writing emails that sell

Update: 2025-10-27

Description

Hey, friend! Liz Wilcox here (or, your friendly podcast note-taker for today), and this episode of The Email Sound Booth is a banger! We’re breaking down the real-deal secrets to writing sales emails that actually sell—and keep your subscribers hooked and clicking like wild. If you’ve ever worried about being “salesy” or just want to actually get your products moving, this episode is your new bestie. Shoutout to Connie for the inspo!

Episode Highlights

The real reason just pumping out sales emails isn’t enough—plus, what you actually need to build relationships that lead to sales.
Why getting to the point isn’t “salesy” (and how big brands like Walmart and Amazon do it every single day).
The power of stories in your sales emails—but ONLY if you keep them snappy and genuinely good.
Benefits vs. features: how to hype up why your subscriber should care, not just what you’re selling.
How to use visuals (photos, GIFs, videos) to SHOW, not just tell, and drive that irresistible “I need this now” feeling.

Key Takeaways

You need more than just sales pitches—relationship and connection emails are the foundation of good selling.
Don’t ramble—get straight to the offer! Your audience will thank you (and probably buy more).
Get hyped about your own products! Your excitement is contagious—if you don’t hype your offer, no one else will.
Show, don’t just tell. Send pics, videos, GIFs—let people SEE the value.
Consistency is key. If you ghost your list then show up one day demanding sales, expect unsubscribes. Keep selling, keep showing up.