The Internet Marketing Podcast

In this final episode of the series, we introduce you to some of our top experts sharing their knowledge and experience during the brightonSEO conference. Hosted by Simon Lesser, the panel share advice on improving website speed and performance; considerations for choosing SEO and tech SEO tools, and the significance of log file analysis in understanding Google crawling behaviour and website performance. Join us as we demystify technical SEO and gain expert perspectives on optimising websites for success.In this episode:10:06 Why log file analysis is essential for the SEO process. 17:50 Google Search Console crawl stats - reporting limitations and the alternatives. 27:46 Why understanding how the web works will deliver better results as an SEO 33:48 Quick content wins – how to quickly assess and optimise content for better impact. 47:40 How to optimise file loading for faster page speed. 53:55 SEO tools – advice on how to choose and get the best value for your money.  More about our panellists: Simon Lesser – https://www.linkedin.com/in/simonlesser/Simon is the cofounder and CEO of Dragon Metrics. He loves building software that helps customers get the SEO data they need to make smart decisions. Paulo Andraus – https://www.linkedin.com/in/pandrausPaulo is a brazilian SEO living in Munich and he leads a team of technical SEOs to increase Stylight's millions of pages' visibility on Google. David Gossage – https://www.linkedin.com/in/david-gossage-54103240/David is an SEO manager with over 10 years’ industry experience and a passion for eCommerce websites. He is adept at both the creation and implementation of strategies for brands with ambitious targets and a desire for a high return on investment. Beth Woodcock – https://www.linkedin.com/in/bethanywoodcock/Beth is a Northern lass that has been working purely in Technical SEO for over two years.  To find out more about us and the show visit https://internetmarketingpodcast.org Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show. Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…https://www.linkedin.com/in/kelvinnewman/https://twitter.com/kelvinnewman Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.

In this series of episodes, we introduce you to some of our top experts sharing their knowledge and experience during the brightonSEO conference. Hosted by Charley Brennand, this episode dives head first into the fast-evolving evolving social and paid search landscape. We cover the dominance of video content and its place in paid search campaigns, plus the crucial importance of testing and exploration in the ever-changing world of digital marketing. So, grab your notepads and get ready to be inspired by the insights and debates from our expert panel.In this episode:05:00 Is video content essential for successful PPC campaigns? 11:24 Historical persuasion principles - why they still apply in the digital world. 30:17 Targeting flexibility and testing is the key to successful paid search campaigns. 36:33 The importance of compelling copy and visuals in paid advertising. 40:55 Using emotional storytelling - how you can create effective content based on emotional stories. 43:31 Social channels' wider effects on brand building. More about our panellists: Charley Brennand - https://www.linkedin.com/in/charleybrennand/Charley is working hard to remove the barriers to entry for new talent entering the Digital Marketing industry, specifically Paid Media. She's had a VERY squiggly career by her own admission but believes everything in your career has a purpose. Danielle Gipps – https://www.linkedin.com/in/danielle-gipps-7aa098110/Danielle is the Agency Marketing Manager at Revenue Growth Agency and an avid believer in the power of Storytelling in helping brands break through advertising noise. She has a passion for the relationship between consumer psychology, emotional connection and creativity in crafting powerful marketing campaigns. Sarah Sal – https://www.linkedin.com/in/sarah-sal-454a1460/Sarah is a Facebook Ads Specialist with clients such as Hootsuite & AdEspresso. With 7 figures in Facebook ads spent under her belt in 10+ years, she's run ads for companies like ClickFunnels and Strategyzer. Cathryn Stormont – https://www.linkedin.com/in/cathrynstormont/Cathryn has an incredible track record in achieving business growth, through both search and social advertising for the last 14 years. Helping the likes of Hobbycraft, Wiggle, Fujifilm, Mazda and Grapetree. To find out more about us and the show visit https://internetmarketingpodcast.org Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show. Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…https://www.linkedin.com/in/kelvinnewman/https://twitter.com/kelvinnewman Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.

