Claim OwnershipThe Fintech Marketers and Leaders Podcast
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© 2025 The Fintech Marketers and Leaders Podcast
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The Fintech Marketers & Leaders Podcast is built to uncover actionable insights and explore the latest trends with some of fintech’s hardest-hitting marketers and leaders, so you know exactly what it takes to grow. Join our host, Shameer Sachdev, bi-weekly as he explores real-life growth tactics and insights that you can take advantage of when pushing your fintech to the next level.
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Send us a text InvestEngine helps investors control, automate and optimise their long-term investments by building better portfolios. For an investing platform in its early days that started with $17 million in assets under management, InvetsEngine just reached $100 million—a clear example of fintech exponential growth. Join host Shammer and Andrey Dobrynin, co-founder of InvestEngine, to learn about how this fintech startup crowdfunded $ 1.3 million and hit 200% of the target in only s...
Send us a text Influencer marketing seems to be what everyone talks about these days. While more and more B2C brands are jumping on the influencer marketing bandwagon, fintech is slow to join in. However, using a human element to build trust is one of the most powerful techniques to promoting intangible products. Luckily, our Head of Influencer Marketing and Creative Strategy, Julia Lucas, has been helping brands build long-term relationships with creators before it was cool. ...
Send us a text Recently featured in Capsule's Top 50 Innovative scale-ups to watch in 2023, BankiFi is taking the fintech world by storm. We had the pleasure of speaking with Nick Reid, Head of Strategic Growth, UK & Europe, on our latest episode of The Fintech Marketers and Leaders podcast. Tune in to hear Nick share some incredible insights into how BankiFi is helping banks become more customer-centric. We dive into the concept of "outside-in" banking, where the focus is on delivering v...
Send us a text Welcome to the second edition of The Fintech Marketers and Leaders podcast Team Talk! Every month we’ve got Ross, our Head of Performance Marketing, Julia, our Head of Influencer Marketing, and Shanae, our Senior CRM Manager, joining host Shameer in a laid-back conversation about what’s happening in Fintech. This time, they focused on what's new with the challenger banks, the rise of AI in Fintech, and where social media advertising is heading. Listen to our team share their ta...
Send us a text Tierney Cowap, Growth Campaigns Manager at Monzo, shares her knowledge on campaign experimentation in fintech in the latest episode of The Fintech Marketers and Leaders podcast. With previous experience in PR and digital publishing, Tierney has led multi-channel marketing strategies for influential global publishers, including VICE, The Daily Telegraph, Refinery29 and The Independent. At Monzo, she was recently promoted to Growth Campaigns Manager, working at the intersec...
Send us a text Sheridan New, Brand Content Lead at Chip, talked about captivating and engaging your audience with the right content. Sheridan has always had a strong affliction for words, collecting an abundance of diaries, magazines and notebooks since she was a kid. After working at a boutique marketing agency in Australia, she made the 19-hour jump to London to a more writing-centric role as a Content Writer at the fintech startup Chip. Content writer turned Content Manager Sheridan ...
Send us a text Ishita Sinha, Senior Growth Marketing Manager at Upgrade, Inc., shared her user acquisition secrets for scaling fintech products and achieving growth. Before moving to FinTech, Ishita was in EdTech, teaching Google Ads for Beginners at the Coursera Project Network, where she reached 110K+ learners. A marketer with deep consumer empathy and strong analytical thinking skills, she oversees all paid media marketing activity at Upgrade Inc., including paid search, paid social displa...
Send us a text Shameer sat down with Leah Glass, VP of Global Marketing @ Convera, to talk about how to navigate a rebrand. Before becoming Convera, the company was part of Western Union Business Solutions, a lesser-known division dedicated to b2b payments. Leah was first introduced to payments and fintech in her prior role at Amazon. At Convera, she leads a cross-functional marketing team that drives growth, customer engagement, and competitive differentiation. She oversees lead genera...
Send us a text In this episode of The Fintech Marketers and Leaders podcast, we sit down with Imo Bábics, a fintech marketing veteran with over 15 years of experience, to discuss how to grow a fintech brand in the highly competitive and ever-evolving crypto space. From leading global marketing efforts for brands like Xbox, PlayStation, and EA to spearheading growth at Bitpanda and Relai, Imo shares his expertise on navigating market volatility, leveraging organic marketing, and building trust...
