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The Create Unknown

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There’s a new dream job out there and it’s Creator. The allure of flexing your creative muscles in the limelight for a living is enticing young and old to jump on YouTube and start recording. But a lot can happen on the way to millions of subscribers.

In ‘The Create Unknown’ co-hosts Kevin Lieber and Matt Tabor take time off from getting millions of views on the education YouTube channel Vsauce2, part of the Vsauce network, to reveal how dozens of dynamic creators have successfully navigated the ever-changing, uncertain landscape of online media — and how others have been swallowed by digital quicksand.

Through intensely personal conversations, listeners learn what it takes to not only survive but thrive as a creator and in life. Interviews cover everything from getting started as a YouTuber to how you land that first brand deal and the realities of being a digital influencer.

‘The Create Unknown’ is the ultimate behind-the-scenes YouTube podcast.
44 Episodes
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Is Stealing Tweets Okay?

Is Stealing Tweets Okay?

2020-03-2901:13:38

After Kevin and Matt discuss a landmark scientific discovery, they talk about the Crime of the Century: a YouTuber stole one of Matt's Spice Girls tweets and brought it to the masses. It's insignificant, but it raises important questions about how creatives work online and what it really means to be original.When we're all influenced by our creative heroes, and we're all subject to our brain's amazing ability to combine (and forget), can we even make a truly original song? Write an original article? Film an original YouTube video?Stealing art has been around as long as art itself -- and that might not be a bad thing.... then it's Pokemon, favorite animals, JoJo Siwa's Bizarre Adventure, and the greatest compliment Kevin's ever received.THE CREATE UNKNOWN⭐️ Join us on Patreon❤️ Chat with us on Discord📺 Watch this episode on YouTube🎥 CREDITS:Hosts: Kevin Lieber and Matt TaborEdited by ZalgalooProduced by Ben WebsterTheme by Mega DriveSpecial Thanks: Mo Lewit and Paula Lieber"The Create Unknown" is produced by Unknown Media💬 CONNECT WITH US:Follow us on TwitterFollow us on InstagramFollow us on FacebookView our website
In our longest episode ever, we recap the Cereal Tier Ranking livestream and give an emergency quarantine announcement to the Dumpster Crew, INFANTry, and Baby Gang -- and then it's time for some real talk.It's really easy to get stressed creatively... and that's in normal times, let alone now. We're seeing a bunch of people we love announcing that they need to take a break, and we understand why.Kevin and Matt both offer suggestions that help alleviate the stress of grinding out a creative job or hobby, and even dealing with one of the toughest elements: success. While Kevin focuses on the creative side, Matt looks at operational aspects... and the truth is that both are critical to keeping it all together.Matt answers questions about nut trees and wallet chipmunks, while Kevin has a firm, clear answer about whether certain mustaches have historical staying power. (Hint: there's a problem with that.)THE CREATE UNKNOWN⭐️ Join us on Patreon❤️ Chat with us on Discord📺 Watch this episode on YouTube🎥 CREDITS:Hosts: Kevin Lieber and Matt TaborEdited by ZalgalooProduced by Ben WebsterTheme by Mega DriveSpecial Thanks: Mo Lewit and Paula Lieber"The Create Unknown" is produced by Unknown Media💬 CONNECT WITH US:Follow us on TwitterFollow us on InstagramFollow us on FacebookView our website
It might happen. It'll PROBABLY happen. We'll know soon whether the year's biggest, most significant event for the YouTube world gets delayed... or canceled outright.SXSW is dead, some TwitchCons and ComicCons have been axed, and it looks like E3 is in trouble. What will fans and creators do without VidCon? Kevin and Matt talk about the climate of managing these events and the impact they have on YouTube.Will there be informal pop-up VidCons put together by individual channels? Why does any of it even matter?Matt gets coronavirus halfway through the episode, and Baby Gang James unwittingly threatens to murder Kevin -- after they answer one of the most serious questions ever submitted to TCU.And thank you, patrons, for making another episode of TCU possible!THE CREATE UNKNOWN⭐️ Join us on Patreon❤️ Chat with us on Discord📺 Watch this episode on YouTube 🎥 CREDITS:Hosts: Kevin Lieber and Matt TaborEdited by ZalgalooProduced by Ben WebsterTheme by Mega DriveSpecial Thanks: Mo Lewit and Paula Lieber"The Create Unknown" is produced by Unknown Media💬 CONNECT WITH US:Follow us on TwitterFollow us on InstagramFollow us on FacebookView our website
We discuss our most HATED episode ever -- the massive backlash against last week's interview with Justin Silverman. We theorize about why there are movements to criticize things so harshly when you used to love them, and Kevin speculates about the role of nostalgia in steering expectations for content.  We go into why changes and evolutions are inevitable, and how that can morph into hate. Then we answer some *very* serious questions from the Baby Gang/INFANTry... which leads to one of the greatest pizza stories in recorded human history.  Thanks again to the Baby Gang, INFANTry, Dumpster Crew, and Tots for making this -- and EVERY episode -- happen!Yusaku Maezawa's Twitter: https://twitter.com/yousuck2020THE CREATE UNKNOWN⭐️ Join us on Patreon📺 Watch this episode on YouTube❤️ Rate & Review this episode on Podchaser🎥 CREDITS:Hosts: Kevin Lieber and Matt TaborEdited by ZalgalooProduced by Ben WebsterTheme by Mega DriveSpecial Thanks: Mo Lewit and Paula Lieber"The Create Unknown" is produced by Unknown Media💬 CONNECT WITH US:Chat with us on DiscordFollow us on TwitterFollow us on InstagramFollow us on FacebookFollow us on PodchaserView our website
