The Humanised Marketing Podcast

In this episode, Max and Adam discuss the principles of selling on outcomes, rather than on features. Some of the most well-known brands have been selling like this for years with amazing results. You can do this too!

Decisions, decisions, decisions. When people make decisions in a business, is it always the MD, CEO or Director that you should market too? In 2021, should they be the only people you market too? In this episode, Adam and Max talk about marketing to decision makers.

We build and create brands every single day, but we've recently completed a rebrand which is very close to us. Damteq, our growth and marketing agency has rebranded. In this podcast, Adam and Max talk about our learnings and give our audience top tips on what to consider when changing your brand.

If you think about it, digital transformation has been happening for years, but the pandemic has accelerated it for every business around the world. In this episode, Adam and Max talk about the pandemic and the influence it has had on businesses worldwide.

This week host Max is joined by guest Alex in the podcast studio. In the lastest episode, the pair share their thoughts on the recently launched Linkedin stories. You can also follow out podcast on Linkedin - @thehumanisedmarketingpodcast

A simple project process will lead to a smooth delivery. In this podcast host Adam talks to Project Manager Josh about humanising a project management process.

Max and Adam are back with a brand new podcast! As lockdown is easing, the duo cover the subjects of choosing the right multi-channel marketing to reach your audience and finding out where your audience can now be reached. It's been a busy time at Damteq but keep an eye out for new podcasts coming every week.

This week Adam welcomes Freddie as a podcast guest. Freddie recently joined our digital agency, Damteq as an internal digital marketing executive. Freddie is a powerhouse on instagram, setting up accounts for brands and football clubs, gaining up to 12,000 followers naturally in a matter of months. With endorsements from Sure, Amazon and Coca Cola, Freddie came onto our podcast to talk all things Instagram.

Max and Adam are back again to talk about lockdown friendly marketing tips. They talk about content, brand building, marketing strategies and.... onions.

We're back together after a 3 month break. Adam is recording back with Max. Now not on his lonesome, Max and Adam have a discussion about a things marketing and business is a reintroduction to humanised approaches and what's changed post pandemic lockdown. Oh and..... let's not say the C word.

A super short podcast this week with a couple of top tips on how to budget better and plan your paid ads more effectively. Adam talks about how to reverse engineer your ad planning to strategically work out your perfect campaign budget.

Linkedin is one of the only social media platforms nowadays where you can still have a good organic reach and presence. The need to build a personal brand is so important right now. In this episode Adam and James discuss how you can change your linkedin presence by tweaking your profile and posting better content. Please note... this episode was prerecorded before the social distancing measure. Stay classy. Stay home and listen to our podcast.

In this episode, Adam goes solo once again! Adam's discussion is focused around core messaging. Often businesses don't understand what their company core message is so Adam breaks down into simple steps how to define yours. This episode will help business owners and marketers create a brand proposition to bring your core messaging to life.

In this episode Adam solely runs the show. This past fortnight has been very different for many. This episode is all about marketing and how you can implement three simple things today to help build your marketing presence in the current climate.

This week, Max and guest host Ryan talk about user experience, user interfaces and top tips about design. There are so many myths and subjective ideas floating around, our specialist, Ryan has a lighthearted discussion about understanding UX and the top trends to take note of.

Love them or hate them, sausage rolls have been a popular topic in the news recently thanks to one UK based company. Greggs. Greggs the bakers brought out their own range of vegan products. In this company spotlight episode, hosts Adam and Max go through Greggs marketing strategy and highlight key takeaways that business owners of any size can take away and learn from.

With design, everyone has a different opinion. In this episode host, Max and special guest Chloe discuss the principle of design and whether it is subjective... or not. As you start humanising your brand, it is so important that you interpret your data and use the latest design trends to help improve your brand and ultimately, conversions. In this episode, we cover how websites need objective elements such as menus but how the design of these elements are subjective. Depending on the emotion you want to portray for the particular brand and finding the perfect balance between objective functionality and subjective design. We discuss top brands such as Amazon and ASOS and access their balance between design and functionality. Also, what you can learn from these brand’s practices and the experiences they’re trying to create on their websites. Finally, we explore fonts and how they can make or break website designs. Learn from our in-house designers some top tips which allow you to be creative as well as functional with your website design. If you have any questions or need help implementing these principles, please feel free to get in touch, we are more than happy to help! If you would like to learn more us, visit our website https://www.damteq.co.uk/

When you have a business and run a marketing campaign you will hear varying arguments on the importance of content and SEO for your website. What are the best practices? How often should you write content? How long should your content be? In this episode Adam, along with guest Alex Toti, an SEO Specialist have a light-hearted discussion on some best practice techniques. First, we discuss how SEO and content work together. From paid ads, Google my business, to H tags, and keywords. Your website is the car and the content is the petrol. Discover how each depends on one another when it comes to Google rankings.  We also reflect on how the technology behind SEO and content has changed over the last half-decade. Discussing how Google regularly updates and what elements they’re looking for on the website. So, if you don’t stay on top of updates and changes, you will get left behind. We share our tips and tricks to humanise and optimise your SEO and website content. From blog writing to location-based landing pages. Discover the simple methods you can implement to improve your website’s ranking and quality.  If you have any questions or need help implementing these principles, please feel free to get in touch, we are more than happy to help! If you would like to learn more us, visit our website https://www.damteq.co.uk/

Everyone uses social media, but are you using social media in the right way for your business and brand? In this episode host, Adam talks to social media expert and guest host James who shares insights into how you can start storytelling on social media in just a few simple steps. We delve into how to start storytelling through social media, as well as the importance of using social platforms to bring humanisation to your social posts, helping to improve your brand. We explore the difference between platforms, their algorithms and talk about whether LinkedIn and TikTok are worth your time. Also, how to get over the hurdle of overthinking whether, what you post will be worthwhile. We discuss the steps you can take to take control of your social media and improve the content, engagement and long-term results. Helping to distinguish your brand over competitors. Discover our top tips to humanise your social media, build trust and aid to your brand building. If you would like to learn more us, visit our website https://www.damteq.co.uk/

We had some amazing feedback from episode 1, but people said, 'that all sounds great, but what actually is Humanised Marketing?'. In this episode, Adam and Max answer exactly that. We explain and outline what you can do to start humanising your brand and the top tips along the way. First, we run through how you can kick start the humanisation of your brand with some basic principles of what we’re calling the humanised marketing framework. An easy set of four key principles that you can introduce to your strategies to help make your brand more human; and crucially, it begins with the people in your business. We then discuss the mindset of focusing on the customers rather than the sale. Using an example of how hotels operate to emphasise how changing the focus to customers can really add value to your brand. To finish, we cover how to optimise your brand to be more human. From gathering feedback from your employees to banning stock photos. Discover how simple humanised marketing optimisation can inject value, it’s not rocket science, but it does take time. Discover how we can help you revitalise your business with the humanisation framework. If you have any questions, or need help implementing these principles, please feel free to get in touch, we are more than happy to help! If you would like to learn more us, visit our website https://www.damteq.co.uk/