Claim OwnershipThe Law Firm Marketing Minute
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The best podcast for law firm owners looking to grow their firms.
We specialize in any topics surrounding content marketing, but we also have expertise to share in other areas that could impact your firm.
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Did you like this episode? Dislike it? 📝 How can law firms write better blog content in 2026 that actually builds trust and attracts clients? In this 60-second Law Firm Marketing Minute, Eddie and Mike break down how solo and small law firms can write better legal blogs in 2026 without overthinking it. They explain why the best blog topics are usually the same questions clients already ask you every day, and how strong legal content reinforces trust when referrals check you out online. If yo...
Did you like this episode? Dislike it? 😴 Waiting until January is already too late. In this episode of the Law Firm Marketing Minute, Mike, John, and Sofia break down why the phrase “after the holidays” quietly puts law firms behind before the new year even begins. They explain how prospects are researching attorneys right now, why pausing marketing during the holidays costs you Q1 momentum, and what smart firms do to stay top of mind while competitors wait. 📌 Key Takeaways: Why “after the h...
Did you like this episode? Dislike it? 😬 Bad content is not harmless and it can quietly work against your law firm. In this episode of the Law Firm Marketing Minute, Mike, Eddie, and John tackle a question most solo and small firm owners never stop to ask. Is bad or generic content actually worse than having no content at all? They break down how low value posts, inconsistent emails, and check the box marketing waste time, money, and credibility, and share the two simple questions every piec...
Did you like this episode? Dislike it? 📉 In this episode of Law Firm Marketing Minute, Danny Decker breaks down one of the most common reasons Facebook ads fail for solo and small law firms. It is usually not the ad copy or the budget. It is the audience. Danny explains how law firms should be using existing email lists, past clients, lookalike audiences, and retargeting to make Facebook ads far more effective. If you have tried Facebook ads before and did not see results, this episode walks...
Did you like this episode? Dislike it? 📞 In the final episode of this Law Firm Marketing Resolution series, Danny Decker breaks down Marketing Resolution #5 and explains how law firms can capture urgent demand from prospects who are ready to hire right now. Danny walks through how a “Call Me Now” campaign works, why it targets high-intent potential clients, and what must be in place for it to actually convert. From clear next steps to landing pages, phone coverage, and online scheduling, thi...
Did you like this episode? Dislike it? 🤖 In the final episode of this New Year Law Firm Marketing Resolution series, Danny Decker dives into Marketing Resolution #4 and explains why search is changing faster than most law firms realize. AI search platforms like ChatGPT, Gemini, and Perplexity are no longer just productivity tools. They are becoming real marketing channels where potential clients are actively finding law firms. Danny breaks down why AI search is different from traditional SEO...
Did you like this episode? Dislike it? 🎯 In this episode of Law Firm Marketing Minute, Danny Decker continues the New Year marketing series with Marketing Resolution #3 and challenges law firms to rethink how they talk about themselves. Too many firms lead with credentials, technical expertise, and how the legal work gets done. Danny explains why that approach falls flat and why effective law firm messaging should focus on the client, the problem they are facing, and how their life is better...
Did you like this episode? Dislike it? 📧 In this episode of Law Firm Marketing Minute, Danny Decker continues the New Year marketing series with Marketing Resolution #2 and explains why your email list is the most valuable marketing asset your law firm can own. Danny breaks down why relying only on platforms like Google and social media puts your firm at risk, and why growing a targeted email list gives you control, stability, and long-term leverage. He also shares practical ways solo and sm...
Did you like this episode? Dislike it? 🎯 In this episode of Law Firm Marketing Minute, Danny Decker kicks off a 4-part New Year marketing series with Marketing Resolution #1 and explains why most law firm marketing strategies are incomplete. Too much focus is placed on generating new leads, and not nearly enough on nurturing those leads, referral sources, and past clients. Danny breaks down how solo and small law firms can use simple, cost-effective tools like email marketing and social reta...
Did you like this episode? Dislike it? 🔥 In this episode, John, Mike, and Sofia break down the surprisingly common habits that cause law firms to fall behind without even realizing it. From pausing marketing when things get busy to scrambling when the pipeline dries up, they dig into the reactive decisions that create the dreaded feast–or–famine cycle. This conversation is a must-listen if you want steadier growth, more predictable revenue, and a marketing strategy that actually supports you...