In this series of episodes, we introduce you to some of our top experts sharing their knowledge and experience during the brightonSEO conference. Hosted by Dan Taylor, this panel session covers everything you need to know about AI’s place in digital marketing; from its evolution and the future of content creation, to the ethical considerations we need to be aware of as the technology develops, it’s all in this episode, so tune in!In this episode:05:51 The importance of understanding AI’s strengths and weaknesses.15:54 Using AI for planning content creation long-term, not just for short-term efficiency.24:20 AI processes for content and workflow automation, saving time and adding value for clients.36:51 Learning from biases - why we can be hopeful for an ethical AI future with human innovation.49:35 Why Google faces threat from GPT and OpenAI in the search and publishing space.59:21 Future predictions - the importance of using the right prompts is key to all AI.  More about our panellists: Dan Taylor - https://www.linkedin.com/in/danielrwtaylor/Dan is a recognized SEO professional, having worked with a number of companies in strategically helping them increase their organic market visibility and overcome technical challenges. Mike Curtis - https://www.linkedin.com/in/michael-curtis-0571882b/Mike is the Head of SEO at 7DOTS, and a professional dork. Jonjo Rowlands - https://www.linkedin.com/in/jonjo-r-32686a205/Jonjo is Head of SEO at boxChilli. He manages a team of 14 account managers and SEO executives and looks after clients across a wide range of industries.  Irin Rahman - https://www.linkedin.com/in/irin-rahman-861b7151/Senior leader in Data, Technology, AI, Digital Marketing & Strategy practices with extensive experience across multiple industries. She has a keen interest in data driven insight into digital marketing technologies. To find out more about us and the show visit https://internetmarketingpodcast.orgLike and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show. Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…https://www.linkedin.com/in/kelvinnewman/https://twitter.com/kelvinnewman Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.

In this series of episodes, we introduce you to some of our top experts sharing their knowledge and experience during the brightonSEO conference. Hosted by Claire Carlile, this panel session takes questions from the live audience, answering their queries on real-life website and SEO issues. Join us for a deep-dive into technical and on-page SEO with relatable information, tools and techniques for marketing professionals and business owners alike.In this episode:07:24 Why optimizing text-heavy landing pages and using content to build awareness is an effective long-term organic approach.18:54 Why having language variants can be problematic for SEO, leading to potential issues with canonicalization – what you can do instead.31:08 Exploring potential content cross-pollination and the associated risks.49:12 When it’s time to get a new website53:02 Why proper link management is crucial for SEO success. Spammed links rarely effective. Resources mentioned:https://www.screamingfrog.co.uk/seo-spider/https://www.semrush.com/https://www.searchpilot.com/ More about our panellists: Claire Carlile – https://www.linkedin.com/in/clairecarlileClaire is BrightLocal's Local Search Expert. Her work at Claire Carlile Marketing, where she helps businesses of all sizes make the most of the local search opportunity. Tom Capper – https://www.linkedin.com/in/sarah-sal-454a1460/Sarah is a Facebook Ads Specialist with clients such as Hootsuite & AdEspresso. With 7 figures in Facebook ads spent under her belt in 10+ years, she's run ads for companies like ClickFunnels and Strategyzer. Sally Raymer – Linkedin.com/in/sally-r-seoSally is an SEO and Founder with almost a decade of experience, spanning everything from technical SEO to localisation, internationalization, and more.Dave Cousin - https://www.linkedin.com/in/davecousin/Dave has been with Oban International since 2021 as Head of Organic. With 20 years’ of experience, he is an expert in International SEO and has previously worked with some of the world’s biggest, most global brands. To find out more about us and the show visit https://internetmarketingpodcast.orgLike and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show. Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…https://www.linkedin.com/in/kelvinnewman/https://twitter.com/kelvinnewman Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.

In this series of episodes, we introduce you to some of our top experts sharing their knowledge and experience during the brightonSEO conference. Hosted by Patric Stox, our panel of experts delve deep into the world of SEO analytics, sharing valuable insights on the challenges and solutions surrounding Google Analytics 4 (GA4) and the future of data-driven decision-making. If you’re keen to learn more about using data to get the best results from your digital marketing campaigns, this episode is for you.In this episode:11:41 GA4’s improved UI and data collection framework - why it’s better for event-based tracking.25:00 How analytics data should influence strategy.40:34 Why it’s important to differentiate objectives for user personas and tie metrics to strategy. Client understanding is key.41:29 KPI’s evolve over time – why you need to distinguish between channel and business metrics.53:13 AI is improving rapidly, doubling in capability every year – what this means for how we work in the future. Resources mentioned:https://developers.google.com/analytics/devguides/collection/ga4https://www.heap.io/ More about our panellists: Patrick Stox – https://www.linkedin.com/in/patrickstox/Product Advisor, Technical SEO, & Brand Ambassador at Ahrefs. Patrick is an organizer for the Raleigh SEO Meetup and helped define the role of Search Marketing Strategist for the US Department of Labor. Anna Rowlinson – https://www.linkedin.com/in/anna-rowlinson/Anna is a Senior Digital Marketing Manager with a background in data-driven marketing in the consumer market and extensive knowledge in leveraging a consumer data platform for optimising marketing activities. Gareth Beck – https://www.linkedin.com/in/garethb/Gareth is a digital marketeer with 20yrs experience optimising and analysing websites. He works with charities to understand the effectiveness of their digital marketing strategies.Natasha Burtenshaw-deVries - https://www.linkedin.com/in/natashaburtenshawdevries/Natasha is the Associate Director of Organic Growth at Flywheel Digital, overseeing holistic SEO strategies for digital-first brands across North America.  To find out more about us and the show visit https://internetmarketingpodcast.orgLike and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show. Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…https://www.linkedin.com/in/kelvinnewman/https://twitter.com/kelvinnewman Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.

