The Home Service Expert Podcast

In this conversation, Tommy Mello and Alisa Imperial discuss the importance of belief in business, the challenges faced in the home services industry, and the critical role of trust and delegation. They emphasize the need for a fun training culture, the value of pricing and customer experience, and the impact of mentorship on business growth. The discussion also highlights the significance of community collaboration and leadership in achieving success, as well as the importance of continuous learning and giving back to the community. 00:00 The Importance of Belief in Business 02:54 Navigating Challenges in Home Services 05:47 Understanding Trust and Delegation 08:58 Overcoming Fear and Embracing Change 12:04 Identifying Readiness for Growth 15:01 Creating a Culture of Fun in Training 17:46 The Value of Pricing and Customer Experience 21:07 Building Trust and Loyalty in Business 24:07 The Role of Mentorship in Business Growth 26:43 The Future of Garage Door Services 29:50 The Power of Community and Collaboration 32:48 The Impact of Leadership on Business Success 36:00 Creating a Brand that Resonates 39:02 The Journey of Self-Discovery and Growth 41:58 The Importance of Giving Back 45:07 The Value of Continuous Learning 47:56 The Role of Events in Industry Growth 50:39 Final Thoughts on Business Success  

In this conversation, Tommy Mello and Benji Carlson discuss the current state of the blue collar economy, emphasizing the bullish outlook for trades and the impact of AI as a growth enabler. They explore the talent shortage in the industry, the need to attract younger workers, and the importance of personal development and performance-based pay. The discussion highlights strategies for making trades appealing again and the necessity of evolving business practices to meet the demands of a changing workforce. 00:00 The Bullish Blue Collar Economy 04:31 AI as an Enabler for Growth 10:50 The Talent Shortage in the Trades 16:31 Making Trades Cool Again 32:08 Six Keys to Attracting Young Talent 38:56 The Importance of Personal Development 49:22 Implementing Performance-Based Pay 56:26 Identifying and Attracting Talent  

In this conversation, Tommy Mello and Ryan Lee discuss the essential elements of business success, including the importance of mindset, pricing strategies, and building a strong team. They explore the challenges of partnerships, the significance of intentional living, and the need for effective marketing strategies. The discussion emphasizes learning from mistakes, the role of systems in business, and the impact of leadership on company culture. They also touch on financial strategies for sustainable growth and the importance of continuous learning and networking in the business landscape.   00:00 Setting the Stage for Success 03:03 Intentional Living and Business Growth 05:51 The Importance of Mindset in Business 08:58 Navigating Partnerships and Family in Business 12:06 The Power of Pricing and Value 14:49 Building a Winning Team and Culture 17:45 Marketing Strategies for Growth 20:36 Learning from Mistakes and Failures 23:32 The Role of Systems and Processes 26:31 The Impact of Leadership on Business 29:51 Financial Strategies for Sustainable Growth 32:37 The Importance of Continuous Learning 35:24 Building Relationships and Networking 38:27 The Future of Business and Innovation 41:28 Final Thoughts and Key Takeaways  

In this conversation, Tommy Mello and Tim Brown discuss the intricacies of home service marketing, emphasizing the importance of niche marketing, community engagement, and the balance between SEO and PPC strategies. They explore the challenges faced by home service businesses, the significance of building relationships, and the value of enterprise planning. The discussion also touches on the role of humor in marketing and the necessity of understanding one's market. Tim shares insights from his book, 'How to Become a Hometown Hero,' and highlights the importance of giving back to the community while building a successful business. Don’t forget to register for Tommy’s event, Freedom 2025! This is the event where Tommy’s billion-dollar network will break down exactly how to accelerate your business and dominate your market in 2025.  For more details visit freedomevent.com 00:00 Introduction to Home Service Marketing 05:02 The Importance of Niche Marketing in Home Services 09:41 Challenges and Opportunities in Home Service Marketing 14:46 Navigating SEO, PPC, and Local Marketing Strategies 19:35 Community Engagement and Building Brand Loyalty 24:37 The Role of Humor and Persuasive Communication in Marketing 29:42 Building Relationships and Networking for Business Growth 34:22 The Value of Enterprise and Long-Term Planning 39:09 Final Thoughts and Key Takeaways

