The Health Business Builder Show

Dr. Casey Morgan shares how he turned an $80K investment into a thriving chiropractic practice. Learn his secrets for simplifying operations, building strong patient relationships, and scaling with impact. In This Episode: 00:00 Introduction to Dr. Casey Morgan 01:02 Casey's Early Life and Chiropractic Inspiration 02:06 Family Business and Entrepreneurship 03:28 The Value of 'Boring' Businesses 06:15 Accelerated Path to Chiropractic 08:20 Mentorship and Learning Experiences 10:24 Starting and Growing a Practice 12:01 Challenges and Successes in Chiropractic 17:18 Patient Care and Building Relationships 28:01 Navigating the Pandemic and Clinic Setup 30:16 Open Office Dynamics 32:07 Simplifying Practice Operations 34:06 Insurance vs. Cash-Based Practices 38:36 Balancing Personal and Professional Life 42:04 75 Hard Challenge Experience 43:41 Impactful Books and Reading Habits 50:22 Future of Western Chiropractic 51:02 Rapid Fire Questions and Closing Thoughts ⁠The Health Brand Builder Newsletter - Marketing Tips for Health Brands⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Niche Test⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Get all links, resources, and show notes at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.coreyhi.com/podcast/186

This is it... the final episode of The Health Business Builders Show.I know, it's a bit surreal for me too! I started this podcast almost four years ago (June 1, 2021, to be exact) as "The Health Hustle," and it's evolved a ton since then. I've learned so much about creating content, connecting with people, and the ins and outs of the health business. But as my business has grown, I've realized my passion is specifically for helping chiropractic business owners. So, I'm launching a new podcast called ChiroX: Business Growth for Chiropractors, where I'll be focusing entirely on that. Spotify - ChiroX: Business Growth for ChiropractorsYouTube - ChiroX MarketingInstagram - ChiroX MarketingWebsite - ChiroX MarketingThank you...- Corey Hiben

The 5-Step System to Fill Your Chiropractic Schedule with High-Value Patients Discover your chiropractic business growth score 👇Overcoming Adversity: A Chiropractor's Journey from Injury to Healing and Business SuccessIn this episode, we delve into the journey of a Brazilian chiropractor who faced significant adversity, including getting roasted at Joe Rogan's comedy show and suffering a career-ending soccer injury. He shares how his tumultuous experiences from professional soccer in Brazil to establishing his chiropractic practice in Austin, Texas ultimately shaped his career. We discuss his initial challenges, growth strategies, the importance of community networking, and his dedication to providing exceptional patient care. Discover how he transformed his practice into a booming success, and learn invaluable insights on chiropractic care, business growth, team building, and the impact of genuine patient connections.01:00 Getting Roasted at Joe Rogan's Show02:44 From Soccer Injury to Chiropractic Journey04:44 The Healing Power of Chiropractic07:14 Building a Chiropractic Practice09:57 Overcoming Challenges and Finding Success14:33 Networking and Community Involvement28:12 Marketing Strategies and Growth34:33 Post-Covid Remote Work Challenges36:00 Opening a Second Clinic: Motivations and Challenges37:19 Navigating Clinic Construction and Inflation39:46 Effective Lead Generation and Client Acquisition44:36 Hiring and Training: Building a Strong Team48:48 Delivering Exceptional Patient Care58:49 Future Plans and ExpansionChiroX Insider Two Hands Chiropractic Website

The 5-Step System to Fill Your Chiropractic Schedule with High-Value Patients Discover your chiropractic business growth score The Journey of a Chiropractor: From Struggles to SuccessIn this episode, we dive deeply into the life of a chiropractor who shares his personal and professional journey. From a young athlete suffering from debilitating migraines to a successful chiropractor, our guest reveals how chiropractic care transformed his life and inspired his career. He discusses the challenges of starting a practice on a low budget, the mindset shifts necessary to overcome stress and fear, and the importance of connecting with one's purpose. Learn about the marketing strategies he used, the lessons he learned the hard way, and his advice for new practitioners. Whether you're in the healthcare industry or just looking for inspiration, this episode offers valuable insights into resilience, purpose, and success.01:30 Introduction and Icebreaker02:09 The Chiropractic Industry: Perceptions and Realities05:30 Personal Journey into Chiropractic14:00 Challenges and Triumphs in Chiropractic Practice24:00 Starting a Practice During COVID-1934:00 Respect for Door-to-Door Marketing34:39 Dealing with Rejection and Ego36:00 Effective Marketing Strategies35:00 Advice for Starting Over37:00 Building Relationships Over Pitching39:00 Challenges with Social Media Marketing41:00 Networking and Community Engagement43:00 Importance of Google Reviews44:00 Understanding Marketing Spectrum45:30 Balancing Growth and Profit56:00 Mindset Shifts for Business Success01:06:00 Final Advice: Enjoy the ProcessChiroX Insider Adjusted ATX Website