In this series of episodes, we introduce you to some of our top experts sharing their knowledge and experience during the brightonSEO conference. Hosted by Neha Khanna, the panel discussion focuses the subject of e-commerce, especially the challenges of SEO within the industry and the strategies used to address them. If you’re keen to learn more about SEO within the ecommerce landscape and the KPI’s and metrics needed to measure success, this episode is for you.In this episode:24:33 Why simplifying and minimizing jargon builds trust.31:31 The full picture – monitor organic sessions for success, but consider impact on other business areas. 34:00 Improved results for retailers - focus on average order values and adjust marketing based on product performance.40:00 It’s not all about traffic - Incremental testing, proof of concept and clear SEO goals should be tied to company objectives.50:06 Why it’s important to trust in your product and have well-managed site. Resources mentioned:https://www.screamingfrog.co.uk/seo-spider/https://cloud.google.com/generative-ai-studiohttps://chatgpt.com More about our panelists: Neha Khanna – https://www.linkedin.com/in/nkkhanna/Neha, a seasoned Technical Product Manager at Wayfair with a passion for innovation, leads Gen AI and digital marketing use cases. She's SEO/SEM expert and prolific contributor to Search conferences, podcasts, panels and more.  Caleb Chatfield – https://www.linkedin.com/in/calebchatfield/Caleb is a Solution Consultant for the SEO analytics and automation software company Botify. Caleb has supported some of the world's largest websites to maximise their organic traffic through analysis and subsequent deployment of Botifys tools. Lorcan Fearon – https://www.linkedin.com/in/lorcan-fearon-1ab998168/Lorcan is a Senior SEO Specialist & Operations Lead at the UK arm of StudioHawk, Australia's largest SEO agency.Lucia Dello – https://www.linkedin.com/in/luciadello/Lucia specialises in turning complex data into meaningful insights to optimise company strategy and operations. To find out more about us and the show visit https://internetmarketingpodcast.orgLike and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show. Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…https://www.linkedin.com/in/kelvinnewman/https://twitter.com/kelvinnewman Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.

In this series of episodes, we introduce you to some of our top experts sharing their knowledge during the brightonSEO conference. Hosted Karim Adib, the panel discussion centers around the subject of content marketing and digital PR. If you’re keen to learn more about building relationships with PR professionals and the importance of building quality links - or if you’re a small business looking for pro tips to improve your content marketing activity, this episode is for you.In this episode:01:15 How businesses can future-proof their content marketing and PR strategies.08:40 Key metrics for measuring the success of content and how they differ based on the type of content.16:22 Challenges and opportunities in integrating social media and influencer outreach with PR efforts.23:50 Differing perspectives on the effectiveness of reactive PR versus data-led campaigns.38:55 Effective strategies for managing crisis situations and repairing a company's reputation after negative PR. Resources mentioned:https://www.reddit.com/https://analytics.google.com/analytics/academy/course/5 Find out more about our panelists: Karim Adib https://www.linkedin.com/in/karimadib/Karim's an Egyptian living in Sheffield with 3+ years working in marketing, specifically Digital PR & SEO. Victoria Roscow https://www.linkedin.com/in/victoria-roscow-196925114/Victoria is Head of Content at Manchester-based digital marketing agency, Dark Horse. She leads on the on-page SEO and content marketing strategy for clients across the country. Will Waldron https://www.linkedin.com/in/will-waldron-0b0088111/Will has 10 years of experience in both traditional and digital PR, developing multi-channel campaign strategies to clients across multiple sectors based all over the world. Sarah-Jayne Taylorson – https://www.linkedin.com/in/sarah-jayne-taylorson/Sarah-Jayne is a Digital PR Consultant at NORTH. She has over 3 years in-house experience and enjoys putting her clients at the heart of the news agenda to secure high quality links in top tier outlets.To find out more about us and the show visit https://internetmarketingpodcast.orgLike and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show. Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…https://www.linkedin.com/in/kelvinnewman/https://twitter.com/kelvinnewman Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.

