DiscoverThe Health Business Builder Show195 - Leadership, Vision, and Growth: Dr. Morgan Plantamura on Scaling a Chiropractic Business
195 - Leadership, Vision, and Growth: Dr. Morgan Plantamura on Scaling a Chiropractic Business

195 - Leadership, Vision, and Growth: Dr. Morgan Plantamura on Scaling a Chiropractic Business

Update: 2025-03-20
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Achieving Success and Navigating Challenges in Chiropractic Entrepreneurship | Morgan's Journey

Join us in this engaging episode as we welcome Morgan, a successful chiropractic entrepreneur.

Morgan discusses her journey of growing multiple practices and nearing a million-dollar business milestone by the end of the year. Despite her success, she candidly shares her struggles, particularly a pivotal moment during her pregnancy in 2024, which shifted her approach to business and health.

We delve into topics such as team building, leadership, maintaining high standards, and creating a unique patient experience. Morgan also touches on her new marketing venture aimed at educating and attracting potential clients.

From managing work-life balance to scaling a business and fostering a vibrant office culture, this episode covers valuable insights for anyone in the service industry or considering entrepreneurship.


00:00 Introduction and Guest Welcome

00:21 Morgan's Journey to Success

01:28 The Turning Point: Pregnancy and Health Challenges

03:45 Building a Strong Team

06:04 Leadership and Vision

09:03 Big Picture Thinking and Personal Growth

11:56 Creating a Unique Chiropractic Practice

24:39 Hiring and Team Dynamics

31:26 Signature Experiences and Patient Care

35:17 Building Friendships in the Office

35:44 Scaling the Unique Clinic Experience

36:02 Challenges of Expanding to New Locations

36:54 Importance of Team Integration

39:05 Acquisition vs. Partnership in Business Growth

41:59 Speed to Feedback and Training

44:04 From Six to Seven Figures: Key Lessons

48:05 Marketing Strategies for Clinicians

57:35 Rapid Fire Questions and Personal Insights

01:06:15 Final Reflections and Advice


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195 - Leadership, Vision, and Growth: Dr. Morgan Plantamura on Scaling a Chiropractic Business

195 - Leadership, Vision, and Growth: Dr. Morgan Plantamura on Scaling a Chiropractic Business

Corey Hiben