The Kate Toon Show

So you want to make money while you sleep, but what does that look like in reality? How can an everyday human go from servicing customers one-to-one to creating one-to-many automated digital passive income products? Today, we're talking to a real-life ADPIPer, Fiona Killackey, about how she created her ADPIP empire, how she used her book to boost it, the challenges, the wins, and the lessons she has for you. Tune in to learn:  How Fiona got started as a marketing strategist, and why she switched to business coaching The pros and cons of having a membership Why creating a personal connection with an audience through a podcast or book is incredibly effective How Fiona uses her podcasting as part of her onboarding process Why sharing who you are and what you believe within your marketing works best in the long term for customer retention How Fiona got her first book written and published How writing books impacted Fiona’s profile and her business How having passive income brings a lot of freedom to Fiona’s lifestyle   Useful resources:  Buy my book: Six Figures While You Sleep Join the Six Figures While You Sleep Program Join the Digital Marketing Collective membership   Head to episode notes    Freebies:  Personal Branding Workbook Productivity Cheat Sheet Join the Misfit Entrepreneurs on Facebook

So you want to make money while you sleep, but what does that look like in reality?  How can an everyday human go from servicing customers one-to-one to creating one-to-many automated digital passive income products? Today, we're talking to a real-life ADPIPer, Kara Lambert, about how she created her ADPIPs, the challenges, the wins and what to do when your ADPIPs no longer fit with the business adventure you are on. Tune in to learn:  How Kara started her ADPIP empire Kara’s specialty as a traditional business coach and her focus on the psychology of business How Kara realised her course wasn’t serving what her audience wanted How to pivot to workshops and memberships The benefits of offering one-on-one coaching Why people are more interested in networking in person What Kara plans to focus on with her ADPIPs in the future   Useful resources:  Come to my Test Before You Invest Workshop Buy my book: Six Figures While You Sleep Join the Six Figures While You Sleep Program Join the Digital Marketing Collective membership   Head to episode notes   Freebies:  Personal Branding Workbook Productivity Cheat Sheet Join the Misfit Entrepreneurs on Facebook

So you want to make money while you sleep, but what does that look like in reality?  How can an everyday human go from servicing customers one-to-one to creating one-to-many automated digital passive income products? Today, we're talking to Shan Morrison about how he supports others to help them build their ADPIP empires. We’re gonna talk through the challenges, the wins, and the lessons he’s learned along the way.   Tune in to learn:  How Shan started working for Stay Tooned How Shan helps other business owners How memberships work Why business owners should choose the membership model What type of entrepreneurs' memberships are suitable for Where to start setting up your membership How to set up realistic boundaries within your community Which platforms work best for memberships How pricing and subscriptions work The differences between making a course vs. a membership   Useful resources:  Buy my book: Six Figures While You Sleep Join the Six Figures While You Sleep Program Join the Digital Marketing Collective membership   Head to episode notes   Freebies:  Personal Branding Workbook Productivity Cheat Sheet Join the Misfit Entrepreneurs on Facebook

Hello and welcome to the Daily Toon and today I'm going to answer a question about how I got a publisher for my book. Kate shared her experiences with self-publishing and traditional publishing, emphasizing the importance of having a marketable book idea and working with a book coach. She also discussed the challenges of promoting a book and the need for a strong marketing strategy. Lastly, Kate expressed her interest in writing a novel and her plans to run a weekend workshop for aspiring authors. Useful resources:  Buy my book: Six Figures While You Sleep Join the Six Figures While You Sleep Program Join the Digital Marketing Collective membership   Head to all Daily Toon episodes   Freebies:  Personal Branding Workbook Productivity Cheat Sheet Join the Misfit Entrepreneurs on Facebook