In this series of episodes, we introduce you to some of our top experts sharing their knowledge and experience during the brightonSEO conference. Hosted by Hana Montogomery, the panel discussion centers around link building strategy, its relationship with developing AI technology and the best tools and tactics currently used by SEO pro’s. If you’re keen to learn more about link building as part of your digital marketing strategy, this episode is for you.In this episode:06:08 Why link context is crucial for search optimization.12:59 Link building analysis - Quality vs quantity.17:23 How internal linking enhances search engine understanding.32:25 Proactive outreach to journalists yields 63% more replies.42:28 Using AI - communication, outreach, and summarizing.53:37 Paying for links – why this is a bad idea for your strategy. 01:03:38 How analysing competition links can help determine your strategy. Resources mentioned:https://pressbooks.com/https://justreachout.io/https://ifttt.com/https://www.midjourney.com  Find out more about our panelists and connect with them here: Olivia Bence - https://www.linkedin.com/in/olivia-bence-883260132/Olivia has over six years of experience working in the industry and has worked in a variety of industries at leading PR agencies in Manchester, Olivia's passion for digital PR and innovative tactics on how to get links really shines through. Vince Nero - https://www.linkedin.com/in/vinnero/Vince is the Director of Content Marketing at Buzzstream. He thinks content marketers should solve for users, not just Google. He also loves finding creative content online. Dixon Jones – https://www.linkedin.com/in/dixonjonesAuthor of Entity SEO. CEO of InLinks. Lifetime Achievement Award Winner. To find out more about us and the show visit https://internetmarketingpodcast.orgLike and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show. Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…https://www.linkedin.com/in/kelvinnewman/https://twitter.com/kelvinnewman Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.

In today's episode we’re joined by special guests, Bianca Anderson and Andy Crestodina. Our conversation centers around the impact of algorithm updates on the future of content discovery; the practical strategies for navigating this evolving digital landscape and the importance of leveraging expertise within content teams to enable the evolution of content discovery. If as a business you’re looking to build your authority online, this episode is for you.In this episode:07:42 Interjecting expertise - HubSpot checklist resource for content productivity.12:15 Reddit & Quora - trend leads to SEO changes.17:24 Content creation shifts to AI-driven information generation.19:42 How focusing on middle and bottom of funnel content can drive business KPIs.22:14 The importance of managing stakeholder expectations for traffic KPIs  Resources mentioned in this episode:https://www.amsive.com/insights/author/lily-ray/https://searchengineland.com/author/barry-schwartz  More about our guests: Experienced in both in-house and agency SEO, Bianca Anderson makes valuable contributions to driving innovation at HubSpot and has led the creation of HubSpot's EEAT Playbook. Bianca is also the Project Manager of the Blog Insights Report, which plays a crucial role in influencing 90% of all published or updated blog content. Connect with Bianca here: https://twitter.com/binksdoesseohttps://www.linkedin.com/in/bianca-anderson/ Andy Crestodina is the co-founder and CMO of Orbit Media, an award-winning 50-person digital agency in Chicago. Over the past 24 years, Andy has provided digital marketing advice to 1000+ businesses. Andy has written 600+ articles on content strategy, SEO, GA4, AI and visitor psychology. Connect with Andy here: www.orbitmedia.comhttps://www.youtube.com/orbitmediahttps://www.linkedin.com/in/andycrestodina/  To find out more about us and the show visit https://internetmarketingpodcast.orgLike and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show. Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…https://www.linkedin.com/in/kelvinnewman/https://twitter.com/kelvinnewman Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.

