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The Influence Economy Podcast with Shayna Davis
The Influence Economy Podcast with Shayna Davis
Author: Shayna Rattler Davis
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Welcome to The Influence Economy, the go-to podcast for women entrepreneurs, podcasters, and business professionals ready to position their influence as a powerful asset with measurable ROI. Hosted by Shayna Rattler-Davis, this podcast delivers actionable strategies to turn visibility into profitability and create a scalable business with lasting impact. The tools you learn here will empower you to land corporate contracts, sponsorships, major media appearances, high paid speaking engagements and book deals.
Each episode dives into the tools you need to elevate your personal brand, attract premium clients, and unlock career-defining opportunities—all while building a thriving, influential brand. Whether you're looking to enhance your marketing strategies, monetize your podcast beyond ads and selling merchandise, master influencer marketing, or scale your business with confidence, we've got you covered.
This isn’t just about being seen; it's about leveraging your influence for tangible results. Join us to redefine influence as the currency of success.
Each episode dives into the tools you need to elevate your personal brand, attract premium clients, and unlock career-defining opportunities—all while building a thriving, influential brand. Whether you're looking to enhance your marketing strategies, monetize your podcast beyond ads and selling merchandise, master influencer marketing, or scale your business with confidence, we've got you covered.
This isn’t just about being seen; it's about leveraging your influence for tangible results. Join us to redefine influence as the currency of success.
188 Episodes
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If your to-do list is growing but your results aren’t, you’re probably stuck in self-accountability—and it’s costing you more than you think. In this power-packed episode, I’m joined by business advisor and truth-teller Gwen Bortner to challenge one of the biggest myths in entrepreneurship: that self-accountability is the secret to success. (Spoiler: it’s not.)
If you're checking the boxes, staying "consistent," and still not seeing the results your expertise deserves, let’s fix that. Gwen and I go deep on the hidden bottlenecks keeping even high-achieving women stuck—and how to break free. You’ll hear why reliability isn’t the same as accountability, why doing the “right” things still won’t get you paid if you’re doing them wrong, and how to shift from hustle to high-leverage execution.
We’re not talking more tasks. We’re talking about the real internal rewiring and external structure required to create serious income—and a business that doesn’t break you in the process.
What You’ll Learn:
Why self-accountability is a myth that keeps you stuck
The difference between task management and meaningful progress
How “being reliable” can actually limit your growth
Gwen’s weekly course of action framework for momentum (without burnout)
The ONE question to ask to know if you’re chasing someone else’s success
Why clarity on what you actually want is the first step to scaling sustainably
Mentioned in the Episode:
Learn more about Gwen and her work: https://everydayeffectiveness.com
Connect with Gwen on LinkedIn: https://www.linkedin.com/in/gwen-bortner/
Your Next Steps
Access the Deal-Attracting Makeover to upgrade your messaging, authority signals, and brand presence so it speaks to the decision-makers who cut the checks: https://dealreadyplatform.com
Follow us on Instagram: http://instagram.com/shaynarattlerdavis
Follow us on Facebook: https://facebook.com/shaynarattlerdavis
Ever feel like your income doesn’t match your influence? Let’s fix that. In this episode, I’m sitting down with certified money mindset coach Betty Barnett to unpack the unconscious beliefs and money personalities silently running the show behind your business decisions.
Whether you’re earning six, seven, or even eight figures, you still have a money story—and it might be silently capping your growth. We’re diving deep into how your sacred money archetypes shape everything from your pricing to your business model—and how to identify which ones are empowering or sabotaging you.
This episode is your invitation to not only shift your mindset—but your money-making strategy from the inside out.
What You’ll Learn:
What your money personality is and how it's influencing your business
Why high earners still hit money mindset blocks (yes, even you)
How to shift out of scarcity—even if you’re financially successful
The 8 sacred money archetypes and how to use them to close more deals
A practical reframe to bring your financial strategy into alignment with the life you actually want
Why “just making more” isn’t always the answer—and what to ask yourself instead
Resources Mentioned:
Learn more about Betty and her free offer: https://bettybarnett.com/ and follow her on Instagram: https://www.instagram.com/betty_barnett_coaching/
Your Next Steps:
Access the Deal-Attracting Makeover to upgrade your messaging, authority signals, and brand presence so it speaks to the decision-makers who cut the checks: https://dealreadyplatform.com
Follow us on Instagram: http://instagram.com/shaynarattlerdavis
Follow us on Facebook: https://facebook.com/shaynarattlerdavis
Let’s be honest—your visibility might be on point, but if your sales page isn’t doing its job, you’re leaving serious money on the table.
