The Digital Marketer Next Door

Marwan comes with over a decade of experience leading creative strategy and business development for some of the leading agencies in the Middle East. He has recently made the jump from agency lead to startup founder, launching Opaala, a smart, contactless, cloud-based platform that lets restaurant, café, bar, lounge, hotel, cinema and other venue guests order and pay directly from their mobile. Hit the play button to find more about... 🚀 How the idea for Opaala was born 🚀 Growing a startup amidst the pandemic 🚀 Bootstrapping your way to success 🚀 Practical tips & advice for young startup founders ...and more! Find out more about XYZ Lab and subscribe to our YouTube channel to stay on top of our latest podcast updates!

Alejandro is an experienced strategy director with a demonstrated history of working in the marketing and advertising industry. In his 15+ years of experience, he has risen from media planning to spearheading the digital strategy efforts of leading brands within the Luxury and Entertainment category.  Hit the play button to find more about... 🚀 The evolution of digital strategy 🚀 The art and the science behind successful media planning and buying 🚀 Digital transformation fundamentals 🚀 How brands can succeed in an ever-changing environment ...and more! Find out more about XYZ Lab and subscribe to our YouTube channel to stay on top of our latest podcast updates!

A lover of life and advocate of happiness, Anjalika is seasoned communication, image and personal branding coach, speaker and writer. Winning the Mrs Singapore title in 2017 has been very instrumental in her professional journey as a certified Image Branding & Lifestyle Consultant. She is the Editor-In-Chief, Creator and Curator of Fab! Luxe, an online lifestyle magazine. Anjalika is an uber proud Singaporean, however having lived in various exciting cities of the world, she considers herself a global nomad. Follow Fab! Luxe at fabluxe.world for articles and lifestyle's latest. Follow Anjalika at zuanjalika.com for tips and treats in personal and image branding.  Find out more about XYZ Lab and subscribe to our YouTube channel to stay on top of our latest podcast updates!

Viktor started his career in performance marketing back in 2012 and never looked back ever since! Truthfully one of the most passionate and knowledgable performance marketing professionals I know, Viktor has worked with some of the biggest E-Commerce players in the Middle East and rose through the ranks to lead HAVAS Media performance marketing department in Dubai.  Hit the play button to find more about... 🚀 The story behind landing his first performance marketing job in Dubai 🚀 The art and the science behind performance marketing campaigns 🚀 Google Ads tips and tricks you can use 🚀 What you need to succeed in performance marketing ...and more! Find out more about XYZ Lab and subscribe to our YouTube channel to stay on top of our latest podcast updates!

Efficient, Go-Getter, Driven. These are the 3 first words that come to my mind when I think of Leila, an experienced digital marketer and the co-founder of Glaciera, the world's first B2B jewellery management platform! Hit the play button to find more about... 🚀 Leila's career in the advertising industry 🚀 Agency vs Corporate Life 🚀 How to find a CTO for your startup 🚀 How to prepare yourself to become a Startup Founder ...and more! Find out more about XYZ Lab and subscribe to our YouTube channel to stay on top of our latest podcast updates!

Hit the play button to enjoy an amazing conversation with Vicky Douka, Founder and Owner of Blue Tours Corfu, an award-winning travel startup based in one of Greece's most iconic islands! Vicky has made a bold move to switch careers from psychology to marketing before she started her entrepreneurial journey with Blue Tours during a very challenging period for travel companies worldwide. Listen to this podcast to find out more about... 🚀 Vicky's career change from psychology to marketing 🚀 How psychology is fundamental for marketing 🚀 Growing a Startup in one of the world's most competitive industries 🚀 Marketing tips and advice for aspiring startup founders ...and more! Find out more about XYZ Lab and subscribe to our YouTube channel to stay on top of our latest podcast updates!

Kim is a woman to watch! Coming with more than a decade of experience in the digital marketing and advertising world, Kim has grown through the ranks of global agencies to lead Unilever Vietnam digital transformation, before travelling all the way across the world to take a B2B Marketing role-based of Dublin, Ireland. Hit the play button to find out more about... 🚀 Kim's professional journey in the marketing industry 🚀 Learnings from the FMCG industry 🚀 Insights, tips and advice on B2B Marketing 🚀 Digital Marketing trends and channels to watch ...and more! Find out more about XYZ Lab and subscribe to our YouTube channel to stay on top of our latest podcast updates!

Hit the play button to enjoy an amazing conversation with Guan Hin Tay, Chief Creative Officer at BBDO, Vertical Storyteller, Keynote Speaker, Cannes Lion Jury President... or in a nutshell, one of the most experienced creative professionals in Singapore! Find more about... 🚀 How Guan started his career in advertising 🚀 How to produce awesome creative work and how to get creative inspiration 🚀 Creativity in the age of the New Normal 🚀 How to get started with Vertical Storytelling ...and of course loads of great advice for corporates and SMEs alike! Find out more about XYZ Lab and subscribe to our YouTube channel to stay on top of our latest podcast updates!