In today's episode we’re joined by special guests, Julia Vyse and Kevin Lee, discussing the developments and advances taking place in paid media right now. Our conversation takes in the complexities of paid advertising; the challenges of measuring success, and the importance of understanding the nuances of different platforms. If you’re keen to get a better understanding of how paid advertising can work for you, or to improve your current campaigns, this episode is for you.In this episode:05:15 Why understanding KPI's and testing is crucial in paid media. 09:03 How making confident, accurate decisions and using short-term data to validate long-term outcomes can lead to success.12:50 Managing internal metrics, platform control, and budget allocation for success with awareness campaigns.14:17 How to drive platform use by focusing on social media metrics and user engagement.20:53 Balancing art and science - How to navigate the intersection between platform data and analytics. Resources mentioned in this episode:https://www.dentsu.com/blog www.youtube.com/@eMarketingAssociation More about our guests: Julia is a Digital Director and has focused on Search and Performance Media for Enterprise-sized organizations for 16 years. These days, she focuses on optimizing inside platforms, while ensuring that different media works in harmony rather than in silos. Ask her about QSR, Public Sector, Luxury Travel, and Retail. Connect with Julia here: https://www.iprospect.com/en/ca/https://www.linkedin.com/in/juliavyse/ Kevin Lee is a marketing mad scientist, entrepreneur, marketing expert, investor and cause marketing philanthropist. He is the co-founder of full-service marketing company, Didit, and founder of GivingForward.org, a cause marketing nonprofit that along with its predecessor We-Care has generated millions of dollars for nonprofits and billions for businesses. Connect with Kevin here: https://www.emarketingassociation.com/https://www.linkedin.com/in/variousventures/  To find out more about us and the show visit https://internetmarketingpodcast.orgLike and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show. Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…https://www.linkedin.com/in/kelvinnewman/https://twitter.com/kelvinnewman Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.

In today's episode, we’re talking all about video advertising with insights from expert guests Jyll Saskin Gales and Corey Henke. We discuss the impact of automation and AI in advertising, the continued rise of short-form video content, the merging of organic and paid content, and the challenges of measuring advertising effectiveness in a rapidly changing digital landscape. If you’re here to gain expert perspectives on navigating the evolving landscape of video in digital advertising, this episode is for you.In this episode:03:18 Ad trends: automation, AI, privacy regulations and opportunities.07:51 The balance between being creative and precise targeting in video formats.14:08 YouTube and Google’s development of powerful video platforms.18:54 How the ad industry has simplified their tools for ‘average’ users.20:09 How marketers need to adapt to platform changes for increased ad revenue.  Resources mentioned in this episode:Google Ads Help Centre https://support.google.com/google-adsFace to face events  More about our guests: Cory Henke specialises in the direct-to-consumer advertising space. He is renowned for speaking about YouTube Advertising, Data Visualization, and Media Buying at conferences worldwide. Cory's unique contribution to the industry includes developing and managing a proprietary dashboard and analytics platform, utilized by a select group of agencies and advertisers to enhance their digital advertising strategies. Connect with Cory here: https://variable.mediahttps://twitter.com/coryhenke/https://www.linkedin.com/in/coryhenke/ Jyll is a Google Ads coach and marketing instructor servicing some of the world’s largest advertisers, including Fortune500 companies and Google! She runs several successful learning programmes and boasts a 60K+ following on TikTok, bringing her "insider" expertise to the masses. Connect with Jyll here: https://www.linkedin.com/in/jyllsaskingales/https://jyll.mykajabi.com/newsletter-sign-up  To find out more about us and the show visit https://internetmarketingpodcast.orgLike and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show. Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…https://www.linkedin.com/in/kelvinnewman/https://twitter.com/kelvinnewman Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.

In today's episode of the Internet Marketing Podcast we’re getting unmissable insights from local marketing experts Amanda Jordan and Greg Gifford. Exploring the current landscape of local SEO, we discuss the importance of a holistic marketing approach, the impact of algorithm updates, the future of search, and the essential elements of local marketing strategies. If you’re keen to know more about how local SEO marketing can drive more meaningful results, this episode is for you.In this episode:04:38 SEO’s shift to contextual relevance over keyword stuffing, and how it’s impacting local businesses' organic visibility.07:00 Why SEO professionals should be prioritising true marketing over algorithms.16:13 Search is evolving beyond Google. Businesses need to adapt and be present across all platforms.18:08 Improving website content for better search engine visibility can be an easy win.20:38 How AI assistants provide personalised, multi-option suggestions based on personal history and preferences, even in familiar locations. Resources mentioned in this episode:Local Search Tuesdays by Greg GiffordRicketyroo blog More about our guests: Amanda Jordan is an esteemed local SEO strategist and consultant. Regularly invited as an expert speaker, Amanda shares her ability to demystify complex SEO concepts with ease, sharing her vast knowledge of the industry, especially in managing the unique challenges faced by franchises and multi-location businesses. Connect with Amanda here: https://ricketyroo.com/https://www.linkedin.com/in/amanda-j-96797686/ Greg Gifford is the COO at SearchLab, a boutique marketing agency specialising in Local SEO and PPC. Currently one of the most in-demand speakers at digital marketing and automotive conferences all over the world, Greg shares over 20 years of online marketing and web design experience, and his expertise in Local SEO has helped countless businesses gain more visibility in local searches.Connect with Greg here: https://searchlabdigital.comhttps://twitter.com/greggiffordhttps://linkedin.com/in/greggifford  To find out more about us and the show visit https://internetmarketingpodcast.orgLike and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show. Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…https://www.linkedin.com/in/kelvinnewman/https://twitter.com/kelvinnewman Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.

