Are you stuck in a high-stress specialty, dreaming of building something on your own? So was Ryan Parnham. In this episode, Justin talks with Ryan, a pulmonary critical care NP who is building a men's health telemedicine practice while still working his full-time job. Ryan is passionate about preventative medicine and helping men get real, lasting results, not just a prescription. They cut through the usual excuses and dive into what it really takes to build a practice on the side: Balancing ...
Are you trying to figure out how to price your services? You're not alone. Most NPs get stuck here, paralyzed by what the competition is doing. In this episode, Justin talks with Laquisha Stahl, a nephrology NP who just launched her own functional medicine practice. She’s navigating the same questions you are: Should you list prices on your website? How do you attract patients without a huge marketing budget? How do you balance a full-time job while building your own business? They cut throug...
In this episode, Justin talks with Kelly Dugan, a nurse practitioner who spent years in urology before realizing the field had an untapped opportunity: bringing urology consults directly to nursing homes and assisted living facilities. Kelly shares her journey from ER nurse to private practice, what it was like getting bought out by private equity, and why she’s now building her own mobile urology service. They discuss the realities of credentialing, malpractice insurance, and billing, but J...
In this episode, Justin talks with Tiffany Balin, a nurse practitioner who grew her practice from a single rented room to a thriving 1,800 sq. ft. clinic with over 400 patients, all in just one year. Tiffany shares how she achieved this growth without paid marketing, the power of word of mouth, when to bring on another provider, and how she’s transitioning to a membership model. If you’re an NP looking to start or scale your practice, this episode offers real-world lessons on growth, marketi...
In this solo episode, Justin dives into the essentials of creating a business that’s not just a job in disguise, but a sellable asset. He explains the critical steps to transition from being self-employed to a true entrepreneur, including removing yourself from daily operations, developing robust standard operating procedures (SOPs), and ensuring clean financial records. Justin also highlights the importance of recurring revenue streams, growth potential, and regulatory compliance to make yo...
In this solo episode, Justin breaks down the crucial difference between being a true entrepreneur and simply being a self-employed nurse practitioner. Too many NPs start businesses that end up owning them, trading time for money with no end in sight. Justin dives into how to build a business that actually works for you, not one that drains your time, energy, and freedom. Learn how to think like an entrepreneur, calculate the return on both your money and your time, and why reinvesting s...
Are you ready to break free from the grind? Join Justin as he chats with Christopher, a seasoned family nurse practitioner making the leap from high-volume primary care to launching his very own men's health and weight loss clinic. This episode dives deep into the challenges and mindset shifts required to move from employee to business owner. Christopher opens up about his battle with analysis paralysis and shares his struggles in building a practice from scratch. Justin delivers no-nonsense,...
Justin sits down with Luke, a family nurse practitioner and owner of a men's health clinic, to discuss Luke's inspiring leap from urgent care employee to full-time business owner. Within a year of opening his clinic, Luke has built a thriving practice with 135 recurring patients, all while maintaining weekend hours and avoiding debt. Throughout the conversation, Justin and Luke explore practical strategies for growth. They dig into key topics like leveraging Facebook communities for free, org...
Ever feel like your money’s just sitting there, going nowhere while it could be working harder for you? You’re not alone. Most nurse practitioner entrepreneurs overlook how vital it is to build a financial portfolio that grows alongside their practice. This episode is here to change that. Justin dives straight into practical strategies that make sense. He walks you through setting up the right emergency fund for personal and business needs, opening a brokerage account, and investing in growth...
If you’re running a cash-based practice, diversification isn’t optional, it’s survival. This solo episode is all about adding complementary services to protect and grow your income. With weight loss clinics and GLP-1 medications becoming oversaturated and market shifts happening constantly, you can’t afford to rely on just one revenue stream anymore. Justin breaks down practical ways to expand your service line with options like hormone replacement therapy, alternative weight loss meds, pepti...