Justin Silverman produces one of the most successful YouTube shows of all time: James Rolfe's Angry Video Game Nerd. And Justin is a serious YouTube OG, stretching back to working with Vsauce at one of the earliest YouTube startups.We talk to Justin about his content creation and producing history that involves AVGN, Screenwave, the Too Many Games convention, and... a whole lot of other conventions (2 a month???).And the most important thing: he's got the world's largest Steven Seagal collection. Seriously.Enjoy your Early Access, Patrons! And thanks to every one of you for making another episode of The Create Unknown possible. Tots, Dumpster Crew, INFANTry, Babies/Creators... you're helping to put us into a sustainable place to discuss all things creativeJUSTIN SILVERMANFollow Justin on TwitterTHE CREATE UNKNOWN⭐️ Join us on Patreon📺 Watch this episode on YouTube❤️ Rate & Review this episode on Podchaser🎥 CREDITS:Hosts: Kevin Lieber and Matt TaborEdited by ZalgalooTheme by Mega DriveSpecial Thanks: Mo Lewit and Paula Lieber"The Create Unknown" is produced by Unknown Media💬 CONNECT WITH US:Chat with us on DiscordFollow us on TwitterFollow us on InstagramFollow us on FacebookFollow us on PodchaserView our website
So... you probably didn't know it, but YouTuber Jake Paul cured the world's anxiety IN A SINGLE TWEET (this went really badly). On top of that, he's now offering a 'Financial Freedom' course for $19.99 a month that appears to be targeted at kids.We talk about why everyone should have a "Tweet taster," and we even find some legitimate points in Jake Paul's pop-up scheme. But even so, we uncover a few big problems with his pay-to-play "movement" and go into how it's representative of a few other YouTube guru schemes.And thanks again to the brand new Tots, Dumpster Crew, INFANTry, and Baby Gang members who make every single episode possible!THE CREATE UNKNOWN⭐️ Join us on Patreon📺 Watch this episode on YouTube❤️ Rate & Review this episode on Podchaser🎥 CREDITS:Hosts: Kevin Lieber and Matt TaborEdited by ZalgalooTheme by Mega DriveSpecial Thanks: Mo Lewit and Paula Lieber"The Create Unknown" is produced by Unknown Media💬 CONNECT WITH US:Chat with us on DiscordFollow us on TwitterFollow us on InstagramFollow us on FacebookFollow us on PodchaserView our website
We've recorded 34 episodes of The Create Unknown. We've interviewed YouTubers with a collective billions and billions of views, and we've pulled back the curtain to show what our own process is really like. At this point, we know who/what our favorite part of all this is.It's you.We had a pretty wild ride in 2019, and it culminated in some personnel changes. Now we're looking to double down on building the incredible community we've got even further. From new tiers like the $2 Tots (who will have a monthly video prop raffle), the Dumpster Crew that made us who we are, and the INFANTry (who will get Associate Producer business cards along with the Baby Gang!) to rolling out the softest, most comfortable shirts you'll ever wear, we've got a lot going on.As we explain in this episode, every bit of your support goes to make this show happen. We've made a total of $0 from The Create Unknown podcast, and we're cool with that. We want to do more with the TCUniverse and pay the exceptional people who help us out what they deserve.And without the support you've given us over the last year, we'd have never made it this far. It really means everything to us -- and that's why TCU has built a community that's so much deeper and more meaningful.We've been to the future. We've seen it. It's awesome. Now we're back in 2020 to drag you into the future, too.Thank you again, Space Cowboys, because you really are The Create Unknown.Kevin and MattTHE CREATE UNKNOWN⭐️ Join us on Patreon📺 Watch this episode on YouTube❤️ Rate & Review this episode on Podchaser🎥 CREDITS:Hosts: Kevin Lieber and Matt TaborEdited by ZalgalooTheme by Mega DriveSpecial Thanks: Mo Lewit and Paula Lieber"The Create Unknown" is produced by Unknown Media💬 CONNECT WITH US:Chat with us on DiscordFollow us on TwitterFollow us on InstagramFollow us on FacebookFollow us on PodchaserView our website
Matt and Kevin talk to one of the most wondrous humans ever to come out of the Midwest: Gus Johnson (aka Gusbuckets), whose YouTube channel, Twitter/Instagram, Gus & Eddy podcast, and Comedy Central material are alllll must-watch. Gus has probably been the most-requested guest in the Discord since we started TCU, so it was awesome to talk to him about what it's like trying to develop comedy skills in a small town, how to navigate the bizarre world of live touring, and how to say funny stuff. Because Gus says a lot of funny stuff. And thanks to the Baby Gang for loading us up with questions to ask Gus -- you'll hear the answers in the episode!GUS JOHNSONWatch Gus on YoutubeFollow Gus on TwitterJoin Gus's PatreonTHE CREATE UNKNOWN⭐️ Join us on Patreon📺 Watch this episode on YouTube❤️ Rate & Review this episode on Podchaser🎥 CREDITS:Hosts: Kevin Lieber and Matt TaborEdited by ZalgalooTheme by Mega DriveSpecial Thanks: Mo Lewit and Paula Lieber"The Create Unknown" is produced by Unknown Media💬 CONNECT WITH US:Chat with us on DiscordFollow us on TwitterFollow us on InstagramFollow us on FacebookFollow us on PodchaserView our website
Should Kids Be On YouTube?

