Discover The Creative Mind Project
The Creative Mind Project

The Creative Mind Project
Author: The Calabash Group
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© 2024 The Creative Mind Project
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The Creative Mind Project is an amazing podcast that will help you up your marketing game with actionable information to help the listener learn the ins and outs of digital marketing.
45 Episodes
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There is something in all of us that makes us capable of achieving great things. Something that drives progress and motivates us towards success.This is not some massive secret or hidden strategy. The key to success is right there for anyone to find. In this episode, your host, Kristen Jones shares her tips, the steps  you need to take to get the success you want.Are we Insta buddies? Find Us @thecalabashgroup and @thecreativemindproject242
More and more people are working full-time jobs while also working a side hustle.You might take up a side hustle for a number of reasons. Choosing a side hustle comes down to three things: your skills, passions, and time.Our host, Kristen Jones, shares her tips  on what it takes to start a side hustle.Are we Insta buddies? Find Us @thecalabashgroup and @thecreativemindproject242You can also subscribe to our YouTube Channel: The Calabash Group
It's no secret that most social platforms operate on a pay-to-play model for brands. But there are still many ways to improve your organic reach. Your host, Kristen Jones shares some tips on things you can do on social media to boost your organic reach. However, with the right content strategy and proper targeting techniques, any business can properly reach its desired audience, pique their interest, and hold their attention.Are we Insta buddies? Find Us @thecalabashgroup and @thecreativemindproject242
Fraud and negligent misrepresentation are becoming increasingly common in many industries.Why is it a thing? Your host, Kristen Jones, and a returned guest to the podcast, Dawn Foster of D Foster Marketing are getting down to the nitty gritty of the matter.Are we Insta buddies? Find Us @thecalabashgroup and @thecreativemindproject242
Many small businesses started as a hobby or side business use cash basis accounting.Starting a business often requires entrepreneurs to understand and complete a variety of business functions. An important business function when starting a small business is accounting. Although many entrepreneurs may be fearful of dredging through endless stacks of financial documents, accounting often provides entrepreneurs with the clearest picture of their business’ success. Parker Stevenson of Evolved Finance chats with your host, Kristen Jones, on how online entrepreneurs can keep their finances organised so that they can be profitable.PARKER'S FREEBIE:https://evolvedfinance.com/webinar/Are we Insta buddies? Find Us @thecalabashgroup and @thecreativemindproject242
Branding is important because not only is it what makes a memorable impression on consumers but it allows your customers and clients to know what to expect from your company. In this episode, your host, Kristen Jones, chats with Dawn Foster of D. Foster Marketing about EVERYTHING BRANDING, and what you need to do to set yourself apart from the competition and what sparks a connection with your audience.Are we Insta buddies? Find Us @thecalabashgroup and @thecreativemindproject242
It’s impossible to evade criticism nowadays. There are simply too many review sites for you to keep anything quiet.  I remember when word-of-mouth recommendations meant so much more before pre-social media days.Now one harsh comment can spread around the globe instantly.In today's episode, your host, Kristen Jones, address the social media trolls who do not know what to say, and she shares some tips on when and how to respond to those negative comments.Are we Insta buddies? Find Us @thecalabashgroup and @thecreativemindproject242
The world of search engine optimization is complex and ever-changing, but you can easily understand the basics, and even a small amount of SEO knowledge can make a big difference.In this episode, your host, Kristen Jones chats with Heather Tulloch of Image Creative BHX, a digital marketing agency, based in the UK to break down search engine optimization.Getting excited yet? You should be! Search engine marketing is a fascinating field and can be lots of fun! If you get confused, don't give up, reach out to Heather.Are we Insta buddies? Find Us @thecalabashgroup and @thecreativemindproject242
Everyone should have a book that they would recommend as required reading.My book is “The Four Agreements” by Don Miguel Ruiz. Although, published in 1997, Ruiz's "The Four Agreements",  serves as a practical guide to personal freedom. There are four specific agreements that, once followed, allow us to obtain personal freedom from beliefs we make with ourselves. These agreements can resonate with anyone reading this book, but I’d like to think it would hit home for entrepreneurs  and provide a little extra insight into how to run a  business.Are we Insta buddies? Find Us @thecalabashgroup and @thecreativemindproject242