Hit the play button to enjoy an amazing conversation with Charlie Blower, Co-Founder & Managing Partner at Blak Labs,  an independent creative agency based in Singapore! Find more about... 🚀 How Charlie started his career in advertising 🚀 How digital changed the way companies advertise 🚀 How and why Blak Labs was born to become one of Singapore best creative agencies! 🚀 What makes a creative agency great ...and what makes working in Asia great! Find out more about XYZ Lab and subscribe to our YouTube channel to stay on top of our latest podcast updates!

Hit the play button to enjoy an amazing conversation with Damien Bennett, a seasoned Digital Strategist with over 15 years of experience in the digital industry, who also happens to be one of my early career mentors! Find out more about... 🚀 Prospecting vs Performance Marketing 🚀 Digital Strategy Tips for Startups 🚀 What's next in Digital Marketing? 🚀 Practical Digital Marketing Resources (you didn't know existed) and of course, Voice Search, the rise of Video, Conversational Commerce... plus Seamless Search, a first of its kind platform that enables you to manage paid and organic search holistically! Find out more about XYZ Lab and subscribe to our YouTube channel to stay on top of our latest podcast updates!

On our fifth episode, we are having a great conversation with one of the freshest Performance Marketers in Singapore: Geetha Boyani!   Hit the play button to listen more on the following topics:   🚀 Is Digital Marketing romanticised? 🚀 What is Performance Marketing? 🚀 Should you be scared of working in a digital agency? 🚀 How side projects can help you become  a better marketer   And most importantly, how to survive your first digital marketing role and get from theory to practice!   Geetha Boyani is a Performance Strategist at 2Stallions Digital Marketing Agency. With a Masters in Project Management and previous experience in handling construction projects valued about $50 million, she is now determined to help brands construct their digital presence through Search Engine Marketing.   In addition, she is hands-on with Tag Management, Web Analytics and Marketing Automation. Geetha is also passionate about public speaking and currently volunteers at a non-profit called Toastmasters International. She has attained the highest award possible, Distinguished Toastmaster. Find out more about XYZ Lab and subscribe to our YouTube channel to stay on top of our latest podcast updates!

On our fourth episode, we are having an amazing conversation with one of the youngest Growth Marketing Strategists in town: Jia Lin Foo!   Hit the play button to learn more about:   🚀 Marketing a travel startup during Covid19 🚀 The day to day marketing rituals of a travel startup 🚀 What working as a Growth Marketer entails 🚀 What is a "Growth Sprint" and how to run one 🚀 What great Content means 🚀 How to survive as a Travel Startup during Covid19   And most importantly, how to survive a growth marketing role straight out of university!   Jia Lin is a Growth Marketing Strategist at Seek Sophie (a Singapore-based travel start-up). She loves films, social media and above all, being part of something greater and doing work that makes a real difference and impact in the world! Find out more about XYZ Lab and subscribe to our YouTube channel to stay on top of our latest podcast updates!

Razi Thalib, Co-Founder of RevoU, comes with over 15+ years of experience in building digital marketing teams and successful startups in Australia and Indonesia.   In our 40-minutes-long podcast session, we are discussing what makes a good digital marketer, how to build a rockstar digital marketing team, the importance of soft-skills in a digital-first world and of course the secret sauce behind RevoU's success in the Education Tech space! Hit the play button to learn more about Razi's journey in digital and product marketing, the skills you need to launch a successful career in digital marketing and get an insider's view on Indonesia's growing tech space! Find out more about XYZ Lab and subscribe to our YouTube channel to stay on top of our latest podcast updates!

With digital marketing growing rapidly in popularity and importance, many experienced marketers had to adapt to the new industry normal. On our second episode, we are going through a journey from traditional to digital marketing with Amy Chen! Amy comes with a wealth of experience in traditional marketing, having worked both in both agencies and in-house roles as a PR and creative account manager before she had to re-skill herself to become a digital marketing manager in the eCommerce retail space. Hit the play button to learn more about Amy's journey into digital marketing, handy tips on eCommerce marketing, practical advice on measuring digital marketing metrics that matter and more! Find out more about XYZ Lab and subscribe to our YouTube channel to stay on top of our latest podcast updates!

We are kicking starting the Digital Marketer Next Door with Sima Sadaat:   Sima is the Marketing Producer for General Assembly Singapore, in charge of building partnerships and running events. She joined the team with over 8 years of experience in the tech industry, creating marketing strategies, building go-to-market campaigns, nurturing relationships, and hosting events for leading startups in the USA. Before she moved to Singapore Sima worked at TCI, an ed-tech company in Silicon Valley, where she helped grow their brand awareness and customer base through Digital Marketing, Events, Email Campaigns, Social Media, Project Management and Sales Support. Previous to TCI, she worked at a variety of Adtech startups in San Francisco as their Marketing Manager. Sima is excited about using her marketing experience, along with her passion for education and sustainability, to create networks that will help us all work together towards building a better future! Find out more about XYZ Lab and subscribe to our YouTube channel to stay on top of our latest podcast updates!