The Email Sound Booth with Liz Wilcox

Black Friday is coming—and it's time to get hyped! In this special affirmation-style episode, Liz helps you shift your mindset, shake off the guilt around selling, and step confidently into one of the biggest sales opportunities of the year. Whether you're nervous about emailing your list more than usual or just need a boost of excitement, these affirmations will help you show up with energy, purpose, and permission to sell. Episode Highlights Why Black Friday deserves your excitement and energy The mindset shift from "I'm spamming" to "It's my responsibility to sell" Giving yourself permission to email more than normal The reminder that your customers want to buy from you—and will thank you for your sale The power of showing up with solutions, not just discounts Liz's signature affirmation: "My best looks different every day." Key Takeaways Black Friday isn't sleazy—it's an opportunity to serve your audience with offers they actually want. Your ideas and offers are valid; selling is part of your job as a business owner. Excitement is contagious—the more hyped you are about your sale, the more your customers will be too. Consistency and confidence beat perfection every time. Links and Resources Join Liz's annual pass waitlist here! Liz's YouTube Channel  Email Marketing Membership Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here Liz's Kit [Convertkit] affiliate link

Funnels used to feel like magic—you'd write a few emails, automate the sequence, and boom, sales. But times (and subscribers) have changed. In this episode, Liz shares why the "set it and forget it" model doesn't cut it anymore, what to do instead, and how to actually make funnels work for you—not against you. Episode Highlights Why Liz turned off her own funnel and focused on weekly newsletters instead The importance of knowing your audience and why your list is always evolving How "set it and forget it" funnels can make your business feel cold and outdated Why live launching helps you understand your customers better than automation ever will The truth about passive income (spoiler: it's not really passive) How to use a multi-channel approach—even inside your funnel—to build real connections The danger of relying on templates without doing the deep audience research first Key Takeaways Funnels fail when they're too impersonal—people want to connect with humans, not robots. You need live selling experience before automating so you understand what actually converts. Your audience changes over time; what worked a year ago may not resonate today. Templates are tools, not shortcuts. Without audience insight, even the best copy falls flat. A healthy marketing ecosystem includes multiple touchpoints: email, podcasts, social, live sessions, and beyond. Links and Resources Episode 61: How to Get Replies to Your Email Newsletters Episode 166: get the maximum results from your email list by doing these four things! Join Liz's annual pass waitlist here! Liz's YouTube Channel  Email Marketing Membership Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here Liz's Kit [Convertkit] affiliate link

In this thoughtful and transparent episode, Liz Wilcox — the Fresh Princess of Email Marketing — tackles the question everyone's asking: how should small business owners use AI in their email marketing? Liz shares her honest experience experimenting with ChatGPT, why she believes AI shouldn't replace your writing, and how to use it wisely — as a support tool, not a substitute for your voice. Episode Highlights Liz's honest confession: she doesn't use AI daily — her assistant Patricia uses it occasionally to write podcast descriptions or brainstorm topics. The story behind this episode: inspired by a longtime email reader named Andrea (or possibly Andrea). Liz's first real use of AI came during a writer's retreat in 2025 — she used ChatGPT to duplicate her existing email sequences, not write new ones. She prompted it with past emails and asked it to adjust them for new topics. The keyword: duplicate, not create. Her core belief: AI can help with ideas and efficiency, but should never replace your unique human connection. Why "human to human" writing still wins — readers can feel when content is AI-generated, and it dulls authenticity. Liz's quirky self-check moment: wearing a "Delulu" shirt and cat ears to boost her mood while recording — a perfect metaphor for authenticity in marketing. The deeper message: struggling through writing builds resilience, skill, and creativity — essential traits for entrepreneurship. The Chick-fil-A vs. McDonald's analogy: Both use AI, but Chick-fil-A uses it to enhance human interaction, while McDonald's uses it to replace it. Chick-fil-A, open six days a week, earns more per store than McDonald's because it maintains that personal touch. The takeaway: use AI to support connection, not eliminate it. Final encouragement: if you have neurodivergent needs or energy limits, use AI as needed — but challenge yourself to stay present in your writing. Key Takeaways AI should enhance, not replace: Use it to duplicate, refine, or brainstorm — not to write for you. Human connection wins: Readers can feel authenticity in your words. Struggle builds skill: Writing your own emails helps you grow as a business owner. Tech as a tool: Follow Chick-fil-A's model — use AI to elevate, not eliminate, the human experience. Grace and growth: Adapt AI to your capacity, but keep your voice at the heart of your message. Links and Resources How AI Is Disrupting Our Industry, and What We Can Do About It Join Liz's annual pass waitlist here! Liz's YouTube Channel  Email Marketing Membership Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here Liz's Kit [Convertkit] affiliate link

