The Leader's Guide

So much of modern day marketing is about expanding brand reach and boosting sales. While these are powerful measurables in business, what kind of difference could be made if marketing was centered around people and relationships? In this episode Alex speaks with Scott Robertson who transferred 30 years of marketing experince into his own marketing agency RobertsonComm that is centered around just this. Scott Robertson calls this idea “higher level marketing” and he breaks these ideas down further in his best selling book “Just Stop It.” This shift in mindset has not only empowered his clients see massive results in their companies, but enhanced his own abilities as a leader. 1:10 - Who is Scott Robertson 5:18 - Branding and Higher Level Marking 9:50 - The four pillars of higher level marketing: story telling, building relationship, empathy, trust 15:40 - Building people centered marketing 19:30 - How do you communicate to your customers that you care about them? 26:30 - Higher level marking is about identifying client problems and working to make their lives better Connect with Scott Robertson: https://www.robertsoncomm.com/ https://www.linkedin.com/in/wscottrobertson https://www.amazon.com/Just-Stop-Survival-Marketing-Misgivings/dp/B0B7QC5CDT/ref=sr_1_1?crid=1K5G9JAU2RX0Y&keywords=just+stop+it+scott+robertson&qid=1688046626&sprefix=just+stop+it+scott+robertson%2Caps%2C155&sr=8-1

If there is one thing that remains consistent in life it is change. Every new change comes with its unique challenges but fear, uncertainty, and anxiety do not need to be among them. In this episode, Alex speaks with international speaker, author, coach, and podcaster Kevin McNulty. Kevin began his career in the United States Air Force advising military commanders on human relationships within their organizations. After a 20 year career, he left the military with the goal of implementing these ideas within his own company, Humadyn. In navigating his own transitions, Kevin McNulty wrote his book “The Gap Between Two Worlds” to help people lead themselves through difficult transition.  1:00 - Who is Kevin McNulty 5:00 - Kevin McNulty’s path out of the military and into his private career Dealing with depression, anxiety, and a massive transition 9:50 - Understanding the Gap Between Two worlds Navigating seasons of transitions 12:00 - Transitions are inevitable - what are the first steps in recognizing/navigating a transitionary period? 16:00 - Embracing uncertainty within a transition - the “Foggy Zone” 20:30 - Understanding transitions as “Seasons of Life” with a beginning and an end “Either you shape your future or your future will shape you” - Kevin McNulty 26:30 - The most important step for anyone entering a transition, ESPECIALLY out of college Connect with Kevin McNulty https://www.kevinmcnultyspeaks.com/ https://www.amazon.com/The-Gap-Between-Two-Worlds/dp/0985696222#customerReviews

When is the last time you thought about your dream? Not in your sleep - but one that inspired you, made you excited for the future, and gave you something to work hard for. In this episode, Alex spoke with entrepreneur and co founder of Axiom Wealth Solutions Katie Bargetto about what it means to dream in your career. 1:45 - Who is Katie Bargetto? 3:30 - What lead Katie to change her career path and pursue the entrepreneurial journey? 8:45 -  Why is it so important to have your end goal in mind when building a career? Learn to dream again to uncover what it is you really want 11:00 - What prevents people from dreaming in their careers? 14:20 - Breaking down your dream into the next important step 22:00 - Developing a personal vision plan Implement the dream into the process instead of the dream serving as the end result Connect with Katie below! https://www.axiomwealthsolutions.com/ https://www.youtube.com/channel/UCGEu5EL85Z1M_iPbhR2gBzQ team@axiomwealthsolutions.com