Hello and welcome to The Daily Toon and today I'm going to be talking about what I think makes a good public speaker. Kate, a speaker and entrepreneur, shared her insights on effective public speaking techniques. She emphasized the importance of thorough preparation, audience engagement, and a balanced approach to content delivery. Her advice covered various aspects of speaking, from presentation style to practice methods, with a focus on creating value for the audience. Useful resources:  Buy my book: Six Figures While You Sleep Join the Six Figures While You Sleep Program Join the Digital Marketing Collective membership   Head to all Daily Toon episodes   Freebies:  Personal Branding Workbook Productivity Cheat Sheet Join the Misfit Entrepreneurs on Facebook  

Hello and welcome to the Daily Toon, and today I'm going to be telling you the story of why I bought a bookshop. Kate Toon explains why, at 50, she bought a bookshop after achieving financial security through digital products. Despite caution from advisors, she proceeded for personal joy and community engagement. Kate faced challenges but found fulfillment in running the shop, cherishing the sense of community and creativity it brings. Useful resources:  Buy my book: Six Figures While You Sleep Join the Six Figures While You Sleep Program Join the Digital Marketing Collective membership   Head to all Daily Toon episodes   Freebies:  Personal Branding Workbook Productivity Cheat Sheet Join the Misfit Entrepreneurs on Facebook  

Today I’ll be answering a question from Julia West: During quieter times, what should small business owners focus on? Kate discussed strategies for small business owners to utilize during quieter times, emphasizing the importance of maintaining discipline, improving the business website, and reconnecting with existing clients. She also recommended focusing on consistent branding, choosing a single marketing channel, working on email funnels and lead magnets, and prioritizing big tasks during quieter times. Kate's advice aimed at helping business owners improve their operations and lead generation during slower periods. Useful resources:  Buy my book: Six Figures While You Sleep Join the Six Figures While You Sleep Program Join the Digital Marketing Collective membership   Head to all Daily Toon episodes   Freebies:  Personal Branding Workbook Productivity Cheat Sheet Join the Misfit Entrepreneurs on Facebook  

Welcome back to the Daily Toon, in this episode I'm going to tell you the secret of how I get it all done. Kate discussed her productivity strategies, including her work habits, project management approach, and daily and weekly planning methods. She emphasized the importance of understanding one's own work style, breaking tasks into manageable parts, and using tools like Asana to manage tasks effectively. Kate also shared her appreciation for reviews on her app and encouraged the use of a team for support in managing time and tasks. Useful resources:  Buy my book: Six Figures While You Sleep Join the Six Figures While You Sleep Program Join the Digital Marketing Collective membership   Head to all Daily Toon episodes   Freebies:  Personal Branding Workbook Productivity Cheat Sheet Join the Misfit Entrepreneurs on Facebook

Today we're talking about money. What to do when you've got no money, what to do when you have a cash shortfall, and what to do when tax time comes and you don't have money to pay him. Kate emphasized the importance of effective financial management for small business owners and e-commerce entrepreneurs, suggesting the use of a bucket or envelope system for allocating funds. She shared her personal experience of transitioning from financial hardship to relative comfort and advised that running a business requires financial discipline and sometimes sacrifices. Kate also mentioned that she offers a little profit training on her website and that the concept of the envelope system is detailed in her book, 'Six Figures in School Hours'. Useful resources:  Buy my book: Six Figures While You Sleep Join the Six Figures While You Sleep Program Join the Digital Marketing Collective membership   Head to all Daily Toon episodes   Freebies:  Personal Branding Workbook Productivity Cheat Sheet Join the Misfit Entrepreneurs on Facebook  

On today's episode of the Daily Toon I want to address a simple question: Is it worth entering business awards? Kate discussed the importance of evaluating the credibility and cost of entering business awards, emphasizing that not all awards are equal in terms of impact. She also highlighted the expenses involved in attending awards and suggested that entering awards should be considered part of a marketing budget. Lastly, Kate noted that while winning awards can boost brand awareness and authority, it may not directly impact a business's bottom line. Useful resources:  Buy my book: Six Figures While You Sleep Join the Six Figures While You Sleep Program Join the Digital Marketing Collective membership   Head to all Daily Toon episodes   Freebies:  Personal Branding Workbook Productivity Cheat Sheet Join the Misfit Entrepreneurs on Facebook  

