The Digital Marketing Podcast by Exposure Ninja

Welcome to Episode 2 of the Marketing Strategies for 2026 series by Exposure Ninja.Catch the full Marketing Strategies for 2026 series 👉 https://exposure.ninja/strategies2026Enterprise marketing teams are drowning in coordination complexity, and throwing more budget at fragmented campaigns simply doesn't work, creating an urgent need for unified strategies that actually scale.Enterprise businesses are operating with departmental silos that conflict with each other's KPIs, whilst the companies achieving consistent growth have implemented coordinated frameworks that unify stakeholders and maintain competitive advantage.Mastering enterprise coordination isn't optional for business marketing leaders — it's becoming essential for market leadership.In this episode, Charlie Marchant (CEO) and Dale Davies (Head of Marketing) reveal:The 80/20 framework that balances proven channels with strategic innovationHow to break down departmental silos without eliminating compliance processes The three technology integration requirements that enable real-time coordinationStrategies for securing stakeholder buy-in for emerging opportunities like AI search optimisationIf you're ready to transform coordination challenges into competitive advantages whilst your competitors remain trapped in silos, this episode provides your complete framework for scalable enterprise marketing.

Welcome to Episode 1 of the Marketing Strategies for 2026 series by Exposure Ninja.Catch the full Marketing Strategies for 2026 series 👉 https://exposure.ninja/strategies2026Brand marketing in 2026 isn't optional — it's becoming the primary differentiator in saturated markets where customers are overwhelmed by choice.With AI search platforms fundamentally changing how people discover products and services, forward-thinking marketers are discovering that brand strength now directly influences algorithmic recommendations.In this episode, Exposure Ninja's Charlie Marchant (CEO) and Dale Davies (Head of Marketing) cover:Why brand marketing attribution is finally becoming measurable (and the tools that make it possible)The critical difference between branded house vs. house of brands strategies — and when each approach works bestHow companies like Slack and Canva have modernised their brands without losing recognitionWhy distinctiveness matters more than differentiation in red ocean marketsThe Unilever Brand Key framework — and why most marketers overcomplicate brand positioningAs Charlie explains: "Brand marketers have had the really difficult job of feeling like they're screaming in a vacuum and no one's really listening because historically brand has been so difficult to attribute value to. But now with AI Search and tools like Peec, we're actually able to get a much better idea across so many different topics of brand sentiment."We explore real examples, such as Guinness's consistency, Passenger's visual differentiation, and why Jaguar's recent rebrand became a cautionary tale.Plus: How AI Search is making brand reputation more influential than ever — and what that means for your 2026 strategy.If you're ready to build a brand marketing strategy that works in today's saturated marketplace while positioning for the AI-driven future, this episode provides your complete framework.

AI search traffic is exploding — with AI Discovery up 527% year over year and ChatGPT traffic growing 85% in just six months — creating an unprecedented opportunity for brands willing to adapt their marketing strategies now.While most businesses are still figuring out what AI search even means, forward-thinking marketers are already capturing high-value traffic and securing prime recommendation spots in ChatGPT, Perplexity, and Google's AI Mode.For businesses ready to dominate this new search landscape, mastering AI search optimisation isn't optional — it's becoming the difference between market leadership and irrelevance.In this episode, I reveal:The exact audit process to assess your brand's current AI visibility (including which tools give you the most granular data about your performance across different LLMs)Why brands have a massive advantage in AI search results — and how to leverage your brand as a "defined entity" that LLMs can easily connect to other conceptsThe critical difference between generic content and what AI tools actually need (hint: they can generate generic information themselves — they need your first-party data and expertise)How third-party citations drive recommendations — including why AI tools would "rather go to someone else and look at what other people are saying about you than look at what you're saying about yourself"The specific content formats that get cited most frequently (based on analysis of top-performing brands across multiple industries)I'll share real examples from brands like MetLife, DeWalt, and Better.com, showing exactly how they're optimising for AI search — including surprising recommendations that go beyond marketing into actual product development.As I explain in the episode:"We're in a strange moment right now where some businesses are focusing really heavily on AI Search, but honestly, most companies aren't even thinking about this as a thing. Even though they themselves are using ChatGPT all day every day to find stuff to buy, they haven't really thought about how their brand shows up in these AI tools. And that means we're in a little bit of a land grab moment."If you're ready to implement these five AI search strategies while your competitors are still stuck in traditional SEO thinking, this episode provides your complete roadmap for dominating AI search in 2026 and beyond.Try Semrush's AI SEO Toolkit 👉 https://exposure.ninja/AIsearch2026Get the show notes:https://exposureninja.com/podcast/366/Listen to these episodes next:I Bought a £7M Company to Test My Marketing Playbookhttps://exposureninja.com/podcast/365/Why “AI Search is Just SEO” is a Dangerous Liehttps://exposureninja.com/podcast/364/How To Create and Optimise Your Content for AI Searchhttps://exposureninja.com/podcast/363/Disclaimer - Exposure Ninja may get a commission through the marked links above, at no cost to you