Discover Your Chiropractic Practice's Growth PotentialJoin Corey as he chats with Dr. Mike Isic about his incredible journey from battling anxiety to creating a successful $250K chiropractic business. They discuss Dr. Mike's harrowing experience with cannabis brownies, overcoming anxiety, and his path to becoming a prominent chiropractor. Learn about his unique techniques, patient education strategies, and tips for building a thriving practice from the ground up. Whether you're a budding entrepreneur or simply curious about holistic healing, this episode is packed with valuable insights and inspiration!01:05 Introduction and Welcome01:34 A Traumatic Youth Experience02:00 The Effects of Cannabis Brownies04:56 Dealing with Anxiety08:00 Coping Mechanisms and Mindfulness13:00 Choosing Chiropractic Over Insurance19:00 Building a Chiropractic Practice25:31 Networking and Community Building31:50 Sales and Patient Conversion35:00 Diagnostic Techniques in Chiropractic Care36:00 The Power of X-Rays in Patient Education38:00 Personal Journey from OT to Marketing39:30 Patient Education and Differentiation in Chiropractic Practice41:00 Corrective Care and Movement Programs46:00 Challenges and Advice for Growing a Practice54:00 Rapid Fire Questions and Personal InsightsSubscribe to the ChiroX Insider NewsletterScale your practice with ChiroX Marketing.

Maximizing Joy in Business: Dr. Jared's Unique Chiropractic JourneyJoin us for an inspiring conversation with Dr. Jared, as he returns for round two after a previous recording mishap. In this episode, we dive deep into Jared’s personal journey from suffering 11 concussions to becoming a successful chiropractor. Discover how his experiences have shaped his practice, including the creation of a hybrid practice model and the use of innovative techniques such as motivational interviewing and networking. Jared also shares insights on overcoming challenges, finding your passion, and balancing between professional success and personal joy. Don’t miss this engaging discussion that’s packed with valuable lessons for anyone looking to start or improve their own practice.00:00 Introduction and Overview00:25 Jared's Concussion Journey02:31 Discovering Chiropractic10:36 Building a Hybrid Practice15:44 Networking and Growth Strategies20:39 Outsourcing and Automation30:47 Finding Joy in Daily Life32:26 Exploring Childhood Clues33:37 The Importance of Self-Reflection38:00 Adapting Plans and Goals41:20 Overcoming Imposter Syndrome47:59 Applying the 80/20 Rule in Business51:28 Final Advice for EntrepreneursChiroX Insider NewsletterDiscover Your Chiropractic Practice's Growth PotentialGet all links, resources, and show notes at:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.coreyhi.com/podcast/199

Kody Krupps with ROI Physical Therapy & Sport Performance shares his journey from a passionate physical therapist to unexpectedly becoming a business owner. Discover how transparency, culture, and dedication to quality care have driven his success.00:00 Introduction and Early Challenges00:46 Cody's Unexpected Journey into Business01:02 Balancing Passion and Profits01:33 Cody's Background and Family Influence05:25 The Decision to Take Over the Business09:05 Navigating Financial and Operational Challenges15:32 Building a Strong Team and Culture27:44 Maintaining High Standards in Sports Therapy30:04 Reflecting on the First Year of Business Ownership30:48 Financial Challenges and Growth Concerns31:47 The Shift Towards One-on-One Care32:56 Balancing Insurance and Cash-Based Services36:30 Marketing Strategies and Patient Referrals40:07 Leadership Lessons and Delegation43:57 Future Expansion Plans48:49 Rapid Fire Questions and Personal InsightsThe Health Brand Builder Newsletter - Marketing Tips for Health Brands⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Free Website Audit Quiz⁠⁠⁠Get all links, resources, and show notes at:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.coreyhi.com/podcast/198