In this episode of The Influence Economy, I’m joined by M. Shannon Hernandez—a messaging strategist for high-growth founders and the brain behind the Profit-Driven Messaging Ecosystem. She’s the expert seven-figure leaders call when their message no longer matches their mission. And today? She’s dropping pure fire on why your sales page could be the profit leak you’ve been ignoring.
We’re not just talking about headlines and button colors. This is about deep alignment between the value you deliver and how you articulate it on your most important conversion asset—your sales page. From “revenue leaks” and visibility that doesn’t pay, to the outdated advice that’s dumbing down your brand, we’re dismantling every lie the online world has sold you about what it takes to convert.
So, if you’ve been wondering why your incredible visibility hasn’t been translating into revenue, pull up a chair. We’re going in.
What We Cover:
The 3 hidden costs of an underperforming sales page
Why clarity trumps cleverness every single time
The biggest mistake even seasoned entrepreneurs make when selling
Why women buyers want more depth—not dumbed-down marketing
The two sales page myths that are costing you conversions
How to future-proof your messaging in an AI-driven world
Resources Mentioned:
Learn more about Shannon: https://mshannonhernandez.com and follow her on LinkedIn: https://www.linkedin.com/in/mshannonhernandez/
Shannon’s Free Offer: https://joyfulbusinessrevolution.com/salespagehelp/
Your Next Steps:
Access the Deal-Attracting Makeover to upgrade your messaging, authority signals, and brand presence so it speaks to the decision-makers who cut the checks: https://dealreadyplatform.com
Follow us on Instagram: http://instagram.com/shaynarattlerdavis
Follow us on Facebook: https://facebook.com/shaynarattlerdavis
If you've ever thought “I don’t have time for mindset work” or rolled your eyes at another journaling challenge—this episode is your wake-up call.
In today’s conversation, I’m joined by Kim Rogne, certified high-performance coach and founder of For the Love Of. We go beyond the surface to talk about how reprogramming your mindset (yes, literally) could be the one shift standing between you and the income, impact, and influence you’ve been chasing. And if you think mindset is fluffy or “extra”—Kim and I both used to feel the same way… until we didn’t.
We unpack the exact process that helped Kim start a business at 50, thrive after trauma, and build a high-performance model that keeps CEOs from burning out. She shares her powerful PRP framework—and the story behind how it started with a dollar-store notebook and a text from a friend.
This isn’t your typical “just journal and manifest it” episode. It’s strategic, science-backed, and grounded in what actually works to build a profitable, fulfilling business.
What We Cover:
The mindset myth most high-achieving women are still believing
How 5 minutes a day can rewire your brain and raise your revenue
What CEOs get wrong about high performance (and how to fix it)
The PRP model: Perception → Reality → Potential
A journaling habit that turned into a global movement
Mentioned Resources:
Kim Rogne's platform: https://fortheloveof.com
Follow Kim on Instagram: https://www.instagram.com/kimrogne/
Your Next Steps:
Access the Deal-Attracting Makeover to upgrade your messaging, authority signals, and brand presence so it speaks to the decision-makers who cut the checks. https://dealreadyplatform.com
Follow us on Instagram: http://instagram.com/shaynarattlerdavis
Follow us on Facebook: https://facebook.com/shaynarattlerdavis
If your messaging isn't making you money, it's not working. Period.
This week on The Influence Economy, I’m joined by strategic marketing expert and certified StoryBrand guide Amber Gaige to dissect one of the most overlooked reasons your offers aren’t selling, your DMs are dry, and your content is falling flat: your messaging isn’t converting.
Amber brings 20+ years of hands-on marketing experience (plus a legacy of entrepreneurship) to this tactical conversation where we cut through the fluff and get to the heart of what makes messaging actually sell. If you’ve been leaning too hard into clever copy, brand jargon, or “cute” positioning—this is your wake-up call.
