On our fifth episode, we are having a great conversation with one of the freshest Performance Marketers in Singapore: Geetha Boyani!

Hit the play button to listen more on the following topics:

🚀 Is Digital Marketing romanticised?

🚀 What is Performance Marketing?

🚀 Should you be scared of working in a digital agency?

🚀 How side projects can help you become  a better marketer

And most importantly, how to survive your first digital marketing role and get from theory to practice!

Geetha Boyani is a Performance Strategist at 2Stallions Digital Marketing Agency. With a Masters in Project Management and previous experience in handling construction projects valued about $50 million, she is now determined to help brands construct their digital presence through Search Engine Marketing.

In addition, she is hands-on with Tag Management, Web Analytics and Marketing Automation. Geetha is also passionate about public speaking and currently volunteers at a non-profit called Toastmasters International. She has attained the highest award possible, Distinguished Toastmaster.

Find out more about XYZ Lab and subscribe to our YouTube channel to stay on top of our latest podcast updates!