The Human Connection Podcast

Today's interview is with my friend Tasha Booth from The Launch Guild! The Launch Guild is a Course Launch Support & Digital Marketing Implementation Agency supporting established coaches and course creators with course & podcast launches. She mentors virtual support pros (VAs & OBMs) who are passionate and ready to grow their businesses while living life on their own term and is the host of the How She Did That Podcast -- a podcast for Virtual Assistants, Online Business Managers, and Project Managers to learn business and tech tips. Let's get into today's interview!   In today's episode, you'll find out: What it's like to reach the 7-figure mark during the year of the pandemic The differences between the growth and scale phases of business What mindset shifts she had to make to move from the growth to scale phase of business Why she hates the phrase "charge what your worth" and the damage it can do to women How to handle moments when your team has made a mistake and how to overcome those challenges when you're running a large team that serves clients.  Full show notes at: http://brittneyllynn.com/humanconnection  Links mentioned:  Apply for the Amplified Expert Academy - enrolling now for December start dates! Check out Tasha's personal website Follow Tasha on Facebook  Follow Tasha on Instagram Check out The Launch Guild website Follow The Launch Guild on Facebook Follow The Launch Guild on Instagram Listen to Brit Kolo's episode on the Human Connection podcast Marketing Personalities   Like the show? There are several ways you can help! Subscribe on Apple Podcasts, Stitcher, Spotify or Google Play Leave an honest review on Apple Podcasts. The ratings and reviews help for two reasons: 1) Most importantly, I get to know you, the listener, and what content you enjoy the most. 2) The more reviews the podcast has, the better chance it has at getting in front of new listeners. Follow on Facebook, Twitter, or Instagram Grab my free pitch templates here

Hey hey, welcome to the Human Connection podcast, I'm your host Brittney Lynn and today's interview is with my friend Brittany Berger from Work Brighter! Brittany Berger is the founder of WorkBrighter.co, which is a digital media company that helps productive unicorns go beyond working smarter to a version of productivity that makes room for "unproductive" things like rest, self-care, and fun. Before we hop into today's episode I wanted to let you know that our agency is already booking into 2021! While our monthly retainer services are booked through December 2020 we do still have a few December spots open for our PR Intensive.  This service is perfect for those entrepreneurs who are ready to begin implementing PR in their business, but are unsure of how to start. Our team will conduct extensive research to craft a personalized strategic PR plan for your business. This will be followed up with a 90-minute call where we'll review the plan, answer questions and give you actionable next steps to get started. With this service our team will provide the following: Custom PR plan for your business 3 'hit send in seconds' pitches: (can be tv, podcast, and/or publication pitches) 25-35 key media targets with contact information Custom pitch templates 7 day "ask us anything" access to our team via email and/or Voxer Head to brittneyllynn.com/services to learn more about this service and apply! Alright let's get into today's interview!   In today's episode, you'll find out: Our society's obsession with being useful and how dangerous that can be The dangers of batching tasks When it's great to multi-task Why working less is actually the best thing you can usually do for your business How to incorporating pop culture and things you love into your marketing The difference between working brighter instead of working smarter What it means to take care of yourself when no one's watching  Full show notes at: http://brittneyllynn.com/humanconnection  Links mentioned:  Apply for our PR Intensive Brittany Berger's website Work Brighter Follow Brittany on Twitter Follow Brittany on Instagram Follow Work Brighter on Instagram LIsten to Brit Kolo's episode on the Human Connection podcast Marketing Personalities Work Brighter newsletter sign up   Like the show? There are several ways you can help! Subscribe on Apple Podcasts, Stitcher, Spotify or Google Play Leave an honest review on Apple Podcasts. The ratings and reviews help for two reasons: 1) Most importantly, I get to know you, the listener, and what content you enjoy the most. 2) The more reviews the podcast has, the better chance it has at getting in front of new listeners. Follow on Facebook, Twitter, or Instagram Grab my free pitch templates here