AI is reshaping how people search — and how businesses get discovered.We're gathering insights from marketing leaders and business owners to understand how teams are responding to this shift.We'd love for you to take part in the State of AI Search 2025 report.By taking part, you'll get early access to the results. All you need to do is complete the survey and share your email address at the end, so that we can send the completed report to you before it's fully released.Happy to be involved?Then visit https://exposure.ninja/stateAISearch2025

Most marketing agencies talk a big game about their strategies and playbooks — but when it comes to proving they actually work, the talk stops there.That's why I've done something unprecedented: I've bought a £7 million renewables business to test our own marketing playbook with real money on the line.Six months in, the results speak for themselves: 5X increase in website traffic, 250% more form completions, and we've doubled their backlink profile in just five months (after they'd only managed 100 backlinks in the previous five years).But here's what makes this case study truly valuable for marketing leaders — we're sharing the exact playbook we used, including the mistakes we made along the way.In this episode, I reveal:The six-step marketing transformation process we implemented at Elite Renewables — from complete brand overhaul to AI-optimised content strategyWhy we fired their existing agency before we'd even completed the purchase (and saw no drop in leads as a result)The CRM and marketing automation system that helped them scale from being completely overwhelmed with referrals to having full visibility of their sales pipelineHow we increased their website traffic by 5X in just one month by restructuring their site around customer types and individual service pagesThe digital PR strategy that generated 110 high-authority backlinks in five months (more than they'd achieved in the previous five years combined)Our AI-proofing approach — including sentiment analysis across AI platforms and the ultra-niche case study strategy that's becoming essential for AI search optimisationThe YouTube content strategy that's not just driving enquiries, but more importantly, building trust with prospects already in their pipelineI'll also share the honest challenges of being a client of your own agency, including the stress of rolling out new branding to a team that's worked together for a decade.As I explain in the episode:"It feels very different when it's your own money at stake. We bought this £7 million revenue business to put through the Exposure Ninja digital marketing process, and so far it has worked really well. But I'm not going to tell you that it wasn't stressful at times."If you're tired of marketing strategies that sound good in theory but lack real-world proof, this episode provides a complete blueprint based on actual results with actual money at stake.This is what happens when a marketing agency puts its money where its mouth is — and the lessons are invaluable for any business leader looking to transform their marketing results.Get the show notes:https://exposureninja.com/podcast/365/Listen to these episodes next:Why “AI Search is Just SEO” is a Dangerous Liehttps://exposureninja.com/podcast/364/How To Create and Optimise Your Content for AI Searchhttps://exposureninja.com/podcast/363/9 Reasons Why Your Traffic Is DOWN This Yearhttps://exposureninja.com/podcast/361/

Your marketing ROI is declining, and the traditional playbook isn't fixing it. This creates an unprecedented opportunity for businesses ready to evolve their approach.After analysing hundreds of marketing strategies for businesses generating £5-50m turnover, we've identified the five critical disconnects causing ROI to flatline: misaligned metrics, broken targeting, outdated channel mix, risk aversion, and ignoring AI search.The businesses fixing these issues aren't those with the biggest budgets — they're those making strategic adjustments that compound into transformative results.In this episode, Charlie and Dale reveal:The hidden disconnect between marketing metrics and revenue (including why tracking share of voice whilst the board wants ARR creates dangerous blind spots)How Finisterre's attempt to "go broader" nearly killed their growth — and why narrowing your focus expands your potentialWhy spreading budget across every channel is like "betting £1 on every horse" and guarantees you'll lose moneyThe 80/20 framework for balancing proven revenue generators with essential experimentation• How AI search is condensing the customer journey (users now make 3-5 ChatGPT queries before a single Google search)Charlie and Dale also share real-world examples, including how Vita Coco dominated its niche before expanding, and why power users are actually searching Google MORE (13 times daily) while organic traffic declines.As Charlie explains in the pod:"If your bottom line goal is generating a certain number of leads or making a certain amount of revenue, then understanding which marketing channels are actually driving those leads or driving that revenue — and which percentage of your marketing budget is experimental — that's where most businesses fall down."If you're ready to fix the disconnects undermining your marketing performance whilst your competitors cling to yesterday's playbook, this episode provides your complete roadmap for reversing ROI decline.Get the show notes:https://exposureninja.com/podcast/dojo-62/Listen to these Dojo episodes next:What is AI Search? And Why Is It So Important?https://exposureninja.com/podcast/dojo-56/Google’s AI Mode Goes GLOBAL + NEW Agentic Features!https://exposureninja.com/podcast/dojo-61/Only 2% of SEOs Are Optimising for AI Search (and Why That’s a BIG Mistake)https://exposureninja.com/podcast/dojo-60/

