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The HeyCreator Show
Author: HeyCreator
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The HeyCreator Show is for building your creator business.
Each week, hosts Matt Ragland and Tim Forkin talk through all stages of the creator journey, intentionally designing each conversation to meet you where you’re at along the way. We’re sharing lessons from over a decade of helping digital creators launch and scale courses, communities, and coaching services — along with building newsletters, YouTube channels, and podcasts to millions of subscribers and downloads for our clients.
For more about our show, company, and community go to heycreator.com.
Each week, hosts Matt Ragland and Tim Forkin talk through all stages of the creator journey, intentionally designing each conversation to meet you where you’re at along the way. We’re sharing lessons from over a decade of helping digital creators launch and scale courses, communities, and coaching services — along with building newsletters, YouTube channels, and podcasts to millions of subscribers and downloads for our clients.
For more about our show, company, and community go to heycreator.com.
282 Episodes
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The HeyCreator Show is presented by Riverside — get 15% off a new subscription by using code HEYCREATOR at checkout.
In today’s episode of The HeyCreator Show, Matt Ragland (@mattragland) and Tim Forkin (@timforkindotcom) interview Cody (@Cody_Hock) & Cole Hock (@UpNorthCole). These two brothers manage entertainment creators, but we wanted to talk about Enjoy Basketball — the media and lifestyle company they founded with one of the biggest sports creators on the internet, Kenny Beecham.
(0:00) — Presented by Riverside
(1:45) — About today’s show
(2:53) — “Cold emailing is my favorite thing to do.”
(10:21) — What goes into a great cold email?
(15:38) — Why choose Kenny as the face of Enjoy Basketball?
(18:18) — The first channel that made sense for their business
(24:29) — How EB pulls almost every lever a creator business can pull
(28:29) — Why they partnered with ESPN & Omaha Productions
(35:54) — How physical products create serendipity
(38:48) — The value of in-person community building for creators
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The HeyCreator Show is presented by Riverside — get 15% off a new subscription by using code HEYCREATOR at checkout.
In today’s episode of The HeyCreator Show, Matt Ragland (@mattragland) and Tim Forkin (@timforkindotcom) give out their best advice for new creators. Tim lays out the lessons young creators need to learn in order to grow, while Matt speaks to established professionals looking to become side-hustle creators.
(0:00) — Presented by Riverside
(6:06) — Tim: Can you get past your immediate circle?
(12:25) — Matt: Pick one topic, one platform, for one audience
(16:40) — Tim: Don’t be an expert or idol when you aren’t
(22:43) — Matt: Are you making content for fun, or are you building a business?
(27:30) — Tim: Real artists don’t starve
(30:51) — Matt: What long-term project can you build alongside your content?
Join the HeyCreator CommunityUse Automatic Evergreen to send profitable newsletters on autopilot
The HeyCreator Show is presented by Riverside — get 15% off a new subscription by using code HEYCREATOR at checkout.
In today’s episode of The HeyCreator Show, Matt Ragland (@mattragland) and Nat Eliason (@nateliason) jam about what it actually takes to be a creator. Topics include Nat’s take on niching down, the main ways creators become replaceable, choosing between money and passion, why consistency alone isn’t enough, and much more.
(3:18) — Nat’s article Be Yourself, Not a Niche
(7:23) — The #1 way creators fail
(16:10) — Nat’s article When the Money’s Just Too Damn Good
(25:28) — Do you care enough to make your content great?
(32:25) — The illusion that success comes quickly as a creator
(40:17) — Balancing ambition, productivity, and parenting
Join the HeyCreator Community
Use Automatic Evergreen to send profitable newsletters on autopilot
The HeyCreator Show is presented by Riverside — get 15% off a new subscription by using code HEYCREATOR at checkout.
In today’s episode of The HeyCreator Show, Matt Ragland (@mattragland) and Tim Forkin (@timforkindotcom) discuss equity for creators — more specifically, how and why creators should think about owning pieces of others’ businesses.