In this episode, you’ll learn how to shift from confusing to clear, how to make your messaging hit harder with the exact words your clients are actually using, and how to create content that breaks through 11 million daily messages and still gets noticed.
This isn’t about branding fluff. This is about revenue-driving clarity, connection, and conversions. Let’s fix that.
What You’ll Learn:
The difference between messaging and marketing (and why most get it wrong)
The #1 reason your message isn’t converting (hint: it’s not about you)
How to shift from cute to clear without sounding boring
The “grunt test” your website must pass in 4 seconds or less
A 3-part messaging framework to boost conversions instantly
Why every story needs a point (and every point needs a story)
The right way to use storytelling that sells (without centering yourself)
How to stand out in a noisy market with clarity, not content volume
Mentioned Resources:
Amber Gaige, Far Beyond Marketing: https://www.farbeyondmarketing.com
StoryBrand Framework: https://storybrand.com
Your Next Steps:
Access the Deal-Attracting Makeover to upgrade your messaging, authority signals, and brand presence so it speaks to the decision-makers who cut the checks. https://dealreadyplatform.com
Follow us on Instagram: http://instagram.com/shaynarattlerdavis
Follow us on Facebook: https://facebook.com/shaynarattlerdavis
Let’s talk about the real ROI of joy.
If you think workplace culture means ping pong tables and pizza parties… let’s fix that. In this episode, I sit down with disruptive leadership expert and Fortune 100 trailblazer Elizabeth Bieniek, author of Cake on Tuesday, to unpack why joy isn’t just a vibe—it’s a strategy.
We go deep into what most leaders get wrong about culture (yes, even the well-intentioned ones), and how real influence comes from authenticity, not armor. Whether you’re leading a team, consulting for enterprise clients, or building your empire—this conversation will challenge how you think about culture, leadership, and the kind of business you actually want to run.
Elizabeth and I are peeling back the curtain on what it really means to bring your full self to work—and how that one shift can unlock exponential ROI.
What We Cover:
The #1 culture mistake leaders make (and how to correct it)
Why “joy” is a leadership superpower, not a weakness
How to create magnetic workplace culture that retains talent and drives innovation
The ROI of authenticity (including how one employee turned joy into a patent!)
Tangible ways to “craft” culture vs. just listing values on a wall
Resources Mentioned:
Learn more about Elizabeth Bieniek https://www.elizabethbieniek.com/ and follow her on Instagram https://www.instagram.com/cakeontuesday/
Your Next Steps:
Access the Deal-Attracting Makeover to upgrade your messaging, authority signals, and brand presence so it speaks to the decision-makers who cut the checks. https://dealreadyplatform.com
Follow us on Instagram: http://instagram.com/shaynarattlerdavis
Follow us on Facebook: https://facebook.com/shaynarattlerdavis
Let me guess…
You’ve built the brand, grown the platform, maybe even launched the podcast. You’re visible, respected, and known.But behind the scenes? The momentum, money, and meaningful opportunities still feel like they’re crawling instead of flowing.
If you’ve ever thought, “I have influence… but I’m not earning at the level I should be,”This episode is your wake-up call.
I’m spilling the tea on the exact four-part framework I use to help women shift from visibility to authority… from hustle to high-value… and from being seen to being sought after.
This is The Influence Impact Method—and it’s how you stop trading time for likes and start building something that actually pays you back. Not just today. But for decades to come.
Inside this episode, I’ll show you:
Why your visibility isn’t bankable (yet)
The silent saboteur keeping brilliant women stuck in content mode
How to shift from being “everywhere” to being irresistible to decision-makers
The 4 essential phases to move from platform to profit to legacy
This isn’t about doing more. It’s about doing what actually moves the needle.
What You’ll Learn:
Why visibility without authority is exhausting—and how to fix it
The 4-part Influence Impact Method: Visibility, Authority, Profitability, Legacy
How to become a magnet for high-value opportunities without constant content
What separates being seen vs. being sought after
The mindset shift from online hustler to strategic authority
The difference between trading time and building wealth
How to start building a brand that outlasts trends, platforms, and algorithms
Your Next Steps:
Access the Deal-Attracting Makeover to upgrade your messaging, authority signals, and brand presence so it speaks to the decision-makers who cut the checks. https://dealreadyplatform.com
Follow us on Instagram: http://instagram.com/shaynarattlerdavis
Follow us on Facebook: https://facebook.com/shaynarattlerdavis
Ready to land bigger, better deals with ease? You’re probably overlooking the most powerful sales tool hiding in plain sight: LinkedIn Sales Navigator.