Should Kids Be On YouTube?

2020-01-2101:11:47

Kevin and Matt discuss a weird situation with a YouTube celebrity going through life drunk on ego and influence... and it's really, really not what you'd think.It brings up important issues about the consequences of being a young creative with a public persona. How young is too young for YouTube? And are there problems even when a channel isn't even that popular? Kevin draws on his immense research and thought surrounding how people function -- in their own minds, in their communities, in their friend groups -- to offer a bit of perspective on how we might think about kids on the platform.Also, there's a kid getting pushed down and having his head sat on.THE CREATE UNKNOWN⭐️ Join us on Patreon📺 Watch this episode on YouTube❤️ Rate & Review this episode on Podchaser🎥 CREDITS:Hosts: Kevin Lieber and Matt TaborEdited by ZalgalooTheme by Mega DriveSpecial Thanks: Mo Lewit and Paula Lieber"The Create Unknown" is produced by Unknown Media💬 CONNECT WITH US:Chat with us on DiscordFollow us on TwitterFollow us on InstagramFollow us on FacebookFollow us on PodchaserView our website
We wanted to start off 2020 with a bang, so... Matt somehow got reported to the British police because of something that happened on Twitter. And THAT is why we need to talk about the state of the Boomer on social media. In this special 90-minute kickoff, Twitter saga starts with a lighthearted quip, weaves in some other YouTubers like Whang!, JohnSwan and our very own Zalgaloo, and ends with Kevin having to fly to London to post bail. (Ok, that part didn't happen.) Then Kevin talks about the 'New Guy' comic that started as a tweet from animator Oney and turned into 2020's first real meme. Kevin explores what's *really* happening in those four frames and what it shows us about a host of different worldviews. And thanks again for supporting The Create Unknown. You really, really do make it happen. Without you all, we'd be rotting in the Tower of London right now.THE CREATE UNKNOWN⭐️ Join us on Patreon📺 Watch this episode on YouTube❤️ Rate & Review this episode on Podchaser🎥 CREDITS:Hosts: Kevin Lieber and Matt TaborEdited by ZalgalooTheme by Mega DriveSpecial Thanks: Mo Lewit and Paula Lieber"The Create Unknown" is produced by Unknown Media💬 CONNECT WITH US:Chat with us on DiscordFollow us on TwitterFollow us on InstagramFollow us on FacebookFollow us on PodchaserView our website
Erik Helwig, known online as Hot Dad, a musician and comedian fond of creating surreal/synth-heavy songs about a large variety of topics joins us today in The Create Unknown to discuss his creative process and ways suppression in the days of him being an erotic writer scarily mirror modern YouTube.⭐️ Click here to unlock the full ad-free episode with bonus contentHOT DADCheck out "what means sex?"Listen to Hot Dad on BandcampWatch Hot Dad on YoutubeFollow Hot Dad on TwitterJoin Hot Dad's PatreonJoin our Patreon to unlock the extended episode, which includes additional, more personal content and answers to Patron questions.THE CREATE UNKNOWN⭐️ Join us on Patreon📺 Watch this episode on YouTube❤️ Rate & Review this episode on Podchaser🎥 CREDITS:Hosts: Kevin Lieber and Matt TaborEdited by ZalgalooTheme by Mega DriveSpecial Thanks: Mo Lewit and Paula Lieber"The Create Unknown" is produced by Unknown Media💬 CONNECT WITH US:Chat with us on DiscordFollow us on TwitterFollow us on InstagramFollow us on FacebookFollow us on PodchaserView our website
Kevin and Matt discuss this week's YouTube news such as the painfully boring YouTube Rewind and recent policy changes that aren't looking good for creators...THE CREATE UNKNOWN⭐️ Join us on Patreon📺 Watch this episode on YouTube❤️ Rate & Review this episode on Podchaser🎥 CREDITS:Hosts: Kevin Lieber and Matt TaborEdited by ZalgalooTheme by Mega DriveSpecial Thanks: Mo Lewit and Paula Lieber"The Create Unknown" is produced by Unknown Media💬 CONNECT WITH US:Chat with us on DiscordFollow us on TwitterFollow us on InstagramFollow us on FacebookFollow us on PodchaserView our website