Stories include MKBHD’s deal with Ridge, the launch of Authors Equity, Blenders X Coach Prime, Pop Daddy Snacks and more.
(0:00) — Presented by Riverside
(1:45) — Rundown of today’s show
(2:40) — MKBHD’s deal with Ridge
(10:48) — Authors Equity, backed by Tim Ferriss, James Clear and Louise Penny
(16:31) — James Clear’s new app, Atoms
(20:41) — The two ways creators can get equity in businesses
(21:41) — How John Barchard negotiated a deal to own part of an English soccer club in exchange for content
(25:45) — How Pop Daddy Snacks scaled their business by becoming a creator
(29:19) — How Blenders landed Deion Sanders to be their flagship “creator”
(36:33) — The creator skills you have are enough to own someone else’s business
Join the HeyCreator Community
Use Automatic Evergreen to send profitable newsletters on autopilot
The HeyCreator Show is presented by Riverside — get 15% off a new subscription by using code HEYCREATOR at checkout.
In today’s episode of The HeyCreator Show, Matt Ragland (@mattragland) and Tim Forkin (@timforkindotcom) push through initial feelings of not wanting to record. The conversation evolves into how creators can make the most of their limited time — both in what they spend their time on and the quality of what they create.
(0:00) — Presented by Riverside
(1:43) — Rundown of today’s show
(2:45) — Doing the work when you don’t feel like it
(7:45) — Managing capacity when you have limited time to create
(20:11) — Managing quality when you have limited time to create
(26:48) — How consistent writers can succeed on YouTube with little time
(30:32) — Are you prioritizing production value quality or message quality?
(36:45) — The middle is not where you want to be
Join the HeyCreator Community
Send a profitable newsletter on autopilot with Automatic Evergreen
The HeyCreator Show is presented by Riverside.fm — get 15% off a new subscription by using code HEYCREATOR at checkout.
In today’s episode of The HeyCreator Show, Matt Ragland (@mattragland) and Tim Forkin (@timforkindotcom) talk about the value of niching down as a creator and what it can do for your business.
After, we’re sharing the highlights from Justin Welsh’s (@thejustinwelsh) session at the HeyCreator Summit. Justin dives deep on why creators need to focus on outcomes, being unique, and defining their voice.
(0:00) — Presented by Riverside.fm
(1:43) — Rundown of today’s show
(4:39) — Become someone other people recommend
(10:10) — Being specific allows you to be broad
(19:30) — Justin Welsh from HeyCreator Summit 2024
Join the HeyCreator Community
Send a profitable newsletter on autopilot with Automatic Evergreen
The HeyCreator Show is presented by Riverside.fm — get 15% off a new subscription by using code HEYCREATOR at checkout.
In today’s episode of The HeyCreator Show, Matt Ragland (@mattragland) and Tim Forkin (@timforkindotcom) center in on the common ways creators overthink their work — highlighting a clip from Darrell Vesterfelt (@dvest) in which he talked about the importance of picking one niche to build your content and business around.
After, Matt & Tim reveal their Mount Rushmore of Content That Inspired Us — the books, movies, frameworks and pieces of content that has resonated on their creator journey.
(0:00) — Presented by Riverside.fm
(3:40) — Darrell Vesterfelt on picking a focused niche for your creator business
(9:10) — Common ways creators overthink their work
(32:40) — Mount Rushmore of Content That Inspired Us
Join the HeyCreator Community
Make more from your newsletter with Automatic Evergreen
The HeyCreator Show is presented by Riverside.fm — get 15% off a new subscription by using code HEYCREATOR at checkout.
In the first official episode of the HeyCreator show, Matt Ragland (@mattragland) and Tim Forkin (@timforkindotcom) talk about facing the challenges of starting a new creative project. Then, the team goes deep into their past, revealing their Mount Rushmore of Creators Who Inspired Us.