In today's episode of the Internet Marketing Podcast we’re joined by Areej AbuAli and Kirsty Hulse to talk about building successful communities. We discuss their hugely popular in-person live events – Women in Tech SEO and Confidence Live - and discuss the challenges and rewards of the online communities that sit alongside them. If you’re keen to know more about nurturing communities and the insider view on the realities of event organising, this episode is for you.In this episode:00:30 The origins and mission of Confidence Live, focusing on giving back to the community and maintaining not-for-profit status.10:15 Charting the organic growth of Women in Tech SEO and responding to community demands in building the organisation.13:08 Exploring the formation of engaged communities.16:48 The challenges of running in person events – maintaining integrity and comercialisation. Resources mentioned in this episode:https://self-compassion.org/ https://freelancecoalition.org/ More about our guests:Areej is a seasoned industry speaker and the proud creator of Women in Tech SEO, a global community of women in Technical SEO and marketing. WTS was founded in May 2019 and has since grown to more than 7,000 global members and 40,000 followers. Areej has spoken at conferences such as the Festival of Marketing, BrightonSEO and MozCon.Connect with Areej here: https://www.linkedin.com/in/areejabuali/https://www.womenintechseo.com/  Kirsty Hulse is an award-winning Confidence Coach, motivational speaker, and the creator of Confidence Live, a 1000 delegate conference that attracts some of the world’s leading speakers & wellbeing experts. She has trained 40,000+ people in companies like LinkedIn, Amazon and Spotify and has spoken in over 30 countries. Connect with Kirsty here: https://www.linkedin.com/in/kirsty-hulse/https://www.confidencelive.com/ To find out more about us and the show visit https://internetmarketingpodcast.orgLike and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show. Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…https://www.linkedin.com/in/kelvinnewman/https://twitter.com/kelvinnewman Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.

In today's episode of the Internet Marketing Podcast, we’re joined by digital advertising expert Kyle Johnson to discuss the latest trends and changes in the world of paid search and pay per click advertising. We explore the shift from keywords to conversations, the impact of AI on campaign optimisation, and the transformation brought about by Google's PMax campaign tool. If you’re here to gain valuable knowledge and stay ahead in the ever-evolving realm of paid search and digital advertising, this episode is for you.In this episode:04:16 Different types of activity require different ways of measuring. Brands need to shift their mindset to adapt and not fall behind competitors.09:49 The benefits and limitations of Googles PMax tool and why you need to get specific with the data.17:06 Why focusing on increasing search percentages and understanding user context will lead to better conversions.22:42 New algorithms – why the use of exact match keywords is still relevant.  Resources mentioned in this episode:https://searchengineland.com/https://searchenginehubbub.com/ More about our guest: Kyle is a paid media professional with over 10 years of experience in the industry. He has supported a diverse range of clients, from SMBs to larger household brands, spanning various verticals, helping them achieve their business goals. In his current role, his primary responsibilities include developing the paid media offering at 26, providing support across strategy for partners, and developing his team. Connect with Kyle here: https://www.linkedin.com/in/kylecaliphjohnson/  To find out more about us and the show visit https://internetmarketingpodcast.orgLike and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show. Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…https://www.linkedin.com/in/kelvinnewman/https://twitter.com/kelvinnewman Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.

In today's episode of the Internet Marketing Podcast we bring together Natalie Arnie, a freelance SEO consultant, and digital content specialist Zoë Burke. Together we explore the challenges faced by marketers in the current digital landscape, and the strategies for creating successful content that will ensure you stand out from the crowd. From understanding audience personas to leveraging influencers and social media, we discuss the innovative but actionable approaches and insights to take your content creation to the next level. Let’s dive in!In this episode:05:25 Taking the measurements – recommended tools to measure specific marketing metrics.08:30 The complexity of creating accurate and detailed personas for content production given economic constraints on resources.13:19 The value of analysing customer service calls to improve both customer service and marketing strategies for brands.17:38 Why adaptation is important when catering for diverse audiences.Resources mentioned in this episode:https://lapope.com/2021/12/03/the-best-of-ten-things-in-2021/https://coreupdates.com/https://ellenforster.substack.com/https://www.tiktok.com/@aliceisgratified   More about our guests: Natalie is a Freelance SEO Consultant based in Brighton in the UK. She loves using her expertise to help businesses of all sizes to grow their digital presence, mainly through holistic SEO. Connect with Natalie here:https://nataliearney.com/https://www.linkedin.com/in/natalie-arney-33844052/https://twitter.com/__nca  Zoë is a leading UK wedding expert and Editor of Hitched.co.uk. She has over 11 years’ experience creating optimised content in the niche field of weddings, and has worked for almost all of the UK’s biggest wedding planning brands. Connect with Zoe here:https://www.instagram.com/zoeburke_editor/https://www.hitched.co.uk To find out more about us and the show visit https://internetmarketingpodcast.orgLike and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show. Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…https://www.linkedin.com/in/kelvinnewman/https://twitter.com/kelvinnewman Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.