PatTheNESPunk, aka Patrick Contri, author of the 900-pound tome of video game knowledge "Ultimate Nintendo: Guide to the NES Library", and creator of game reviews for over a decade enters The Create Unknown to discuss what he thinks of internet arguments and being honest to himself and viewers. He also offers to fund a Jerry Bloop the remake we've all been hoping for. ⭐️ Click here to unlock the full ad-free episode with bonus contentPAT THE NES PUNKCheck out Pat's New BookWatch PatTheNESPunk on YoutubeFollow PatTheNESPunk on TwitterJoin PatTheNESPunk's PatreonJoin our Patreon to unlock the extended episode, which includes additional, more personal content and answers to Patron questions.THE CREATE UNKNOWN⭐️ Join us on Patreon📺 Watch this episode on YouTube❤️ Rate & Review this episode on Podchaser🎥 CREDITS:Hosts: Kevin Lieber and Matt TaborEdited by ZalgalooTheme by Mega DriveSpecial Thanks: Mo Lewit and Paula Lieber"The Create Unknown" is produced by Unknown Media💬 CONNECT WITH US:Chat with us on DiscordFollow us on TwitterFollow us on InstagramFollow us on FacebookFollow us on PodchaserView our website
There might not be anyone growing faster on Twitter than Cripp Daddy, who has harnessed his irreverent style of comedy to build a rabid following of fans and stans. And who's his accomplice? His mom, with whom he has a... wonderfully complex relationship.We talk about what it's like to go from tweeting to actual standup comedy, developing an amazing podcast rapport with his co-host mother, and why flying with an electric mobility device is one of the biggest gambles in the world.Cripp Daddy also goes into detail about the Twitter kerfuffle that branded him "Disabled and Violent" along with the notorious Ricky Berwick -- and why everyone should go to the movie theater with a pee bottle just in case the movie's a bit too long.Strap in and prepare yourselves, TCU'ers, because Donavan is bringing the VIOLENCE.Cripp Daddy on Twitter: https://twitter.com/RealYungCrippYouTube: https://www.youtube.com/yungcripptvTwitch: https://www.twitch.tv/yungcrippCripp and the Cradle Podcast (start with Episode 1!): https://youtu.be/lUT1iV6yfJM⭐️ Click here to unlock the full ad-free episode with bonus contentJoin our Patreon to unlock the extended episode, which includes additional, more personal content and answers to Patron questions.THE CREATE UNKNOWN⭐️ Join us on Patreon📺 Watch this episode on YouTube❤️ Rate & Review this episode on Podchaser🎥 CREDITS:Hosts: Kevin Lieber and Matt TaborExecutive Producer: Dave KeineEdited by ZalgalooTheme by Mega DriveSpecial Thanks: Mo Lewit and Paula Lieber"The Create Unknown" is produced by Unknown Media💬 CONNECT WITH US:Chat with us on DiscordFollow us on TwitterFollow us on InstagramFollow us on FacebookFollow us on PodchaserView our website
Kevin and Matt discuss networking.⭐️ Click here to unlock the full ad-free episode with bonus contentJoin our Patreon to unlock the extended episode, which includes additional, more personal content and answers to Patron questions.THE CREATE UNKNOWN⭐️ Join us on Patreon📺 Watch this episode on YouTube❤️ Rate & Review this episode on Podchaser🎥 CREDITS:Hosts: Kevin Lieber and Matt TaborExecutive Producer: Dave KeineEdited by ZalgalooTheme by Mega DriveSpecial Thanks: Mo Lewit and Paula Lieber"The Create Unknown" is produced by Unknown Media💬 CONNECT WITH US:Chat with us on DiscordFollow us on TwitterFollow us on InstagramFollow us on FacebookFollow us on PodchaserView our website
Jake Roper of Vsauce3 is BACK and taking us behind-the-scenes of the new season of his amazing YouTube Original series, Could You Survive the Movies?⭐️ Click here to unlock the full 1:35 ad-free episode with bonus contentJake joins us to talk about the differences between creating you own YouTube videos and working on a big production with crews, budgets, legal overhead, and tons and tons of problem solving.Uniquely, Could You Survive the Movies (CYSTM) needs to reference major motion pictures while being careful not to get into hot water with copyright issues. For instance, a graphic artist had to remove the Ghostbusters' logo from a toy car used throughout its episode., or the trouble with using a Captain Disillusion marshmallow man in the thumbnail.We also talk about some of the mishaps such as Jake missing the protective mats on a stunt or when the whole crew got poison oak. Along the way we talk about how YouTube promotes its original series and how that differs from traditional media companies like Netflix.Check out Jake's first episode of The Create UnknownJoin our Patreon to unlock the extended episode, which includes additional, more personal content and answers to Patron questions.THE CREATE UNKNOWN⭐️ Join us on Patreon📺 Watch this episode on YouTube❤️ Rate & Review this episode on Podchaser🎥 CREDITS:Hosts: Kevin Lieber and Matt TaborExecutive Producer: Dave KeineTheme by Mega DriveSpecial Thanks: Mo Lewit and Paula Lieber"The Create Unknown" is produced by Unknown Media💬 CONNECT WITH US:Chat with us on DiscordFollow us on TwitterFollow us on InstagramFollow us on FacebookFollow us on PodchaserView our website
