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The Marketing Hygiene Podcast

The Marketing Hygiene Podcast

Author: Amanda Tento

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Welcome to “The Marketing Hygiene Podcast,” where your host, Amanda Tento, rolls up her sleeves to help you scrub away the grime of outdated marketing tactics and polish your strategies until they shine. Once known as “The Determined Mom Show,” our rebranded podcast is the essential toolkit for businesses eager to spruce up their marketing efforts.

Dive into the nitty-gritty of marketing hygiene, from ensuring your brand’s image is as spotless as a freshly cleaned window to tweaking the nuts and bolts of your SEO, ensuring everything is tightly screwed and perfectly aligned. We’ll help you dust off your digital presence, keep your data privacy spotless, and ensure your content sparkles with relevance and engagement.

Each episode features scrubbing, polishing, and refining tips to help you clear the cobwebs of ineffective marketing and maintain a gleaming business facade. Whether refreshing your creative assets or optimizing your mobile experience, I have the tools to help you do a deep clean on your marketing practices.

Tune in to “The Marketing Hygiene Podcast” to transform your marketing from cluttered and dusty to streamlined and shiny, ensuring every piece of your marketing puzzle fits just right and looks impeccable.
253 Episodes
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In this episode of The Determined Mom Show, host Amanda Tento shares her personal journey of dealing with trauma, health challenges, and the impact it had on her business. She reflects on the difficulty of recovering from a near-death experience and the long road to physical recovery. Amanda also discusses the significant realization she had about making a difference in every situation, which transformed her perspective. She touches on the importance of prioritizing health, both physical and mental, and the lessons she learned from going through a traumatic experience. Additionally, Amanda shares her plans for the future, including focusing on her fitness and launching a new networking group for cannabis businesses. Tune in to gain valuable insights into coping with trauma while managing a business and discover how this experience has influenced Amanda’s outlook on life and entrepreneurship. 00:00 Long recovery, loss of clients, husband support. 05:03 Intentional change through a "make a difference" mindset. 07:55 Sepsis survival taught valuable lessons about life. 09:46 Addressing inherited health issues, treating oneself, seeking support. The Journey of Recovery: "To go from being a healthy, normal adult to relying on other people to take care of you is an extremely humbling and very traumatic experience, but I'm so happy that I have my husband who was here to support me every step of the way. He was my nurse. He was my cheerleader." — Amanda Tento [00:02:09 → 00:02:28] Grab Your Free Guide: 6 Marketing Musts Guaranteed to Get More Customers https://www.tdm-marketing.com/links      
Are you a podcaster looking to take your content creation to the next level? Well, look no further because, on this week's episode of 𝑻𝒉𝒆 𝑫𝒆𝒕𝒆𝒓𝒎𝒊𝒏𝒆𝒅 𝑴𝒐𝒎 𝑺𝒉𝒐𝒘, I reveal the 3 AI tools you can't afford to miss!  Cast Magic - This AI content creation tool is a game-changer! To engage your audience, it effortlessly extracts key assets from your podcast episode, such as transcripts, title options, keywords, and even questions. Get up to 50 different pieces of content from a single audio or video file!    Pod Status - Want to track your podcast's rankings and reviews? Pod Status has got you covered! Gain valuable insights into your podcast's performance, daily ranks, and even country-specific reviews. Stay on top of your podcast game with this affordable tool at just $5/month.    Descript - Say goodbye to tedious editing tasks with Descript! This powerful tool transcribes your podcast in real-time and lets you seamlessly remove filler words like "ums" with just one click. Save hours of editing and focus on delivering high-quality content to your audience.  Watch the Youtube Video Demo Now.     Download your FREE guide to the 6 Marketing Musts Guaranteed to Get You More Customers! https://www.tdm-marketing.com/6-marketing-musts Subscribe and Leave us a review on Apple Podcasts so we can reach and help more mom business owners! https://podcasts.apple.com/us/podcast/the-determined-mom-show/id1463838272 