“Whether you think you can or can’t, you are right” - Henry Ford. This idea goes so much deeper than just a “can do” attitude. In this week’s episode of The Leader’s Guide Podcast, I learned that your beliefs are so powerful that they can make an impact at a cellular level. I was joined by Author, Speaker, Business Coach, and Medical Intuitive Sherry Anshara who, 30 years ago, developed a belief that literally saved her life. Now, she uses the power of beliefs to help people with their own accelerated healing and to create a life of abundance. 1:05 - Who is Sherry Anshara? 6:30 - What sparked Sherry’s journey to understand our belief systems? 9:50 - What is cellular memory? 13:00 - How you belief systems begin to develop Understanding the origins of our belief systems 18:45 - How can we begin to recognize the belief systems that help/harm us? 21:45 - What are the practical applications to recognizing your belief systems? “Fear is the lack of correct information”

Learning to manage our time is probably one of the most important skills that we can develop as people. And it is more than having a calendar or learning to time block. In this episode, Alex interviews Al Loveland who an expert in helping people enhance their productivity. After working for 15 years at Major bank, Mr. Albert Loveland learned that he had a passion for consulting and helping people properly invest time into their businesses and careers. He took that passion and started his company Strabo were he empowers  entrepreneurs, small business owners, and nonprofits. 3:30 - Why is it so important to find a work life balance and be conscious about the other aspects of your life 8:00 - Time investment, the key to maximizing your time and how it is different from time management The Art of Becoming through your time 12:30 - Begin with the end in mind, know who you want to become so you know how to spend your time 15:50 - When you know who you want to become, what are the next steps in better investing your time? 19:30 - Discipline is about choosing what you want most over what you want now 23:20 - How would your 20 year old self’s goals shifted if you started with the being Connect with Albert Loveland https://www.linkedin.com/in/albertlovealnd/

Have you ever caught yourself mentally drifting at school or work? How about taking 2 hours to do something that should only take 20 minutes? In this episode, Alex spoke with Focus Coach Tina Kramer who is an expert in just this, Focus! After spending a career teaching in international schools, she learned that the key to focus is understanding yourself as a perceptual learner. Now, she teaches focus to individuals all over the world and is filling in this gap in both educational and corporate spaces. Here is what we learn:  0:45 - How did international teaching pave a path for Tina Kramer? 2:00 - What is perceptual learning? 6:40 - What are the gifts and the challenges of a perceptual learner? 9:00 - When you recognize that you struggle with focus, how can you start strengthening that skill/muscle? 13:00 - Understanding the relationship between seeing the pictures in your head and their organization 16:00 - The disconnect in sequential thinking and how it affects your focus 23:00 - Tina Kramer’s innovative sound device that combats spatial thinking and enhances focus Connect with Tina Kramer: www.simplelearningedu.com

So often, the things that served as our biggest obstacle turn out to be our greatest asset. After immigrating from the Philippines and studying at the Univeristy of California Los Angeles (UCLA), Karen Mendoza developed a passion for eSports and established  her presence as a leader at Nintendo. Now, she serves as the Vice President of Sales at D-Box Technologies Inc. 1:03 - Who is Karen Mendoza? 5:30 - What kind of impact is D-box and haptic technology having in the tech industry? 10:30 - How has the video game industry shifted over Karen’s career? 16:00 - Impact of diversity in the eSports industry 17:30 - Karen’s drive to serve as a representation for women and immigrants in eSports 20:30 - How did you find the confidence in yourself and your personal differences as a leader?

Whether you realize it or not, you are constantly communicating information about yourself to other people. When there is intention behind it, this can be seen as your personal brand. In this episode, Antoinette Logan shares with Alex what it means to build a personal brand and how you can start uncovering yours. Ms. Logan began her career in cosmetology, shifted into financial services, and has since built a massive career in media branding and marketing. She has worked in radio, news, reality tv, produced her own tv show, and most recently, started her own marketing agency called “The AIM Agency”, a non profit for domestic abuse, and is in the process of releasing her new book. 1:00 - Who is Ms. Antoinette Logan? 2:40 - What is a brand has it relates to you? 4:00 - Why is it important to recognize the idea of a personal brand? 8:30 - What questions can you ask yourself to start uncovering your personal brand? 13:00 - Aligning your brand with your personal goals 16:00 - When you learn what you brand is, how do you begin communicating it to other people? 18:00 - What skills did Ms. Antoinette Logan develop to spread her brand around the world? @askmslogan https://linktr.ee/askmslogan

