In today's episode, we’re talking all about video advertising with insights from expert guests Jyll Saskin Gales and Corey Henke. We discuss the impact of automation and AI in advertising, the continued rise of short-form video content, the merging of organic and paid content, and the challenges of measuring advertising effectiveness in a rapidly changing digital landscape. If you’re here to gain expert perspectives on navigating the evolving landscape of video in digital advertising, this episode is for you.

In this episode:

03:18 Ad trends: automation, AI, privacy regulations and opportunities.

07:51 The balance between being creative and precise targeting in video formats.

14:08 YouTube and Google’s development of powerful video platforms.

18:54 How the ad industry has simplified their tools for ‘average’ users.

20:09 How marketers need to adapt to platform changes for increased ad revenue.

Resources mentioned in this episode:

Google Ads Help Centre https://support.google.com/google-ads

Face to face events

More about our guests:

Cory Henke specialises in the direct-to-consumer advertising space. He is renowned for speaking about YouTube Advertising, Data Visualization, and Media Buying at conferences worldwide. Cory's unique contribution to the industry includes developing and managing a proprietary dashboard and analytics platform, utilized by a select group of agencies and advertisers to enhance their digital advertising strategies.

Connect with Cory here:

https://variable.media

https://twitter.com/coryhenke/

https://www.linkedin.com/in/coryhenke/

Jyll is a Google Ads coach and marketing instructor servicing some of the world’s largest advertisers, including Fortune500 companies and Google! She runs several successful learning programmes and boasts a 60K+ following on TikTok, bringing her "insider" expertise to the masses.

Connect with Jyll here:

https://www.linkedin.com/in/jyllsaskingales/

https://jyll.mykajabi.com/newsletter-sign-up

To find out more about us and the show visit https://internetmarketingpodcast.org

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Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…

https://www.linkedin.com/in/kelvinnewman/

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