Claim OwnershipThe Lift: Smart Conversations about SaaS Growth
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© 2025 The Lift: Smart Conversations about SaaS Growth
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Welcome to The Lift, the podcast from Nue — the quote-to-cash platform built for the omnichannel economy.
Each episode explores how B2B SaaS leaders are reinventing their revenue lifecycles — from pricing agility to product-led growth, from replacing legacy CPQ and billing systems to scaling across every sales channel.
Join RevOps, finance and sales leaders for bold takes, practical strategies, and stories from the companies driving revenue growth.
If you’re ready to future-proof your revenue operations, you’re ready for The Lift.
12 Episodes
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Pricing isn’t just about numbers — it’s about agility, storytelling, and survival in an AI-driven world. In this episode of The Lift by Nue, host Mark Evans sits down with Dan Balcauski, founder of Product Tranquility and one of SaaS’s top pricing experts. Together, they unpack how AI, hybrid go-to-market motions, and volatile costs are transforming how software companies price, package, and scale. From the death of static seat-based pricing to the rise of hybrid and API-driven models, this e...
In this episode of The Lift, host Mark Evans sits down with Nue CFO Brian Keare and Ben Murray, widely known as The SaaS CFO. Together, they dive into the evolving role of the CFO in today’s complex SaaS landscape, where usage-based pricing, PLG, and hybrid revenue models are rewriting the playbook. Ben shares lessons from building one of the most trusted SaaS finance communities, with over 90K subscribers, while Brian brings an operator’s perspective on how finance leaders can moderniz...
In this episode, Zapier's Brad Smith shares his candid perspective on leadership and the realities of building teams in today’s fast-changing world. From why not every business challenge needs an AI solution, to the traits he looks for when hiring, Brad offers a refreshing take on pragmatism in tech. He also discusses how to foster trust and connection in a remote-first culture, the human side of building resilient teams, and the growing importance of data security in modern workf...
In this episode of the Nue Podcast, we sit down with Rachel Nazhand, VP & Chief of Staff to the CMO at Zelis, to talk about how operators can harness AI and automation without creating chaos. Rachel shares her framework for spotting “meaningful automation” versus “toxic automation,” why problem articulation is the hidden skill every ops leader needs, and how to keep priorities straight when the pace of change is relentless. If you lead in RevOps, BizOps, or GTM and you’re feeling the pr...
Salesforce is more than just a customer system of record — it’s an infrastructure and a platform-as-a-service. FoundHQ CEO Max Maeder talks with Kate McCullough and Tina Kung, Nue.io cofounders, about the unique value that only Salesforce can provide as a company’s infrastructure matures.In this podcast, the three discuss how Salesforce’s acquisition strategy and AppExchange have equipped the platform to fulfill almost any business need. While product and engineering teams will need to change...
Nue cofounders Kate McCullough and Tina Kung sit down with Peter Lukens on all things usage-based consumption models. They emphasize how usage-based pricing aligns the value of a product with what the customer derives from it, and look at various scenarios where usage-based pricing is appropriate, highlighting that it's not one-size-fits-all, it depends on how customers consume your products.
Is your tech stack fueling your revenue? Or standing in its way?Cofounder Kate McCullough recently sat down with Art Harding the COO of Tapcart (Formerly People.ai and New Relic—aka a true RevOps expert), to discuss important considerations when tackling your tech stack, no matter what stage company you are. They talk through important frameworks for evaluation (from the Eisenhower model to a standard maturation model and beyond) as well as how to advocate for and implement the right technolo...
Finance teams are built on the accuracy of their data—and the strength of the metrics that get them that data. So it makes sense to focus in on these metrics and really hone the ones that will work for your business. But if your analytics aren’t producing clean, up to the minute numbers, you risk throwing your whole system into chaos. We sat down with Financial wizard and CFO at Freshworks, Tyler Sloat, for an education on the SaaS metrics leadership will ask for, which metrics matter mo...
Pricing a SaaS (Software as a Service) can be challenging. Add in a recession and that challenge compounds with budget cuts and a more price sensitive market. However, there are a few strategies you can use to help set a competitive price for your SaaS product during a recession. In short, the best pricing strategy (not the best price) will win long-term, even after the recession is over. But what are your options? And what are best practices along the way? We chatted with Jan Past...
Startups are nimble—they get products to market quickly. As a result, revenue generation often happens before quote-to-cash solutions are fully thought out. Christina Liu, former VP of Zendesk, joins us to assert that startups should focus on getting their sales and billing tools right from the start. She warns about the dangers of piecemeal quote-to-cash tools and keeping sales and finance away from one another:“All of that resulted in dirty data coming to the revenue tool…my team spent a lo...
As customer preferences change, we’re seeing a push for product-led growth. But this “push” often comes in the form of executives demanding a shift to PLG — and soon after realizing the transition was ill-conceived, and taking back the change. Perhaps the best way forward is to acknowledge that there are many possible ways to integrate product-led and sales-led growth motions together — and the sales “stack” is less about a linear “stack” and more about a “blend” of technologies and str...
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