A dangerous misconception is spreading through marketing circles that's holding businesses back while competitors master an entirely new game — and believing it could cost them their competitive edge.With 800 million people now using ChatGPT to find information and make purchasing decisions, and 55% of searches resulting in AI answers, the message for marketers should be clear. Yet a pervasive myth persists: "AI Optimisation is just SEO. Nothing has changed."This couldn't be further from the truth — and the evidence is indisputable.For businesses targeting decision-makers who increasingly rely on AI tools for research and purchasing decisions, understanding these critical differences isn't just smart, it's becoming essential for survival.In this episode, I reveal:The three pieces of indisputable proof that AI Search Optimisation operates by completely different rules than traditional SEO (including why 40% of sites in AI Overviews don't even rank on Google's first page)Why top-ranking websites frequently get ignored by AI tools, whilst lesser-ranked sites leapfrog into AI recommendations — creating unexpected opportunities for smart marketersThe hidden mechanics behind how AI tools decide what to recommend, including when they skip web searches entirely and why they prefer third-party sources over brand websitesExactly why traditional SEO strategies fail when AI tools draw recommendations from Reddit, TripAdvisor, Forbes, and authority publications instead of your carefully optimised websiteThe specific types of digital PR and earned media strategies that influence AI recommendations across ChatGPT, Perplexity, and ClaudeI'll share real-world examples from almost three years of helping clients increase their AI visibility, including specific case studies of brands that have successfully navigated this new landscape, whilst their competitors remain stuck in traditional SEO thinking.As I explain in the episode:"Saying GEO is just SEO, nothing has changed, is like an archer on the battlefields of World War I looking at the first tank coming towards them and saying, 'Well, tank warfare is just like medieval warfare.' Good luck with that."If you're ready to move beyond the dangerous misconception that's holding back your competition and implement strategies that actually work in the age of AI Search, this episode provides your complete roadmap for dominating this critical new landscape.Get the show notes:https://exposureninja.com/podcast/364/Listen to these episodes next:What is AI Search Optimisation (and How To Do It)https://exposureninja.com/podcast/358/How To Create and Optimise Your Content for AI Searchhttps://exposureninja.com/podcast/363/9 Reasons Why Your Traffic Is DOWN This Yearhttps://exposureninja.com/podcast/361/

The search landscape is experiencing its most significant transformation in decades, and Google's AI Mode global rollout is creating unprecedented opportunities for forward-thinking marketing leaders — while competitors remain fixated on traditional search strategies.While AI Mode currently captures just 1-2% of total search traffic, this low adoption rate masks a critical strategic opportunity: early positioning before mainstream adoption accelerates.In this episode, Dale and Charlie reveal:Revolutionary agentic features that go beyond search — including how AI Mode can now make restaurant reservations and purchase tickets on behalf of usersWhy current 1-2% adoption rates create opportunity rather than concern (and how this compares to other Google search verticals)The exact overlap between traditional SEO and AI Mode optimisation (plus the crucial differences that could leave your competitors behind)Strategic timing insights — including why Google's accelerated rollout timeline signals urgent need for preparationAs Charlie explains in the episode:"Now is very much the time to start experimenting with it..."If you're ready to establish AI Mode dominance while competitors remain focused solely on traditional search metrics, this episode provides your complete strategic framework for capitalising on Google's most significant interface change in decades.Get the show notes:https://exposureninja.com/podcast/dojo-61/Listen to these episodes next:What is AI Search? And Why Is It So Important?https://exposureninja.com/podcast/dojo-56/Everything Marketers Need to Know About AI Max for Searchhttps://exposureninja.com/podcast/dojo-53/“ChatGPT Agent” Is Changing How People Buy AGAINhttps://exposureninja.com/podcast/dojo-58/