In this episode of The Influence Economy Podcast, I sit down with digital sales strategist and LinkedIn expert Tamika Brunetti to pull back the curtain on how to use Sales Navigator to book high-level clients, access decision-makers, and position yourself for six and seven-figure deals.
Tamika—founder of Ascent Social Capital and a certified LinkedIn Sales Navigator community expert—breaks down exactly how to make LinkedIn work for you, not just sit pretty on your to-do list. She’s trained thousands of professionals across Fortune 500 companies, and today she’s spilling insider tips you won’t get from a YouTube tutorial.
This is not your average “optimize your LinkedIn profile” talk. We’re talking real strategy to attract serious income.
Here’s the truth: you don’t need more followers—you need better filters, smarter targeting, and a system that builds relationships with power players on autopilot. Let’s fix that.
What You’ll Learn:
The key difference between regular LinkedIn and Sales Navigator (and why it matters for high-ticket deals)
How to use Sales Navigator to find decision-makers, bypass gatekeepers, and multithread your outreach
The #1 mistake most users make that’s keeping them broke
Tamika’s favorite under-the-radar Sales Navigator feature that tracks buyer intent (and how to use it for bigger conversions)
How to use job postings as your strategy shortcut to land fractional roles and consulting contracts
How to manage your time on the platform for maximum results in just 30 minutes a day
Mentioned Resources:
Connect with Tamika on LinkedIn: https://www.linkedin.com/in/tamikabrunetti/
Want to go deeper? Book a session or find training info via her LinkedIn profile.
Your Next Steps:
Access the Deal-Attracting Makeover to upgrade your messaging, authority signals, and brand presence so it speaks to the decision-makers who cut the checks. https://dealreadyplatform.com
Follow us on Instagram: http://instagram.com/shaynarattlerdavis
Follow us on Facebook: https://facebook.com/shaynarattlerdavis
If you’re showing up, pitching big, and still walking away with a “we’ll think about it,” let’s fix that.
Far too many high-level women are losing out on five- and six-figure deals—not because their offer isn’t valuable, but because their pitch is killing the deal before it even starts. In this solo episode, I’m breaking down the five most expensive mistakes I see entrepreneurs make when they’re pitching high-stakes deals—and how to avoid them.
From sounding like a vendor instead of a partner to drowning decision-makers in unnecessary details, this episode is your wake-up call to step up, sharpen your strategy, and position yourself as the most obvious, lowest-risk, highest-ROI choice in the room.
Let’s shift from “we’ll get back to you” to “where do we sign?”
What You’ll Learn:
The #1 reason your pitch is falling flat—even if your offer is solid
The difference between sounding like a seller vs. a strategic partner
Why information overload is costing you credibility and clarity
How to follow up without being annoying (and stay top of mind)
The mindset shift that turns one-off wins into long-term deals
Mentioned Resources:
DM Shayna on Instagram @shaynarattlerdavis and say you listened to this episode to explore how she can help you land your next big deal.
Your Next Steps:
Access the Deal-Attracting Makeover to upgrade your messaging, authority signals, and brand presence so it speaks to the decision-makers who cut the checks. https://dealreadyplatform.com
Follow us on Instagram: http://instagram.com/shaynarattlerdavis
Follow us on Facebook: https://facebook.com/shaynarattlerdavis
You say you want to land bigger deals and attract high-end clients—but does your brand actually look like it belongs in the premium lane?
In this powerful episode, I sit down with global speaker and CEO of The Circle of Excellence Group, Landi Jack, to unpack what it really means to position yourself for premium clients. Landi has worked in over 50 countries and helps leaders play a bigger game—so you already know she’s not here to play small.
We’re not just talking mindset—we’re getting into the branding, the presentation, the positioning, and yes, even your wardrobe. If you’ve ever wondered why your audience isn’t converting into high-paying clients, this episode might just be your wake-up call.