Marketers of all types understand how tough it can be to properly measure success and failures. We all want to look good in front of our bosses, coworkers and clients, right? content?Vanity metrics are things like page views, number of followers, or the number of downloads of your free book. They make you feel good, but they don’t actually add anything to your bottom line.In this episode, host Kristen Jones, shares some tips on how to get heard above all the noise out there.Are we Insta buddies? Find Us @thecalabashgroup and @thecreativemindproject242
You work hard for your money. Losing it to a shaky investment could be devastating and you just may end up losing it all. So when it comes to investing, you should choose wisely where to put your assets. It could be real estate.On this episode, host, Kristen Jones chats with CEO of 1Oak Bahamas, Matt Sweeting about real estate, investing, business, and digital media.Are we Insta buddies? Find Us @thecalabashgroup and @thecreativemindproject242You can also subscribe to our YouTube Channel: The Calabash Group
Today, we sat down with the first guest for the season, Sherice "Shesomajor" Major.She is a true example of what the pivot is all about in difficult times.We are talking about pivoting, influencers, branding, and TikTok.Tune in and tell us what you think!!Are we Insta buddies? Find Us @thecalabashgroup and @thecreativemindproject242
Finding new ways to market and kick start business growth, or brand engagement is crucial as you tackle the competition and the market.These quick tips will help you rebuild your online presence and maximize your business efficiency and engagement in an environment where the impact of Covid-19 has been felt across the business landscape.Are we Insta buddies? Find Us @thecalabashgroup and @thecreativemindproject242
Not every person is a natural born entrepreneur, but there are ways to teach yourself entrepreneurship, to develop many of the entrepreneurial personal traits and to embrace the mindset of an entrepreneur.Successful entrepreneurs never obsess about the past mistakes: they learn from the past and move on. Successful entrepreneurs concentrate on the present moment, try to do their best in the moment and move on, they do not dwell.In the launch of Season 3, host Kristen Jones, is sharing one of her major tips on what it takes to be an entrepreneur.Are we Insta buddies? Find us @thecalabashgroup and @thecreativemindproject242
Season 2 will be the year we remember for the uncertainty, the pivot.Although our production was a bit different this season, we were still able to provide our listeners with more marketing and business tips.This episode, our host, Kristen Jones is ending this season with a discussion with friends on all things marketing. She is joined by Krista Nairn, Michelle Reckley, Kandice Cargill and Bodine Victoria.This is a goodie!!Are we Insta buddies? Find us @thecalabashgroup and @thecreativemindproject242
As COVID-19 has permanently changed the way we live, many marketers have put one strategy to one side and developed a new plan - one that’s quicker and more responsive.We all can agree that the brands that can change and evolve, will be the ones to succeed and recover from this pandemic best.Our host, Kristen Jones, is sharing a few tips on what you should be considering for your social media marketing to close out this last quarter of 2020 on top!Are we Insta buddies? Find us @thecalabashgroup and @thecreativemindproject242
In this episode our host, Kristen Jones, sits down with her father, Wendall Jones, who owns Jones Communications Network in The Bahamas to chat about traditional marketing (old school) vs. social media marketing (new school).He also shares the secrets to his success in business over the last 40 years, and offers advice as to how to stay in business.Are we Insta buddies? Find Us @thecalabashgroup and @thecreativemindproject242You can also subscribe to our YouTube Channel: The Calabash Group
The outbreak of the COVID pandemic and the subsequent lockdown of many businessesled to a radical change in how businesses reach and satisfy their customers.Both companies and their marketers had to be incredibly flexible and adapt to the changes. In this episode, our host, Kristen Jones shares a few quick pointers as to how you can keep your customers and clients from wondering away.Are we Insta buddies? Find us @thecalabashgroup and @thecreativemindproject242
We all are realizing that pandemics can be stressful. COVID-19 has caused strong emotions in adults and children, and the lockdowns have made some persons feel lonely and isolated that can increase stress and anxiety.Our guest Dr. Harrison Thompson  has a real discussion with our host, Kristen Jones, on mental health and how to take care of yourself!Are we Insta buddies? Find Us @thecalabashgroup and @thecreativemindproject242You can also subscribe to our YouTube Channel: The Calabash Group
In part one of "Love to Launch", our host Kristen Jones, shared some of her tips and and suggestions on the kinds of digital products you can launch.In Part two, she is now sharing the 411 on what you can do to properly market and launch these digital products to the global community, and to start pulling in the bag.Are we Insta buddies? Find Us @thecalabashgroup and @thecreativemindproject242You can also subscribe to our YouTube Channel: The Calabash Group







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