Hey, friend! Liz Wilcox here (or, your friendly podcast note-taker for today), and this episode of The Email Sound Booth is a banger! We're breaking down the real-deal secrets to writing sales emails that actually sell—and keep your subscribers hooked and clicking like wild. If you've ever worried about being "salesy" or just want to actually get your products moving, this episode is your new bestie. Shoutout to Connie for the inspo! Episode Highlights The real reason just pumping out sales emails isn't enough—plus, what you actually need to build relationships that lead to sales. Why getting to the point isn't "salesy" (and how big brands like Walmart and Amazon do it every single day). The power of stories in your sales emails—but ONLY if you keep them snappy and genuinely good. Benefits vs. features: how to hype up why your subscriber should care, not just what you're selling. How to use visuals (photos, GIFs, videos) to SHOW, not just tell, and drive that irresistible "I need this now" feeling. Key Takeaways You need more than just sales pitches—relationship and connection emails are the foundation of good selling. Don't ramble—get straight to the offer! Your audience will thank you (and probably buy more). Get hyped about your own products! Your excitement is contagious—if you don't hype your offer, no one else will. Show, don't just tell. Send pics, videos, GIFs—let people SEE the value. Consistency is key. If you ghost your list then show up one day demanding sales, expect unsubscribes. Keep selling, keep showing up. 🔗 Links & Resources Join Liz's annual pass waitlist here! Liz's YouTube Channel  Email Marketing Membership Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here Liz's Kit [Convertkit] affiliate link

Hey hey! It's Liz Wilcox and you're tuning in to The Email Sound Booth, Episode 166. If you're anything like me (a card-carrying member of Procrastinators Anonymous), sometimes recording episodes feels like a full-on workout. But today I got tired of my own B.S. and hit record before my daughter got home. Because accountability, am I right? 💁‍♀️ This episode is a shout-out to my inbox BFF, Suz Brick (linked in the show notes, because she's awesome!). She kept asking a killer question: How do you actually make the MOST out of your existing email list? We're talking: getting those sweet replies, clicks, and actual $$$ (hello, 50 bucks in tips last week, woo!). Episode Highlights Right People, Right List: Make sure you're attracting your dream humans (that freebie matters!). If your list isn't full of the best people, it's an uphill battle. Being Personable & Connecting: It's not enough to send broadcast emails from your ivory tower. Liz shares how she connects personally: Live Events FTW: Transcend the email inbox! Go live on YouTube, jump into Q&As, have community co-working jams. Seeing your face + hearing your voice = deeper connection. Ask Simple But Real Questions: Put YOU in Those Emails: Be Quick, Be Kind: People don't need essays – they need connection. Shout "Hey, I care!" every now and then, and genuinely ask for a reply. Bottom line: Show up, keep it fun, show you care, and you'll build that engaged list you always dreamed of. And there ya have it – a 10-minute not-so-mini pep talk that's proof you just gotta hit record (or SEND) and get things done. Don't forget: Our Email Marketing Membership is only $9/month and will turn your emails from meh to magical – templates included! Links in the show notes. Sending all the good vibes and productivity fairy dust your way. Catch you next time – because you're awesome and your emails should be too! ✌️ Links and Resources More info on Suz Brick Check out Liz's Email Marketing Membership here Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here Liz's Kit [Convertkit] affiliate link Rather watch the Podcast? Check out WATCHLIZ.COM

Hey, y'all! Liz here, and oh boy, if you've been drowning in perfectionism or totally overthinking your business moves lately (🙋‍♀️ guilty as charged), this episode is so for you. Carve out five minutes, grab your favorite coffee (or let's be real, a glass of something bubbly if it's been THAT week), and settle in. This one's designed to get you hyped for your weekend, feeling confident and totally refreshed about your business. Episode Highlights Affirmations Galore: Liz walks us through a lineup of Friday affirmations straight from her own entrepreneur playbook. You're invited to repeat them—out loud, in your head, or heck, write 'em on your Post-It wall! Let's Make Email Fun Again: If hitting "send" has you breaking into a cold sweat, you'll love Liz's reminder: Email is only as hard as you let it be. Permission to reframe, granted. Embrace Imperfection: "My best looks different every day"—a truth bomb we ALL need to hear. Action Bias + Money Magnet Energy: Start taking bold steps and channel those #abundance vibes. Trust the timing, let "yet" become your business's secret weapon, and remember, your products are highly desired. Breathe Through the Jitters: Pro tip—when nerves hit, just breathe. You're calm, centered, and ready (we're saying it with you!). Celebrate the Wins: Give yourself a pat on the back. There's no spreadsheet for effort, and you deserve ALL the confetti for showing up. Seriously, you did the thing this week. Whether you crushed your goals or simply kept the lights on, Liz is here for a big celebratory cheer (like, we're talking the kind of energy that belongs in your group chat). Can't wait to catch you in the next episode of The Email Sound Booth—where we believe in your success so deep, it's basically in our bones. Go rock the weekend, boss! Links and Resources Check out Liz's Email Marketing Membership here Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here Liz's Kit [Convertkit] affiliate link Rather watch the Podcast? Check out WATCHLIZ.COM