We asked for questions from our fans and answered as many as we could in this Q&A / Ask Me Anything episode to celebrate the one-year anniversary of The Create Unknown.⭐️ Click here to join The Create Unknown Patreon and ask us questions in future episodes🤔 QUESTIONS:1neStar (Discord) - “What is love?”Isaac (Discord) - “Do you sleep in first person or third person? If both, what type of dream do you dream in first/third?”Jeffstrife(Jeff) (Discord) - “Favorite movie as a child and favorite movie now?”Minecraft Skull (Discord) - “Favorite flavor of bean?”MariaInTheSkeletonWar (Discord) - “How far in advance do you plan your episodes? Are there gaps planned so you can cover more relevant topics as well?”Blasteroid (Discord) - “What are your favorite bands/artists?”Conrad500 (Discord) - “Who’s your favorite discord user?”The Chase Unknown (Furry) (Discord) - “What is it like to grow this amazing channel and server, and meet all of these amazing, wonderful people?”Conrad500 (Discord) - “If you could have any living famous celebrity on TCU or just to interview, who would you want?”Conrad500 (Discord) - “Why IS Conrad500 your favorite discord user?”aL3891 (Discord) - “How did Matt and Kevin meet, how did you start working together?”MariaInTheSkeletonWar (Discord) - “What has been the greatest struggle so far with the podcast?”Blasteroid (Discord) - “Honey, where are my pants?”memth02 (Discord) - “How is our favorite sponsor Eagle Brand Sardines doing, and hove you run out of their patches yet? (asking for a friend ;) )”Isaac (Discord) - “Kevin, what’s the most obscure game/console/accessory in your collection and what did it take for you to finally have it?”Corey Brandt (YouTube) - “Why do you think your views sharply declined after the release of Season 3?”TheLILPGamer (Discord) - “What happened to the “WeSauce” channel, and will there be a VSauce 2 YouTube Originals series?”MeatRoach (Discord) - “What future interviews do you have planned?”The Chase Unknown (Furry) (Discord) - “What is your guys’ favorite moment in the discord and on the show?”JayradSingSing (YouTube) - “When is reviewbrah getting on the show?”Codie Cola (YouTube) - “Do you have more podcasts featuring YouTubers coming in the future or are you running low on potential guests?”Gareth Kearins (YouTube) - “How many sandwiches are in a salad? Asking for a friend.”Captain Kuhl (Discord) - “If you could go back to the age of 18 and start your career over, would you? What would you change or do differently? What’s the hardest part about your career? The most rewarding?”Captain Kuhl (Discord) - “If you could go back to the age of 18 and start your career over, would you? What would you change or do differently? What’s the hardest part about your career? The most rewarding?”Rived (Andrew) (Discord) - “What is your favorite restaurant?”memth02 (Discord) - “Ok, serious question: LEGOs or LEGO?”tommy (Discord) - “Is the band Bowling for Soup bowling to receive soup, or bowling on behalf of soup?”Toji (Discord) - “Actually serious question: did you ever doubt starting TCU during the production process? How did you overcome that anxiety in starting it, any tips?”Propaganda Pirate (Discord) - “Favorite thing you’ve come across from the last year?”THE CREATE UNKNOWN⭐️ Join us on Patreon📺 Watch this episode on YouTube❤️ Rate & Review this episode on Podchaser🎥 CREDITS:Hosts: Kevin Lieber and Matt TaborExecutive Producer: Dave KeineEdited by ZalgalooTheme by Mega DriveSpecial Thanks: Mo Lewit and Paula Lieber"The Create Unknown" is produced by Unknown Media💬 CONNECT WITH US:Chat with us on DiscordFollow us on TwitterFollow us on InstagramFollow us on FacebookFollow us on PodchaserView our website
The Merch Making Paradox