In today's episode of the Internet Marketing Podcast we chat to PR experts Olivia Bence and Will Waldron. They share their practical tips on how to skyrocket the reach on your next PR campaign, including; why we need to understand the changing landscape of freelance journalism; how to build a good rapport with journalists and editors and the importance of good quality link building for SEO. Let’s dive in!In this episode:06:15 The changing landscape of journalism - many shifting to freelance work and writing for multiple titles.09:41 The importance of alignment and collaboration in digital PR - moving away from past tensions and building better relationships with journalists.11:31 Top tips for pitching journalists - pitch structure, clear images, quick response and tailored content.16:27 Utilising the ‘dates of interest’ calendar for easy campaign recycling.19:44 Discussing the importance of SEO and digital marketing for business growth and increased revenue.  Resources mentioned in this episode:The Art of Creative Thinking by Rod Judkins https://www.rodjudkins.com/books https://connective3.com/resources/  More about our guests: Olivia has over six years of experience working in the PR industry. Her passion for finding innovative link building tactics and nurturing PR/Journalist relationships has propelled her career across some of the leading PR agencies in Manchester.  Connect with Olivia here: https://www.linkedin.com/in/olivia-bence-883260132/  With a background in music PR, Will has 10 years of experience in both traditional and digital PR, marketing and communications. Now currently focussing on digital PR strategies at connective3, Will is developing multi-channel campaign strategies and delivering award-winning campaigns to clients across multiple international sectors. Connect with Will here: https://www.linkedin.com/in/will-waldron-0b0088111/https://connective3.com/    To find out more about us and the show visit https://internetmarketingpodcast.orgLike and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show. Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…https://www.linkedin.com/in/kelvinnewman/https://twitter.com/kelvinnewman Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.

In today's episode of the Internet Marketing Podcast, our conversation covers the interconnection between branding and organic marketing; the role of social media in brand ownership, and the significance of authenticity in storytelling. We also delve into thought leadership and explore some practical ways organisations can engage and use it to create valuable online content. Our experts this week are Annika Haataja & Kineta Kelsall, both SEO experts with a passion for brand driven content. If you’re looking for practical tips on how to use thought leadership to strengthen your brand, this episode is for you.In this episode:06:30 Identifying brand gatekeepers, integrated strategy and maintaining brand messaging consistency.07:45 How does social media fit into brand ownership and responsibility?13:00 Discussing leadership and thought leadership in organizations.16:44 Thought leadership in business can come from anyone, not just CEOs. Incentive programs can help boost employee advocacy.19:22 Encouragement to explore new ideas and resources. Resources mentioned in this episode:How to build a story brand by Donald Millerhttps://www2.deloitte.com   More about our guests: Annika is the SEO Director at Seeker Digital, a UK-based organic performance agency. With over 7 years’ experience in technical and on-site SEO, she heads up all SEO delivery across clients. Connect with Annika here: https://seeker.digital/https://www.linkedin.com/in/annika-haataja/  Kineta is the founder of the School of Social with over 12 years of experience in integrating the realms of paid, owned, and earned social media. Her passion lies in understanding the psychology of human interactions, delving into how people think, feel, and act online. Connect with Kineta here: https://www.schoolofsocial.org.uk/https://www.linkedin.com/in/kinetakelsall/  To find out more about us and the show visit https://internetmarketingpodcast.orgLike and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show. Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…https://www.linkedin.com/in/kelvinnewman/https://twitter.com/kelvinnewman Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.

