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© 2024 Spotlight Branding / Law Firm Marketing Minute
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Everyday marketing advice for lawyers in easy-to-digest short episodes!
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Did you like this episode? Dislike it? The legal world is suffering, heavily, from mental health issues. We wanted to make sure that we highlighted some of the things that have helped us!Please note that we are not trained professionals and we do not claim to be. We are simply sharing our experiences and things that we have been able to use for help. We hope someone in need gets some aid from this episode. If you or someone you know needs immediate help, please call 988!👉Here's what you ...
Did you like this episode? Dislike it? What is the correlation between mental and physical wellness? How does one affect the other?Eddie and Smike are both on a physical wellness journey, and they share the positive effects it has had on their mental. They also talk about making it work in your busy lifestyle. 👉Here's what you can expect:A little backstory on Eddie's mental health journeySome ideas on integrating physical wellness into your firm☝️The 2024 Legal Marketing Trends Report i...
Did you like this episode? Dislike it? In this episode, we discuss one of our favorite mental health books: The Tools by Phil Stutz & Barry Michels.This book gives actionable steps that anyone can take at any point during the day to help them get through almost any situation. Stress. Anxiety. These things can be overcome according to the Tools! 👉Here's what you can expect:A little bit about our favorite mental wellness bookThe validity of its power☝️We have a complimentary webinar co...
Did you like this episode? Dislike it? After Eddie served in the Middle East, he came up with a system to help himself mentally on a daily basis. We call it the Eddie 5X5, but you can call it whatever you'd like. It's a system to help with both macro and micro levels. Eddie explains what it is and how it works. 👉Here's what you can expect:Eddie explains his system for mental wellnessA little backstory on Eddie's journey☝️We have a complimentary webinar coming up this week:Save your seat ...
Did you like this episode? Dislike it? Mental health is not talked about nearly enough in the legal industry. There's an epidemic occurring as we sit here and listen, but not enough talk is happening. These stats are very scary, especially the last one! This episode will set the table for the entire week where we dive into things that we have personally experienced and seen help us and others!👉Here's what you can expect:3 stats about mental health in the legal industryWhat we can share that m...
Did you like this episode? Dislike it? Everything you need for your law firm to be dangerous on social media is talked about in this episode! Take a listen, take some notes, make a plan, and get after it! We have a LOT of experience working with law firms on social media. Time and time again, we find that success and strategy looks a LOT different than what the mainstream media may suggest.👉Here's what you can expect:How you can prepare your law firm for social media successWhat we have seen ...
Did you like this episode? Dislike it? We've been talking about social media all week. Now the question is 'What kind of content works best for your law firm on social media'. There's millions and millions of content being uploaded to each platform every day! How can you create the most influential content for your law firm's audience?👉Here's what you can expect:What kind of content works best for law firms?What format of content works best on social media?☝️One of our best free resourc...
Did you like this episode? Dislike it? It all comes back to the reason for why you're on social media. If you want to get more bookings, then you may be disappointed more often than not! We have helped so many law firms realize that social media works as the perfect nurturing tool. It can help educate your potential clients and humanize your firm before the consultation even occurs!👉Here's what you can expect:The ACTUAL purpose of social media for law firmsHow social media can help with ...
Did you like this episode? Dislike it? Don't have enough time to create a consistent stream of social media content? The Art of Content Multiplication can help.This process will save your firm time and creative energy! We are doing it as we speak! It is a very cool concept that works like a charm.👉Here's what you can expect:How to create more content with less timeIdeas for your firm to consider for content☝️One of our best free resources that can guide you through social media:Your free down...
Did you like this episode? Dislike it? Getting a lot of engagement on social media is possible for law firms, but it does not deem your efforts there successful or unsuccessful.Eddie & Smike talk about the social media diet. How do you get down to the core purpose of your law firm's social media?👉Here's what you can expect:Mainstream expectations vs realityWhat the actual purpose of social media is☝️One of our best free resources that can make all your marketing work better:Your free down...