Hey hey, welcome to the Human Connection podcast, I'm your host Brittney Lynn and today's episode is all about how to pitch podcasts! I love podcasts. Podcasts are truly the reason why you're here today. If I hadn't found podcasts, I would have never started a business.  During this solo episode you'll learn everything you need to know about how to pitch a podcast. At the top of the episode, I share more about my new program, The Amplified Expert Academy, that begins October 5th.  So let's get started!   In today's episode, you'll find out: Why I love podcast pitching as a place to start when you're pitching the media What podcasts hosts look for when they are searching for guests to feature How to come up with topics to pitch yourself on How to find the right podcasts to pitch yourself to How to craft your podcast pitch The importance of follow up   Full show notes at: http://brittneyllynn.com/humanconnection  Links mentioned: Apply for my new program, The Amplified Expert Academy Learn more about my signature course, Impact + Influence Download my free pitch templates (including a podcast pitch template!) Follow me on Instagram   Like the show? There are several ways you can help! Subscribe on Apple Podcasts, Stitcher, Spotify or Google Play Leave an honest review on Apple Podcasts. The ratings and reviews help for two reasons: 1) Most importantly, I get to know you, the listener, and what content you enjoy the most. 2) The more reviews the podcast has, the better chance it has at getting in front of new listeners. Follow on Facebook, Twitter, or Instagram Grab my free pitch templates here

Hi everyone, welcome back to another episode of the Human Connection podcast I'm your host Brittney Lynn and today is a solo episode all about the 5 P's of PR and how to set yourself up for media pitching success.  In today's episode, you'll find out: The 5 P's of PR and why they're important to knowing and understanding before you start pitching yourself to the media as an expert The questions to answer when defining your mission and key messages The importance of knowing your ideal audience  Where to promote your landed media mentions   Full show notes at: http://brittneyllynn.com/humanconnection  Links mentioned:  5 steps to writing the perfect pitch podcast episode Download my free pitch templates   Like the show? There are several ways you can help! Subscribe on Apple Podcasts, Stitcher, Spotify or Google Play Leave an honest review on Apple Podcasts. The ratings and reviews help for two reasons: 1) Most importantly, I get to know you, the listener, and what content you enjoy the most. 2) The more reviews the podcast has, the better chance it has at getting in front of new listeners. Follow on Facebook, Twitter, or Instagram Grab my free pitch templates here

Hey hey, welcome to the Human Connection podcast, I'm your host Brittney Lynn and today's interview is with Nicole Miller who is a leadership consultant for small business owners and managers. She helps leaders master their own management style to build a thriving team. Nicole brings her experience in managing million-dollar television projects, growing a successful management agency, and helping service-based business owners scale without burning out to support her clients in leading efficiently and elegantly.   In today's episode, you'll find out: How we got connected and the absolute wreck I was before Nicole (fun fact, she was my business coach!) How setting boundaries helps you become a better communicator The importance of getting out of your comfort zone How to communicate consciously and management mindfully How a business coach won't "fix" your problems Links mentioned during the episode: Nicole's website Follow Nicole on Instagram Follow Nicole on Facebook Full show notes at: http://brittneyllynn.com/humanconnection Like the show? There are several ways you can help! Subscribe on iTunes, Stitcher, Spotify or Google Play Leave an honest review on iTunes. The ratings and reviews help for two reasons: 1) Most importantly, I get to know you, the listener, and what content you enjoy the most. 2) The more reviews the podcast has, the better chance it has at getting in front of new listeners. Follow on Facebook, Twitter, or Instagram Grab my free pitch templates here

This week's episode is a little different -- I'm giving an update on my personal life! Included is me sharing a van life update as well as what's coming up next for the podcast.    You can follow along on our van life adventures on Instagram or tune into our YouTube channel!