The AI search revolution is happening right now, yet 98% of SEO professionals may be missing the opportunity — creating unprecedented advantages for the 2% who understand what's coming.At MozCon London, our CEO, Charlie Marchant, surveyed 300 of the UK's sharpest SEO minds and discovered that only 2% are optimising for AI search platforms like ChatGPT, Gemini, and Perplexity.While Google processes 8.5 billion searches daily, ChatGPT has reached 2.5 billion users in under three years, fundamentally changing how high-value customers research and purchase products.For businesses targeting decision-makers with spending power, mastering AI Search Optimisation isn't just smart — it's becoming essential.In this episode, Dale and Charlie reveal:Why only 2% of 300 top SEO experts are taking action on AI search (and the three psychological barriers holding everyone else back)The surprising data showing how AI Overviews displaced Featured Snippets in just six months — and why the same pattern will repeat with AI ModeHow AI Search compresses buying funnels from multiple searches over weeks into single conversations that culminate in immediate purchasesThe brand authority factor: why AI Search focuses on sentiment and mentions across platforms rather than traditional backlinksReal-world case studies showing how The Ordinary dominates hyaluronic acid recommendations and ZUGU became the top iPad case across AI platformsThe exact content formats that AI platforms favour (statistical data points increase citation probability by over 40%)Why getting featured in list articles on high-authority websites dramatically increases your chances of AI recommendationsCharlie also shares insights from industry legends, including Tom Capper (Moz's leading search scientist), revealing the resistance patterns preventing widespread adoption while early movers establish insurmountable competitive advantages.As Charlie explains in the episode:"We would never, as SEOs prior to AI Overviews, have decided to ignore 10% of informational keywords relevant to our business, and I don't really see why we would start doing that now."If you're ready to capitalise on this opportunity while your competitors remain fixated solely on traditional SEO, this episode provides your complete strategic framework for dominating AI Search before it becomes standard practice.Get the show notes:https://exposureninja.com/podcast/dojo-60/Listen to these episodes next:Google’s AI Mode Arrives in the UK! Time to Panic?https://exposureninja.com/podcast/dojo-59/“ChatGPT Agent” Is Changing How People Buy AGAINhttps://exposureninja.com/podcast/dojo-58/What is AI Search? And Why Is It So Important?https://exposureninja.com/podcast/dojo-56/

This podcast episode was created in partnership with Profound.The AI Search revolution is here, and businesses that master content optimisation for these platforms will dominate their markets while competitors scramble to catch up.With ChatGPT now processing over one billion searches daily and Google's AI Overviews becoming the default search experience, optimising content for AI Search isn't just a smart strategy; it's SURVIVAL.The stakes couldn't be higher: AI search results don't just drive traffic, they actively influence customer decisions by recommending specific brands and solutions.For marketing leaders targeting high-value audiences, mastering AI Search Optimisation has become the ultimate competitive advantage.In this episode, I reveal:The exact two-step audit process to discover where you're winning (and losing) in AI search results across ChatGPT, Google's AI Overviews, Perplexity, and other AI platforms.Why different AI platforms prefer completely different content types — and how Google AI overviews favour "owned media" while ChatGPT prioritises "earned media" from third-party sitesThe E-E-A-T framework (Experience, Expertise, Authoritativeness, Trust) that determines which content gets cited, and why adding personal experience beats generic AI-generated content every timeHow AI tools use "query fan-out" to break single questions into dozens of parallel searches — and why covering topics from multiple angles dramatically increases your citation chancesThe content structure secrets that get your recommendations featured at the top of AI responses, including why successful articles now put answers first instead of burying them in lengthy introductionsI'll walk you through real examples from tools like Profound, an Exposure Ninja partner, showing exactly how top-performing content is structured and why articles about "best robo advisors" all follow identical formats that AI tools love to cite.Plus, I'll share our approach for Elite Renewables (one of my other companies), where we've created unique, experience-driven content by interviewing engineers about real client projects, giving AI tools information they can't find anywhere else.If you're ready to position your business ahead of the AI Search curve while your competitors remain focused solely on traditional SEO, this episode provides your complete blueprint for dominating this emerging landscape.Try Profound:https://exposure.ninja/profoundGet the podcast notes:https://exposureninja.com/podcast/363/Listen to these episodes next:What is AI Search Optimisation (and How To Do It)https://exposureninja.com/podcast/358/AI Is DECIMATING This Industry’s Marketinghttps://exposureninja.com/podcast/362/9 Reasons Why Your Traffic Is DOWN This Yearhttps://exposureninja.com/podcast/361/