In today's episode of the Internet Marketing Podcast, we discuss the challenges and complexities marketing professionals face when expanding their campaigns into new countries. We discuss the importance of understanding local media landscapes; how to adapt your content for different international markets and the importance of accurate translations for cultural context. Our experts this week are Peace Itimi and Laura Míguez, both innovative thinkers and highly experienced in international marketing. If you’re looking for practical tips on how to improve your global campaigns, this episode is for you.In this episode:03:46 Peace’s focus on Africa's leading presence as an emerging international market.07:39 Why understanding cultural context is crucial for effective international campaigns.12:59 Understanding the variations in each country's media landscape – what and how do they consume their news?17:54 Why having a good network is essential when hiring local freelancers, especially translators.20:23 Placing trust in agencies or freelancers for content localisation – get to know them first. Resources mentioned in this episode:https://www.lennysnewsletter.com/ https://www.reforge.comhttps://www.tlcfreelance.com/newsletter More about our guests: Peace is a multifaceted Marketing leader and global thought leader. She works at Smile ID (Africa's leading identity verification and digital KYC provider) as its Director of Marketing and served as a Growth Mentor for Seedstars Growth Program and Google for Startups Accelerator.  Connect with Peace here: https://www.youtube.com/peaceitimiofficialhttps://www.linkedin.com/in/peaceitimi  Laura Miguez is a Senior Digital PR Strategist who has successfully transitioned her expertise from the UK to the Spanish and international markets. Utilising a keen understanding of cultural nuances, she regularly secures client placements in some of Spain's most influential publications.  Connect with Laura here: https://www.linkedin.com/in/laura-miguez-843444115/  To find out more about us and the show visit https://internetmarketingpodcast.orgLike and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show. Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…https://www.linkedin.com/in/kelvinnewman/https://twitter.com/kelvinnewman Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.

In today's episode of the Internet Marketing Podcast, we’re discussing the more technical aspects of SEO, including an in-depth look at the crucial elements of site structure, rendering methods and information architecture. We also explore the tools available to help you analyse the performance of your website and get you better results in the SERPS. Our experts this week are Sally Raymer and Mark Stanford-Janes, both experts in their field with over 20 years’ collective experience. If you’re looking to get practical tips on how to improve your digital marketing performance with better site structure and SEO, this episode is for you.In this episode:07:41 Understanding Google's priorities in website searches.11:16 Unique page content and SEO alignment analysis.14:03 Why information architecture is important for website structure and on-site SEO.20:09 Recognising customer needs, seeking resources for customer needs. Resources mentioned in this episode: Moz – Beginners Guide to SEO Web app design resource – patterns.dev  More about our guests: Sally is an SEO expert and Founder with almost a decade of experience. Spanning everything from technical SEO to localisation, internationalisation and more, Sally has worked in a variety of industries, including b2b and b2c markets.Connect with Sally here: Linkedin.com/in/sally-r-seowww.seoinmotion.com Mark is a Senior Organic Performance Account Manager and has worked in SEO for nearly 6 years. His experience spans a range of clients, from big brands to SMEs in industries such as Travel, Finance, Saas & Ecommerce. Connect with Mark here: https://www.linkedin.com/in/mark-stanford-janes-4357a7129/https://weareroast.com/   To find out more about us and the show visit https://internetmarketingpodcast.orgLike and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show. Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…https://www.linkedin.com/in/kelvinnewman/https://twitter.com/kelvinnewman Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.

Today we delve into the world of PPC and lead generation with our expert guests, Veronica Ruiz and Ethan Lambert. We explore the various strategies for using paid advertising to generate leads, including the importance of storytelling, the impact of landing page optimisation, and the effectiveness of different paid media channels. If you want to stay ahead in the world of PPC for generating leads, this is the episode for you.In this episode:06:02 Why some companies struggle to market products and seek guidance.09:54 Comparing paid social and search platforms – Bing vs Google12:34 Why it’s important to optimise your landing page and/or website11:54 Paid search and social media: competition and value. Resources mentioned in this episode: Russell Brunson – ClickfunnelsMike Rosa PPC expert More about our guests: Veronica is a seasoned Paid Media consultant, specializing in managing Paid Search and Paid Social campaigns for diverse international brands.Connect with Veronica here: https://www.linkedin.com/in/veronica-ruiz-morcillo-0a157114/https://verorumor.com/ Ethan has experience within both the creative and paid search domains; Having a track record of creating sales-led, ecommerce campaigns which directly resulted in the growth of SME’s. Ethan combines the analytical science of PPC with the creative of video to influence consumer buying.  Connect with Ethan here: https://www.linkedin.com/in/ethan-lambert/https://darkhorse.co/ To find out more about us and the show visit https://internetmarketingpodcast.orgLike and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show. Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…https://www.linkedin.com/in/kelvinnewman/https://twitter.com/kelvinnewman Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.