(0:00) — Presented by Riverside.fm
(1:45) — Rundown of today’s show
(2:26) — Starting something new as a creator
(10:22) — Why reps are so important early in a creative project
(17:35) — Mount Rushmore of Creators Who Inspired Us
Join the HeyCreator Community
Make more from your content with Automatic Evergreen
The HeyCreator Show is presented by Riverside.fm — get 15% off a new subscription by using code HEYCREATOR at checkout.
On this week’s episode, Tim Stoddart (@timstodz) talks about the changes coming to The Copyblogger Podcast and introduces Matt Ragland (@mattragland) and Tim Forkin (@timforkindotcom) as the new hosts of The HeyCreator Show.
The group discuss the change, touch base on upcoming creator trends, and paint a picture for how the show will sound moving forward.
(00:00) — Intro
(00:41) — Tim & Matt talk about the show changes
(11:21) — Upcoming creator trends we're seeing
(15:56) — Separating personal brand and business
(22:58) — What will the HeyCreator Show be?
On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) talk about John Milius, the writer behind many of the most famous action movies of our generation. They explore the ideas of fame, cancel culture, and writing for the masses.
Cool Stuff Mentioned In The Show
The pro’s and con’s of watching your own content as a creator
Arnold Schwarzenegger’s autobiography, Total Recall
John Milius, the most influential writer you’ve never heard of
BETA Camp: The entrepreneurial summer camp for high school kids
Antifragile: Things That Gain From Disorder
Mike Roe’s belief: “Don’t follow your passion, but bring it with you”
How to rediscover your passion for opportunities in your life
Tactics for defining what you want out of your life long term
Why people always get exactly what they want
You have goals, even if you don't realize what they are
Your personal assistant to grow & monetize your 𝕏 (Twitter) audience. Give Hypefury a try and grow your personal brand. This is the exact tool I used to build my brand to almost 100,000 followers and 20,000 newsletter subscribers.
Learn how to get more traffic, more leads, and more high paying clients. Listeners of this podcast get $50 off their yearly membership to Copyblogger Academy. Click the link and start seeing success in as little as 30 days!
On this week's throwback episode, @timstodz and @damn_ethan talk about an interesting Twitter thread that was written and published by Alex Garcia. Both Tim and Ethan had some really interesting insights to this thread, and they added as much value as possible to teach you how to build an email list and grow your audience without breaking the bank.
Your personal assistant to grow & monetize your 𝕏 (Twitter) audience. Give Hypefury a try and grow your personal brand. This is the exact tool I used to build my brand to almost 100,000 followers and 20,000 newsletter subscribers.
Learn how to get more traffic, more leads, and more high paying clients. Listeners of this podcast get $50 off their yearly membership to Copyblogger Academy. Click the link and start seeing success in as little as 30 days!
On this week’s throwback episode, Ethan Brooks (@damn_ethan) talks to growth marketer, Ryan Carr (@ryan_boat). They discuss their work at HubSpot and The Hustle. Ryan also speaks about ad creative, sales letters, and content distribution.
Your personal assistant to grow & monetize your 𝕏 (Twitter) audience. Give Hypefury a try and grow your personal brand. This is the exact tool I used to build my brand to almost 100,000 followers and 20,000 newsletter subscribers.
Learn how to get more traffic, more leads, and more high paying clients. Listeners of this podcast get $50 off their yearly membership to Copyblogger Academy. Click the link and start seeing success in as little as 30 days!
Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) talk about podcasting, how to stick with it, and how to keep it easy. They also discuss ConvertKit’s new ad network, other players in the market, and how you might use these if you’re building your own newsletter.
Cool Stuff Mentioned In The Show
Our interview with Danny Miranda
Check out Danny’s newsletter, podcast, and twitter accounts
Tim’s interview with Danny Miranda back in the day
Danny’s interview with Gary Vee (and why Gary Vee called his mom ten years ago)
Why is it that people quit creative projects
Sam Parr’s conversation with Ben Wilson and Jonathan Barshop on Podcasting
Eric Nuzum’s book, Make Noise
ConvertKit’s Brilliant Method For Growing Their Newsletter Ad Network
Sparkloop’s Partner Program (And The Newsletter Doing $3k+ on Just ~15k Subs)
Your personal assistant to grow & monetize your 𝕏 (Twitter) audience. Give Hypefury a try and grow your personal brand. This is the exact tool I used to build my brand to almost 100,000 followers and 20,000 newsletter subscribers.