We’re spilling the tea on everything from pricing and presentation to the colors you wear and the energy you bring into a room. And trust me—this isn’t about being fake. It’s about showing up as the elevated version of who you already are so that premium clients don’t overlook you.
What You’ll Learn:
The biggest non-obvious reason you’re not attracting premium clients
Why your branding and wardrobe are repelling the people with the checkbooks
How to align your lifestyle brand with your business goals
What makes a premium brand stand out online (hint: it’s not your content volume)
Why confidence is the secret sauce most entrepreneurs are skipping
The one shift that can double your rates instantly
Why polarizing opinions are actually magnetic to high-end buyers
How to expand beyond your local market and go global
Mentioned Resources:
Landi Jack: https://www.circleofexcellence.group
Your Next Steps:
Access the Deal-Attracting Makeover to upgrade your messaging, authority signals, and brand presence so it speaks to the decision-makers who cut the checks. https://dealreadyplatform.com
Follow us on Instagram: http://instagram.com/shaynarattlerdavis
Follow us on Facebook: https://facebook.com/shaynarattlerdavis
Are you building a business with an exit in mind—or just hoping it works out when you’re ready to move on?Most women entrepreneurs pour everything into growing their companies but never think about how (or if) they’ll exit. That’s a costly mistake—because without a strategic exit plan, you could leave serious wealth on the table.
In this powerful conversation, I’m joined by Patty Block—business advisor, transition expert, and author of Your Hidden Advantage. For nearly two decades, Patty has helped women business owners fine-tune operations, scale revenue, and build real business value so they can create an “elegant exit” on their terms.
We’re dismantling the myths around selling your business, unpacking the different exit options available, and revealing how even personal brands can create sellable assets. Whether you’re years away from selling or thinking about closing the doors soon, the time to start positioning for your exit is now.
You’ll learn why only a small percentage of women-owned businesses successfully sell, what to do to avoid being taken advantage of in the deal-making process, and how to protect your intellectual property so it actually adds value to your business.
What You’ll Learn in This Episode:
Why so few women entrepreneurs successfully exit their businesses—and how to beat the odds
The different types of exits (and why selling isn’t the only option)
How to position a personal brand for sale by building frameworks and intellectual property
The five-year runway you should aim for to maximize business value
What to avoid so you don’t get hustled or undervalued in the negotiation process
Links and Resources Mentioned in This Episode:
Your Hidden Advantage by Patty Block: https://theblockgroup.net/book
Follow Patty on LinkedIn: https://www.linkedin.com/in/pattyblock
Your Next Steps:
Access the Deal-Attracting Makeover to upgrade your messaging, authority signals, and brand presence so it speaks to the decision-makers who cut the checks: https://dealreadyplatform.com
Follow us on Instagram: http://instagram.com/shaynarattlerdavis
Follow us on Facebook: https://facebook.com/shaynarattlerdavis
What if the only thing standing between you and corporate deals wasn’t your offer—but your mindset?
In this episode of The Influence Economy, I’m spilling the tea on the internal blocks holding too many high-level women back from the kind of opportunities that actually match their brilliance.
Not because they’re not qualified. Not because they’re not ready. But because they’ve been told they need to look, act, or sound a certain way to get in the room.
Let’s fix that.
I’m sharing the raw truth about what it really takes to get seen—and paid—by premium-level clients and partners. And spoiler alert: It’s not a rebrand. It’s not a new pitch deck. It’s not another certification. It’s learning how to own the power of who you already are.
This episode is your permission slip to stop shrinking, upgrade your belief system, and finally position yourself for high-value deals—without changing your whole identity.
Here’s what we cover:
What You’ll Learn:
My personal journey from burnout to bankable corporate deals
The 3 biggest mindset myths that are secretly blocking your revenue
Why you don’t need a rebrand—you need a refinement
The inner shifts that move you from imposter to in-demand
How to start thinking like a woman who closes deals
Your Next Steps:
Access the Deal-Attracting Makeover to upgrade your messaging, authority signals, and brand presence so it speaks to the decision-makers who cut the checks. https://dealreadyplatform.com
Follow us on Instagram: http://instagram.com/shaynarattlerdavis
Follow us on Facebook: https://facebook.com/shaynarattlerdavis
Stop Chasing Pennies and Start Positioning for Premium! If you're still trading time for dollars and wondering why scaling feels out of reach, let's fix that. In this episode of The Influence Economy, I’m sitting down with Ann Carden—a strategic growth consultant and multi-business founder who’s mastered the art of high-ticket, high-impact business models.