Send us a text In this episode, we sit down with Luke Ladyman, the COO & Co-Founder of Cheddar, to unpack the pivotal shifts, challenges, and innovative strategies behind building a successful FinTech startup. Originally launched as a peer-to-peer payments platform, Cheddar has evolved into a loyalty and rewards platform focused on financial inclusion. Luke takes us through the strategic pivots, data-driven growth tactics, and partnership strategies that helped scale the company to over 1...
Send us a text Direct indexing. Tax-loss harvesting. Capital gains strategy. Sounds niche, right? Not anymore. In this episode, Amberly Jones, Head of Growth at Frec, breaks down how they’re making a traditionally exclusive wealth strategy—direct indexing—accessible to a wider audience. From tackling financial education to layering in a light-touch sales team (yep, in a FinTech!), Amberly shares how her team is building trust, scaling sustainably, and carving out a space in a seriously crowde...
Send us a text Brand or performance? AI or human? Scale fast or build trust? Martin Kennington has been on both sides of the fintech marketing jungle—from scrappy startup content campaigns to boardroom brand pitches. Now at Cynergy Bank, he’s helping lead the charge as they scale into the mid-market without losing their identity. In this episode, Martin shares what it really takes to grow a fintech brand today—breaking down where marketers should push, pull, pivot, and stay put. If you care...
Send us a text Revenue-based financing. Embedded capital. Two sides of the same fintech coin—but scaling one is way harder than building the other. In this episode, Amy Loh breaks down how Pipe navigated a major product pivot without losing its mission, voice, or growth momentum. From her time building verticalised marketing engines at Square to scaling a lean team at Pipe, Amy shares how to make your marketing work smarter—especially when you're not the one pressing send. If you’re growing a...
Send us a text “The business that was never meant to be a business, that’s now a business.” Financial wellness is a term we often hear thrown around in the fintech world. More and more brands want to support their customers regarding financial wellness and inclusivity. Not so many are doing it authentically. In this episode, our host, Shameer Sachdev sat down with sisters and co-founders Holly Holland and Laura Pomfret from Financielle, who built a unique financial wellness app. They are on a...
Send us a text "What would you do if you weren't afraid?" Listen to the latest episode of The FML Podcast to hear Shameer Sachdev and Mary Agbesanwa, Fintech Growth Lead at Seccl, explore the nitty-gritty of fintech growth. Armed with her years of experience spanning all corners of the Fintech industry, and her many accolades to match, Mary Agbesanwa joins host, Shameer Sachdev to dive into what it takes to grow a fintech startup. From the boom of wealthtech to how and why Millennials engage ...
Send us a text “Faster, faster, faster, until the thrill of speed overcomes the fear of death” Impact Investing is a term we hear often thrown around in the fintech world. More and more brands are waking up to the importance of helping their customers support causes that genuinely matter to them, and the world around them. However, how many fintechs and investment platforms are actually doing this authentically? In this episode, our host, Shameer Sachdev, is joined by co-founder, Tom M...
Send us a text Would you travel around the world with nothing but Bitcoin? Because that’s exactly what our guest, Amélie Arras did… Love it or hate it crypto is here to stay. In this episode, we speak with Zumo’s Marketing Director Amélie Arras and dive into her years of extensive, first hand experience within the crypto industry. Join FML Podcast host, Shameer Sachdev and Amélie Arras as they explore the challenges of growing a start up to a scale up, how crypto needs to be decar...
Send us a text “My sales reps are my blog articles, because they're out there, nonstop selling my services.” Listen to the latest episode of The FML Podcast to hear Shameer Sachdev and Araminta Robertson, Managing Director at Mint Studios, explore what it really means to create content that converts users into customers. Armed with her years of expertise in creating conversion focussed content for Fintechs Araminta joins host, Shameer Sachdev to discuss how you can get customers while you sle...
Send us a text “As Marketeers, we have a sell by date” As a marketeer of a fintech startup, what's your first role? You've got a limited amount of money or hardly any money at all and you want to test as many marketing channels as you possibly can for as little as possible? Where do you start? Join host Shameer Sachdev and Jasper Martens, Chief Marketing Officer at PensionBee as they explore Jasper’s insights and advice when it comes to growing an idea from a startup right up to IPO. Fr...
Send us a text "A Go-to Mantra for Sustainable 50% MoM Growth" The journey to scaling a fintech can be smooth sailing—if you do marketing right. That's Nude's story, a promising fintech startup and savings app for first-time home buyers. Nude has been growing almost 50% month over month since Yoann Pavy joined as the CMO, and he's telling us everything about it in this episode. Shameer Sachdev and Yoann explore: 👉 The positive effects of paid advertising for fintechs 👉 Creating virality organ...
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