In this conversation, Tommy Mello interviews Dave Yoho, a pioneer in the home improvement industry, discussing the keys to sales success, the importance of understanding human behavior, and effective communication techniques. They explore how to build a winning team, the role of personality in sales, and the necessity of adapting sales techniques to meet customer needs. The discussion emphasizes the significance of creating a positive company culture and the impact of effective communication on customer relationships. Don’t forget to register for Tommy’s event, Freedom 2025! This is the event where Tommy’s billion-dollar network will break down exactly how to accelerate your business and dominate your market in 2025. For more details visit freedomevent.com   00:00 Understanding Sales Success and Human Behavior 12:14 The Importance of Effective Communication in Sales 24:45 Building a Winning Team and Company Culture 40:11 The Role of Personality in Sales 51:17 Adapting Sales Techniques for Success

In this conversation, Tommy Mello and fleet management expert Renee Milam discuss the intricacies of managing a fleet of vehicles, particularly in the home service industry. They explore the benefits of leasing versus buying vehicles, the importance of maintaining a new fleet for employee morale and customer perception, and how effective branding can enhance business visibility. Additionally, they delve into the role of technology in optimizing fleet operations and the significance of understanding total cost of ownership in fleet management. Don’t forget to register for Tommy’s event, Freedom 2025! This is the event where Tommy’s billion-dollar network will break down exactly how to accelerate your business and dominate your market in 2025. For more details visit freedomevent.com Timestamps: 00:00 Understanding Fleet Management and Vehicle Lifecycle 08:01 The Benefits of Leasing vs. Buying Vehicles 16:01 Optimizing Fleet Operations and Maintenance 23:16 The Importance of Vehicle Branding and Image 30:34 Leveraging Technology in Fleet Management    

In this conversation, Tommy Mello interviews Aaron Stokes, a seasoned expert in the automotive repair industry. They discuss Aaron's journey from humble beginnings to becoming a successful entrepreneur and coach. The conversation covers essential business concepts such as understanding financial metrics, the importance of gross profit by the hour, effective sales techniques, and the significance of live events in fostering community and growth. Aaron emphasizes the need for business owners to embrace change, understand their numbers, and create a supportive environment for their employees. The discussion concludes with insights on personal growth and the challenges of scaling a business. Don’t forget to register for Tommy’s event, Freedom 2025! This is the event where Tommy’s billion-dollar network will break down exactly how to accelerate your business and dominate your market in 2025. For more details visit freedomevent.com Timestamps: 00:00 Embracing the Future 01:07 Introduction to Aaron Stokes 03:04 Aaron's Journey in the Automotive Industry 06:03 Understanding Business Numbers 15:03 The Importance of Gross Profit by the Hour 25:00 Staffing and Employee Management 34:29 Sales Techniques and Customer Engagement 44:32 The Power of Live Events 54:31 Final Thoughts and Advice  

Russell Brunson is the co-founder of ClickFunnels and a driving force behind the online marketing revolution. From hustling potato gun DVDs in college to building a $100 million software company, he’s proof that big ideas and relentless execution can change everything. With ClickFunnels, he’s empowered over a million entrepreneurs to launch, scale, and automate their businesses without needing a tech team. He’s also a best-selling author of DotCom Secrets, Expert Secrets, and Traffic Secrets — books that have become the go-to playbooks for digital marketers worldwide. Known for his electrifying stage presence and practical, no-fluff strategies, Russell doesn’t just talk funnels — he builds empires with them. His mission? To help everyday people turn their passion into profit, and their message into a movement. Don’t forget to register for Tommy’s event, Freedom 2025! This is the event where Tommy’s billion-dollar network will break down exactly how to accelerate your business and dominate your market in 2025. For more details visit freedomevent.com 00:00:00 AI Intro 00:00:45 Title Sequence Music 00:01:05 Show Notes VO 00:01:50 Intro into Interview 00:28:59 AI Insertion 00:30:14 Interview Resumes 01:13:06 Outro