After a five-month hiatus, Liz Wilcox — the Fresh Princess of Email Marketing — is back and diving into one of her most-requested topics: how to infuse your voice into your email marketing. Inspired by a question from listener Alyssa, a tarot reader and astrologer, Liz breaks down the simple (but not easy) process of developing a recognizable, confident voice in your emails — one that makes readers feel like they know you. Episode Highlights Liz's reminder that mastering your voice takes a crazy amount of practice — just like getting comfortable on camera or behind a microphone. Why you should email at least once a week to build confidence and natural flow. The key mindset shift: assume your audience already loves you. When you assume readers like you, perfectionism fades, and your real voice shines. Liz writes as if she's talking to her "inbox besties" — people who already know and support her. How assumptions shape connection: when you treat subscribers like friends, they start living up to those expectations. Injecting personality without oversharing: Share authentic details that reflect your interests or quirks (e.g., Liz's love for NSYNC, Survivor, and bold colors). You don't need to reveal everything — just enough to make your voice distinct. Why sharing your vision helps your voice come through naturally: Liz's vision is simple — "help you make money with email marketing." How to highlight your values (like inclusivity, simplicity, and learning from mistakes) to deepen connection. Practical tip: Reply to your readers and write back — it gives you real-world practice using your authentic tone. Key Takeaways Write consistently: Practice builds comfort and clarity in your tone. Assume connection: Act as if your subscribers already adore your content. Show personality: Use small, genuine details to express who you are. Share your vision and values: Let readers feel your purpose behind every word. Engage and respond: Conversations with subscribers help you strengthen your voice. Links and Resources Episode 107: One Thing Your Landing Page Might Be Missing Episode 108: 5 Things Your Landing Page Doesn't Need Liz's YouTube Channel  Big Ass Calendar affiliate link Email Marketing Membership Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here Liz's Kit [Convertkit] affiliate link

Alright, friends, welcome to another episode of the Sales Email Summit! We're joined by email-marketing brainiac Elizabeth Goddard aka Lizzy (but definitely NOT Liz) co-piloting this email geek-out session. In this episode, Lizzy breaks down the most interesting and *cha-ching!* lucrative sales email she's sent in the past year. And spoiler: It's not even for her own offer. We're talking affiliate sales, magic subject lines, and proof that sometimes, flying by the seat of your pants TOTALLY works. If you want the real tea on what makes a sales email both profitable AND genuinely useful for your list, buckle up. This is your episode. Episode Highlights The Affiliate Email That Broke the Internet (Kind Of) Lizzie walks us through the details of her surprise-win sales email that promoted Wake Up to Freedom's IP to GPT Wizard. From a FOMO-inducing subject line (complete with wizard emoji—respect), to insane conversion numbers, she reveals WHY this "today only" email crushed so hard. The Power of Authenticity (Throw Away Your Swipe Files) Real talk: Lizzie wrote this high-converting email from scratch. No templates. No AI. Just pure, "here's what's lighting me up right now"—and her list responded BIG. Turns out, writing like a human to other humans... works. Who knew? Leveraging Low-Ticket for Big-Time Upsell We get into the strategy: starting with a $27 affiliate offer and how that not only brought instant returns, but also fueled a wave of higher-ticket sales, tripwires, and long-term commissions. Spoiler: Email-first content FTW. Key Takeaway If you want your sales emails to actually convert (and light up your Stripe notifications), ditch the cookie-cutter stuff. Lead with what genuinely excites you, show your work, talk about real results, and let your personality shine. People buy from people they trust and it turns out, "today only, 10/10 recommend 💫🧙‍♂️" actually gets results (when it's legit). Also: never underestimate the power of a well-timed affiliate offer + honest recommendation! Now go forth and make your emails as magical (and profitable) as Lizzy's! Links & Resources List Gadget — The sponsor of this episode. Turn every email into a growth machine in 30 seconds. Add polls, leaderboards, and more fun stuff: listgadget.com Check out Lizzy's Everything Page with freebies and paid magic from Lizzy herself! Steal These Sales Emails Template Pack – Want plug-and-play versions of Lizzy's epic emails? The $35 template pack lets you cut, paste, tweak, and send like a pro. 