Join us as Dr. Andrew, the founder of Core Function, Austin's top chiropractic clinic, shares his journey from financial fear to building a successful practice. Discover his key strategies for marketing, scaling a service-based health practice, and the importance of community. Dr. Andrew also delves into his personal experiences with overcoming challenges, his unique approach to patient care, and the insightful advice he would give to his younger self. Don't miss this inspiring episode full of valuable insights and practical tips.00:00 Staying Focused on the Bigger Picture00:23 Andrew's Journey to Success01:30 Overcoming Financial Fear03:00 The Path to Entrepreneurship06:30 The Importance of Community17:11 Choosing Chiropractic31:14 Building a Successful Clinic36:54 Reflecting on Career Changes and Empathy in Healthcare37:40 Understanding Patient Experiences and Treatment Approaches41:46 The Importance of Community in Business44:48 Overcoming Challenges in Starting a Business51:11 Marketing Strategies and Community Engagement57:20 Future Growth and Business Expansion01:02:30 Rapid Fire Questions and Final Advice Subscribe to the ChiroX Insider Newsletter⁠⁠Scale your practice with ChiroX Marketing.Get all links, resources, and show notes at:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.coreyhi.com/podcast/197

In this episode, we explore the importance of effective networking and how it can significantly impact your net worth. With the experience of hosting a community of health-related business owners and attending numerous networking events in Austin, Texas, we dive into common mistakes people make and the best strategies to overcome them.Learn why giving is more crucial than receiving, the importance of asking insightful questions, and truly listening to others. Real-life examples underscore the benefits of authentic connections. Tune in for practical tips on becoming a better networker and fostering meaningful relationships.00:00 Introduction: The Importance of Networking00:20 Personal Experience in Austin's Networking Scene00:42 Common Networking Mistakes01:15 Effective Networking Strategies01:50 Personal Networking Journey03:01 The Power of Giving in Networking04:40 Conclusion: Recap and Final Thoughts⁠The Health Brand Builder Newsletter - Marketing Tips for Health Brands⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Free Website Audit Quiz⁠⁠Get all links, resources, and show notes at:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.coreyhi.com/podcast/196

Achieving Success and Navigating Challenges in Chiropractic Entrepreneurship | Morgan's JourneyJoin us in this engaging episode as we welcome Morgan, a successful chiropractic entrepreneur. Morgan discusses her journey of growing multiple practices and nearing a million-dollar business milestone by the end of the year. Despite her success, she candidly shares her struggles, particularly a pivotal moment during her pregnancy in 2024, which shifted her approach to business and health. We delve into topics such as team building, leadership, maintaining high standards, and creating a unique patient experience. Morgan also touches on her new marketing venture aimed at educating and attracting potential clients.From managing work-life balance to scaling a business and fostering a vibrant office culture, this episode covers valuable insights for anyone in the service industry or considering entrepreneurship.00:00 Introduction and Guest Welcome00:21 Morgan's Journey to Success01:28 The Turning Point: Pregnancy and Health Challenges03:45 Building a Strong Team06:04 Leadership and Vision09:03 Big Picture Thinking and Personal Growth11:56 Creating a Unique Chiropractic Practice24:39 Hiring and Team Dynamics31:26 Signature Experiences and Patient Care35:17 Building Friendships in the Office35:44 Scaling the Unique Clinic Experience36:02 Challenges of Expanding to New Locations36:54 Importance of Team Integration39:05 Acquisition vs. Partnership in Business Growth41:59 Speed to Feedback and Training44:04 From Six to Seven Figures: Key Lessons48:05 Marketing Strategies for Clinicians57:35 Rapid Fire Questions and Personal Insights01:06:15 Final Reflections and AdviceSubscribe to the ChiroX Insider Newsletter⁠⁠Scale your practice with ChiroX Marketing.Get all links, resources, and show notes at:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.coreyhi.com/podcast/195

In this special episode of the Health Business Builder Show, we welcome Corey Hiben, a healthcare marketing expert, who shares his journey from working as an occupational therapist to founding a marketing agency. Corey and the host dive deep into the essence of branding, its significance in the healthcare industry, and the role of authenticity in today's digital landscape. Corey explains how he discovered the importance of branding, the concept of the 'messy middle,' and the niche hourglass strategy. They also discuss practical advice for early-stage businesses, the value of personal touchpoints despite AI advancements, and the importance of consistency in messaging. Tune in for an enlightening discussion on how to scale your healthcare business effectively through robust branding principles.00:00 Introduction and Episode Overview00:33 Guest Introduction: Corey Hiben01:08 Corey's Journey into Healthcare Branding02:34 Understanding the Importance of Branding04:31 Defining Branding and Its Impact07:44 The Role of Consistency in Branding16:11 Branding in the Healthcare Industry18:38 The Messy Middle and Authenticity23:51 Challenges and Solutions in Healthcare Marketing30:12 The Niche Hourglass Concept32:09 Conclusion and Final Thoughts⁠⁠The Health Brand Builder Newsletter - Marketing Tips for Health Brands⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Free Website Audit Quiz⁠Get all links, resources, and show notes at:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.coreyhi.com/podcast/194