Ann’s story isn't about hustling harder—it’s about building smarter. With 40+ years of business, marketing, and sales expertise, she's coached hundreds of entrepreneurs to pivot from low-leverage offers to premium clients and million-dollar business models.We’re spilling the tea on what’s really stopping you from scaling, how to reclaim your time by letting go of control, and why most business owners are accidentally capping their income.If you’re still spending your mornings doing admin tasks or struggling to delegate, this is your wake-up call. And if you're still selling $97 offers to people who “need to pray about it,” Ann and I are showing you how to stop stepping over dollars to get to dimes.
What You’ll Learn:
Why your need for control is costing you serious income
How to create a premium business model with high-ticket offers
The 4-part framework to scale without burnout
Revenue tiers that support a lifestyle of freedom and profit
Why corporate contracts and fewer clients = more money
The mindset shifts required to think (and earn) bigger
Resources Mentioned:
Connect with Ann on LinkedIn: https://www.linkedin.com/in/anncarden-business-consultant-coach/
Access Ann's Free Training: https://expertinyou.biz
Your Next Steps:
Access the Deal-Attracting Makeover to upgrade your messaging, authority signals, and brand presence so it speaks to the decision-makers who cut the checks: https://dealreadyplatform.com
Follow us on Instagram: http://instagram.com/shaynarattlerdavis
Follow us on Facebook: https://facebook.com/shaynarattlerdavis
Let’s be honest—undercharging isn’t a mindset problem. It’s a strategy gap.No one taught you how to sell what you do at the level it deserves… but that changes today.
In this episode of The Influence Economy, I’m pulling back the curtain on how to finally price, position, and sell your premium offers without selling your soul—or hustling harder. Because the truth is, you don’t need a bigger audience… you need better positioning.
If your calendar is full, your energy is drained, and your income’s not matching your impact, your business doesn’t need another offer. It needs a better one. A high-ticket one.
I’ll walk you through:
Why you’re more ready for high-ticket than you think
The 5 core elements of a premium offer that actually sells
How to attract and close high-value clients without being “salesy”
This episode is for the woman who’s ready to ditch the low-ticket hustle and finally get paid in alignment with the power of what she does.
What You’ll Learn:
Why high-ticket isn’t just for coaches or influencers
The mindset shift that helped me go from $5K to $25K offers
How to reframe “sales” into empowered communication
The premium offer checklist every entrepreneur needs
Why “more deliverables” don’t equal “more value”
How to stop convincing and start clarifying your offer
Resources Mentioned:
DM Shayna your takeaway: http://instagram.com/shaynarattlerdavis
Your Next Steps:
Access the Deal-Attracting Makeover to upgrade your messaging, authority signals, and brand presence so it speaks to the decision-makers who cut the checks: https://dealreadyplatform.com
Follow us on Instagram: http://instagram.com/shaynarattlerdavis
Follow us on Facebook: https://facebook.com/shaynarattlerdavis
You’ve been told to “scale your business”—but what if that advice is keeping you stuck?
In this episode, I sit down with the iconic Darnyelle Jervey Harmon, powerhouse CEO of Incredible One Enterprises and the mind behind the Move to Millions Method. Together, we’re pulling back the curtain on the real meaning of scaling—and why most entrepreneurs are getting it wrong. If you’ve ever thought scaling meant jumping from $80K to $100K, or running Facebook ads before you’ve built a real foundation, you’re gonna want to press play.
This isn’t just strategy—it’s a total reframe. Darnyelle is breaking down the revenue markers, mindset shifts, systems, and team structure that have helped her clients generate over half a billion dollars. We’re talking about building something sustainable, scalable, and spiritually aligned—without the burnout.