The Merch Making Paradox

2019-10-2401:04:36

It's time to talk merch! But first, coming from Armenia, Matt talks about hearing Kim Kardashian reveal her dream of becoming a reality TV star at… 11 years old.⭐️ Click here to unlock the full, ad-free episode with 27 minutes of bonus contentWe congratulate all the listeners of The Create Unknown on our 1st birthday! And speaking of birthdays, the Baby Gang’s Scoop McGoop has been born and sent to California -- and his origin story will be the first one to be posted publicly on Patreon. Then it’s merch time, as Kevin goes into serious detail about the process of creating his Vsauce2 fashion line: Woven Math. Kevin explains how he wanted to elevate his designs to nail an amazing aesthetic that communicated the themes of his math-based videos. Right now, math shirts are about jokes and puns, and that’s a problem. Matt presses Kevin for details about hooking up with Represent in the first place and then the planning process… because it’s more than just t-shirts. Kevin talks about his artistic inspirations and how he incorporated decades of art appreciation -- including 1970’s sci-fi and fantasy -- into his modern shirt design of Achilles vs. The Tortoise.Is it possible to make something like math cool? And cool enough that someone wants to wear it? It’s tough, Kevin says, but totally possible, and there are broad lessons for how creators can come up with a vision so their merch is standalone awesome. Then it’s pizza time, as Kevin talks about a simpler, more chic approach to depicting The Pizza Theorem. His goal is to make a shirt that’s the first thing you want to pull out to wear every morning… and that required a sacrifice on Kevin’s end, as he absorbed the increased cost of the nicest shirt possible rather than pass the cost down to the community. Garment quality and ink quality are just two of the dozens of details that go into making merch. Oh, and you’re probably never getting a Vsauce2 Premium Snapchat.Check out the Aftershow on Patreon in which Matt and Kevin answer viewers’ questions, from Kevin’s weirdest early memory about waffles (?!?), how Maura is a sorceress with facial massage, implanting false memories, congratulations to Spencer, and the secret strategic details of networking. And beef tartar, which Matt hopes we never, ever discuss again.Join our Patreon to unlock the extended episode, which includes additional, more personal content.THE CREATE UNKNOWN⭐️ Unlock the full ad-free episode on Patreon📺 Watch this episode on YouTube❤️ Rate & Review this episode on Podchaser🎥 CREDITS:Hosts: Kevin Lieber and Matt TaborExecutive Producer: Dave KeineTheme by Mega DriveSpecial Thanks: Mo Lewit and Paula Lieber"The Create Unknown" is produced by Unknown Media💬 CONNECT WITH US:Chat with us on DiscordFollow us on TwitterFollow us on InstagramFollow us on FacebookFollow us on PodchaserView our website
How YouTube Brand Deals Work

