AI search traffic is exploding — with AI Discovery up 527% year over year and ChatGPT traffic growing 85% in just six months — creating an unprecedented opportunity for brands willing to adapt their marketing strategies now.

While most businesses are still figuring out what AI search even means, forward-thinking marketers are already capturing high-value traffic and securing prime recommendation spots in ChatGPT, Perplexity, and Google's AI Mode.

For businesses ready to dominate this new search landscape, mastering AI search optimisation isn't optional — it's becoming the difference between market leadership and irrelevance.

In this episode, I reveal:

• The exact audit process to assess your brand's current AI visibility (including which tools give you the most granular data about your performance across different LLMs)

• Why brands have a massive advantage in AI search results — and how to leverage your brand as a "defined entity" that LLMs can easily connect to other concepts

• The critical difference between generic content and what AI tools actually need (hint: they can generate generic information themselves — they need your first-party data and expertise)

• How third-party citations drive recommendations — including why AI tools would "rather go to someone else and look at what other people are saying about you than look at what you're saying about yourself"

• The specific content formats that get cited most frequently (based on analysis of top-performing brands across multiple industries)

I'll share real examples from brands like MetLife, DeWalt, and Better.com, showing exactly how they're optimising for AI search — including surprising recommendations that go beyond marketing into actual product development.

As I explain in the episode:

"We're in a strange moment right now where some businesses are focusing really heavily on AI Search, but honestly, most companies aren't even thinking about this as a thing. Even though they themselves are using ChatGPT all day every day to find stuff to buy, they haven't really thought about how their brand shows up in these AI tools. And that means we're in a little bit of a land grab moment."

If you're ready to implement these five AI search strategies while your competitors are still stuck in traditional SEO thinking, this episode provides your complete roadmap for dominating AI search in 2026 and beyond.

Try Semrush's AI SEO Toolkit 👉 https://exposure.ninja/AIsearch2026

Get the show notes:

https://exposureninja.com/podcast/366/

Listen to these episodes next:

I Bought a £7M Company to Test My Marketing Playbook

https://exposureninja.com/podcast/365/

Why “AI Search is Just SEO” is a Dangerous Lie

https://exposureninja.com/podcast/364/

How To Create and Optimise Your Content for AI Search

https://exposureninja.com/podcast/363/

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