What's up, Inbox Innovators?! This week on the Sales Email Summit, we chat with the radiant Melquea Smith, a children's book illustrator on a mission to center black and brown kiddos in her clip art. From giggle-inducing subject lines to peeling back the curtain on a scrappy, real-life launch, this convo is for anyone who's ever tried to sell something before it felt "ready." (Hint: Done is always better than perfect, especially when you show up as YOU.) We talk creative launches, building "in public," and leaning all the way into authenticity (even using that "eye-lips-eye" emoji combo in a subject line). Melquea gets super real about her journey: new membership, no fancy name, just raw impact and a big heart. Ready to get inspired to hit send on your next imperfect sales email? You're in the right place. Episode Highlights Subject Line Experimentation = Fun & Effective Malkia dishes about her "For Your Eyes Only 👀👄👀" email, showing how letting personality shine can reignite your list—even if you can't tie every sale to one email. (Liz, for the record, is totally stealing that subject line. #Trendsetter) Founding Members without Perfection Even without a slick name or shiny graphics, Malkia brought in SEVEN (!) founding members for her clip art membership. No shame in being scrappy—just serve real needs and be honest with your people. The Power of Building with Your Audience Instead of going all sage-on-the-stage, Malkia took calls with new members, learned what they craved, and let clarity emerge as she created. Selling isn't just about money—it's about communication and community (and, you know, learning nonstop as you go). Key Takeaways Don't wait for perfection before you start selling or showing up for your email list. Your personality (even if it's just "excessive" emoji use) and willingness to learn out loud will open more doors than a hyper-polished plan ever will. Listen to your people, let the process get messy, and just… hit SEND. Your future self will thank you 🥲 Links & Resources ​Sponsor shoutout to List Gadget! Turn your email newsletters into interactive growth machines with polls, leaderboards, and more. Get 3 free Illustrations from Melquea to use in your business today! Grab the Steal These Sales Emails template pack- all the summit emails turned into templates you can swipe, tweak, and send for sales (including Melquea's!):

Welcome back to the Sales Email Summit, fam! I'm Liz Wilcox (your email hype queen) and I'm joined by Andréa Jones, a marketing maven who's all about keeping things simpler & smarter for busy folks like us. In this episode, Andrea spills the details on her most lucrative sales email from the past year, how a "Mama Olympics" moment sparked real results, and why imperfect action > endless tweaking. Plus, get the lowdown on a simple subject line that cracked open a ripple effect of sales and buzz. If you ever felt cringe about selling via email, this chat will have you ready to hit send (with confidence—and maybe an emoji or two). Episode Highlights The Catalyst Email: A Slice of Real Life Andrea's winning sales email opened with a personal story about her kids and the wild ride of time flying by (cue all the millennial parent feels). She masterfully pivoted to a powerful call-to-action: stop waiting for perfect and just hit send. The Secret Sauce: "Before You Go" Strategy At the end of her emails, Andrea uses a soft-sell section that connects the story back to a solution—this time, a $9 Instagram grid strategy template for anyone tired of chasing trends. Spoiler: people loved it, bought it, and started telling other people about it. Ripple effect = activated. Stats That Matter: Real Email Metrics Andrea's killer subject line ("A tiny voice. Okay, two reminded me of this. Today") scored a 27.9% open rate and a 0.8% click rate with her list of 19,000 subscribers. Proof that storytelling + relatability can drive real results. Key Takeaways Sales emails don't have to feel slimy or stressful, they can genuinely inspire change for your biz and your readers. Start with a story, meet your audience where they are, and wrap it up with a solution that feels right. Bonus points for hitting send before you overthink it. #ImperfectActionFTW Ready to turn your next email into a growth machine? You got this!  Links & Resources Our sponsor is List Gadget: Jazz up your emails with polls, referral stuff & more: listgadget.com Check out Andréa's free audio series to show you exactly how I use ChatGPT to write content that actually sounds like you here. Steal These Sales Emails Template Pack: No need to decode! Get all summit emails, Andrea's included: 

Buckle up, inbox rockstars! In this episode, we chat with the queen of Google time-saving hacks herself, Dara Sklar. Dara dishes the behind-the-scenes scoop on her wildest, most lucrative sales email journey, a saga that started with a random story about her Honda Civic and blossomed into an epic seven-email (unplanned!) sales fiesta. We dive into what made her "ChatGPT just became my mechanic" email a viral hit, how she decides the number of emails to send (spoiler: it's mostly vibes), and why her off-the-cuff approach gets such powerful results. Whether you're a fellow "wing it and win it" type or love a good strategic blueprint, there are gems here for every business owner who wants more sales (and more chill time). Episode Highlights From Honda Civic Odometer Pic to $12K Sales Sprint Dara shares how a quirky story about clocking 333,333km in her car and using ChatGPT as a digital mechanic landed her nearly a 50% open rate and converted over 3% of her email list for a $12 workshop. Sometimes, the right story just hits—and so do the sales. The Power of Slightly "Unplanned" Email Promotions No fancy funnels here, folks! Dara confesses her super success didn't come from a carefully crafted sequence, but from following the "vibes"—sending more emails simply because people kept buying and loving the emails. Permission granted to fly by the seat of your pants. Automated vs. Real-Time Emailing: What's Actually Better? Natalie and Dara debate: is it better to schedule every email, or leave space for real-time feedback and extra sends? Spoiler: there's room for both! Dara proves that fast feedback from emails can guide you in writing better, higher-converting follow-ups on the fly. Key Takeaways You don't have to write the "perfect" sales sequence. Start with one great story, listen to your audience's response, and don't be afraid to improvise. Sometimes the best sales come from authenticity, a little curiosity, and just showing your subscribers exactly how you're winning at business (or at least remembering your last oil change). Put down the complicated checklist, pick up that pixelated mechanic selfie, and keep it real with your list. Your next best sales email might just write itself.  Links / Resources ​Sponsor shoutout to List Gadget! Boost your emailing with polls, leaderboards and more at listgadget.com Don't forget Dara's Top 40 time-saving Google hacks you'll wish you'd been using all along Grab the Steal These Sales Emails template pack- all the summit emails turned into templates you can swipe, tweak, and send for sales (including Dara's!):

