The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams
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© 2024 The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams
Description
The podcast for sales and marketing teams that tackles the question:
How can cybersecurity companies grow sales faster?
We talk with cybersecurity CROs, CMOs, CEOs, as well as sales and marketing experts.
Listen in, and you will get proven strategies to
- help you get more leads
- win more customers, and,
- create your killer go-to-market growth engine.
If you are a seller, marketer, leader, CEO, or founder at a cybersecurity company, you are in the right place.
How can cybersecurity companies grow sales faster?
We talk with cybersecurity CROs, CMOs, CEOs, as well as sales and marketing experts.
Listen in, and you will get proven strategies to
- help you get more leads
- win more customers, and,
- create your killer go-to-market growth engine.
If you are a seller, marketer, leader, CEO, or founder at a cybersecurity company, you are in the right place.
246 Episodes
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Are your cybersecurity solutions truly addressing the market’s top concerns? Can early-stage startups convincingly meet the security demands of large enterprises? How does cultural background influence a cybersecurity leader’s success?In this conversation, we discuss: Challenges faced by early-stage startups in aligning their products to market needs.Understanding the role and impact of diverse cultural backgrounds in cybersecurity.The significance of practical experience in founding suc...
In this conversation, we discuss:- 👉 The challenges of scaling enterprise data security effectively.- 👉 Bedrock Security's innovative AI-driven solutions for cybersecurity.- 👉 Bedrock's plans for a successful go-to-market year in 2024.About our guest:Pranava Adduri is the CEO and Co-Founder of Bedrock Security. With a dynamic background in data protection and storage systems, Pranava brings an innovative edge to tackling today's cybersecurity challenges.Connect with Pranava and explore Bedroc...
In this conversation, we discuss:👉 How Mitiga addresses security gaps in cloud environments👉 The importance of simplifying complex security operations data for faster response times👉 Emerging trends in cybersecurity threats for 2024 and how companies should prepareAbout our guest:Ofer Maor, the CTO and co-founder of Mitiga, brings his extensive expertise in cybersecurity to the table. With a rich background that includes founding multiple successful companies and deep research into cloud secu...
In this conversation, we discuss:👉 Brooke’s adventurous start from lemonade stands to leading a cutting-edge cybersecurity firm.👉 The unique approach RAD Security employs to identify security threats before they emerge.👉 Plans for Rad Security's growth and expansion in the coming year.About our guest:Brooke Motta is the co-founder and CEO of RAD Security, a company recently recognized among the top ten at the 2024 RSA Conference Innovation Sandbox. She brings a robust mix of go-to-market stra...
In this conversation we discuss:🤞 How P0 Security uniquely integrates security without hindering developer workflows.🤞 The challenges of securing cloud-native technologies and non-human identities.🤞 P0 Security’s innovative approach to identity governance and administration.About our guest:Shashwat Sehgal is the CEO and co-founder of P0 Security, a company that streamlines security practices to enhance operational efficiency without impeding the productivity of development teams. With previou...
In this conversation we discuss: 👉 The inception and innovative mission behind Harmonic Security- 👉 How AI technologies are shaping data protection in cybersecurity.About our guest:Alastair Paterson is the co-founder and CEO of Harmonic Security and a seasoned entrepreneur in the cybersecurity arena. Having previously co-founded and led Digital Shadows, a company successfully sold to ReliaQuest, Alastair brings a wealth of experience and a pioneering approach to integrating AI with ...
In this conversation, we discuss:👉 The unique approach VulnCheck takes to solve cybersecurity issues using less manpower.👉 The role of machine consumable data in accelerating threat response times.👉 How VulnCheck’s innovation has made them a finalist at the RSA conference Innovation Sandbox.About our guest:Jay Wallace, the VP of Global Sales at Vulncheck, brings a rich history of experience in cybersecurity. Jay's expertise is in leading teams that innovate at the forefront of the cybersecuri...
Are you struggling to align your cybersecurity product with the market's demands? Do day-to-day disagreements in your team hinder overall progress? Are you pondering how to grow sales without diluting your company's focus or overspending? These common issues can be pivotal in either propelling a cybersecurity startup to success or leading it to an untimely plateau. This episode of the Cybersecurity Go-To-M Podcast, featuring Roland Siebelink, dives into the nuanced strategies of sc...
Have you ever felt that hyperbolic language in your cybersecurity messaging might be doing more harm than good? Are you looking for ways to improve your marketing approach to resonate with today's savvy buyers? How can your company's messaging inspire trust rather than skepticism in a crowded cybersecurity marketplace?In this conversation, we discuss:👉 The pitfalls of using hyperbolic language in cybersecurity marketing and its effect on customer trust.👉 Effective marketing approaches like th...