When was the last time that you experienced something that felt like a major setback? How did you respond and how is your life different now as a result? In this episode, Alex sits down with published author, blogger, and aspiring mental health coach Kellina Powell. When she was a child, Kellina experienced an ear infection that left her without her hearing. Now, has an inspiring mission to serve as an advocate for the deaf community to create a more accessible and patient world! 0:35 - Who is Kellina Powell aka @deafqueenboss 2:30 - How Kellina turned being hard of hearing into her mission 8:30 - Developing patience within your communication, how to communicate with people who face challenges in their communication 11:30 - How do you push yourself to be in uncomfortable situations and be patient with the results? 16:15 - What do you want the people who are facing challenges to know? 21:00 - What drives you to be a mental health advocate in the deaf community? kellinaempowerment.com @deafqueenboss

When it comes to your work, what do you want to be known for? Is it a skill you have, people you worked with,  the way you showed up? Knowing this is one of the first steps to knowing your Niche. In this episode, Alex talks with Marlita Hill who is the best selling author of “Nail Your Niche.” Whether you are an employee or a business owner, knowing how you show up better than everyone else is essential! 0:40 - Who is Marlita Hill? 1:40 - What is a Niche and why is it important to know yours? 5:00 - Questions you can ask yourself to discover your Niche 8:50 - At its core, a niche should be about who you want to serve and who you want to be in your work. How does this idea apply outside of entrepreneurship? 16:00 - A niche bridges the gap between what you have and what they need 18:30 - How do you develop the courage to step into your niche? http://new.marlitahill.com/nail-that-niche/ @thenichenailer

Typically, we view the holiday season as a time for giving but what if we decided to give every day for a full year? In this episode, Alex sits down with Stephanie Jones who, 10 years ago, embarked on a very unique journey that changed her life. She sought out to give a gift to another person for a full year. 522 days later, she learned the value of giving in a very deep way. Stephanie is a philanthropist, speaker, life coach, and author of the award-winning and best-selling book, The Giving Challenge. 1:00 - 522 days of giving - What sparked this journey for Stephanie? 7:30 - the immediate power of a 5 second gift 11:12 - How does giving shift the psychology of approaching difficult situations? 16:00 - Learn to be an observer of your life to expand your areas of gratitude 16:30 - How do you balance giving to yourself while focusing on giving to others? “When I give to myself, I have learned that I show up as a better leader in my own life” - Stephanie Jones 22:00 - When you prioritize your life, giving and saying no becomes far easier Connect with Stephanie: https://givinggalbooks.com/ https://givingyourbestlife.com/ https://www.youtube.com/watch?v=eU5htLSkIns

Have you every attempted to step out of your comfort zone? There is nothing easy or fun about it. But what about expanding your comfort zone? This is where real, sustainable change happens! In this episode, Alex sits down with Leadership Trainer and Success Coach Danielle Abbott to learn what it takes to be comfortable in the discomfort. Danielle has spent her entire career in leadership and specializes in not just goal setting, but goal achieving through your personal values! 0:45 - Who is Danielle Abbott? 4:00 -  What are the key factors to assess when first approaching a struggling organization? 7:40 - What are the most important steps in learning to be comfortable being uncomfortable? “we need to learn to reframe internal dialogue with ourselves to make it safe to fail” - Danielle Abbott 10:30 - Why is it important for leaders to create a space of psychological safety for their employees? “Managers delegate tasks, leader’s delegate decision making authority” 15:00 - Learn to expand your comfort zone by aligning difficult tasks with your core values 18:00 - Most people do not give up on their goals because they were too hard. They give up because they are too easy and do not align with their core values 23:00 - How do you balance healthy anxiety with pursuing goals? Connect more with Danielle Abbott! danielleabbottcoaching.com https://www.linkedin.com/in/danielle-abbott-9219a730