Today's episode comes from a question Peter Masci asked about proof and showing your experience when maybe you don't have that experience just yet. Kate emphasized the importance of humility and honesty when teaching or sharing knowledge, suggesting that one doesn't need to be a complete expert but should be better than their students and willing to learn. She shared her own experiences of learning from others and filling gaps in her knowledge, and encouraged others to do the same. Kate also addressed the fear of not knowing the answer to every question, suggesting that it's okay to say "I don't know" and then find the answer. Useful resources:  Buy my book: Six Figures While You Sleep Join the Six Figures While You Sleep Program Join the Digital Marketing Collective membership   Head to all Daily Toon episodes   Freebies:  Personal Branding Workbook Productivity Cheat Sheet Join the Misfit Entrepreneurs on Facebook

Today I'm answering a question from Sarah Nickels about how to transition between having a day job and being part-time in a business to being full time in the business. Kate discusses the challenges and strategies involved in transitioning from a day job to a part-time business and eventually becoming a full-time entrepreneur. She shares her personal experience of starting her business while pregnant and emphasizes the importance of managing expectations, having a clear financial plan, and adopting an entrepreneurial mindset. Kate also highlights the importance of building a community, identifying skill gaps, and preparing oneself mentally and emotionally for the challenges of entrepreneurship. Useful resources:  Buy my book: Six Figures While You Sleep Join the Six Figures While You Sleep Program Join the Digital Marketing Collective membership   Head to all Daily Toon episodes   Freebies:  Personal Branding Workbook Productivity Cheat Sheet Join the Misfit Entrepreneurs on Facebook

Hello, it's The Daily Toon here and today's episode is a little bit apt because it's all about how to forgive yourself when things go wrong. Kate discussed the importance of self-forgiveness and not being too hard on oneself, sharing her personal experience with her podcast and the pressure to be perfect. She emphasized finding joy in one's work and mentioned launching an SEO course as a higher priority. Kate concluded by encouraging listener engagement and ideas for future episodes. Useful resources:  Buy my book: Six Figures While You Sleep Join the Six Figures While You Sleep Program Join the Digital Marketing Collective membership   Head to all Daily Toon episodes   Freebies:  Personal Branding Workbook Productivity Cheat Sheet Join the Misfit Entrepreneurs on Facebook  

The Daily Toon is here to answer a question from Sarah-Jane Ross and discuss how to overcome imposter syndrome. Kate addressed the common issue of imposter syndrome, offering strategies to cope with it and sharing her personal experiences. She provided advice on setting achievable goals, celebrating successes, and maintaining a positive mindset. The discussion concluded with Kate encouraging listeners to join her Misfit Group and support her book. Useful resources:  Buy my book: Six Figures While You Sleep Join the Six Figures While You Sleep Program Join the Digital Marketing Collective membership   Head to all Daily Toon episodes   Freebies:  Personal Branding Workbook Productivity Cheat Sheet Join the Misfit Entrepreneurs on Facebook

Today we're answering a much-asked question from Serina Bird: how do you overcome procrastination? Kate Toon discussed strategies to overcome procrastination, emphasizing the importance of setting clear goals, breaking tasks into manageable steps, and creating a realistic schedule. She also highlighted the need to eliminate distractions, work at optimal times, and practice self-compassion. Kate concluded by encouraging listeners to focus on experiences rather than relentless productivity, suggesting that procrastination can serve as a teacher. Useful resources:  Buy my book: Six Figures While You Sleep Join the Six Figures While You Sleep Program Join the Digital Marketing Collective membership   Head to all Daily Toon episodes   Freebies:  Personal Branding Workbook Productivity Cheat Sheet Join the Misfit Entrepreneurs on Facebook