Learn how to get more traffic, more leads, and more high paying clients. Listeners of this podcast get $50 off their yearly membership to Copyblogger Academy. Click the link and start seeing success in as little as 30 days!
This week we have another Throwback episode. In this episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) touch on everything from old-time gunslingers to the Inc. 5000, including the story of a NYC entrepreneur who started a brilliant business with no money, and the dangers of audience capture.
Cool Stuff Mentioned In The Show
Two of the greatest history podcasts of all time: Dan Carlin’s Hardcore History and Ben Wilson’s How to Take Over The World
Ethan’s Favorite-ish History Book
The First Man On Earth to Buy An iPhone
The man who started a NYC biz with $0
The Dangers of Audience Capture
Tim’s Guset Appearance on “If I Was Starting Today”
Your personal assistant to grow & monetize your 𝕏 (Twitter) audience. Give Hypefury a try and grow your personal brand. This is the exact tool I used to build my brand to almost 100,000 followers and 20,000 newsletter subscribers.
Learn how to get more traffic, more leads, and more high paying clients. Listeners of this podcast get $50 off their yearly membership to Copyblogger Academy. Click the link and start seeing success in as little as 30 days!
This week we have another Throwback Episode. In this episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) take a break from marketing and business in order to talk about the ins and outs of story-telling, fear of failure, and how to put yourself out there.
Cool Stuff Mentioned In The Show
Tim’s new article on Seth Godin’s book Linchpin
Seth Godin’s Book Linchpin
Flatland
Tim Urban, Wait But Why
DALL-E Art Creating AI
Watchmen by Alan Moore
The Ocean At The end of the Lane by Neil Gaman
Your personal assistant to grow & monetize your 𝕏 (Twitter) audience. Give Hypefury a try and grow your personal brand. This is the exact tool I used to build my brand to almost 100,000 followers and 20,000 newsletter subscribers.
Learn how to get more traffic, more leads, and more high paying clients. Listeners of this podcast get $50 off their yearly membership to Copyblogger Academy. Click the link and start seeing success in as little as 30 days!
On this week's episode Tim Stoddart sits down with Noah Kagan from AppSumo. They discuss Noah's new book Million Dollar Weekend, becoming a successful YouTuber, and what it takes to achieve all of it.
Cool things mentioned in the show:
Noah's Newsletter - https://noahkagan.com/Noah's Book - https://noahkagan.com/mdwbook/Tim on Twitter - https://x.com/TimStodz?s=20Noah on Twitter - https://x.com/noahkagan?s=20
Your personal assistant to grow & monetize your 𝕏 (Twitter) audience. Give Hypefury a try and grow your personal brand. This is the exact tool I used to build my brand to almost 100,000 followers and 20,000 newsletter subscribers.
Learn how to get more traffic, more leads, and more high paying clients. Listeners of this podcast get $50 off their yearly membership to Copyblogger Academy. Click the link and start seeing success in as little as 30 days!
The Milk Road grew from 0 to 150k+ subscribers in less than seven months. On this week's throwback episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) dig in to show you what you can learn from their content, growth, and monetization strategies. Tim also breaks down the lead-gen industry with a live look at a website Ethan’s thinking of buying.
Cool Stuff Mentioned In The Show
The Milk Road Newsletter
Tim and Ethan’s 3-Part Creator Model
Overview of the Newsletter Engine
Our Episode on How To Handle The Recession
Shaan Puri’s Thoughts On How Big The Milk Road Can Get
Deal Flow Sourcing Guide
For more great insights, check out…
Your personal assistant to grow & monetize your 𝕏 (Twitter) audience. Give Hypefury a try and grow your personal brand. This is the exact tool I used to build my brand to almost 100,000 followers and 20,000 newsletter subscribers.