What we cover:
What scaling actually means—and why it starts around $400K, not $100K
The 10 strategic components every business must have before scaling
How to stop working 12-hour days and still grow your revenue
The key systems that help you scale without chaos
Why grinding keeps you tired, not paid
How to set profit margins that fund your freedom
What your team should look like if you're serious about scaling
The mindset traps that are secretly sabotaging your next level
Resources Mentioned:
Darnyelle’s Move to Millions Method and Book: https://movetomillions.com
Darnyelle's FREE Resources and Tools: https://movetomillions.com/freebies/
Follow Darnyelle on Instagram: https://instagram.com/darnyellejerveyharmon
Your Next Steps:
Access the Deal-Attracting Makeover to upgrade your messaging, authority signals, and brand presence so it speaks to the decision-makers who cut the checks. https://dealreadyplatform.com
Follow us on Instagram: http://instagram.com/shaynarattlerdavis
Follow us on Facebook: https://facebook.com/shaynarattlerdavis
Let’s be honest: the old business growth roadmap was never made for women like us. Start-up, growth, maturity, expansion, exit? That’s VC language. But what if your platform isn’t just a business—what if it’s a mission, a message, a movement?
In this episode of The Influence Economy, I’m unveiling the real 5-stage journey that high-impact personal brands actually go through. It’s the foundation of my Influence Impact Method—and it’s the blueprint every ambitious woman needs to stop spinning her wheels and start scaling with serious strategy.
If you’ve ever asked, “Why am I working this hard and still not getting premium-level results?”—this is your wake-up call. You’ll find out where you are, what’s keeping you stuck, and what exactly to do next to turn your visibility into serious income.
Here’s the truth: you don’t need to hustle harder. You need a smarter framework. And today, you’ll get it.
What You’ll Learn:
The five real stages of growth for personal brands—and why traditional models don’t work for you
What intentional visibility really looks like (and why going viral is NOT the goal)
How to know if you’re in the authority-building phase—and what to shift if you’re stuck
Why profitability is about power—not volume
What it actually means to build a legacy-driven brand that scales without burnout
Mentioned Resources:
Take the Influence Growth Assessment: https://myinfluencestyle.com
Your Next Steps:
Ambitious Women: Take our Influence Growth Assessment and discover your unique influence and how to use it to boost your profitability: https://myinfluencestyle.com
Follow us on Instagram: http://instagram.com/shaynarattlerdavis
Follow us on Facebook: https://facebook.com/shaynarattlerdavis
Let’s talk about it: authenticity. Not the watered-down, social media version—but the real, raw, bankable kind that drives high-value relationships, leadership credibility, and personal brand power.
In this episode, I sit down with Dr. Danisha Keating—speaker, best-selling author, former foster youth turned PhD, and unapologetic truth-teller. We dive into what authenticity really means for ambitious women looking to build platforms that command attention and income.
This isn’t about “just being yourself.” It’s about understanding when, where, and how to show up fully—without losing strategic presence or sacrificing your values.
We’re spilling the tea on:
The right way to use storytelling to build connection (and what not to do)
How to express your values in corporate settings without burning bridges
The myth of “your truth” and why it’s hurting more brands than it’s helping
What authenticity is not—and why that distinction matters
Whether you’re leading a team, pitching a brand, or building your legacy, this episode will sharpen how you show up, how you connect, and how you lead.
What You’ll Learn:
The difference between real authenticity and harmful oversharing
Why “being yourself” isn’t always the right move—and what to do instead
How to use storytelling to position yourself, not just share trauma
When to lead with your values and when to hold them back
What makes your personal brand truly memorable
Mentioned Resources:
Dr. Danisha's book: Taking My Voice Back and From Foster to PhD
Book time with Danisha: https://calendly.com/danishakeating/authorsandspeakers
Your Next Steps:
Ambitious Women: Take our Influence Growth Assessment and discover your unique influence and how to use it to boost your profitability: https://myinfluencestyle.com
Follow us on Instagram: http://instagram.com/shaynarattlerdavis
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Let me just say it: if you're still relying on networking to land high-level opportunities, you're playing the wrong game.
Because power players? They’re not scrolling LinkedIn looking for lunch dates. They’re scanning for strategic assets. For leaders who signal value before they ever say a word.