Who am I? This may be one of the most important yet complicated questions that we can ask ourselves. However, in the pursuit of the answer, we learn to live an authentically driven life of happiness. In this episode, Alex sits down with Nelly Caldeira, a Transformation & Communication Coach, to learn what questions you can ask yourself to start down this path. Nelly immigrated from Brazil and learned the value of true authenticity through her career as a Brazilian Zouk Dance Instructor and is now on a mission to help people live a purpose driven life. 0:51 - Who is Nelly Caldeira 2:25 - Why is authenticity so important in pursuing your goals? 4:30 - What questions can you ask yourself when pursuing authenticity? “Before asking these questions, give yourself permission to change” Questions to ask in discovering who you are What is important to me? Who do I want to be? Why do I want to be this person? What do I need to do to become that person? 14:10 “How much authenticity do I incorporate in my strategy for success?” 15:00 Learning to allow your identity guide your personal boundaries “Instead of aligning yourself with your goals, allow your goals to align with who you want to become” - Nelly Caldeira 20:20 - How do you navigate trusting yourself and the path you are on vs knowing when it is time to be flexible with your goals? Know where you are headed but be flexible in HOW you get there 26:00 How Nelly’s immigrant story lead her to living a more authentic life Connect with Nelly Caldeira Instagram: @nelly_caldeira

Is there anything more valuable to invest in than yourself? Sometimes, this can be as simple as giving yourself the grace to work through challenges to set yourself up for success when you are prepared to overcome! In this episode, Alex sits down with Saket Jain who has built a mission driven career in tech, finance, real estate, and as an Operations Leader for Airbnb Headquarters. Saket's journey is not without challenges but he learned to ask one key question that empowered him to go from victim to victor!   1:00 - Who is Saket Jain and what is his impact? 7:30 - How do you empower yourself to go from victim to victor through external challenges? “Instead of asking yourself why me and why now, ask why not me and why not now?” 13:00 - Embracing your feelings to avoid toxic positivity 16:38 - How would you define an investor mindset and why is it important to develop 18:00 - 80-90% of your life is determined by what is in your head 23:20 - Learning the skill of opportunity recognition and knowing if they align with your why Connect with Saket Jain October 15, 2022 - Migrate to Wealth Podcast https://www.linkedin.com/in/jainsaket

Leadership can be defined by your level of influence. This extends to teams, individual relationships, and even in your personal life! In this episode, Alex sits down with Ann Visser who is a John Maxwell certified coach, speaker, and trainer. Ann is a master of communication and more importantly, having pivotal conversations. Pivotal conversations create a shift or a change because something is not working which results in, you guessed it, influence! 1:05 Who is Ann Visser? 4:40 What does it mean to have pivotal conversations? The moment that changed everything for Ann 8:00 “[Leaders take control of pivotal conversations] to support their intentions and outcomes” 10:45 The 3 C in having pivotal conversations Check in With Emotions Communicate and Clarify Create We Solutions 15:45  How to develop We based solutions within personal and professional relationships 17:20 “One of the most important roles of a leader is to communicate the vision over and over again” Leadership = Influence Connect with Ann Visser! www.4better4ever.com- 7 day challenge to learn how to have pivotal conversations

All roads eventually lead back to your finances. In this episode, Alex sits down with financial literacy expert Marci Grossman to discuss the importance of understanding the relationship between your values, where you are at with your finances, and where you wish to be. Marci also outlines key questions you need to ask when starting the process of becoming your own financial expert! 0:50 - Who is Marci Grossman 2:30 - What is financial literacy? 4:10 - What questions should you start asking with your finances? 7:20 - Developing an empowering mindset around money 10:20 - “Find what bring you joy” - money is a tool to bring you what is important “Am I spending on my values or what is important to others?” 13:15 - What questions are important to ask when you are looking to expand your knowledge? “Look for a friend that disagrees with you and an enemy that agrees with you” 17:50 - What is the best way to start setting goals around your finances? “All roads lead back to your finances” 22:06 - Why is money such a taboo topic? Connect with Marci below and check out her book "MoneyMarci’s Guide to Financial Literacy" https://www.moneymarci.com/onesheet