Hey hey! It's Liz Wilcox, welcoming you back to another episode of Sales Email Summit. This week, our virtual couch is graced by the ever-inspiring Ashley DiMercurio, virtual assistant, online tutor, and the queen of simple-but-mighty email magic. We're digging into Ashley's "Can I have $5?" email campaign, pre-selling (hello, getting paid before you've even finished your product!), and how you can totally steal her vibe to shake up your own inbox magic. If you're ready to turn your email list into an ATM (almost literally), this one's a must-listen. Episode Highlights The "Can I Have $5?" Game-Changer Ashley spills all about her now-famous subject line and how a little email with a simple ask netted her a 50%+ open rate and more than $100 in sales—before her ebook was even done. (Relatable side note: that's rent money, friends!) The Power of Pre-Selling Why wait until your product is polished? Ashley and Liz chat about validating ideas, getting paid upfront, and why pre-selling can be a total confidence (and cash) booster for creatives and entrepreneurs. Keeping The Hype Alive Ashley didn't just smash "send" and hope for the best—she followed up with playful, engaging emails and tied in her new ebook launch with ongoing promos in her workshops and offers. Consistency, but make it fun. Key Takeaways Don't overthink your sales emails, sometimes the simplest asks and genuine pre-sale excitement unlock major wins. Validate your ideas, keep your list in the loop, and remember: Done is better than perfect (and perfect is overrated). Hit send, embrace the follow-up, and keep building those connections, one fun email at a time. Catch you in your inbox (or ears) for the next one! 🚀 Links & Resources Our sponsor: List Gadget.com: Turn every email into a growth machine with polls, leaderboards, and more! Grab Ashley's "The Power of 21" productivity planner which is perfect for tackling big projects! Steal These Sales Emails Template Pack: All the episode sales email examples for just $35!

Grab your favorite caffeine fix and settle in: this episode of Sales Email Summit is all about leveraging quizzes to create probably the most high-converting sales email you've ever written. Our guest, Tara Reid (not that Tara, but THE Tara who helps introverted entrepreneurs master organic marketing), spills the sparkling tea on a 3-email quiz results series that raked in a wild $35k in just six months. We keep the vibes high and the details actionable, so if you want your sales emails to sound less "corporate robot" and more "trusted business BFF," you're in the right spot. Episode Highlights Quiz Results = Email Goldmine Tara shares the simple but brilliant quiz she created as a lead magnet, resulting in triple win stats: 82% open rate, nearly 17% click rate, and $35k in lifetime access program sales. Low-key flex, high-key inspiration. What Actually Works With Sales Emails No vague advice here—Tara breaks down her messaging process, including how she dialed into her ideal audience (introverts unite!) to make her results email both ultra-personal and unapologetically salesy. Steal This Template (Seriously) Not only can you take Tara's eye-opening quiz yourself, but you can literally snatch her sales email template from the "Steal These Sales Emails" bundle for just $35. Copy, tweak, send, profit. No guesswork required. Key Takeaways Your sales emails don't need to be stuffy to make bank. Get hyper-specific on who you're talking to, use quizzes as a shortcut to deep audience understanding, and don't sleep on a good template, it could be the difference between ghost town and cha-ching. Also: embrace your out-of-the-box brilliance, even if your comfort zone is a blanket fort. Links & Resources Episode Sponsor: ListGadget.com – Spice up your newsletter with polls, leaderboards, and more (takes 30 seconds to set up and​ is $9/month​) Get Tara's free Rock Your Emails Guide to discover 15 simple (yet powerful) ways to elevate your email marketing and start seeing real engagement! Steal These Sales Emails bundle: Ready to shortcut your next launch? Grab all the templates for just $35—complete with Tara's $35k email.