Are you struggling to set your cybersecurity company apart in a crowded market? Do you find it challenging to communicate your product's unique value to the right audience? Are you curious how storytelling and personality can revolutionize your brand's image?In this conversation, we discuss:👉 Crafting a competitive edge and message in saturated cybersecurity markets.👉 Leveraging CEO personality and company narrative to stand out.👉 Importance of targeting and tailoring strategies to customer n...
Are you leveraging your personal brand to boost company revenue? How effective is your intent data in driving targeted marketing efforts? And are you fully capitalizing on opportunities at trade shows like RSA to enhance sales and networking potential?**In this conversation, we discuss:**👉 The underestimated power of personal branding in sales success.👉 Making the most out of trade shows without blowing the budget.👉 Leveraging intent data efficiently to align sales and marketing.**About our g...
SummaryIn this episode, Andrew interviews Alan Sanderson, a fractional sales leader with over 25 years of experience in software sales and sales leadership. They discuss the changing buyer's journey in the cybersecurity industry and the importance of an online presence. They also explore strategies for building personal pipelines, crafting value-based messages, and capturing and communicating business value. Additionally, they highlight the need for collaboration between sales and marketing t...
**Thought-Provoking Questions:**- How can investing in your employees during challenging times impact your company's long-term success?- What key decisions have shaped your company's direction, and how have they contributed to your revenue growth?- Are you prioritizing long-term partnerships in building your sales channels, and what challenges have you faced in doing so?**In this conversation, we discuss:**👉 Investing in employees during challenging times to foster loyalty and ownership.👉 Key...
Are you a founder, CEO, leader, or salesperson in the cybersecurity industry? Are you looking to grow your sales and revenue faster? In this episode of the Cybersecurity Startup Revenue Podcast, we dive into one way to avoid having your deals stalled out.👉 What risks can derail your software development and revenue growth?👉 How can you optimize the role of a field CISO in your organization?👉 Why is building trust and managing risk essential for successful sales cycles?Our guest, Kayne McGladr...
**Episode Summary: Ricky Martinez @ DigitalEra**🤔 Are you a cybersecurity startup looking to accelerate your sales and revenue growth? How can you effectively evaluate new vendors and establish mutually beneficial partnerships? Are delighted customers and partners crucial for your success in the early stages? Tune in to this episode of the Cybersecurity Startup Revenue Podcast to gain practical insights from Ricky Martinez, the Chief Strategy Officer at Digital Era Group. In this convers...
🤔 How can you ensure that prospects truly understand your company's unique value proposition and differentiation? 🤔 What are some common reasons why buyers struggle to understand the differences between cybersecurity vendors in the marketplace? 🤔 How can you engineer "wow moments" in your demos or meetings to make a lasting impression on prospects? In this episode, I discuss:👉 The importance of communication and clarity in conveying your company's uniqueness. 👉 Common challenges in differenti...
**Episode Summary:**🤔 Are you struggling to introduce new technologies to satisfied clients? 📈 Want to simplify your channel program for sales reps? 💼 Curious about balancing partner revenue and innovation? Tune in to this episode of the Cybersecurity Startup Revenue Podcast.👉 In this conversation, Kimber Garrett, a seasoned channel strategist, shares valuable insights on:👉 Understanding client needs and pain points👉 Building a simple and effective channel program👉 Balancing partner revenue s...
🤔 Are you struggling to onboard new hires effectively in your cybersecurity startup?🤔 Do you want to learn how to ramp up new sales reps quickly and make them productive?🤔 Are you looking for tips to improve your onboarding process and drive revenue growth?👉 In this conversation with EJ Easton, we dive into best practices for onboarding in cybersecurity startups. We discuss the advantage of new hires, the importance of asking great questions and setting specific short-term goals for success.👉...
🤔 Wondering why your ROI message isn't hitting home and driving action from prospects? 🤔 Do you want to learn how to identify champions within organizations and align your offerings with their goals? 🤔 Are you wondering how best to connect and work with prospects? If so, this episode is for you!In this conversation, we discuss:👉 The three dimensions of value and the role of emotions in B2B sales. 👉 Building trust and understanding through storytelling and addressing common struggles.👉 The imp...
Are you a cybersecurity company looking to grow your sales and revenue faster? In this episode, we dive into the keys to success with Steve Kazan, founder of Inner Onion. How can you stand out and improve your commitment to your partners? How can you navigate the partner process and achieve quarterly success? And what strategies can be employed to secure partnerships and investments? Tune in for valuable insights and actionable tips from an industry expert.**In this conversation, we discuss:*...
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