Google's AI Mode has officially launched in the UK, fundamentally transforming how high-value prospects discover and evaluate businesses, creating unprecedented opportunities for marketing leaders who act fast.While currently representing just 1.25% of total Google searches, AI Mode's user base consists of your most valuable prospects: decision-makers asking detailed, high-intent queries that are 2-3 times longer than traditional searches.For businesses targeting qualified leads with spending power, mastering how to rank in AI Mode isn't just smart — it's becoming essential.In this episode, we reveal:How Google's AI Mode differs from AI Overviews and why this creates a "winner-takes-most" scenario for businesses that get cited in resultsThe hidden "Query Fan Out" technology that runs hundreds of related searches behind the scenes — and how to optimise your content strategy accordingly Why brand reputation has become the secret weapon for AI Mode success, with real examples of how third-party citations from high-authority sites dramatically increase your chances of recommendationThe five-phase AI search optimisation strategy that's helping our clients dominate AI Mode results whilst competitors remain focused solely on traditional SEOSpecific content formats that AI Mode favours, including why statistical data points increase citation probability by over 40%We'll share real-world insights from our client work, including analysis of which types of businesses are winning in AI Mode and exactly why they're being selected over higher-ranking traditional SEO competitors.As Charlie explains in the episode:"The good thing for the underdogs and for the businesses who really know who their target market is, is that AI Mode can scour way beyond the first page of Google to find you the most relevant result. If you are positions 1, 2, 3 on Google, that doesn't necessarily mean you'll be referenced in AI Mode."If you're ready to implement these AI Search Optimisation strategies while your competitors are still figuring out what ranking in AI Mode even means, this episode provides your complete blueprint for capturing high-intent prospects in this rapidly evolving search landscape.Get the show notes:https://exposureninja.com/podcast/dojo-59/Listen to these episodes next:“ChatGPT Agent” Is Changing How People Buy AGAINhttps://exposureninja.com/podcast/dojo-58/Everything We Know About the June 2025 Google Algorithm Update (So Far)https://exposureninja.com/podcast/dojo-57/What is AI Search? And Why Is It So Important?https://exposureninja.com/podcast/dojo-56/

ChatGPT Agent has launched with the ability to complete purchases autonomously — and it's changing how high-value customers buy, creating massive opportunities for prepared marketers.Available now in paid ChatGPT subscriptions, this tool completes complex purchasing tasks in under 3 minutes that take humans 30+ minutes of research and comparison shopping.For businesses targeting decision-makers, mastering ChatGPT Agent optimisation isn't just smart — it's becoming essential.In this episode, Charlie and Dale reveal:• How ChatGPT Agent actually works behind the scenes — including our live restaurant booking demonstration showing exactly how AI agents research and make recommendations• Why your conversion rate optimisation suddenly became 10x more critical — and the specific technical requirements that determine whether AI agents complete purchases on your site or abandon it immediately• The "Reading Mode" challenge that makes schema markup essential for AI visibility (even though humans never see it)• Why platform partnerships with OpenTable, Booking.com, and Shopify now directly influence your search visibility• The strategic shift from experimental (20% budget) to core strategy (80% budget) needs to happen right nowI'll share real examples from our live testing, including how ChatGPT Agent abandoned difficult websites instantly and why it checked for vegetarian starters when booking restaurants — something most humans wouldn't consider.As Charlie said in the episode:"I feel like this and the rollout of AI Mode... is the trigger point that this is moving fast. If ChatGPT rolled this out, Google is gonna be hot on its heels."If you're ready to optimise for the reality that customers are delegating purchasing decisions to AI agents, this episode provides your complete action plan.Get the show notes:https://exposureninja.com/podcast/dojo-58/Listen to these episodes next:What is AI Search? And Why Is It So Important?https://exposureninja.com/podcast/dojo-56/AI Search to Overtake Traditional Search by 2028https://exposureninja.com/podcast/dojo-54/Everything Marketers Need to Know About AI Max for Searchhttps://exposureninja.com/podcast/dojo-53/