I recently had the pleasure of hosting Carl on the Determined Mom Show, and we discussed major mistakes to avoid when networking to grow your business. Check out the episode titled "Major Mistakes to Avoid When Networking to Grow Your Business with Carl Lucchi" to get all the juicy details and insights!   3 Key Takeaways from Our Conversation: 1️⃣ Shift your mindset: Networking is not just about passing out business cards or giving an elevator pitch. It's about building relationships and creating a network of people you know, like, and trust. 2️⃣ Go beyond traditional networking methods: Don't limit yourself to only attending networking events. Utilize online platforms like LinkedIn and Facebook to connect with like-minded individuals and expand your network. 3️⃣ Focus on assisting, not selling: Instead of constantly trying to pitch your products or services, shift your focus to helping others. Be genuinely interested in their needs and find ways to assist them. By providing value, you will build trust and create opportunities for collaboration and referrals. I hope these insights help you avoid common networking mistakes and achieve greater success in growing your business. Connect with Carl: LinkedIn: https://www.linkedin.com/in/carl-lucchi-lion-31274b1a/ Website: https://successbuilders-tampabay.com   Download your FREE guide to the 6 Marketing Musts Guaranteed to Get You More Customers! https://www.tdm-marketing.com/6-marketing-musts Subscribe and Leave us a review on Apple Podcasts so we can reach and help more mom business owners! https://podcasts.apple.com/us/podcast/the-determined-mom-show/id1463838272 
This episode comes bearing exciting news for business owners!  Are you aware of the game-changing Apple Business Connect?  It's time to take your business to the next level on Apple Maps! In episode 253 of The Determined Mom Show, we delve deep into everything you need to know about Apple Business Connect. Key Takeaways from the Episode: Claim or Create Your Listing: With Apple Business Connect, you have the power to claim or create your business listing on Apple Maps. This allows you to control and customize your information, making it more engaging and appealing to potential customers. Integration and Sharing: Apple Business Connect seamlessly integrates with iMessaging and Apple Pay, making it easier than ever for customers to discover, interact, and make purchases from your business. Share your listing effortlessly, expanding your reach and attracting new customers.  Plug the Leaks in Your Marketing System: Ineffective marketing strategies can result in leaks in customer acquisition, leading to missed opportunities. Having a proven marketing system in place, like the one we discuss in the episode, will help you plug these holes, attract more customers, and skyrocket your business growth. Don't miss out on this episode, where we break down the ins and outs of Apple Business Connect and equip you with the knowledge you need to optimize this powerful tool for your business success. Listen now on The Determined Mom Show, available on all major podcast platforms!    Download your FREE guide to the 6 Marketing Musts Guaranteed to Get You More Customers! https://www.tdm-marketing.com/6-marketing-musts Subscribe and Leave us a review on Apple Podcasts so we can reach and help more mom business owners! https://podcasts.apple.com/us/podcast/the-determined-mom-show/id1463838272 
 In episode 252 of The Determined Mom Show, our guest Tim Zhang shares his expert insights on how to drive targeted buyers to your website! Tim's journey from actor to realtor to marketing agency owner is truly inspiring. He faced challenges and setbacks but found his passion in online marketing and copywriting. Now, he helps coaches transition from offline success to building profitable online businesses.  Tim is not a coach, not a pioneer, and not a guru. He's here to empower you with the push you need to becoming a titan. He is simply obsessed with learning about marketing, selling, transforming ideas into wealth and freedom, and sharing it with others. Here are 3 Key Takeaways from this Episode: 1️⃣ Focus on one platform at a time: Tim discovered that managing multiple social media platforms was a drain on resources without generating significant traffic. By narrowing his focus to LinkedIn, he found better results in driving targeted buyers to his website. 2️⃣ Provide valuable email bribes: Offering relevant and valuable incentives tailored to your target audience's immediate needs is crucial. Whether it's discounts, templates, checklists, or exclusive content, make sure your email bribe speaks directly to your customer and entices them to provide their email. 3️⃣ Find your dream 100: Building relationships and collaborating with local businesses, bloggers, and influential platforms where your ideal customers can be found is essential. Look for opportunities to offer value and get exposure through partnerships or by purchasing entry, or work your way in without spending money by providing valuable content. Whether you're a coach looking to scale your online business or an entrepreneur seeking effective strategies to drive targeted buyers, this episode is packed with valuable insights from Tim Zhang. Tune in now on the podcast to learn more!  Connect with Tim Zhang: Website: https://link.clickrdigital.com/  Facebook: https://www.facebook.com/zhangtim Facebook Group: https://www.facebook.com/groups/funneltitansmastermind  Download your FREE guide to the 6 Marketing Musts Guaranteed to Get You More Customers! https://www.tdm-marketing.com/6-marketing-musts Subscribe and Leave us a review on Apple Podcasts so we can reach and help more mom business owners! https://podcasts.apple.com/us/podcast/the-determined-mom-show/id1463838272 