In this conversation, Jim Leslie discusses the journey of navigating business challenges, the importance of technology and marketing in scaling a business, and the need for a supportive community. They emphasize the significance of focus, execution, and creating value for all stakeholders involved. The discussion also highlights the common pitfalls that business owners face and the necessity of surrounding oneself with the right people to achieve long-term success. Don’t forget to register for Tommy’s event, Freedom 2025! This is the event where Tommy’s billion-dollar network will break down exactly how to accelerate your business and dominate your market in 2025. For more details visit freedomevent.com Timestamps: 00:00:00 Cold Open 00:00:16 Title Sequence 00:00:36 Show Notes VO 00:01:22 Intro Into Interview 00:32:23 Insertion 00:33:32 Interview Resumes 01:01:38 Outro  

In this conversation, Austin Zaback shares insights on entrepreneurship, the importance of commitment, and the evolving landscape of real estate and home services. He discusses strategies for building a sellable business, the challenges of navigating the real estate market, and the significance of mentorship and company culture. The dialogue emphasizes the need for execution, the value of saying no, and the impact one can have on others. Austin reflects on personal growth, the importance of enjoying the journey, and the lessons learned from both successes and failures. Don’t forget to register for Tommy’s event, Freedom 2025! This is the event where Tommy’s billion-dollar network will break down exactly how to accelerate your business and dominate your market in 2025.   For more details visit freedomevent.com   00:00 The Importance of Commitment 02:58 Exploring Home Services 05:46 Building a Sellable Business 09:13 Real Estate Insights and Strategies 11:58 The Evolution of Wholesaling 14:56 Navigating the Real Estate Market 17:58 The Future of Real Estate and AI 20:41 Challenges in Home Services 23:54 The Art of Saying No 26:46 Creating a Positive Company Culture 29:50 The Role of Mentorship 32:55 Defining Success and Impact 35:50 Advice for Future Generations 38:36 The Value of Execution 41:46 Final Thoughts and Reflections  

In this conversation, Lawrence Castillo shares his insights on building a successful business in the HVAC industry, emphasizing the importance of budgeting, recruiting top talent, and learning from mentors. He discusses the challenges of operating in California's market, the role of technology in business growth, and the significance of maintaining healthy profit margins. The conversation also touches on effective marketing strategies, the debate between acquisitions and greenfield opportunities, and the power of customer reviews in driving business success. Don’t forget to register for Tommy’s event, Freedom 2025! This is the event where Tommy’s billion-dollar network will break down exactly how to accelerate your business and dominate your market in 2025. For more details visit freedomevent.com 00:00 Building a Strong Budget   02:52 Recruiting A-Players for Success   05:57 The Journey of an Accidental Entrepreneur   08:37 Learning from Great Mentors   11:33 The Importance of Process and Accountability   14:39 Navigating the Challenges of California's Market   17:49 The Role of Technology in Business Growth   20:35 Understanding Healthy Profit Margins   23:30 Marketing Strategies for Success   26:11 The Debate: Acquisitions vs. Greenfield   29:04 Creating Demand in Home Services   32:01 Negotiating with Vendors Effectively   34:53 The Power of Reviews in Business   38:00 Final Thoughts and Advice for Contractors   

In this conversation, Brian Gottlieb shares his insights on the importance of management in shaping organizational culture, the challenges and strategies in the home improvement industry, and the significance of leadership and decision-making in business success. He emphasizes the need for effective recruitment, innovative marketing strategies, and the five pillars of leadership that can drive a company towards growth and excellence. The discussion also touches on the importance of financial management and the role of culture in employee engagement and retention.   Don’t forget to register for Tommy’s event, Freedom 2025! This is the event where Tommy’s billion-dollar network will break down exactly how to accelerate your business and dominate your market in 2025.   For more details visit freedomevent.com   00:00 The Role of Management in Organizational Culture   04:16 Navigating the Home Improvement Industry   08:47 The Journey of Starting a Business   13:00 Sales Strategies and Customer Engagement   19:44 Building a Strong Company Culture   24:36 Leadership and Decision-Making   30:16 The Importance of Financial Management   35:27 Recruitment and Talent Acquisition   39:23 Innovative Marketing Strategies   46:27 The Five Pillars of Leadership   53:33 Closing Thoughts and Key Takeaways    