We studied 7 million finance keywords and found one industry getting absolutely decimated by Google's AI Overviews.The results are staggering: 58% of Google searches now end in no clicks, ChatGPT serves 5.5 billion monthly active users, and AI Overviews appear in 38% of mortgage searches and 52% of financial advisory queries — yet most businesses remain completely unprepared for this shift.But here's what shocked us most: this isn't just happening to "AI-vulnerable" industries.For marketing leaders ready to adapt rather than resist, this represents the greatest competitive advantage opportunity in a decade.In this episode, I reveal:• The startling reality behind our 7 million keyword analysis — including why even "Your Money or Your Life" topics aren't immune to AI disruption• How AI Overviews create an average 15.49% drop in click-through rates (and why this is actually fantastic news if you sell products directly)• The Investopedia case study that will terrify content marketers• Why "the middleman is dying"• Our three-pillar framework for AI marketing success• Real client results showing 72% increases in AI Overview appearances in just one quarterI'll share concrete examples from our client work, including how we helped Zugu Case dominate AI recommendations for iPad accessories by implementing our omnipresence strategy across multiple platforms.If you're ready to reorient your marketing strategy towards where users are actually going (rather than clinging to declining organic traffic), this episode provides your complete roadmap for thriving in the AI-first marketing era.Get the "How AI Overviews Are Disrupting Finance Marketing" white paper:https://exposureninja.com/ai-overviews-finance/Get the show notes:https://exposureninja.com/podcast/362/Listen to these episodes next:How To Rank in Google’s AI Modehttps://exposureninja.com/podcast/357/9 Reasons Why Your Traffic Is DOWN This Yearhttps://exposureninja.com/podcast/361/Copy This 11,000+ Lead Full Funnel Marketing Strategyhttps://exposureninja.com/podcast/355/

Website traffic drops can feel like a punch to the gut, especially when millions in revenue are at stake.While traffic declines are amongst the most stressful experiences for marketing leaders, they're rarely mysterious once you understand the underlying patterns.After diagnosing and resolving hundreds of traffic drops over the past decade for £10m+ turnover B2B and B2C businesses, we've identified exactly why websites lose visibility — and more importantly, how to fix it.In this episode, I reveal:• The two distinct categories of traffic drops (gradual vs sudden) and why misdiagnosing the type often makes recovery impossible• How AI Search tools like ChatGPT (now processing 1 billion daily searches) are quietly siphoning traffic from traditional search, and the strategic shift from capturing clicks to earning AI recommendations• The "SEO neglect" phenomenon that's causing gradual ranking erosion, including why content from 2021 (like we found on OVO Energy's site) is losing competitiveness without regular updates• Why Google's 300 annual micro-updates create cumulative traffic decline that often goes unnoticed until it's severe (like OVO Energy's drop from 5,400 to 3,000 first-page keywords)• The technical migration mistakes that can obliterate traffic overnight — including the email we received: "We moved from Magento to Shopify three weeks ago and rankings keep dropping"• How to distinguish between real traffic drops and measurement errors (the relief when it's just a tracking problem!)I'll walk you through real client examples, including our diagnostic process for major algorithm update impacts and the systematic approach that helps businesses not just recover, but emerge stronger.Whether you're facing a gradual slide or sudden plunge, this episode provides your complete diagnostic framework for identifying the root cause and implementing targeted recovery strategies before your competitors capitalise on your visibility loss.Get The Show Notes:https://exposureninja.com/podcast/361/Listen To These Episodes Next:58% of Google Clicks Are Gone. What Now?https://exposureninja.com/podcast/359/The New AI Threat Terrifying Every Global Brandhttps://exposureninja.com/podcast/360/What is AI Search Optimisation (and How To Do It)https://exposureninja.com/podcast/358/

Hey everyone 👋On July 23rd, Charlie Marchant (CEO) will host a live session, which we'd love for you to attend.The session is designed for marketers and business owners in the healthcare and medical sector, but there are lessons on high-ROI lead generation that everyone in any sector can learn and apply to their business.During the session, Charlie and the team will share how they achieve these amazing results for our client, Age Care Bathrooms:3,832 qualified leads in just 9 months (137% of their 12-month target)£215k in revenue generated from organic search alone363% increase in Google Ads conversions300+ sustained monthly organic leads (up from just 60)77% increase in total ranking keywords#1 Google ranking for high-value terms like "mobility bathrooms"If you'd like to learn how this high-ROI integrated marketing campaign came together, register for a seat today (seats are limited).Claim your seat: https://exposure.ninja/healthcare-masterclassHope to see you there.

