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Sheridan New, Brand Content Lead at Chip, talked about captivating and engaging your audience with the right content.

Sheridan has always had a strong affliction for words, collecting an abundance of diaries, magazines and notebooks since she was a kid.

After working at a boutique marketing agency in Australia, she made the 19-hour jump to London to a more writing-centric role as a Content Writer at the fintech startup Chip. 

Content writer turned Content Manager Sheridan recently got promoted to Chip’s Brand Content Lead. She works on in-app, external, and internal copywriting, brand ideation, and video content, ensuring everything is on brand, delivered on brief, and on time.

Tune in to learn more about:

• The evolution of your tone of voice 
• The impact of Chip’s brand awareness campaign
• Emotion as a powerful marketing tool 
• How to use content to build an engaged audience and brand
• The importance of consistency in content writing
• Cornerstone content, Content production and Customer research
• Sheridan’s advice for fintech content creators
• Turning money talk into a sexy topic

Sheridan says:

“As you grow up and scale, so will your tone of voice.”

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About the show

The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.