Did you like this episode? Dislike it? 💡 In this episode, Mike and Eddie break down why so many law firm blogs fail to keep readers engaged and what your audience is actually looking for when they land on your content. From ditching pointless hypotheticals to structuring your blogs so clients can quickly find the answers they’re desperate for, this conversation is packed with simple fixes that can transform how people interact with your firm online. If you're trying to create content that ho...
Did you like this episode? Dislike it? 📉 Most law firm ads flop because they ask for too much right out of the gate. In this episode, Danny Decker shows you how to lower the barrier of entry using lead magnets, landing pages, and automated email follow-ups. Learn the smart ad strategy that builds trust, captures leads, and turns cold clicks into real consults. 📌 Key Takeaways Why low-barrier offers drive higher ad conversion.How to use landing pages to focus attention and collect leads.The a...
Did you like this episode? Dislike it? In this episode, Danny Decker breaks down why the blogging playbook for small law firms is about to change in a major way. As more consumers shift from Google search to AI tools like ChatGPT, Gemini, and Grok, the old keyword-stuffed approach is quickly losing its power. Danny explains why human-friendly, genuinely valuable content is becoming the new gold standard — and how law firms that embrace this shift in 2026 will stand out in AI search far more ...
Did you like this episode? Dislike it? In this episode, Danny Decker breaks down a massive shift coming for small law firms as more consumers turn to tools like ChatGPT for legal guidance before ever calling an attorney. Danny shares why AI’s unpredictable answers actually create a huge advantage for firms that position themselves correctly — and how 2026 may be the year this opportunity becomes impossible to ignore. It’s a conversation every solo and small firm needs to hear if they want to...
Did you like this episode? Dislike it? 📈 Content marketing can feel slow… until you know what to look for. In this episode, Marc Cerniglia breaks down the less obvious — but far more meaningful — signs that your content strategy is working behind the scenes. While ads are easy to measure, content marketing builds referrals, authority, and client readiness in ways most lawyers never track. Marc explains how rising referrals, smoother pricing conversations, and higher-quality clients are all ...
Did you like this episode? Dislike it? 📈 How law firms actually grow without touching a single ad dollar. In this episode, John Hinson — the original host of the Law Firm Marketing Minute — breaks down how solo and small firms can expand their audience organically by leveraging networking, referral sources, and consistent top-of-mind marketing. John shares how modern touchpoints like email newsletters, social media, podcasts, and co-promotions let you access entirely new audiences without e...
Did you like this episode? Dislike it? In this episode, Danny Decker and Mike break down how AI tools like ChatGPT are now pulling reputation signals straight from the internet — including your Google reviews. That means the quality, quantity, and accuracy of your Google Business Profile can directly influence whether you get recommended… or ignored. If you’ve ever underestimated the impact of reviews, this episode is your wake-up call. 📌 Key Takeaways: AI search tools are factoring in Googl...
Did you like this episode? Dislike it? In this episode, Danny Decker and Mike breakdown why micro-content and hyper-specific answers are outperforming long guides, eBooks, and generic “ultimate resources.” They explain how today’s clients are overwhelmed with information — and why the firms that drill into very specific problems, questions, and fears are the ones earning more attention, trust, and consultations. If you’ve been worried about saturation or unsure what content to create, this c...
Did you like this episode? Dislike it? In this episode, Danny Decker breaks down what real marketing success actually means for solo and small law firms — and it’s far more than just generating more leads. Danny explains why the true measure of marketing is the creation of qualified sales opportunities, not just raw inquiries. He also dives into the overlooked ways marketing increases profitability: attracting higher-quality prospects, building a brand that commands premium rates, and drivin...
Did you like this episode? Dislike it? In this episode, Danny Decker reveals the most overlooked — yet incredibly powerful — marketing opportunity solo and small law firms are missing: nurturing the relationships they already have. Instead of constantly chasing new leads, Danny explains how email marketing and low-cost social retargeting can keep you top-of-mind with clients, past clients, referral sources, and even old leads who once raised their hand. With just a few consistent touchpoints...
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