How YouTube Brand Deals Work

2019-10-1701:13:151

For the most part, everyone knows that YouTubers can make money when the platform plays ads before and during their video. For a long time, that was how things worked and it was good enough. However, recent events such as a demonetization have shown creators that the importance of diversifying their revenue, and they've been working with brands directly.⭐️ Click here to unlock the full 1 hour 27 minute ad-free episodeThis episode has been in the works for almost a year now. We wanted to pull back the curtain on how these deals happen. From initial contact to contracts to execution, we talk about how all the details. These deals not only bring in revenue for creators, but can often give them a budget and access to make truly amazing videos. There are many benefits to working with brands, if you get it right. Along the way, we talk about all views aren't equal, the story behind Kevin's first sponsored deal, Matt's experience on the business side, and much more.Also, as promised...KEVIN EATS A SARDINE!Join our Patreon to unlock the extended episode, which includes additional, more personal content.THE CREATE UNKNOWN⭐️ Unlock the full ad-free episode on Patreon📺 Watch this episode on YouTube❤️ Rate & Review this episode on Podchaser🎥 CREDITS:Hosts: Kevin Lieber and Matt TaborExecutive Producer: Dave KeineTheme by Mega DriveSpecial Thanks: Mo Lewit and Paula Lieber"The Create Unknown" is produced by Unknown Media💬 CONNECT WITH US:Chat with us on DiscordFollow us on TwitterFollow us on InstagramFollow us on FacebookFollow us on PodchaserView our website
Given an opportunity to make almost any video, Kevin and Matt journeyed to Rome, Italy to build a chair out of pasta. On an incredibly tight timeline, the guys assembled a team from around the world and overcame a ton of obstacles to make it happen. In this episode, we talk about the making of "Can Pasta Hold Your Weight?" and how it was a microcosm for life as a creator.⭐️ Click here to unlock the full 2 hour 15 minute ad-free episodeIn a span of only around two weeks, Matt and Kevin coordinated a video shoot at an AirBnb on the other side of the globe with a team from Hungary (meet Norbi and Johnny), the United Kingdom, and three different states. The logistics are mind-boggling. Along the way, they got stranded at the Pasta store, tore into some light stands, and became legendary epoxy smugglers. Get a detailed view of what goes into a shoot like this and what it says about the creator life.We also take a behind-the-scenes look at a surprise the guys have been cooking up for Patrons, and Matt tells us why he's the world's worst airline passenger (it has to do with a song). We've also got a story about Dom Burgess from Every Think.Join our Patreon to unlock the extended episode, which includes additional, more personal content.THE CREATE UNKNOWN⭐️ Unlock the full ad-free episode on Patreon📺 Watch this episode on YouTube❤️ Rate & Review this episode on Podchaser🎥 CREDITS:Hosts: Kevin Lieber and Matt TaborExecutive Producer: Dave KeineTheme by Mega DriveSpecial Thanks: Mo Lewit and Paula Lieber"The Create Unknown" is produced by Unknown Media💬 CONNECT WITH US:Chat with us on DiscordFollow us on TwitterFollow us on InstagramFollow us on FacebookFollow us on PodchaserView our website
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Comments (4)

TheG33k

This is my favorite episode, so much that I listen to it when I'm having an insomnia episode. Keep it up guys.

Jun 24th
Reply

Joel Ayor

nlo k:9 (pkkkoiI j

Jan 19th
Reply

Cheesecake Lasagna

You did his forehead dirty lmao

Dec 12th
Reply

Jacob Hurlock

Even with just 2 episodes, this podcast is one of my favorites already. Awesome job!!!

Oct 28th
Reply
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