What's up, party people! Liz Wilcox here and we are back with another fuel-up-your-motivation episode of Sales Email Summit. This round, we're hanging with Cassidy Tuttle of Succulents & Sunshine aka, the queen of teaching even plant serial killers how to keep succulents alive (no grow light, no problem). Cassidy shares the story behind her most interesting sales email of the year: a heartfelt, charitable collab for Mental Health Awareness Month featuring adorable "Snappy Pots" and all the good vibes. She dishes on what worked, what she'd do differently, and drops solid gold lessons on making your sales emails hit people right in the feels. If you ever wondered how to blend giving back, selling, and authentic connection, this ep is basically your playbook. Episode Highlights Purposeful Partnerships That Sell & Serve Cassidy teamed up with a sister brand and nonprofit to launch a limited succulent bundle where every sale supported free therapy for adults. The bundle wasn't just cute—it had a cause. Storytelling Beats Stuff Cassidy realized that while a good cause and a cute product combo are cool, weaving in your own story can supercharge connection and sales sometimes. Less features, more feelings, y'all! It's OK to be Real (and a Little Vulnerable) The magic sauce? Cassidy's honesty about her own mental health journey made her audience feel seen—and herself, a little nervous! She learned that even more authenticity could've been an even bigger win. Key Takeaways Features get eyes, but stories can open wallets (and hearts). If you want your sales emails to actually make sales and maybe, do some real-world good focus on sharing the meaning behind your offer and why you care. Get vulnerable, share the messy bits, and don't be afraid to let your mission shine through. People want to buy from people who genuinely give a dang. Growth, goodness, and green thumbs await. Catch ya on the flip! 🌱💚 Links & Resources Try ListGadget over at listgadget.com (Sponsor love! Make your email list fancy with polls, leaderboards, and all the things.) Grab Cassidy's cheat sheet to learn how to tell if your succulent needs water (or not) and how to better care for it. Grab the Steal These Sales Emails Pack: Get templates straight from the summit—including Cassidy's charity email, ready to copy, paste, and make it rain for a cause!

Alright, babes, today we're diving into a turbo-charged episode of Sales Email Summit featuring the one and only Gary Williams! We're talking about juicy sales emails, getting real replies (aka: actual HUMAN conversations), and how to turn your humble newsletter into a sales machine—no sleaze necessary. Whether you love a good nosy peek behind the scenes or you freeze up at the "reply" prompt, this episode is basically your new fave how-to guide. Grab some cold brew (or, like, oat milk chai, whatever's your vibe) and let's eavesdrop on email magic going down. Episode Highlights The "Survey Says" Sales Email, Dissected! Gary breaks down his most successful email move—a quick survey for his audience, then sharing real, anonymous responses to spark real convos and sales. (There's even some sneaky AI help in analyzing responses, so you lazy geniuses, take notes.) Banishing the Sales Cringe Struggling with feeling "icky" about selling or weird replying to real people? Gary's got legit advice for flipping that cringe into connection. Sales ≠ pushy; it's about empathy, curiosity, and actual problem-solving. Action Plans & Steal-able Templates Get the inside scoop on Gary's "Needle Moving Action Plan" (freebie alert!), plus details on the "Steal These Sales Emails" template pack so you can literally swipe, tweak, and send profitable emails without going full copywriter mode. Key Takeaways Sales emails don't have to be scary or cringey. The secret? Ask your people what's up, actually listen, and reply with...wait for it...empathy and curiosity. Use the words your ideal clients are literally saying, open real conversations, and watch sales roll in with integrity. Steal Gary's survey-based approach, add your own sparkle, and never stress about "what should I email this week?" again. Seriously, don't sleep on this ep or those snaggable templates. Now, go make your emails weirdly effective and way more human! 🚀 Links & Resources List Gadget is our summit sponsor! Turn your emails into baby growth machines (polls, leaderboards & good stuff) – listgadget.com Ready to cut through the noise and finally start seeing real results? Grab your free Needle-Moving Action Plan and walk away with a simple, actionable strategy you can use today. Steal These Sales Emails Template Pack ($35 Magic!): Literally steal Gary's (and other pros') best sales emails

