DiscoverThe Law Firm Marketing MinuteHow to Craft Calls to Action That Actually Work
How to Craft Calls to Action That Actually Work

How to Craft Calls to Action That Actually Work

Update: 2025-10-30
Share

Description

Did you like this episode? Dislike it?

In this episode, Danny, Mike, and Eddie break down what really makes a call to action effective—and it’s not just the words on the button. They explain why the real persuasive work happens before someone ever clicks “Contact Us,” and how you can guide potential clients to take action by showing them what’s in it for them. If you’ve ever wondered why your “Book a Call” button isn’t getting clicks, this one’s for you.

📌 Key Takeaways:

  • Why “Contact Us” isn’t enough to inspire action
  • How to sell the benefit before the button
  • The mindset shift that turns passive visitors into active leads

📆 Schedule Your Strategy Session

📱You can check out the video component by following us here on
Instagram or TikTok

Comments 
00:00
00:00
x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Sleep Timer

Off

End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

How to Craft Calls to Action That Actually Work

How to Craft Calls to Action That Actually Work

Spotlight Marketing + Branding