The June 2025 Google Broad Core Update is reshaping search results across industries, and the data reveals some interesting patterns that every marketing leader needs to understand.While broad core updates typically roll out over three weeks, this one brings unprecedented changes: AI Overviews have jumped to 15% visibility in some sectors, zero-click searches have grown from 56% to 69%, and certain industries are experiencing massive volatility while others remain surprisingly stable.In this episode, Dale and Charlie reveal:Why the US is seeing "really, really high volatility" while Europe remains largely unaffected (and what this geographic pattern tells us about Google's rollout strategy)The shocking discovery that health websites — typically hammered during YMYL updates — are showing minimal impact this timeHow AI Overviews are being aggressively pushed into traditional search results, with desktop coverage jumping 9.19% overnightWhich specific industries are winning and losing during this update (arts and entertainment are getting crushed, while real estate remains stable)The five key factors causing ranking drops: thin content, poor E-E-A-T, outdated information, technical debt, and low-quality backlink profilesDale and Charlie share real data from Semrush's Sensor algorithm volatility tracker, showing exactly which sectors are most volatile. They also discuss the disturbing trend of informational content sites losing ground to major news publishers like the BBC.If your rankings have dropped or you're seeing unusual traffic patterns, this episode provides your complete action plan for navigating the next two weeks of volatility, including why the worst thing you can do right now is panic and make drastic changes.Watch or listen now to understand what's really happening during this update and position your business for recovery.Get the show notes:https://exposureninja.com/podcast/dojo-57/Listen to these episodes next:What is AI Search? And Why Is It So Important?https://exposureninja.com/podcast/dojo-56/AI Search to Overtake Traditional Search by 2028https://exposureninja.com/podcast/dojo-54/Have Google’s AI Overview Ranking Factors Been Revealed?https://exposureninja.com/podcast/dojo-52/

The search marketing landscape has fundamentally changed, and major global brands are scrambling to adapt as AI tools disrupt traditional SEO strategies, creating unprecedented opportunities for forward-thinking marketers.May 2025 marked a pivotal moment: Google's market share dropped below 90% for the first time in a decade, whilst AI platforms now process over 2 billion queries daily. More critically, 58.5% of US searches result in zero clicks to websites, and ChatGPT actually shows a higher percentage of commercial intent searches than Google itself.For businesses that have relied on organic traffic for years, mastering AI search optimisation isn't just smart — it's becoming essential for survival.In this podcast, I reveal:• The shocking statistics behind the search revolution (including why major household name brands are "terrified" of losing their organic traffic goldmine)• The two fundamental mindset shifts every marketer must make to thrive in the AI-first search era — from "getting traffic" to "being included in the conversation"• Our proven five-pillar framework for AI Search Optimisation, including why a strong SEO foundation is still crucial (AI tools are essentially doing web searches in the background)• How to optimise your content structure and authority signals so AI tools consistently recommend your brand over competitors• Real examples of how we're securing recommendations across ChatGPT, Google AI Overviews, and other platforms for our clientsI'll share specific strategies from our client work, including how strategic digital PR placements in publications like Modern Dog Magazine directly influence AI recommendations for entire industries.As I explain in the podcast:"The game has moved from always having to get the click onto your website to being the brand, product, or service that is recommended in the answer."The businesses that master this transition now will establish an insurmountable competitive advantage, whilst those clinging to traditional SEO-only strategies risk being displaced entirely.If you're ready to implement these strategies whilst your competitors remain fixated on yesterday's playbook, this episode provides your complete roadmap for dominating the new era of AI-powered search.Get the show notes:https://exposureninja.com/podcast/360/Listen to these episodes next:How To Rank in Google’s AI Modehttps://exposureninja.com/podcast/357/58% of Google Clicks Are Gone. What Now?https://exposureninja.com/podcast/359/What is AI Search Optimisation (and How To Do It)https://exposureninja.com/podcast/358/

AI Search is transforming how customers discover businesses, creating unprecedented opportunities for marketing leaders who understand its mechanics and implications.ChatGPT reached 5 billion visits last month. While Google still dominates at 105 billion visits, Semrush projects AI Search will overtake traditional search by 2028 — though our AI Search experts here at Exposure Ninja believe it's happening much faster.For switched-on businesses, AI Search represents a game-changing opportunity: these platforms break down complex queries and deliver personalised recommendations that traditional search simply cannot match.In this episode, we reveal:How AI search actually works — breaking complex queries into multiple searches and synthesising hundreds of sources for personalised answersWhy smaller businesses can outcompete giants — and we've real examples, including with our client, Golf Course Lawn, beating Amazon in fertiliser searchesKey differences between SEO and AI Search optimisation — why brand mentions and digital PR now matter more than traditional link buildingContent formats AI platforms favour — based on successful client implementationsThe pyramid approach to getting started— from technical foundations to strategic brand buildingWe share real client success stories, including how Zugu Case dominates iPad case recommendations across AI platforms.As Charlie explains in this episode:"AI Search works differently. You do not have to be the biggest brand to compete. There's a massive first mover advantage to adapting to AI Search now."If you're ready to position your business for the future of search while competitors focus solely on traditional SEO, this episode provides your strategic foundation for dominating AI Search platforms.Get the show notes:https://exposureninja.com/podcast/dojo-56/Listen to these episodes next:Working with YouTube Influencers Just Got 10x EASIERhttps://exposureninja.com/podcast/dojo-55/AI Search to Overtake Traditional Search by 2028https://exposureninja.com/podcast/dojo-54/Everything Marketers Need to Know About AI Max for Searchhttps://exposureninja.com/podcast/dojo-53/