Hey, email nerds and marketing misfits! In this episode of Sales Email Summit, host Liz Wilcox sits down with Cheryl Rarick – email marketing strategist, automation whiz, and the genius behind "Email Diaries." Cheryl spills the (inbox-friendly) tea on her most interesting, high-converting sales email: a personalized voice note offer that makes her sales skyrocket and her subscribers swoon. If you're tired of cringey, overdone launch tactics and want real, human engagement that actually leads to sales (like, $9K-in-a-day style sales), this is your must-listen. Episode Highlights From Boring Video Replies to Brilliant Voice Notes: Cheryl breaks down why old-school "reply with a video" methods just aren't cutting it anymore. She gets real about why most people don't reply to sales emails—and how she solved that by making it way safer, easier, and more personal to connect. The Click-Tag-Voice Note Spectacular: Steal this genius move: Instead of begging for replies, Cheryl lists out the juiciest objections (think: "But will it work for my Instagram dog bakery?"), lets subscribers just click theirs, and then sends a custom voice note directly addressing their concerns. Low pressure for them, high conversion for you. Long-Tail Sales & Relationship ROI: Cheryl drops a truth bomb: a personal connection today can pay off in surprise sales months down the road. She's seen folks buy in later launches or become affiliates—all because of that one thoughtful voice note. Plus, Liz and Cheryl remind us that not every sale should be automated, especially for big-ticket or transformation-heavy offers. Key Takeaways Set it and forget it is cool, but real human connection is where the email magic happens. Cheryl's voice note method makes your subscribers feel seen, safe, and more likely to buy now or later. Don't just chase any sale; invest in the right ones, and watch your business besties (aka your list) get obsessed with your brand. Seriously, if you want to make those inbox connections COUNT (and have a little fun in the process), steal from Cheryl and Liz. Your future self will thank you. ✌️ Links & Resources Summit Sponsor shoutout to ListGadget.com – Plug-and-play interactivity for your emails, sponsored the episode (and they're giving the millennial-friendly discount vibes!) Cheryl's Tracker Sheet and Dashboard here! Steal These Sales Emails Template Pack – Mad-Libs-style templates inspired by Cheryl's strategy and other summit guests (seriously, just copy/paste/plug your deets)

Hey summit party people! This episode is a serious treat. We sits down with Ann Emery, data viz genius, course creator, and mom of FIVE (how?!) to unpack exactly how Ann turns simple, super personal emails into a six-figure course business. If you've ever felt overwhelmed about "doing email marketing right," Ann is about to punch that imposter syndrome in the face. Forget complicated marketing funnels, Ann's sharing how her easiest, laziest launches are actually her most lucrative. No hacks, no fluff, just real-talk (and a lot of personality). Episode Highlights Ann's "Lazy" Email Launches (That Totally Kill It) Ann keeps it 100% real: she sells her mini-courses ($97/pop!) with the SAME email template every time. We're talking a picture, a couple of "here's what you'll learn" bullets, and a dash of personality—then blast to the list. No testimonials, no endless follow-ups. Sales still roll in. Mind-Blowing Open Rates & Clicks Ann's emails get crazy high open rates (think 37%–50% for the first one and up to 87% for the follow-up). The secret? Targeted, not spammy, and totally her. Even with barebones marketing, she's sold 128 seats in six weeks! Proof That You Can Do It Your Way Liz drops some real talk: Ann is the ultimate B2C email marketing example. No fancy sequences, no "shoulds"—just Ann being, well, Ann. Her strategy is perfect for anyone juggling biz and, oh, say—raising a small basketball team like she is! Key Takeaways You don't need fancy funnels or to stress about being a "perfect" marketer to sell your stuff online. Just be yourself, show up, and send the dang email. Ann's wild success using simple, repeatable emails proves that personality and authenticity WIN (and so do you, when you send more sales emails). Do it your way and watch the magic happen, okay? Smash that subscribe and go write your next email a little messier and a LOT more you. ✌️ Links & Resources Summit Sponsor: ListGadget.com- Turn your emails into engagement and growth machines (polls, leaderboards, all that jazz) Check out Ann's Youtube channel to get 100s of videos and spreadsheets to make excelling simpler! Steal These Sales Emails Template Pack: All the episode sales email examples for just $35!

What's up, inbox innovators? In this episode, we chat with Christopher and Gena Maselli of Writing Momentum, and together, we nerd out over the power of a well-crafted sales email. You'll hear how Chris took a "meh" pre-written summit promo, flipped it into his own unique voice, and bagged an epic open rate and affiliate dough all while serving major good-vibes-only realness about the importance of authentic connection in your marketing game. If you've ever wondered whether to rewrite generic swipe files, this episode is your BFF. Episode Highlights How to Make Pre-Written Swipes NOT Suck Chris tells us why he ALWAYS rewrites canned summit promo emails to sound like his true self, and how that move shined in his last Children's Book Mastery Summit blast. The Power of List Pruning (aka Marie Kondo-ing Your Subscribers) Inspired by Liz, Chris and Gina cut their list in half (ouch, but trust…)—and watched their open rates skyrocket to a mouthwatering 50%+. Leveraging the Freebie-to-Upsell Pipeline Chris breaks down the affiliate side hustle: get folks in for a free summit ticket, then let the landing page work its magic on those lifetime-access upgrades. Plus, a peek into their "nurture 'em forever" email approach. Key Takeaways The real secret sauce? Don't be afraid to ditch the script. Rewrite those swipes, speak like a real human, prune your list so you're actually talking to your people, and remember: nurturing relationships > "hard selling." Your emails can be friendly, helpful, AND profitable, promise. Go on, send that email! And if you swipe anything from us, make it sound like YOU. (We're rooting for your 50%+ open rate, bestie.) Links & Resources Summit Sponsor: ListGadget.com- Make every email a growth machine with listgadget.com! Snag your 6-week goal-setting and accountability plan from Chris & Gena here. Or you can check out their incredible membership here because aren't we all writers at the end of the day? Steal These Sales Emails Template Pack- Every email from the summit, including Chris's, turned into plug-and-play templates.