Kate returns to share what happens after you get LegitScript certified and how to turn that into serious marketing muscle for your practice. We cut straight to the point on what works and what doesn’t when running Google Ads, from keyword targeting to creating offers that actually bring in paying patients. Kate opens up about tracking ad performance yourself instead of handing it all off to expensive agencies, so you can get better results by keeping control where it matters. We also dig into...
Are you ready to make the leap from employee to entrepreneur? This week on The Elite NP Show, we sit down with Candice, a family nurse practitioner with nearly a decade of primary care experience, who’s gearing up to launch her very own wellness practice focused on hormone replacement therapy and weight loss. Discover how to leverage your existing knowledge and skills to carve out new opportunities, even in regulated industries. We’ll walk you through practical strategies for navigating a non...
Are your investments truly paying off? Whether it’s the stock market, real estate, or your own business, every dollar should work harder for you. In this value-packed episode of The Elite NP Show, host Justin Allan dives into high-impact investments for nurse practitioners and healthcare professionals. Discover smart marketing strategies, tips for hiring the right staff, and how to scale your practice successfully. Whether you’re growing your nurse practitioner business or boosting your healt...
Are you trying to stand out in a saturated market? Most practices work hard to serve everyone but end up serving no one particularly well. This week on Episode 173: From Saturated to Specialized, we’re talking with Natalia, a family nurse practitioner who runs her own practice but is starting to feel the effects of a crowded field. Together, we discuss why rebranding her practice to focus on veterans and first responders might be the game-changing strategy she needs. Natalia shares her experi...
When passion isn’t profitable, you’ve got tough choices to make Episode 172 dives straight into the brick wall many nurse practitioners hit when their "dream" clinic just won’t pay the bills. Johanna shares her reality check running an aesthetics and weight loss clinic that drains more money than it brings in. But here’s the hard truth: we show why doubling down on something just because you want it to succeed won’t make the numbers work. We pull apart what’s actually working for Johan...
In this episode, we explore Laura’s journey through the ups and downs of building a practice that accepts insurance. Her story highlights a common pitfall: letting a single bad experience, like working with an unreliable medical biller, affect major business decisions. Justin talks to Laura about how the right team can make or break your trajectory and why it’s critical not to let one person shift the entire course of your business. Whether you're debating cash vs. insurance or st...
In this episode, we explore Abby’s inspiring journey as a soon-to-be nurse practitioner with a bold plan to open her own practice before even graduating. At just 28, Abby is proving that you don’t need decades of experience to succeed in the world of niche wellness services like weight loss and HRT. We discuss why these kinds of practices are accessible even to new grads, the basic clinical skills that really matter, and how confidence and smart decision-making can make all the differen...
In this episode, we explore Ciara’s journey—an experienced FNP who has built a virtual wellness practice centered around weight loss and hormone replacement therapy, with functional medicine on the horizon. Despite minimal marketing and a part-time approach, her business has grown organically from $20K in year one to over $100K in year two—all while juggling motherhood and a new pregnancy. Now, she’s looking to take things to the next level without pouring more of herself into it. This conver...
Kate, an FNP who’s running a solid wellness clinic and looking to expand into men’s health joins Justin for a very interesting conversation. While men’s health is a great addition, Justin emphasizes why she shouldn’t abandon the steady revenue she’s making from weight loss and GLP-1s. Key takeaway: Don’t throw away a profitable service—build alongside it. Kate’s strategy? Keep the weight loss revenue flowing while growing men’s health on the side. This way, if GLP-1s become less viable in the...
In this episode, Justin chats with Jenn, a nurse practitioner juggling a lot—including a profitable primary care practice. The key takeaway? If something in your business is working, don’t walk away from it. Even if it’s not your passion, a steady income stream is worth preserving. Justin shares how to turn that service line into sustainable, possibly passive income by hiring help, so Jenn can free herself up to focus on the things she does want to pursue. Bottom line: you don’t have to love ...