤️ Rate & Review this episode on Podchaser🎥 CREDITS:Hosts: Kevin Lieber and Matt TaborExecutive Producer: Dave KeineEditing: Adam GanongTheme by Mega DriveSpecial Thanks: Mo Lewit and Paula Lieber"The Create Unknown" is produced by Unknown Media💬 CONNECT WITH US:Chat with us on DiscordFollow us on TwitterFollow us on InstagramFollow us on FacebookFollow us on PodchaserView our website
PewDiePie and Ninja have reached the mountaintop. So have Jerry Seinfeld, Steve Martin, and David Letterman. Yet not one of them has decided to walk away from it all to live a stress-free life… except a handful of exceptions like Nicki Minaj and Rick Moranis. Why?⭐️ Click here to unlock the full 2 hour ad-free episodeIn this episode, we talk about what drives creators to continue doing what they do even when they're financially set for life and have a long list of accomplishments? We also talk about whether the guys will one day give up on YouTube and find new creative outlets, and why so many creative people never really stop (hint: they can’t).Along the way we dive into the inherent cognitive discontent that leads them to either keep making stuff or to burn out entirely... and we learn a new word to describe a distinct pressure in the lives of creatives: "anomie." We also talk about the stunning transformations of Filthy Frank and Rick Moranis and how their unique cases reflect just how difficult it is to be an entertainer.We develop contingency plans for when Michael and Jake try to murder you, Kevin hides his secret posters, and Matt has pee-pee poo-poo time. Kevin spills the details about his old band, and we all learn way too much about the sardine industry.All that and more!Join our Patreon to unlock the extended episode, which includes additional, more personal content, including:Matt sips champagne with Joe Jonas while Kevin searches for a solar eclipseKevin weighs in on his favorite Vsauce2 video and which videos he'd remakeUPDATE on Kevin's exploding eyeballsMichael Stevens’ secret recipe for VsauceTHE CREATE UNKNOWN⭐️ Unlock the full ad-free episode on Patreon📺 Watch this episode on YouTube❤️ Rate & Review this episode on Podchaser🎥 CREDITS:Hosts: Kevin Lieber and Matt TaborExecutive Producer: Dave KeineTheme by Mega DriveSpecial Thanks: Mo Lewit and Paula Lieber"The Create Unknown" is produced by Unknown Media💬 CONNECT WITH US:Chat with us on DiscordFollow us on TwitterFollow us on InstagramFollow us on FacebookFollow us on PodchaserView our website
The brilliant, singularly-talented William Osman takes a unique approach to creating content: truly, there’s only one egg-dropping madman on YouTube.⭐️ Click here to unlock the full 1 hour 35 minute ad-free episodeIn this episode, William Osman tells us about making fairly pedestrian laser-cutting videos with the goal of landing a job… and how a laser cut bust of Vin Diesel made out of ham and cheese kickstarted his popularity. We also learn about what it's like to live with fellow YouTuber Michael Reeves and how it inspired William to create a carpet that delivered an electric shock when his roommate walked too loudly.Oh, and we talk about why it might’ve been a mistake to start with the strongest electric fencer at the store, and what it’s actually like to be electrocuted. Over and over.Along the way, we dive into William's obsession with why McDonald's ice cream machines are always broken, including his theory surrounding their maintenance -- AND his long-term plan to get a job at McDonald’s to know for sure. We also dig into the massive amount of work it takes to run a channel, and more specifically what it takes to create merch that doesn't suck.While William’s goal is to educate and entertain, he’s a master craftsman of consistent narratives that keep viewers interested even when a topic can be a bit dense. William’s storytelling dynamic his trademark whimsical, fly by the seat of your pants style has created some of the most engaging content on YouTube… and our full conversation reveals what it really takes for him to keep creating sustainably (hint: it involves having a Caretaker and pushing back against some family criticism).Join our Patreon to unlock the extended episode, which includes additional, more personal content, including:William's expert relationship adviceMatt's run-in with Thai foodThe grim fate of the ham and cheese Vin DieselWilliam's advice for overcoming family pressure to "get a real job"How William quantifies successMaking a living on YouTube🚀 Check out William Osman on YouTube, Twitter, and Instagram.Videos mentioned in this episodeLaser Cut Vin Diesel Ham and Cheese SandwichTraining My Roomate to Walk QuietlyScream Powered MicrowaveTHE CREATE UNKNOWN⭐️ Unlock the full ad-free episode on Patreon📺 Watch this episode on YouTube❤️ Rate & Review this episode on Podchaser🎥 CREDITS:Hosts: Kevin Lieber and Matt TaborExecutive Producer: Dave KeineEditor: Adam GanongTheme by Mega DriveSpecial Thanks: Mo Lewit and Paula Lieber"The Create Unknown" is produced by Unknown Media💬 CONNECT WITH US:Chat with us on DiscordFollow us on TwitterFollow us on InstagramFollow us on FacebookFollow us on PodchaserView our website
There's a meme going around that seemingly everyone is hailing as fantastic advice: "Don't take criticism from people you wouldn't go to for advice." Categorically, this is dumb. Subjectively this is dangerously stupid. Kevin and Matt talk about why you should be open criticism and how seeking different opinions allows you to grow as a creator and as a person.⭐️ Click here to unlock the full 1 hour 45 minute ad-free episodeIn this episode, we also dive into how perfectionism isn't possible as a creator because problems constantly arise, includinng an all-night rotoscoping session to hide Kevin's cowlick while he drinks toilet water.Meanwhile, CAN WE SAVE KEVIN'S EYES?!?! Boomer Matt and Boomer Kevin talk about creator-specific health problems in a surprisingly riveting discussion on protecting your career assets.Along the way, we talk about Kevin's favorite commercial about children's bones, long haul truckers as future YouTubers, the most boring Discord pitch, how comedians get better at stand-up, we remember some good advice from iJustine and Casey Neistat, and even get into Kurt Cobain and The Beatles.Join our Patreon to unlock the extended episode, which includes additional, more personal content, including:Matt's philosophical pizza story from MumbaiOur favorite and most important albums🎧 Special outro song by Idea Baby Gang member, Basswaite. Listen to "Binary Max Escape" on iTunes and Soundcloud.THE CREATE UNKNOWN⭐️ Unlock the full ad-free episode on Patreon📺 Watch this episode on YouTube❤️ Rate & Review this episode on Podchaser🎥 CREDITS:Hosts: Kevin Lieber and Matt TaborExecutive Producer: Dave KeineTheme by Mega DriveSpecial Thanks: Mo Lewit and Paula Lieber"The Create Unknown" is produced by Unknown Media💬 CONNECT WITH US:Chat with us on DiscordFollow us on TwitterFollow us on InstagramFollow us on FacebookFollow us on PodchaserView our website
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Comments (1)

TheG33k

This is my favorite episode, so much that I listen to it when I'm having an insomnia episode. Keep it up guys.

Jun 24th
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