In this engaging conversation, Tommy Mello and Ellen Rohr discuss the critical importance of financial clarity in business, the value of mentorship, and the strategies for choosing the right business to invest in. They explore the significance of understanding financials during business transactions, the dynamics of team success, and the role of effective communication and leadership. The discussion also highlights key performance indicators for growth, leveraging technology for financial management, and the personal journey of entrepreneurship. Finally, they touch on future endeavors and the importance of community engagement.   Don’t forget to register for Tommy’s event, Freedom 2025! This is the event where Tommy’s billion-dollar network will break down exactly how to accelerate your business and dominate your market in 2025.   For more details visit freedomevent.com   00:00 The Importance of Financial Clarity 06:02 Mentorship and Learning from Experience 11:47 Choosing the Right Business to Invest In 17:51 Understanding Financials in Business Transactions 23:42 The Role of Team Dynamics in Business Success 29:41 The Power of Communication and Leadership 35:59 Key Performance Indicators for Business Growth 41:49 Leveraging Technology for Financial Management 47:43 The Journey of Entrepreneurship and Personal Growth 53:47 Future Endeavors and Community Engagement  

In this conversation, Ismael Valdez discusses the significance of profitability, the impact of private equity on the industry, and the necessity of preparation for business growth. The discussion also touches on leadership, company culture, and the legacy that entrepreneurs leave for future generations. He emphasizes the importance of leading by example in parenting, the necessity of delegation in business, and the value of cultivating a high-performance team. He also touches on the challenges of navigating business growth, the drive for success, and the role of AI in enhancing customer service. Don’t forget to register for Tommy’s event, Freedom 2025! This is the event where Tommy’s billion-dollar network will break down exactly how to accelerate your business and dominate your market in 2025. For more details visit freedomevent.com   00:00 The Journey to Success   03:01 Building a Winning Team   05:58 The Role of Competition in Business   08:54 Learning from Industry Leaders   12:05 The Importance of Profitability   15:01 Navigating Private Equity   17:49 The Impact of Private Equity on the Industry   20:58 Preparing for Business Growth   23:53 Leadership and Company Culture   26:57 Legacy and Future Generations   32:29 Parenting with Purpose   34:08 The Importance of Delegation   36:28 Cultivating a High-Performance Team   39:06 Learning from Mistakes   41:13 Navigating Business Growth   44:47 The Drive for Success   45:25 Market Expansion Strategies   48:20 The Role of AI in Home Services   52:23 Innovations in HVAC Technology  

In this conversation, Dr. Ivan Misner, founder of BNI, discusses the significance of networking and relationships in business. He emphasizes the importance of surrounding oneself with positive influences and the impact of networking on personal and professional growth. Misner shares insights on the VCP (Visibility, Credibility, Profitability) process and how to effectively build relationships that lead to success. He delves into the significance of world-class service, the importance of building meaningful relationships, and the art of networking.   Don’t forget to register for Tommy’s event, Freedom 2025! This is the event where Tommy’s billion-dollar network will break down exactly how to accelerate your business and dominate your market in 2025.   For more details visit freedomevent.com   00:00 The Importance of Relationships   02:59 The Birth of BNI   05:59 Networking as a Superpower   09:10 Identifying Engines and Anchors   11:49 The Room Metaphor   14:47 Managing Toxic Relationships   18:12 Luck vs. Hard Work   21:13 The VCP Process in Networking   23:51 Effective Networking Strategies   29:22 The Power of World-Class Service   30:45 Building Meaningful Relationships   32:48 The Importance of Networking   34:09 Balancing Time and Relationships   36:44 Making a Difference in Others' Lives   39:43 The Art of Storytelling   41:11 Mindset vs. Skillset in Leadership   44:51 The Role of Leadership in Business   52:20 Identifying and Building Leaders   55:05 Key Principles for Business Success    