Welcome back to another episode of the Human Connection podcast, I'm your host Brittney Lynn, founder of the Human Connection Agency, a PR agency that helps you get visible and land prominent media mentions and today's episode we are talking about consistency and why it matters when you pitch the media. If you're brand new to pitching yourself to the media it can be hard to develop the habit of being consistent with your pitching, right?  Doing anything new and unfamiliar can feel like a struggle.  Trying a new workout routine, eating healthier, regularly writing blog posts, drinking more water, routinely recording new podcast episodes...all of those things can feel hard to do when you're starting a new habit if you aren't used to it. But I will share this: when it comes to basically anything in life, if you're wanting to form a new habit and get into a routine of regularly doing something, you have to be consistent to move forward. Tune in to find out why consistency matters when it comes to pitching the media. Full show notes at: http://brittneyllynn.com/humanconnection  Links mentioned: Download my free pitch templates

I'm your host Brittney Lynn, founder of the Human Connection Agency, a PR agency that helps you get visible and land prominent media mentions and today's episode we are continuing our "how to prepare" series. Our first in the series covered how to prepare for a podcast interview, our second covered how to prepare for an interview with a journalist or a publication, and today's episode covers how to prepare for a tv interview! In today's episode, you'll find out: How to prepare for a remote or in-studio tv interview  What happens after you get a yes from a producer What you should to do prepare your talking points The two different types of segment types What to do if you don't know the questions ahead of time The typical length for a tv interview Tips on what to wear for an in-studio interview or a remote interview 4 things to keep in mind when interviewing What to do after the interview  Full show notes at: http://brittneyllynn.com/humanconnection  Links mentioned: How to prepare for a podcast interview [podcast episode] How to prepare for an interview with a journalist [podcast episode] Download my free pitch templates Follow me on Instagram (DM me with any questions you have!)  

This week I have on Nurture Marketing Expert Tamika Auwai on the Human Connection podcast! Tamika is the founder of Orisha Creative, an inventive nurture marketing agency that serves leaders in the online coaching industry and creator of The Nurture Matrix™, a unique evergreen nurture marketing framework that's revolutionizing the way the Master Coaches approach social media and email marketing.  In today's episode, you'll find out: Nurture sequences: what are they, why business owners should use them, what types of business owners should use them The #1 secret to automating your nurture marketing without losing authenticity & effectiveness What it really takes to delegate your nurture marketing AND have your team create better results than you could create yourself Tamika's favorite repurposing hack Full show notes at: http://brittneyllynn.com/humanconnection  Links mentioned: Orisha Creative website Follow Orisha Creative on Facebook Follow Tamika on Instagram Follow Orisha Creative on Instagram Follow Tamika on LinkedIn Follow Orisha Creative on LinkedIn Download the Nurture Matrix scorecard Loom Voxer Rev.com

I'm your host Brittney Lynn, founder of the Human Connection Agency, a PR agency that helps you get visible and land prominent media mentions and today's episode we are continuing our "how to prepare" series. Our first in the series covered how to prepare for a podcast interview (linked below!). This one is covering how to prepare for an interview with a journalist or a publication.  At the top of the episode I also share with you about a masterclass I will be hosting on May 26 11:30am-1pm CT called titled How to Prepare Your Mind & Business for Publicity Success.  Only those that enroll for our May & June enrollment in the Amplified Expert Academy will get access to this masterclass training. More on that in the top of the episode! In today's episode, you'll find out: The different ways you can be featured in a print or online publication Why it's important to practice your talking points ahead of the interview How to research the journalist and the publication they write for  What to do when you don't have all of the questions in advance The 5 things to keep in mind when interviewing The one thing you SHOULDN'T ask the interviewer What to do after an interview goes live Full show notes at: http://brittneyllynn.com/humanconnection  Links mentioned: How to prepare for a podcast interview [podcast episode] Enroll in the Amplified Expert Academy (you get access to a special live masterclass when you enroll now!) Help a Reporter Out (HARO) Beginner's Guide to Using HARO  Follow me on Instagram (DM me with any questions you have!)

