How to run a world-class POV with Alexei Rubenstein, VP of Sales, Engineering, and Customer Success at Morphisec
Description
Are you struggling to convert your Proof of Value (POV) to sales? Do your POV periods often extend beyond reasonable timelines? How can you involve multiple evaluators while keeping the process efficient and engaging?
In this episode of Cybersecurity Go-To-Market Podcast, Alexei Rubinstein joins Andrew Monaghan to tackle these challenges head-on.
🛑 Framework design for leading customers through POVs
🛑 Handling POV extensions and ensuring ease of customer evaluation
🛑 Maintaining engagement and alignment during the POV period
About our guest: Alexei Rubinstein is the VP of Sales, Engineering, and Customer Success at Morphisec. With over 12 years of experience building successful POV processes at five companies, Rubinstein brings invaluable insights into optimizing POV to sales conversion rates.
Summary: Discover how Alexei Rubinstein's expert framework can transform your POV process, ensuring timely, engaging, and successful evaluations. This episode is packed with actionable strategies to increase your conversions and grow your revenue. Tune in to unlock these insights now!
Connect with Alexei Rubinstein:
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