What's up, sales email summiters? On this episode of the Sales Email Summit, we hang out with Cousett from Techie Mamma, a tech-savvy mompreneur who knows how to turn real-life celebrations into seriously lucrative flash sales. Cousett spills the beans on her most successful sales email ever (spoiler alert: it involves her kid's birthday, $7 course deals, and an explosion of happy buyers). Liz and Cousett vibe over relatability, list growth, and why embracing your inner party planner might just be your next strategy hack. Fasten your seatbelt and grab a sippy cup (or wine, I'm not judging), this chat is the Friday pick-me-up your creative brain needed. Episode Highlights Turning Birthdays into $$$: Cosette turned her 7-year-old's birthday into a weekend flash sale, dropping all her $100+ courses down to just $7—and her subscribers loved it. (44% open rate, 75% open on the follow-up, and nearly 60 orders rolled in!) Keepin' It REAL Builds Trust: Sharing actual life moments (happy tears, party stress, excited kids) made Cosette's email way more relatable and got her audience totally invested. Sometimes the best sales strategies are just being a human being. Volume > Price Point: Both Cosette and Liz riff on a huge truth bomb: if you've got the audience, you can set any price. Cosette proved it with her $7 courses, and Liz built half a mil selling a $9 offer. The math checks out, y'all—small prices, big volume, happy bank account. Key Takeaways Don't be afraid to get personal in your emails and experiment with creative offers. You never know when sharing a slice of your life, like a goofy birthday party, can turn subscribers into raving fans (and customers!). And if you've built a community that trusts you, both the $7 and $700 offers will hit that sweet spot. Let your authentic self (and maybe a dash of party glitter) do the selling. You've got this. Now go send that email! Links & Resources List Gadget (our summit sponsor): listgadget.com – Make your email list a growth machine with polls, leaderboards & more. Want some resources and support while building a thriving online business as quickly as possible? Check out Cousett's roadmap here. Steal These Sales Emails Template Pack: Get the pack for $35 – ALL the summit's best email templates (including Cosette's) ready to copy-paste-tweak-send.

Hey friend! In this ultra-actionable episode of Sales Email Summit, your host Liz Wilcox (that's me!) sits down with the incredible Eman Ismail founder of Eman Copy Co. and all-around email rainmaker. We get into the sweet, sweet story of how a simple 40-word sales email turned interested clicks into $60k+ in client revenue. (Yes, you read that right—$60,000 from ONE email!) We don't just obsess over tactics, though. This one's loaded with send-it-right-away ideas for segmenting your email list, clever follow-ups, and the not-so-secret sauce behind transforming curiosity into cash (and ideal clients). If you're looking to seriously level up your email ROI and have some fun doing it, this one's for you. Episode Highlights The $60,000 Email: Iman breaks down her legendary 40-word, plain-text email: who got it, why she sent it, and exactly what made it irresistible to the right eyes (it's all about behavior-based segmentation, babes). Personalization (It Ain't Just the Name Tag): We spill the tea on why personalization is way more than "Hey, [First Name]"—it's about real convo, real timing, and reading people's minds (well, almost). Follow-Up or Miss Out!: Sometimes, a perfect client is just one question away from YES. We talk about the magic of non-pushy check-ins and why a boring-looking, direct email beats neon banners and 47 buttons every. single. time. Key Takeaways You do not need a flashy design or a 16-email funnel to land dream clients or big $$ from your list. Segment smart, listen to your subscribers' behavior, send that personal follow-up, and just ask direct questions. Sometimes a single, honest, "Are you still thinking about it?" is all it takes to open up a goldmine plus, you might land a client who's a total joy to work with. So, go write that email. Keep it simple, keep it real. And don't forget to nurture your lovely list they're closer than you think to a "yes." Links & Resources Check out our sponsor List Gadget at listgadget.com where you can add polls, leaderboards, and referral fun to your emails in basically the time it takes to make instant noodles. Want to take Eman's What's Your Perfect Newsletter Style quiz? You can do that here! Steal These Sales Emails Template Pack: Get Eman's $60k email (yes, the exact one), plus all the other SES templates ready to copy/tweak/send!