Learn how to get more traffic, more leads, and more high paying clients. Listeners of this podcast get $50 off their yearly membership to Copyblogger Academy. Click the link and start seeing success in as little as 30 days!
This week we have another throwback episode. On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) talk about how media veteran Lexi Grant landed her first 1k subscribers, then earned thousands from that list. The guys are also both working on product launches, and take you behind the scenes to talk about self doubt, idea validation, and how to allocate your energy across projects as a creator.
Cool Stuff Mentioned In The Show
SoberNation Staging Site
Elon Musk SpaceX Documentary (Return to Space)
Mark Zuckerberg’s interview with Tim Ferriss
Descript (the last amazing piece of software Ethan has used)
My First Million: Why it’s crazy to go for the olympics
Ethan’s Twitter thread on anxiety
Steph Smith, author of Doing Content Right and Doing Time Right
Steph’s test tweet (which led to the launch of her first book)
A detailed breakdown of Steph’s idea validation and launch process
Best Self Co
Case study on how Brümate grew to $100m+ in 5 years
The Penny Hoarder and The Write Life
Lexi Grant’s new company, They Got Acquired
Lexi’s idea sharing on Kern.al and Indie Hackers
Made In America by Bill Bryson
Our episode on how Nathan Barry grew from $1.5k MRR to $100k+ through personal outreach
For more great insights, check out…
Your personal assistant to grow & monetize your 𝕏 (Twitter) audience. Give Hypefury a try and grow your personal brand. This is the exact tool I used to build my brand to almost 100,000 followers and 20,000 newsletter subscribers.
Learn how to get more traffic, more leads, and more high paying clients. Listeners of this podcast get $50 off their yearly membership to Copyblogger Academy. Click the link and start seeing success in as little as 30 days!
On this week’s throwback episode, Tim Stoddart (@timstodz) sits down with Ethan Brooks (@damn_ethan) to dig into one of Tim’s recent viral Twitter posts and unpack a 5-part accelerated learning framework you can use to become a better writer (or take on other skills).
Cool Stuff Mentioned In The Show
Tim’s Tweet
Neil Gaiman’s interview with Tim Ferriss
The Graveyard Book narrated by Neil Gaiman
Norse Mythology narrated by Neil Gaiman
Joe Rogan interview with Chuck Palahniuk
John Steinbeck’s Journal of a Novel
Your personal assistant to grow & monetize your 𝕏 (Twitter) audience. Give Hypefury a try and grow your personal brand. This is the exact tool I used to build my brand to almost 100,000 followers and 20,000 newsletter subscribers.
Learn how to get more traffic, more leads, and more high paying clients. Listeners of this podcast get $50 off their yearly membership to Copyblogger Academy. Click the link and start seeing success in as little as 30 days!
In this throwback episode of the Copyblogger Podcast, Tim interviews Nicolas Cole about the secrets of writing high-performing online content.
Show notes:
Follow Cole on Twitter
Follow Tim on Twitter
Check out ship30for30
Your personal assistant to grow & monetize your 𝕏 (Twitter) audience. Give Hypefury a try and grow your personal brand. This is the exact tool I used to build my brand to almost 100,000 followers and 20,000 newsletter subscribers.
Learn how to get more traffic, more leads, and more high paying clients. Listeners of this podcast get $50 off their yearly membership to Copyblogger Academy. Click the link and start seeing success in as little as 30 days!
Why put the podcast up and take it away?!
Thanks for the info. I can also recommend you a good company that will help you with copywriting. Many of my friends work with this company, so it is fully verified and can be trusted. I think you like her https://mediaonemarketing.com.sg/copywriting-services-singapore/
so incredible one !
Thank you for addressing the issue of our polarization in such a sensitive way that relates not only to our business but to our humanity and sense of decency, which we certainly need more of these days. I enjoy your podcasts, keep them coming!
Good stuff but I wish there wasn't so much self-promotion
meh... still like Godin