Today's question comes from Stalla Bella. And she asked, how can I break the cycle of needing to hire more staff to scale my business, but not having the funds to hire, while also not being able to generate more funds without additional staff? What strategies can I use to overcome this challenge?  Kate discussed the challenges of scaling a business without sufficient funds and emphasized the importance of financial hygiene, building a 3-month buffer, and investing in staff iteratively. She suggested starting small with staff, using subcontractors, and focusing on roles that directly impact money. Kate also encouraged the audience to join the Misfit Entrepreneur group on Facebook for more discussions and to submit their questions for a daily podcast. Useful resources:  Buy my book: Six Figures While You Sleep Join the Six Figures While You Sleep Program Join the Digital Marketing Collective membership   Head to all Daily Toon episodes   Freebies:  Personal Branding Workbook Productivity Cheat Sheet Join the Misfit Entrepreneurs on Facebook

Today I'm answering a question from Emma Thomas, 'When you feel like you're doing all the things and trying to tick all the boxes but feel like you are getting nowhere - what was the pivotal moment for you when things started falling into place and you felt like you'd turned the corner?' In this episode Kate Toon talks about recognizing success in one's entrepreneurial journey. Kate explains that the feeling of 'making it' is elusive and often fleeting, as new goals continually replace achieved ones. She reflects on her own experiences, highlighting key moments such as the financial success of her SEO course and a pivotal event at CopyCon. Kate emphasizes the importance of acknowledging small victories and warns against the constant pressure to push for more. She advises embracing the ongoing struggle and balancing drive with moments of contentment. Useful resources:  Buy my book: Six Figures While You Sleep Join the Six Figures While You Sleep Program Join the Digital Marketing Collective membership   Head to all Daily Toon episodes   Freebies:  Personal Branding Workbook Productivity Cheat Sheet Join the Misfit Entrepreneurs on Facebook

Welcome to Daily Toon episode 12, today I'm discussing how to set up a thriving Facebook Community. Kate emphasized the importance of understanding and catering to the needs of a Facebook community, while also maintaining authenticity and realistic expectations. She shared her experience with running various Facebook communities, including her largest one, the I Love SEO group. Lastly, she differentiated between free and paid communities, with the former being a top-of-funnel marketing strategy. Useful resources:  Buy my book: Six Figures While You Sleep Join the Six Figures While You Sleep Program Join the Digital Marketing Collective membership   Head to all Daily Toon episodes   Freebies:  Personal Branding Workbook Productivity Cheat Sheet Join the Misfit Entrepreneurs on Facebook    

Hello, and welcome to the Daily Toon. I want to talk about something that bubbled up for me today. And it's around events and sponsorships and show bags. So let's dive in.  Kate discussed her views on event sponsorships and show bags, emphasizing the importance of ROI and the potential for items to end up in the trash. She suggested that businesses could invest in targeted marketing campaigns or sponsorships that offer more tangible benefits. Kate also shared her approach to organizing events, where she pays for the items herself and ensures that sponsors receive proper recognition. Useful resources:  Buy my book: Six Figures While You Sleep Join the Six Figures While You Sleep Program Join the Digital Marketing Collective membership   Head to all Daily Toon episodes   Freebies:  Personal Branding Workbook Productivity Cheat Sheet Join the Misfit Entrepreneurs on Facebook

Hi, it's Kate here. Today’s topic comes from Kelly Shute. We're going to be talking about what's unnecessary in business. What things could we get rid of, and what things do we really need to keep? Kate emphasizes the importance of starting with a solid foundation in business, such as accounting software and an accountant, before investing in other aspects. She also warns against excessive spending on courses and tools, and encourages a cautious approach to spending. Kate shares her personal experience of achieving success with minimal investment and invites listeners to share their thoughts in the Misfit Entrepreneur group. Useful resources:  Buy my book: Six Figures While You Sleep Join the Six Figures While You Sleep Program Join the Digital Marketing Collective membership   Head to all Daily Toon episodes   Freebies:  Personal Branding Workbook Productivity Cheat Sheet Join the Misfit Entrepreneurs on Facebook