E440 Unlocking Buyer Psychology: The Key to Sales Success with Joe Cunningham
Update: 2025-11-04
Description
The conversation delves into the psychology of buyers, emphasizing that individuals do not purchase solutions for problems they are unaware of. It highlights the importance of salespeople addressing the problems their products solve. Additionally, it explores the perception of value in purchases, illustrating how personal biases affect the way individuals view the cost of their own purchases versus those of others.
00:00:00 Cold Open
00:00:10 Title Sequence
00:00:30 Show Notes VO
00:01:15 Intro Into Interview
00:41:05 Outro
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