In this episode of The Influence Economy, I’m pulling back the curtain on how the most successful women I know stopped “working the room” and started owning the room—without ever having to pitch.
I’m showing you how to shift from being a name on a name tag… to being the name decision-makers are already discussing behind closed doors.
It’s time to ditch the networking hustle and upgrade your brand to do the heavy lifting for you.
What You’ll Learn:
Why networking doesn’t work if your brand isn’t positioned with power
The difference between access and positioning—and why one pays you more
What high-level decision-makers are really looking for (hint: it’s not your brunch selfies)
How to go from pitch to peer with your brand presence
My personal playbook (and client wins) for becoming the obvious choice—not just an option
Mentioned Resources:
Grab The Influence Economy Playbook: https://influenceeconomyplaybook.com
Your Next Steps:
Ambitious Women: Take our Influence Growth Assessment and discover your unique influence and how to use it to boost your profitability: https://myinfluencestyle.com
Follow us on Instagram: http://instagram.com/shaynarattlerdavis
Follow us on Facebook: https://facebook.com/shaynarattlerdavis
If you've ever felt unseen at the table—or worse, like you had to scream just to be heard—this episode is your reminder that quiet influence can be the most powerful of all. In this deeply resonant conversation, Shayna sits down with Kash Rocheleau, CEO of Icon Foods, to talk about the real keys to leadership, representation, and rising through male-dominated industries with authenticity and bold strategy.
Kash unpacks how relationships—not just résumés—create real upward mobility. She shares the exact shifts that helped her move from behind-the-scenes to front-facing CEO and how she built trust from the ground up (literally—yes, she was on the forklift). From succession planning to imposter syndrome, this conversation is a masterclass in owning your leadership journey and preparing the next generation to rise with you.
Whether you’re ready to make your next bold career move or simply need permission to own your seat at the table, this episode will call you higher—with strategy, substance, and heart.
What You’ll Learn:
--How relationships can open doors your résumé can’t
--Why quiet leadership is often the most impactful
--The mindset shifts that helped Cash move from CFO to CEO
--How to prepare for succession—whether it’s your company or your career
--The power of representation vs. loud advocacy
--How to build a high-value network that actually moves the needle
Mentioned Resources:
Follow Kash on LinkedIn: HERE
Your Next Steps:
Ambitious Women: Take our Influence Growth Assessment and discover your unique influence and how to use it to boost your profitability: https://myinfluencestyle.com
Follow us on Instagram: http://instagram.com/shaynarattlerdavis
Follow us on Facebook: https://facebook.com/shaynarattlerdavis
If your strategy screams content creator—but not power player—this episode is your wake-up call.
Too many women are stuck spinning their wheels trying to land high-level deals with low-level tactics. Posting daily? Shouting your value in the comments? Cold DMs for “virtual coffee”? Let’s fix that.
In this episode, I’m pulling back the curtain on what it actually takes to get in the room with decision-makers who write big checks. This is for the entrepreneur who knows she’s capable of more—but isn’t quite sure how to shift from pitching to positioning.
We’re talking about enterprise-level visibility, not content calendar chaos. These are the power moves I’ve used—and taught others to use—to land $3M deals and be seen as a peer, not a pitch.
If you’ve been wondering why you’re not getting the “yes,” even with receipts and results, this is your blueprint to change that. You don’t need more hustle. You need a smarter room.
What You’ll Learn:
The #1 reason your current strategy is keeping you out of high-level rooms
Why your funnel and website won’t land corporate deals (and what will)
3 powerful shifts to move from “expert” to “enterprise asset”
How to identify the right rooms for real opportunities
Exactly what to do to stand out to power players and decision-makers
The “value entry strategy” that gets you noticed without pitching
Mentioned Resources:
My new YouTube video on crafting a corporate-ready bio - https://youtu.be/qrRFAdbAY_E
Take the Influence Growth Assessment: https://myinfluencestyle.com
Your Next Steps:
Ambitious Women: Take our Influence Growth Assessment and discover your unique influence and how to use it to boost your profitability: https://myinfluencestyle.com
Follow us on Instagram: http://instagram.com/shaynarattlerdavis
Follow us on Facebook: https://facebook.com/shaynarattlerdavis