This week on the podcast I have on certified conversion copywriter Prerna Malik of Content Bistro! Prerna has worked with over 450 clients worldwide including some of the biggest and best names in the industry, such as Pat Flynn, Vanessa Lau, Amy Porterfield, Alli Worthington, and others! She uses her proprietary framework and process for writing engaging copy that balances persuasion and personality with the precision of conversion science ensuring you get the ROI your business deserves. Before we dive in, I wanted to share about a masterclass I'll be hosting May 26th titled How to Prepare Your Mind & Business for Publicity Success.  Only those that enroll for our May & June enrollment in the Amplified Expert Academy will get access to this masterclass training.  In this live masterclass training, you'll learn: What you need to have in place before implementing a PR strategy What mindset hurdles you will need to address prior to attracting media attention and being visible The 5 P's of PR: what to know about the media industry and how it works The secret ingredient to every pitch and how to know what the media actually wants How to make the most of your media pitches and mentions (even if you don't get featured) Plus a Q+A where you can ask me anything! If you're ready to be seen as a known, go-to expert in your industry but don't know how to position yourself to relevant media outlets. And you're tired of not being recognized and see your competitors being interviewed on popular podcasts, publications, and even tv and you have no idea how they do it And you… You have a clear message that will be impactful for people
 You know exactly who your audience is
 and who you need to be in front of Your offerings (whether it's a service, course, membership, or program) are in place and proven results Your website is ready to take on increased traffic and you have systems set up to funnel new leads to your free and paid offerings You may be a perfect fit for our done with you program, the Amplified Expert Academy. This is a 6-month program with direct access to me, an experienced publicist in the field, as well as group training and support. If you want in for this masterclass and are ready to stop being the world's best kept secret, head to brittneyllynn.com/apply to learn more and apply for the program. In today's episode, you'll find out: How Prerna got started in copywriting The best copywriting tricks so connect more deeply with new website visitors Two common copywriting mistakes people make What it's like to join a community of your competitors How to go from blah to amazing FAQs on your sales pages How to use testimonials throughout your copy How to reduce resistance from a potential customer Full show notes at: http://brittneyllynn.com/humanconnection  Links mentioned: Content Bistro Website  Follow Prerna on Instagram  Follow Prerna on Facebook  Join their Facebook community for entrepreneurs Copyhackers Learn more about the Amplified Expert Academy program

I'm your host Brittney Lynn, founder of the Human Connection Agency, a PR agency that helps you get visible and land prominent media mentions and today's episode we start a new mini-series on the podcast: the "how to prepare" series. I've done a series in the past called my "how to pitch" series where we covered how to pitch podcasts, publications, and tv. Those episodes are linked below if you'd like to check them out! But I realized that I didn't have content for how to prepare for those interviews -- which is half the battle! So that's what we will be diving into over the next few weeks. Our first episode (today's episode) will be how to prepare for a podcast interview! In today's episode, you'll find out: What you need to do to prepare for a podcast interview How to do research a podcast and dive into what it's audience wants to hear Why it's important to practice your talking points ahead of the interview What landing page you need to set up ahead of a podcast interview The 3 things you must have prepared to give to a podcast host What to do after an interview goes live Full show notes at: http://brittneyllynn.com/humanconnection  Links mentioned: How to pitch a podcast [podcast episode] How to pitch a publication [podcast episode] How to pitch tv [podcast episode] Monica Louie on creating Facebook ads that work and how to 10x your results [podcast episode] Sign up for my course, Impact + Influence (use code BIRTHDAY at checkout to get $100 off now through April 14, 2021 at 11:55pm CT) Pretty Links WordPress plugin ConvertKit [note: this is my affiliate link!]

This week on the podcast I have on Executive Assistant and host of the Ask An Assistant podcast Jess Lindgren! Jess has worked in the C-Suite of organizations great and small for 18 years and counting. She focuses on supporting her current CEO in his many endeavors, improving working relationships between EAs and CEOs, and has a very low tolerance for any meeting that should have been an email.  Jess and I got connected because she is currently Pat Flynn's of Smart Passive Income, Executive Assistant. I was in Pat's mastermind 2019-2020 and our relationship blossomed from there! In today's episode, you'll find out: How many pitches she receives every day for the Smart Passive Income podcast (one of the top business podcasts) Her number 1 pet peeve when people cold pitch her Dos and don'ts of pitching her and any other big podcast An example of a cold pitch that stands out to her (in a positive way!) How CEOs can better work with their Executive Assistants How to start delegating your team Full show notes at: http://brittneyllynn.com/humanconnection  Links mentioned: Check out Jess's website Check out Ask An Assistant  Follow Jess on Instagram Follow Ask an Assistant on Instagram PR tips for authors Bookshop.org