 In our latest episode of The Determined Mom Show, we dive deep into the power of Google Business Profile Management and how it can help grow your business. Key Takeaways from the Episode: Importance of Accurate Information: Piecing together a marketing plan based on online information may not be the best approach. We discuss the significance of ensuring accurate information on your Google Business profile, including business hours, descriptions, and specialized services. Engage with Reviews: Responding to every single review, both positive and negative, is crucial. It provides an opportunity for customers to include important keywords, and having more reviews can significantly improve your listing popularity and location.  Regular Updates and Posts: Consistently updating and posting on your Google Business profile increases visibility and attracts potential customers. We offer tips such as including high-quality images, relevant keywords, and links to booking services. Don't miss out on this informative episode on how Google Business Profile Management can help your business thrive!  Download your FREE guide to the 6 Marketing Musts Guaranteed to Get You More Customers! https://www.tdm-marketing.com/6-marketing-musts Subscribe and Leave us a review on Apple Podcasts so we can reach and help more mom business owners! https://podcasts.apple.com/us/podcast/the-determined-mom-show/id1463838272 
On this episode of The Determined Mom Show, we dive into the world of AI and its role in marketing. We discuss five essential tips for effectively utilizing AI in your marketing efforts. First, we explore how AI can be a valuable tool for generating ideas and content. However, we stress the importance of not relying solely on AI and recognizing it as just a starting point. To ensure accuracy and alignment with your brand voice, it is crucial to edit the content generated by AI. We explore various ways in which AI can be used in marketing, including creating social media posts, blog posts, polls, and even drafting emails and website content. However, we emphasize the need to view AI as a tool to enhance marketing efforts, rather than a replacement for human creativity and intervention. We also discuss the drawbacks of piecing together a marketing plan solely based on online sources and the importance of using Google for service search over relying on social media. Would you like to hear more? Listen to this episode.    Download your FREE guide to the 6 Marketing Musts Guaranteed to Get You More Customers! https://www.tdm-marketing.com/6-marketing-musts Subscribe and Leave us a review on Apple Podcasts so we can reach and help more mom business owners! https://podcasts.apple.com/us/podcast/the-determined-mom-show/id1463838272
We have an exciting new episode for you on The Determined Mom Show! In this episode titled "5 Strategies for Using Pinterest to Grow Your Business," our guest, Dominique Dunlop, shares some valuable insights on leveraging the power of Pinterest to take your business to new heights. Dominique is a former teacher turned digital marketing-obsessed Canadian mom of 2. Through her done-for-you content repurposing services and Lead Generation Pinterest VIP Days Dominique’s goal is to help you develop a low-effort, high-traffic marketing strategy that will allow you to attract leads on autopilot and be everywhere your clients are without leading to content creation burnout.  Here's a glimpse of what you can expect: 1. Repurposing Content Efficiently: Learn how to maximize your content's potential by implementing strategic workflows that save you time and effort. 2. Patience and Trust in the Process: While success on Pinterest may take time, our guest highlights the importance of staying patient and trusting the process. If needed, seek specialist support to help you navigate your Pinterest journey. 3. Outbound Click and Content Saves Growth: Discover the benchmarks for success on Pinterest, with a 2-4% growth in outbound clicks and content saves considered a significant achievement. 4. Real-Life Success Story: Listen to an inspiring story from a client who saw a remarkable 100% increase in outbound clicks after just 4 months of consistent pinning. It's proof that perseverance pays off! 5. The Journey from Teaching to Pinterest Marketing: Our guest, Dominique Dunlop, shares her story of transitioning from a teaching career to finding fulfillment in the world of Pinterest marketing. It's an inspiring tale of determination and discovering new opportunities. But that's not all!  