Zero-click searches now account for 58.5% of all Google searches — more than doubling since 2022 — creating unprecedented disruption for traditional content marketing whilst opening massive opportunities for forward-thinking product-based businesses.Whilst media companies panic about disappearing traffic and affiliate commissions, smart marketers are quietly turning this shift into their biggest competitive advantage.The fundamental insight: people still need to buy things. They just research differently now.In this episode, I reveal:• Why 58% of searches ending without clicks isn't the death of SEO — it's the evolution of it (and how to position your business as the winner)• The three types of zero-click search that are reshaping customer behaviour — and which one represents your biggest opportunity for capturing high-intent buyers• Real client success stories, including how we helped Zugu Case become the top AI-recommended iPad case and supported a 35% visibility increase for our largest client in just six months• The critical difference between top-funnel searches (where AI dominates) and bottom-funnel searches (where you can still capture sales) — and how to identify which keywords in your industry fall into each category• Your complete three-step optimisation strategy for dominating AI Overviews, from getting featured in AI answers to building third-party authority that influences recommendations• Why traditional content sites are facing extinction whilst product-based businesses can thrive — and the specific tactics that separate winners from losers in the new search landscapeI'll share specific examples of how our clients appear in AI Overviews, the exact content formats that AI tools prefer to cite, and why getting mentioned across high-authority publications is now more valuable than traditional backlinks.As I explain in the episode:"The searcher is still going to make a purchase at the end of the research journey, but we just need to make sure it's your store, your brand, or your product that's being featured when somebody is ready to make that purchase."If you're ready to turn the zero-click "crisis" into your competitive advantage whilst your competitors mourn lost traffic from irrelevant content, this episode provides your complete blueprint for winning in the new search economy.Get the show notes:https://exposureninja.com/podcast/359/Listen to these episodes next:What is AI Search Optimisation (and How To Do It)https://exposureninja.com/podcast/358/How To Rank in Google’s AI Modehttps://exposureninja.com/podcast/357/Copy This 11,000+ Lead Full Funnel Marketing Strategyhttps://exposureninja.com/podcast/355/

Google has just announced a solution to one of marketing's most fragmented challenges: managing YouTube influencer partnerships efficiently.The Creator Partnership Hub integrates directly into Google Ads, eliminating the juggling act between multiple platforms, manual video uploads, and disconnected analytics dashboards. For marketing teams already managing complex campaign structures, this represents a fundamental shift from chaos to a streamlined workflow.But the real opportunity lies deeper than operational efficiency. This integration provides unprecedented access to creator audience data and organic performance metrics — insights that were previously impossible to capture at scale.In this week's episode of The Dojo, Exposure Ninja's Charlie Marchant (CEO), Dale Davies (Head of Marketing), and Rebecca Pilkington (Head of Marketing) dive into what the Creator Partnership Hub is and how you should use it within your Google Ads campaign.In this episode, we discuss:How the Creator Partnership Hub transforms the traditional influencer workflow from a fragmented, multi-platform nightmare into a seamless, integrated processWhy this represents more than just a new advertising feature — it's Google's strategic move to dominate video-driven search behaviour across generational demographicsThe hidden analytics advantage that gives you access to creator audience data previously impossible to obtain (and how to leverage this for custom audience building)Practical implementation strategies for both B2C and B2B businesses, including surprising applications for service-based companies and high-ticket B2B salesBudget integration options that let you enhance existing campaigns without requiring separate influencer marketing allocationsAs Rebecca explains in the episode:"The main advantage of the partnership hub is being able to tap into that creator's audience and capture additional audiences to market to outside your normal reach. The data that you're going to get from promoting these videos is invaluable, and the audiences that you're going to reach are going to be invaluable."If you're ready to implement these strategies whilst the platform remains in beta and competition for creator attention is still manageable, this episode provides your complete blueprint for establishing first-mover advantages in the creator partnership revolution.Get the show notes:https://exposureninja.com/podcast/dojo-55/Listen to these podcasts next:AI Search to Overtake Traditional Search by 2028https://exposureninja.com/podcast/dojo-54/Everything Marketers Need to Know About AI Max for Searchhttps://exposureninja.com/podcast/dojo-53/Have Google’s AI Overview Ranking Factors Been Revealed?https://exposureninja.com/podcast/dojo-52/