This is a continuation of my mini-series here on the podcast where I'm going to be sharing PR and media pitching tips for all kinds of entrepreneurs and small business owners. The first episode in the series we covered PR tips for service providers, our second episode in the series covered PR tips for online course and/or membership creators, the third in the series we covered PR tips for authors, and the fourth we covered PR tips for e-commerce business owners.  But today's episode, which is the final one in this series, we will be covering PR tips for brick and mortar retail shops. In today's episode, you'll find out: Why PR for brick and mortar retail shops What I recommend brick and mortar retail shop business owners do to create their own unique PR strategy The best media platform for brick and mortar retail shops to focus on pitching to get ROI Mistakes I see brick and mortar retail shops make when they start implementing a PR strategy Full show notes at: http://brittneyllynn.com/humanconnection  Links mentioned: Podcast episode - PR tips for service providers Podcast episode -  PR tips for online course and/or membership creators Podcast episode - PR tips for authors Podcast episode - PR tips for e-commerce business owners Download my free pitch templates

This week we have email marketing strategist Meera Kothand on the podcast! Meera is a 3X Amazon best-selling author of the books The One Hour Content Plan and Your First 100.  Using her unique Profitable Email System™ and ADDICTED Business framework, she makes powerful marketing strategies simple and relatable so that small business owners can build a tribe that's addicted to their zone of genius. She has been featured on Marketing Profs, YFS, Addicted 2 Success and several other sites. When she's not working with clients or on her next book, you can find Meera reading the Rebel Girls Series with her 7-year old daughter. During our conversation, we chat all about email marketing (obvi!). I even share my own woes with my own email marketing strategy and Meera gives me tips on how to improve. Meera is a wealth of knowledge about email marketing and I can't wait for you guys to tune in! Alright, now let's get into this week's episode! In today's episode, you'll find out: How to get better at delivering emails your audiences wants to read and takes action on The biggest mistake people make when writing their nurture emails The best types of lead magnets & lead magnet ideas specifically for service providers What you're doing wrong with your newsletters How to make sales emails less salesy Whether or not you should use Deadline Funnel  Full show notes at: http://brittneyllynn.com/humanconnection  Links mentioned:   Meera's website Follow Meera on Pinterest Follow Meera on Facebook Follow Meera on Twitter   Follow Meera on Instagram Sign up for Meera's free email course on how to create an email marketing strategy Check out Meera's book, 300 Email Marketing Tips: Critical Advice And Strategy 
To Turn Subscribers Into Buyers & Grow 
A Six-Figure Business With Email Learn more about our monthly subscription, Curated Connections  

This episode is a continuation of my mini-series here on the podcast where I'm sharing PR and media pitching tips for all kinds of entrepreneurs and business owners. The first episode in the series we covered PR tips for service providers, our second episode in the series covered PR tips for online course and/or membership creators, the third in the series we covered PR tips for authors. But today's episode we will be covering PR tips specifically for e-commerce business owners.  In today's episode, you'll find out: Why PR for e-commerce business owners What I recommend e-commerce business owners do to create their own unique PR strategy The best media platform for e-commerce business owners to focus on pitching to get ROI The inside scoop on gift guides: the pros and cons of gift guides, how to get into them, when to pitch, etc Mistakes I see e-commerce business owners make when they start implementing a PR strategy Full show notes at: http://brittneyllynn.com/humanconnection  Links mentioned: DM me any questions you have on Instagram Learn more about my online course, Impact + Influence Podcast episode - PR tips for service providers Podcast episode -  PR tips for online course and/or membership creators Podcast episode - PR tips for authors Learn more about our PR Intensive