Listen in to learn more. Connect with Dominique: Website: dominique@dominiquedunlop.com  Facebook: https://www.facebook.com/dominique.dunlop.digital.marketin  LinkedIn: https://www.linkedin.com/in/dominique-dunlop  Instagram: https://www.instagram.com/dominiquedunlop_/   Download your FREE guide to the 6 Marketing Musts Guaranteed to Get You More Customers! https://www.tdm-marketing.com/6-marketing-musts Subscribe and Leave us a review on Apple Podcasts so we can reach and help more mom business owners! https://podcasts.apple.com/us/podcast/the-determined-mom-show/id1463838272
 In this episode, I address some personal challenges but still dive into a crucial topic for all website owners and marketers – updating Google Analytics for better tracking. Here are three key takeaways for you from the Episode: Upgrade to Google Analytics: It's vital to update your Google Analytics to the latest version, as Universal Analytics has ceased tracking this year. Google Analytics tracks visitors across devices and networks and provides more accurate and comprehensive data. Preserve your existing data: Remember that your data from Universal Analytics does not automatically convert to Google Analytics. Make sure to save and back up your data for future access. I recommend utilizing the BigQuery backup option for data preservation and advise seeking professional assistance if needed. Marketing success and a cohesive plan:  Avoid relying on random sources online for your marketing plan. Instead, establish a cohesive marketing system with a proven strategy, consistent tracking, and targeted customer acquisition efforts. Would you like to hear more? Listen to this episode.    Download your FREE guide to the 6 Marketing Musts Guaranteed to Get You More Customers! https://www.tdm-marketing.com/6-marketing-musts Subscribe and Leave us a review on Apple Podcasts so we can reach and help more mom business owners! https://podcasts.apple.com/us/podcast/the-determined-mom-show/id1463838272
In this episode of The Determined Mom Show, my amazing guest, Mel Daniels, shares How to Create Powerful Content to Stand Out from the Crowd. Mel Daniels is a Content Strategist, Coach, and Speaker who loves to understand ‘why’. Even past her toddler years, she always asked why. She wanted to understand why things worked as they did, why people acted a certain way, and why she was the only one who loved peanut butter and sultana sandwiches. Her curiosity has led her on an interesting life journey from academic achiever to corporate leader, mum extraordinaire, and now business owner. Mel’s purpose is to teach and empower women who want more from their business, on how to use content in a genuine way. She gives them the confidence they need to become more visible, seen as the expert that they are, and inspired to take their business to the next level. When she’s not talking about content and client journeys, you will find Mel cheering on her clients from the sidelines. Her other favorite hangouts are the kitchen and gym. Luckily her love of dead-lifting counteracts the amount of baking she consumes. Here are a few key takeaways from the episode: Creating content from a human perspective leads to personal and business growth Knowing the demographics of ideal clients is not enough - connecting with them on a deeper level is necessary Content should be meaningful to both the creator and the ideal client, not just created for the sake of it Are you struggling to make your content stand out? Do you want to take your business to new heights through your content strategy? Tune in to our latest episode to learn how to create powerful content that resonates with your ideal clients! Connect with Mel Daniels: Website: www.meldbusinessservices.com.au  Facebook Profile: https://www.facebook.com/meldbusiness Facebook Group: https://www.facebook.com/groups/thecontentproject  LinkedIn: https://www.linkedin.com/in/melissa-daniels-meld-business/   Instagram: https://www.instagram.com/meldbusiness    Download your FREE guide to the 6 Marketing Musts Guaranteed to Get You More Customers! https://www.tdm-marketing.com/6-marketing-musts Subscribe and Leave us a review on Apple Podcasts so we can reach and help more mom business owners! https://podcasts.apple.com/us/podcast/the-determined-mom-show/id1463838272