This conversation delves into the importance of enhancing communication skills within the home service industry, focusing on call conversions, customer service, and the balance between technology and human interaction. Brigham discusses the impact of private equity on training, the necessity of ongoing coaching, and the role of leadership in achieving business success. They emphasize the need for technicians to improve their performance and the importance of understanding customer needs. In this conversation, the speakers discuss the evolving landscape of call centers, the importance of technology in customer engagement, and the need for better communication skills among technicians. They explore investment trends in the home service industry, the significance of personal touch in customer experience, and strategies for staying ahead in the market. Additionally, they provide insights for aspiring speakers and outline the onboarding process for Power Selling Pros. Don’t forget to register for Tommy’s event, Freedom 2025! This is the event where Tommy’s billion-dollar network will break down exactly how to accelerate your business and dominate your market in 2025. For more details visit freedomevent.com 00:00 Enhancing Communication Skills in Home Services   02:23 Identifying Blind Spots in Call Conversions   04:46 The Impact of Private Equity on Training   08:31 Maximizing Technician Performance and Lead Generation   11:56 The Importance of Comprehensive Customer Service   15:15 Balancing Technology and Human Interaction   21:33 The Role of Leadership in Business Success   24:57 The Value of Ongoing Training and Accountability   29:11 Rising Awareness in Call Centers   30:45 Leveraging Technology for Customer Engagement   31:51 The Importance of Technological Adaptation   33:07 Investment Trends in Home Services   34:54 Enhancing Customer Experience through Personal Touch   35:59 Training Technicians for Better Communication   39:17 Transforming Service into Sales   44:19 Staying Ahead in the Home Service Industry   47:35 Advice for Aspiring Speakers   57:21 Onboarding and Next Steps for Power Selling Pros 

In this conversation, Brandon Turner shares his journey from a blue-collar background to becoming a successful real estate investor and entrepreneur. He discusses the importance of focusing on one's primary business before diversifying into real estate, the various ways to make money in real estate, and the significance of personal branding. Turner also highlights the challenges faced by many real estate educators who may not actively invest anymore and emphasizes the importance of trust and commitment in both personal and professional relationships. The discussion touches on the mindset of wealthy individuals and their desire to give back to the community, as well as the need for entrepreneurs to stay focused on their business growth and stability.    Don’t forget to register for Tommy’s event, Freedom 2025! This is the event where Tommy’s billion-dollar network will break down exactly how to accelerate your business and dominate your market in 2025.   For more details visit freedomevent.com   00:00 The Real Estate Dilemma   02:54 Brandon Turner's Journey into Real Estate   06:06 Understanding Real Estate Investment Strategies   08:59 The Mechanics of Real Estate Profitability   11:57 The Role of Personal Branding in Real Estate   14:51 The Guru Cycle in Real Estate Education   18:09 The Importance of Trust and Commitment   21:06 Navigating the Challenges of Entrepreneurship   23:51 The Mindset of Wealth and Giving Back   26:56 The Power of Focus in Business   30:07 The Importance of Business Growth and Stability   33:22 The Plague of Mediocrity   37:17 Building a Personal Brand to Attract Talent   39:28 Hiring Strategies for Success   42:02 Navigating Entrepreneurial Challenges in Hiring   44:31 Investment Strategies and ROI   48:12 Raising Capital in a Competitive Market   51:08 Leveraging Personal Branding for Growth   53:38 Common Pitfalls in Building a Personal Brand   58:23 The Key to Consistency and Success    