Embracing the Jill of All Trades: A Conversation with Katie CallowayIn this episode, we dive deep with Katie Calloway, a former NBA dancer turned tech guru and fitness coach. Katie shares her journey of embracing a multi-passionate lifestyle, discussing the power of vulnerability, authenticity, and communication. We tackle societal pressures to specialize, the benefits of being adaptable, and the importance of building supportive systems. Katie also opens up about the challenges and rewards of her diverse career path, providing insights on maintaining motivation, the pitfalls of seeking shortcuts, and the significance of effective communication in both personal and professional settings. Join us as we explore the strength in being a 'Jill of All Trades' and finding success on your own terms.00:00 The Lost Art of Face-to-Face Conversations00:25 Introducing Katie: The Multi-Passionate Pro00:53 Embracing a Multi-Passionate Lifestyle01:06 Katie's Diverse Career Journey04:23 The Power of Vulnerability and Authenticity07:54 Navigating Societal Pressures and Expectations11:01 The Importance of Perspective and Authenticity15:13 The Emotional Depth of Coaching20:01 Sales Tips and Building Relationships31:27 Choosing the Right Communication Medium31:59 The Importance of Tonality in Communication33:42 Emojis and Emotional Communication37:20 Over-Communicating in Business39:01 Future Plans and Learning Mode43:21 Identity Change and Fitness Journey47:25 The Shortcut Fallacy in Health and Fitness52:18 Rapid Fire Questions⁠The Health Brand Builder Newsletter - Marketing Tips for Health Brands⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Free Website Audit QuizGet all links, resources, and show notes at:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.coreyhi.com/podcast/193

In this episode, I’m flipping the script! Instead of hosting, I’m the guest on the Private Practice Owners Club podcast, where I break down the biggest marketing lessons I’ve learned from working with healthcare businesses.Timestamps:00:00 Advice to My Younger Self: From Chaos to Consistency00:47 Welcome to the Health Business Builders Show01:00 Marketing, Branding, and Business Growth Insights01:27 Introduction to Corey Hyben and Andro Brand02:40 The Importance of Consistent Marketing06:15 Personal Journey: From OT to Marketing Expert10:37 Helping Clients with Branding and Marketing16:42 The Value of a Google Business Profile21:09 Leveraging Local Partnerships for Business Growth22:45 Defining Your Ideal Client Avatar23:05 The Niche Hourglass Concept25:59 The Importance of Time Horizons in Business27:24 The Role of Coaching in Accelerating Success28:58 AI in Website Design and Marketing34:31 What to Expect from a Website Designer38:02 Conclusion and Final Thoughts⁠⁠The Health Brand Builder Newsletter - Marketing Tips for Health Brands⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Free Website Audit QuizGet all links, resources, and show notes at:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.coreyhi.com/podcast/192

This episode breaks down effective marketing into three key steps: serve the right audience, solve their biggest problem, and let them spread the word. Timestamps:00:00 Introduction to Effective Marketing00:09 Serve the Right Person01:06 Solve Their Biggest Problem02:26 Let Them Spread the Word03:44 Final Recap and Offer⁠The Health Brand Builder Newsletter - Marketing Tips for Health Brands⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Niche Test⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Get all links, resources, and show notes at:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.coreyhi.com/podcast/191

Want to escape the 9-to-5 and build a business that fuels your passionVictoria Loving shares her secrets to success in this inspiring episode.‍Timestamps:‍00:00 The Fear of Complacency00:24 Meet Victoria Loving: Vagabond Runner01:13 Embracing the Vagabond Mindset04:08 The Essentials of a Vagabond Life09:31 Lessons from a Military Family13:20 The Leap to Entrepreneurship20:49 Building a Business from Scratch29:58 Overcoming Business Fears31:58 New Space and Future Plans32:38 Balancing Work, Training, and Life34:31 Prioritizing Tasks and Self-Care39:02 Time Blocking and Productivity Tips42:11 Challenges of Being a Solo Business Owner47:28 Future Vision for Vagabond Running50:56 Rapid Fire Questions and Insights01:03:25 Final Thoughts and Advice⁠⁠⁠The Health Brand Builder Newsletter - Marketing Tips for Health Brands⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Niche Test⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Get all links, resources, and show notes at:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.coreyhi.com/podcast/190