In Episode 245 of The Determined Mom Show, I  share my personal journey of illness and the valuable life and business revelations that came with it. Three Take-Aways  from the Episode:  Prioritizing self-care and evaluating your work-life balance can lead to achieving the same or even better results without sacrificing your well-being. Trusting others with your business can be a difficult but valuable lesson. I learned this lesson firsthand when I lost a client during my illness and realized the importance of ensuring trustworthy partnerships. When I returned home after my illness, I had a moment to re-evaluate. I reset my priorities and focused my time on what I truly wanted my life to look like. I transformed my business and living the life I want. I hired an operations assistant and I can comfortably say my business has grown to a point where I can step aside when need be.  Listen to the full episode for more inspiring insights and lessons from my journey.    Remember, it's never too late to make positive changes and create your desired life and business!    Download your FREE guide to the 6 Marketing Musts Guaranteed to Get You More Customers! https://www.tdm-marketing.com/6-marketing-musts Subscribe and Leave us a review on Apple Podcasts so we can reach and help more mom business owners! https://podcasts.apple.com/us/podcast/the-determined-mom-show/id1463838272
In this episode of The Determined Mom Show, Dr. Elaine Stageberg joins me on the show to talk about how to hire your first full-time employee to start scaling your company. Dr. Elaine Stageberg, MD, MHA is a psychiatrist, mother of 4, & Owner of Black Swan Real Estate. She owns & manages a portfolio of over $290 million in assets under management. Through real estate investing, she reached financial freedom in her 30s and now helps others to do the same; Black Swan has delivered exceptional returns to hundreds of passive investors through their unique investor-focused private equity funds which enjoy no sponsor fees whatsoever, 100% return of capital to investors before any splits, and long-term returns and tax advantages, all coupled with socially conscious investing and at least 5% of profits donated to charity Here are three key takeaways from the episode: Prioritizing work-life balance: Dr. Elaine highlights the importance of prioritizing the human element and understanding that employees have lives outside of work. Building a team as an investment: Building a team was a game changer for our guest's business, and they saw significant growth after they started hiring. The company's leaders prioritize the well-being of their employees by providing the resources they need to meet goals and to ensure mutualism between the leaders and team members. Hiring for culture, training for everything else: Dr. Elaine believes that culture is harder to teach than technical skills and emphasizes hiring based on culture rather than technical skills. The company prefers to hire people with backgrounds in hospitality and service.   Listen to the full episode for more insights on building a successful team and growing your business. Connect with Dr. Elaine: Website: meetblackswan.com   LinkedIn: https://www.linkedin.com/company/81014287   Facebook: https://www.facebook.com/groups/realestateatscale  Instagram: https://www.instagram.com/blackswanrealestatellc/    Download your FREE guide to the 6 Marketing Musts Guaranteed to Get You More Customers! https://www.tdm-marketing.com/6-marketing-musts Subscribe and Leave us a review on Apple Podcasts so we can reach and help more mom business owners! https://podcasts.apple.com/us/podcast/the-determined-mom-show/id1463838272  
Hands up if one of your resolutions this year is to get on a fitness journey. Have you started it?  Are you feeling like you are not ready, and if you started, you are contemplating throwing in the towel? Relax; this episode is for you. Sarah Thomas will share some actionable tips on remaining hyped throughout the year and achieving our goals. Listen and learn. Connect with Sarah Thomas:  Website: https://burnfatandfeast.com/    Download your FREE guide to the 6 Marketing Musts Guaranteed to Get You More Customers! https://www.tdm-marketing.com/6-marketing-musts Subscribe and Leave us a review on Apple Podcasts so we can reach and help more mom business owners! https://podcasts.apple.com/us/podcast/the-determined-mom-show/id1463838272    
Do you have a daily routine?  How do you begin your day? Many successful people have a routine that they believe has contributed to their success.  In this episode, Sandi Schwartz joins me on the podcast to teach us how to nature routine into work and family. We all know the benefits that come from being outdoors. The big question is, how do we incorporate that into our routine? Sandi has the tips for us.   Listen and learn.   Connect with Sandi Schwartz: Website: https://ecohappinessproject.com/  Facebook: https://www.facebook.com/getecohappiness  LinkedIn: https://www.linkedin.com/in/sandischwartz-environmentwellnesswriter/   Instagram: https://www.instagram.com/getecohappiness    Download your FREE guide to the 6 Marketing Musts Guaranteed to Get You More Customers! https://www.tdm-marketing.com/6-marketing-musts Subscribe and Leave us a review on Apple Podcasts so we can reach and help more mom business owners! https://podcasts.apple.com/us/podcast/the-determined-mom-show/id1463838272    