Did you like this episode? Dislike it? It's been the week for legal marketing content! Enjoy the entire episode!Content can keep you top of mind, it can help build trust, it can help build credibility, and it just looks great for your business.👉Here's what you can expect:High & Low ThresholdsHow starting with an offer can HURT your marketingThe way content creates your best salespeople☝️One of our best free resources that can make all your marketing work better:Your free download is here!...
Did you like this episode? Dislike it? We keep talking about content, and for good reason! It does wonders!Content can keep you top of mind, it can help build trust, it can help build credibility, and it just looks great for your business.👉Here's what you can expect:How does content do wonders?The threshold crushers!Get a better sense of exactly what content does☝️One of our best free resources that can make all your marketing work better:Your free download is here!📱You can check out the vide...
Did you like this episode? Dislike it? You already know this. Referrals are the name of the game!Referrals usually can give you better clients. They should be the focus of your law firm's marketing. Don't have any referrals to go off of? Read below.👉Here's what you can expect:How to blow thresholds awayWhat content can do to get more referralsWhat content can do when you don't have any referrals ☝️One of our best free resources that can make all your marketing work better:Your free downl...
Did you like this episode? Dislike it? What type of content works best for a law firm? How does it work?You need to get your potential clients from point A to point B. We always recommend using content to make this happen, and here is why.👉Here's what you can expect:The type of content that is bestHow to bridge the gapHow to get more clicks ☝️One of our best free resources that can make all your marketing work better:Your free download is here!📱You can check out the video component by f...
Did you like this episode? Dislike it? If your law firm does not have content, then you are doing it a disservice.What do you have to offer those who are not even sure if they want to work with you? Booking a consultation is actually a high-threshold offer!👉Here's what you can expect:Direct marketing needs contentWhat do you have to offer?High-threshold vs Low-threshold ☝️One of our best free resources that can make all your marketing work better:Your free download is here!📱You can check...
Did you like this episode? Dislike it? Your law firm may be marketing, but do you realize who are you even marketing to? No, we don't mean your target audience. We mean one level deeper that you may not have considered. Eddie & SMike tackle the Five Stages of Awareness which were outlined by Eugene Schwartz in his 1966 book, Breakthrough Advertising. 👉Here's what you can expect:The mindset of who you are marketing toWhy each stage deserves different strategies for marketingHow ...
Did you like this episode? Dislike it? There are most likely about 50 other law firms in your area (depending on the setting, of course) that do what you do. How can you differentiate your firm from the others? On this episode, Eddie & SMike talk about those potential clients that are product and most aware. These are the ones who need to see your branding.👉Here's what you can expect:The mindset of the product and most awareHow your law firm should differentiate from other firmsWhy brandi...
Did you like this episode? Dislike it? Okay so someone knows that they have an issue that needs solving. How can you be the one to help them along their journey without actually talking to them?On this episode, Eddie & SMike speak about the next two stages of the client awareness journey. By positioning your law firm with valuable marketing, you can effectively help them through the process without saying a word.👉Here's what you can expect:The mindset of the problem and solution awareHow ...
Did you like this episode? Dislike it? How can your law firm help someone who doesn't even know that they need your help? Or help at all!On this episode, Eddie & SMike talk about those potential clients who are unaware that they even have a problem. How does that happen and how do you channel them in your marketing? 👉Here's what you can expect:The mindset of the unawareNot everyone even knows they have a problemHow to approach these potential clients with your marketing☝️One of our b...
Did you like this episode? Dislike it? Hopefully, by now, you know who your target audience is. However, have you considered if your audience even knows your firm? How well do they know your firm?Eddie & SMike tackle the Five Stages of Awareness which were outlined by Eugene Schwartz in his 1966 book, Breakthrough Advertising. 👉Here's what you can expect:The mindset of who you are marketing toThe common marketing trap law firms fall intoWhat are each of the 5 Stages of Awareness☝️On...
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