The Farmyard Guide to Focused Marketing: Lessons from a Chicken, Dog, and RoosterIn this episode, we explore how health entrepreneurs can avoid wasting time and money on ineffective marketing by learning from the behaviors of farm animals. Drawing parallels with a chicken, a dog, and a rooster, the video emphasizes the power of focused, consistent, and clear marketing efforts.Key lessons include the necessity of being persistent like an Australian Shepherd, the importance of clarifying your message and targeting your audience like a rooster, and the pitfalls of spreading yourself too thin like a scattered chicken.Timestamps:00:00 Introduction: The Marketing Struggle01:02 The Power of Focus: Lessons from the Farm01:19 The Chicken: Scattered Marketing Efforts02:00 The Dog: Relentless Consistency03:56 The Rooster: Clear and Consistent Messaging04:26 Actionable Marketing Tips06:49 Final Thoughts and Offer⁠The Health Brand Builder Newsletter - Marketing Tips for Health Brands⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Niche Test⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Get all links, resources, and show notes at:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.coreyhi.com/podcast/189

Jani Tuomi, co-founder ofImaware, shares how his brother’s battle with cancer inspired his mission to transform healthcare. We explore the power of AI in diagnostics, building trust in healthcare, and lessons from his entrepreneurial journey.Episode Timestamps:00:00 Introduction: Love, Fear, and Healthcare00:44 Meet Yanni Toumami: Entrepreneurial Journey02:59 Building Trust in Healthcare03:17 Personal Story: A Brother's Battle with Cancer04:30 Starting I'm Aware: Challenges and Lessons06:54 The Importance of Facts Over Fear10:16 Early Days of I'm Aware10:37 Navigating Healthcare Regulations13:10 Lessons from Building a Healthcare Startup24:48 The Role of AI in Healthcare33:48 Jet Lag Solutions: Garmin's New Tracker34:40 Startup Passion: What's Next?35:14 Austin's Startup Ecosystem36:36 Mentorship and Lessons Learned37:37 Navigating the Ever-Changing Startup Landscape39:08 Curiosity Over Fear: Embracing AI and Change43:10 The Importance of Feedback for Founders51:46 Balancing Business and Personal Passions54:34 Rapid Fire Questions and Final Thoughts⁠⁠The Health Brand Builder Newsletter - Marketing Tips for Health Brands⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Niche Test⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Get all links, resources, and show notes at:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.coreyhi.com/podcast/188

What exactly IS branding, and why should you care? This episode breaks down the essentials of branding and how it can transform your health business. Episode Timestamps: 00:22 - What is branding? 02:18 - Why is it important? 04:25 - How do you build a strong brand? ⁠The Health Brand Builder Newsletter - Marketing Tips for Health Brands⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Niche Test⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Get all links, resources, and show notes at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.coreyhi.com/podcast/187

Are your marketing tactics stuck in 2024? Discover the 3 trends that will dominate 2025 and learn how to attract more clients, boost engagement, and grow your health business. Episode Timestamps: 00:19 - Authenticity 02:12 - The Messy Middle 04:08 - Video Domination The Health Brand Builder Newsletter - Marketing Tips for Health Brands⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Niche Test⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Get all links, resources, and show notes at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.coreyhi.com/podcast/185

An inspiring story about how a nurse practitioner by the name of Tania Yousaf started a mobile IV business called Your Nurse Friend ATX. In This Episode: 01:00 - Introduction and Name Discussion 02:00 - A Funny Story About B12 03:00 - Journey to Nursing 06:30 - Early Lessons in Nursing 11:30 - Starting the Mobile IV Business 15:30 - Marketing Strategies and Success 27:30 - Navigating the Hiring Process 27:50 - Joining the Bio Boardroom 28:30 - The Value of Networking 32:00 - Challenges in the IV Business 33:40 - The Peptide Game 39:00 - Lessons from Business Mistakes 45:40 - Future Plans and Rapid Fire Questions 50:00 - Final Thoughts and Advice ⁠The Health Brand Builder Newsletter - Marketing Tips for Health Brands⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Niche Test⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Get all links, resources, and show notes at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.coreyhi.com/podcast/184