Hello hello welcome back to the Human Connection podcast, I'm your host Brittney Lynn and  First of all thank y'all so much for the amazing feedback on my big news from last week!  If you have no idea what I'm talking about, you can head back to last week's episode titled "my big news." It's where I share a huge life change for both my husband and I as we are currently converting a sprinter van into a tiny home! I know, v. crazy but life is too short and we are excited for this new adventure. Anyways, I gabbed all about that in my solo episode last week but this week is all about my interview with Joe Casabona! Joe started his career almost 20 years ago as a freelance web developer and has been a team lead, system admin, and was even a faculty member at his alma mater. Podcasting has been the perfect medium for Joe to share his knowledge and build up his peers. He is not only a veteran podcaster but he helps people launch their own podcasts. When he's not creating courses for LinkedIn Learning, you can find Joe spending time with his family, enjoying baseball, or talking too much about Star Wars. In today's episode, you'll find out: Why everyone should have a podcast 4 ways to make money podcasting (Joe makes 40% of his income from podcasting and it's not only sponsorships!) Easy ways to start making money from your podcast now Tips on creating a membership community outside of tools like Patreon Full show notes at: http://brittneyllynn.com/humanconnection  Links mentioned:  Learn more and sign up for our monthly subscription, Curated Connections My interview on Smart Passive Income Stuff You Should Know podcast Build Something Club Sign up for ConvertKit (affiliate link) Memberful Restrict Content Pro Wishlist Member GiveWP Sign up for Joe's free podcast launch framework Check out Joe Casabona's website  How I Built It podcast Follow Joe on Twitter

This episode is a bit different that my usual episodes. On social media and to my email list I've been sharing that I have some big life news that I'd be revealing and….this episode is the big reveal. I'm excited/nervous/anxious/all the feelings you can imagine about this big life transition that is happening and felt like a podcast episode was the best way to reveal the news. Hope you enjoy! Full show notes at: http://brittneyllynn.com/humanconnection 

Hello hello welcome back to the Human Connection podcast, I'm your host Brittney Lynn and I'm so excited you are here listening! This is a continuation of my mini series here on the podcast where I'm going to be sharing PR and media pitching tips for all kinds of entrepreneurs and small business owners. The first episode in the series was covering PR tips for service providers, our second was PR tips for online course and/or membership creators -- links to those episodes are listed in the show notes! But today's episode we will be covering PR tips for authors! Now before we dive in, I want to share that these tips will be specifically for non-fiction authors. Authors who write business books, self help, professional development genre. The fiction book industry is not one I am as familiar with so I don't feel as comfortable sharing strategies for those individuals.   In today's episode, you'll find out: The importance of a PR strategy for authors When to implement a PR strategy as an author of an upcoming book The PR strategy I recommend authors implement for their books 4 mistakes I see authors make when they start implementing a PR strategy   Full show notes at: http://brittneyllynn.com/humanconnection  Links mentioned:  Download my free pitch templates  Check out our done for you services

Welcome back to the Human Connection podcast, I'm your host Brittney Lynn and today's interview is with one of our clients, personal brand coach and marketing strategist Michelle Knight of Brand Merry! Michelle works with female entrepreneurs to create an authentic, captivating and money-making brand through the power of story. Michelle supports women at various stages of their business who share one common goal - creating an authentic brand that allows them to show up as they are, build a loyal community and experience time, financial and location freedom as a result of their work. In just 9 months, Michelle launched her freedom-based business and left her 9 to 5, while raising a new baby. Just one year into her coaching business, Michelle created a 6-figure business and thriving community of women ready to share their story.   In today's episode, you'll find out:   Why storytelling is important and how it creates that human connection we all crave Where to start when you're just getting started with storytelling and how to get better at it What 2020 taught us about transparency as business owners How she figures out what kind of content to create for her audience (and then how she repurposes 1 video into 21 pieces of content!) How to separate your emotions from business decisions Full show notes at: http://brittneyllynn.com/humanconnection  Links mentioned: Sign up for Michelle's workshop on storytelling happening on March 3rd Learn more about our monthly subscription, Curated Connections Check out Michelle's personal website Check out the Brand Merry website Follow Michelle on Instagram Follow Michelle on Facebook Answer the Public Keywords Everywhere   Like the show? There are several ways you can help! Subscribe on Apple Podcasts, Stitcher, Spotify or Google Play Leave an honest review on Apple Podcasts. The ratings and reviews help for two reasons: 1) Most importantly, I get to know you, the listener, and what content you enjoy the most. 2) The more reviews the podcast has, the better chance it has at getting in front of new listeners. Follow on Facebook, Twitter, or Instagram Grab my free pitch templates here