Sam Wakefield discusses the importance of continuous learning in sales, particularly in the HVAC industry. He emphasizes building strong relationships with clients, understanding their needs, and the emotional aspects of selling. Sam shares his journey in creating Close It Now, a sales training company, and highlights the need for a shift in the home service industry towards better pricing strategies and valuing quality over cost. He also addresses common pitfalls in sales processes and the importance of starting with sales training early in business development. Ultimately, Sam advocates for a service-oriented approach that prioritizes the customer's experience and satisfaction.   Don’t forget to register for Tommy’s event, Freedom 2025! This is the event where Tommy’s billion-dollar network will break down exactly how to accelerate your business and dominate your market in 2025.   For more details visit freedomevent.com   00:00 Sharpening the Ax: The Importance of Continuous Learning   02:14 The HVAC Industry: A Foundation for Sales Mastery   04:00 Building Relationships: The Key to Sales Success   09:57 The Birth of Close It Now: A New Approach to Sales Training   13:54 Upleveling the Home Service Industry: A Call to Action   19:04 Pricing Strategies: The Value of Quality Over Cost   27:03 Common Pitfalls in Sales Processes: Building from the Ground Up   32:50 The Value of Service and Pricing Integrity   35:01 Essential Sales Advice for New Professionals   38:06 Understanding Customer Needs vs. Wants   40:01 Restoring Trust in Sales and Home Services   42:00 The Importance of Consistent Training   47:05 NLP and Its Impact on Sales   51:36 The Art of Follow-Up in Sales   58:11 Recognizing Buying Signals in Sales Conversations  

In this conversation, Dan Antonelli & Ryan Redding delve into the critical role of branding, digital marketing, and the long-term investment required for effective SEO. The conversation also highlights common misconceptions about the process of creating unique brand identities and the operational challenges businesses face in their growth journey. They emphasize the need for businesses to invest adequately in marketing channels, to leverage data for decision-making, and to engage with their communities through grassroots efforts.    Don’t forget to register for Tommy’s event, Freedom 2025! This is the event where Tommy’s billion-dollar network will break down exactly how to accelerate your business and dominate your market in 2025.   For more details visit freedomevent.com   00:00 The Responsibility of Branding   03:02 Kick Charge Creative's Evolution   06:06 The Importance of Digital Marketing   08:58 SEO vs. PPC: The Long Game   11:53 The Power of Branding in Home Services   15:00 Creating Unique Brand Identities   18:09 The Process of Effective Branding   21:00 Common Misconceptions About Branding   23:54 The Impact of Branding on Business Growth   26:57 Operational Challenges in Business Growth   29:51 The Philosophy Behind Responsible Branding   32:20 Building A-Plus Teams and Effective Marketing Strategies   39:55 The Importance of Branding and Community Engagement   40:04 The Role of Logos and Intellectual Property   44:54 The Power of Grit and Adaptability in Business   51:32 Leveraging Storytelling for Customer Loyalty   59:16 The Mindset Shift After Rebranding    

In this conversation, Tommy Mello and Patrick Francey delve into the world of real estate investing, discussing the mindset required for success, the concept of the 'Everyday Millionaire', and the importance of investing wisely. They explore various strategies for real estate investment, including the innovative 'self-funding house' concept, and emphasize the significance of courage and risk-taking in business.   Don’t forget to register for Tommy’s event, Freedom 2025! This is the event where Tommy’s billion-dollar network will break down exactly how to accelerate your business and dominate your market in 2025.   For more details visit freedomevent.com   00:00 The Mindset of Real Estate Investing 03:13 Understanding the Everyday Millionaire 05:57 Investing in Real Estate: The Right Way 08:49 Strategies for Real Estate Investment 11:56 The Self-Funding House Concept 15:04 The Importance of Real Estate in Wealth Building 17:59 Courage and Risk in Business 20:49 The Role of Mindset and Performance Coaching 30:37 Transforming Mindsets in Sports 32:29 The Role of Coaches in Player Development 34:02 The Importance of Mentorship 37:09 Living Below Your Means for Financial Growth 38:49 Creating Meaningful Experiences 45:39 Advice for New Investors 46:40 The Purpose Behind the Everyday Millionaire Podcast 49:42 Embracing Discomfort for Growth 56:33 Navigating Challenging Times with Clarity