Have you set your goals for 2023? Do you plan on having a podcast this year? If a podcast is on your list of goals, you need to listen to this episode. Today I have Gabriela G. Valdez joining me on the podcast. She shares some golden nuggets on how to incorporate a podcast to grow business. Grab your notebook and pen. You will need to take some notes. Connect with Gabriela: Website: www.gabrielagva.com  Facebook: https://www.facebook.com/gabrielagval  LinkedIn: https://www.linkedin.com/in/gabrielagvaldez/  Instagram: https://www.instagram.com/gabrielagpodcastproduction/    Download your FREE guide to the 6 Marketing Musts Guaranteed to Get You More Customers! https://www.tdm-marketing.com/6-marketing-musts Subscribe and Leave us a review on Apple Podcasts so we can reach and help more mom business owners! https://podcasts.apple.com/us/podcast/the-determined-mom-show/id1463838272  
"Your website is the window of your business. Keep it fresh, keep it exciting."-Jay Conrad Levinson How good is your website? Are you thinking of improving it or redoing it so that it can market your brand better? This episode is for you! Christi Cooper shares some design mistakes you should avoid when working on your website. Grab your notebook and pen. You'll need to take notes. Download your FREE guide to the 6 Marketing Musts Guaranteed to Get You More Customers! https://www.tdm-marketing.com/6-marketing-musts Subscribe and Leave us a review on Apple Podcasts so we can reach and help more mom business owners! https://podcasts.apple.com/us/podcast/the-determined-mom-show/id1463838272  
2023 is here with us. Do you desire to be seen more but need to figure out how to make the appearance? This episode is for you. I share different ways how you can make appearances and help your business grow. Listen in and learn more. Download your FREE guide to the 6 Marketing Musts Guaranteed to Get You More Customers! https://www.tdm-marketing.com/6-marketing-musts Subscribe and Leave us a review on Apple Podcasts so we can reach and help more mom business owners! https://podcasts.apple.com/us/podcast/the-determined-mom-show/id1463838272
Did you know that menopause is only one day? Anything past that is post-menopause. In this episode, I have the pleasure of hosting Kathy Fritz on the show to talk about menopause. Kathy Fritz is a board-certified master hormone coach who helps women in perimenopause and menopause experience relief from hormonal symptoms like fatigue, hot flashes, moodiness, and insomnia. Her clients lose weight, rediscover their energy, feel sexy, and stop thinking they're losing their minds. In this episode, she will help us understand the perimenopause symptoms. Listen in to learn more. Connect with Kathy: Instagram: https://www.instagram.com/kathyfritzcoaching/  Facebook: https://www.facebook.com/kathyfritzcoaching   LinkedIn: https://www.linkedin.com/in/kathy-fritz-hormone-coach/   Website: www.kathyfritzcoaching.com    Download your FREE guide to the 6 Marketing Musts Guaranteed to Get You More Customers! https://www.tdm-marketing.com/6-marketing-musts Subscribe and Leave us a review on Apple Podcasts so we can reach and help more mom business owners! https://podcasts.apple.com/us/podcast/the-determined-mom-show/id1463838272
Happy New! 2023 is here with us. I am sure by now you have made your resolutions for the new year.  Is starting a new business among the resolutions?  I have some tips to help you achieve your goal. Listen to this episode. Download your FREE guide to the 6 Marketing Musts Guaranteed to Get You More Customers! https://www.tdm-marketing.com/6-marketing-musts Subscribe and Leave us a review on Apple Podcasts so we can reach and help more mom business owners! https://podcasts.apple.com/us/podcast/the-determined-mom-show/id1463838272  
In episode 232, Louise Hopkin joins me on the show to enlighten us on how decluttering can help create space and allow for abundance. Louise has spent over 6 years as a Professional Home Organizer creating offerings that are unique and work! She loves to look at the holistic organizing of how you can create space in yourself and your home so you can find the peace and harmony you crave. Connect with Louise: https://www.facebook.com/Thespacereclaimers/ https://www.instagram.com/thespacereclaimers/  www.thespacereclaimers.ca    Download your FREE guide to the 6 Marketing Musts Guaranteed to Get You More Customers! https://www.tdm-marketing.com/6-marketing-musts Subscribe and Leave us a review on Apple Podcasts so we can reach and help more mom business owners! https://podcasts.apple.com/us/podcast/the-determined-mom-show/id1463838272
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