Have you ever been in a conversation with someone where you forget about everything else going on? Rapport is about opening up a line of communication between you and another person and you can develop it with anyone in a matter of seconds! In this episode, Alex goes over two strategies to help you develop rapid rapport with anyone 0:30 What is Rapport? 2:00 - Matching and Mirroring - the key to getting comfortable with someone in seconds 3:30 - Paying attention to Physiology, Tone, and the Words people use 5:50 - Pavlov’s Dogs and Classical Conditioning to get people to like you 7:10 - If you are able to make others feel values and important, even in a short interaction, you will develop a deeper relationship.

In this episode, Alex breaks down the 7-38-55 rule of personal communication. This outlines the relationship between our verbal and non verbal communication and just how impactful each is when conveying meaning, emotion, and intention. Understanding this idea is the first step in mastering communication with any individual in any context. 0:55 - The better you are able to connect with the individual and their problems through your communication, the better you are able to manage a situation or relationship 1:35 Difference between verbal and non verbal communication; what you are trying to communicate vs what you actually communicate 2:20 Albert Mehrabian's 7-38-55 rule of personal communication 3:03 7% spoken words 4:55 38% tone 5:55 “Your tone of voice will immediately begin to impact somebody's mood and immediately how their brain functions.” Chris Voss, former FBI hostage negotiator 6:30 55% physiology 7:35 Hack to becoming a Master Communicator - the Golden rule vs platinum rule

Understanding your own personal values may be one of the most critical aspects in growing a business and growing yourself. In this episode, Alex sits down with Ken Hoffman, the former General Manager of Postino Annex and the current Area Director for Upward Projects, to discuss the values of one of the most influential restaurant chains in Arizona. Ken breaks down how understanding and living his personal values help him develop into the leader he is today and challenges every leader to ask a critical question: “How can you use your values to add the most value to the people you serve?” 1:20 - Who is Ken Hoffman? 5:10 - What makes Upward Projects special in the hospitality industry? The Values of Upward Projects: 10:15 - Be Authentic and Humble 13:20 - How does embracing your authentic self in a professional setting develop a team? 15:50 - Act with Integrity “How do you live you life when no one is watching” 18:15 - Bring Good Energy You need to have a passion for what you do. Why is this integral when building a team?  “There is a clear difference between hiring and recruiting”- understand your values and build a team that aligns with those values 26:30 - Get Extraordinary Results “Work so hard that your signature becomes an autograph” When you finish a job, do you feel proud putting your name on it? 30:10 - Achieve as a Team Learning to be honest with your team because you care about THEIR success The secret ingredient at Upward Projects: Team Service No job is too low for any individual, do what need to get done to support the team 38:10 - Inspire with Hospitality As a leader, one of the most critical aspects of influence is the ability the inspire your teammates to do what needs to get done Develop leaders that inspire by delegating decision making freedom

The past several years can be defined by nothing short of wellness. Both on a personal level and within businesses, wellness is essential in building any kind of people centered organization. In this episode, Alex sits down with Dr. Julie Alvira to discuss wellness and how this shows up in the workplace. Dr. Alvira has dedicated the later half of her career to understanding behaviors, addiction, and corporate burnout and in this episode, she breaks down the key to recognizing the patterns/behaviors in you and your team and just how to resolve them to become a stronger leader. 1:10 Who is Dr. Julie Alvira? 4:35 The journey that starts with curiosity 5:50 techniques for taking a step back to build awareness 9:10 Burnout in the workplace - recognizing in self and others Needing to appear strong even when you feel weak Recognizing different patterns within yourself and your team 15:15 Burnout and a detachment from your why for doing what you are doing 16:20 Performance failure /self critical burnout cycle 31:30 When you notice burnout, what can you do to support yourself and others? 24:10 Building awareness starts by asking  yourself “Why?”