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In this episode, Danny Decker breaks down what real marketing success actually means for solo and small law firms — and it’s far more than just generating more leads. Danny explains why the true measure of marketing is the creation of qualified sales opportunities, not just raw inquiries. He also dives into the overlooked ways marketing increases profitability: attracting higher-quality prospects, building a brand that commands premium rates, and driving more referrals by keeping your firm top-of-mind through smart digital nurturing. If you’ve ever wondered whether your marketing is actually working, this episode gives you the clarity you’ve been missing. 

📌 Key Takeaways:

• Why marketing success should be defined by sales opportunities, not volume
• How strong branding allows your firm to charge higher fees without more workload
• Why digital marketing is one of the best ways to increase referrals

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