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The Make it Big Podcast

Author: BigCommerce

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Get expert insights on the go with our biweekly audio series where global thought leaders discuss all things ecommerce — from industry news and trends to growth strategies and success stories.
63 Episodes
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Cross-border selling presents a great opportunity to online retailers that exclusively sell domestically, but how should those businesses start their global expansions? Pierre D’Arbost, General Manager for EMEA, Americaneagle.com and Ted Rogers, Chief Revenue Officer at Digital River join the Make It Big Podcast to take you through the steps for a successful global expansion for your brand. For more info on cross-border selling, read our co-authored guide with Digital River and Americaneagle.com here. Want even more Make it Big insights? Get inspired by more industry experts at the Make it Big 2022 conference on September 13th and 14th — register today. www.bigcommerce.com/make-it-big
Partner and sales enablement is the teamwork that makes the dream work. BlueSnap's Director of Sales Enablement, Jeff Starratt, joined the Make it Big Podcast to have a candid chat about how to enable enablement, so to speak. BigCommerce's Senior Strategic Partner Enablement Manager, Devon Plopper, and BigCommerce's Senior Manager of Partner Experience, Bessie Howorth, bring their valuable experiences and perspectives to the conversation. Get a wealth of tips and insights into what works and what doesn't for enabling partners and sales teams. For more information about BlueSnap you can visit their website.
Cybersecurity is always on our minds at BigCommerce — not just in October. But in observance of Cybersecurity Awareness Month, the Director of the Office of Cybersecurity Strategy at our partner Sysdig, Anna Belak, sat down with BigCommerce's VP of Cyber Security, Dan Holden, and Airon White, Product Marketing Manager at BigCommerce to talk about what we can all do to be safer in the digital world. ------- For more information about cybersecurity on the BigCommerce platform visit our Platform Trust Center.
The beauty industry isn't all about looks. Selling beauty products online requires some serious tech under the hood. SVP of Global Retail at Assemble, Loretta Soffe, brings her vast experience in retail — with 20+ years previously at Nordstrom — to the Make it Big Podcast for a discussion on the state of the beauty industry.
It's fashion month! Ahead of New York Fashion Week, Fashion Snoops Director of Culture and Consumer Insights, Nivara Xaykao, sits down with the Make it Big Podcast to speak on a wide range of topics impacting the fashion and apparel industry. Xaykao touches on the importance of a personal user experience, generative artificial intelligence, consumer insights, and more.
Representatives from the 2022 BigCommerce Agency Partner of the Year Award winners Mira Commerce, Calicantus, and Moustache Republic sit down with the Make it Big Podcast to talk about the similarities and differences of setting up their clients for success across the globe. _____ Learn more about BigCommerce's partners on our partners page.
This episode is prefaced by a brief preview of episode two of Big Ideas featuring business futurist Patrick Swerdtfeger on the topic of generative artificial intelligence. This week's podcast episode comes to you from the National Online Retail Association stage at the Online Retailer conference in Sydney, Australia. BigCommerce Senior Director of Product Management Jordan Sim and Avalara's Senior Director of International Sales Sacha Wilson sit down with Ecom Nation Founders and NORA Advisory Board Members, Mal Chia and Paul Waddy, to talk about entering new markets and adjusting your tech stack to set up your business for success internationally. -------- Watch the full episode of Big Ideas with Patrick Schwerdtfeger on BigCommerce's YouTube channel.
In this episode recorded at BigCommerce Partner Summit 2023 in Austin, Lance Owide, BigCommerce Business Groups and B2B General Manager, sits down with Michael Salome and Denise Hoos of Twin Liquors to discuss the exciting opportunity B2B merchants have to modernize with the latest enhancements to B2B Edition and improve customer experiences. -------------- Learn more about BigCommerce B2B Edition.
Introducing Big Ideas, BigCommerce's new Make it Big quarterly video series. Please enjoy the first full episode, featuring Brilliance Business Solutions President and CEO, Lori McDonald, on the topic of "Ecommerce Innovation Without Regrets." ___________ Subscribe to the BigCommerce YouTube channel and save our Make it Big playlist to stay updated on the latest Big Ideas episodes. The Make it Big Podcast will return with new episodes in July.
Many brands find success selling online, but not all unlock their full potential for enterprise-level success. Solo Stove CEO John Merris shares an inside look into the brand’s journey and strategies for scaling an online business into a global enterprise brand. NOTE: This interview was recorded in September 2022. (00:00:26) Solo Stove background and beginnings (00:04:49) Key factors in Solo Stove scaling (00:08:59) Omnichannel strategy (00:15:20) Marketing for growth (00:21:52) Planning for the holiday shopping season (00:24:53) The future for Solo Stove ___________ Watch more sessions from the Make it Big Conference: Session Library
From entrepreneurship to conscious capitalism, Whole Foods Market Co-Founder John Mackey sits down with BigCommerce CEO Brent Bellm for a candid conversation on what it takes to build a business worthy of a lasting legacy. NOTE: This interview was recorded in September 2022 for the Make it Big Conference 2022. (00:00:40) Intros (00:03:00) John's story (00:08:00) Stakeholders save the day (00:10:15) How Whole Foods Market grew (00:15:30) Courage and ingenuity (00:19:20) The higher purpose ___________ Watch more sessions from the Make it Big Conference: Session Library
Author of Billion Dollar B2B Ecommerce, Brian Beck, a leading authority on B2B ecommerce joins the Make it Big Podcast to talk through some of the strategies businesses can adopt to make sure they're approaching B2B efficiently and correctly.(00:00:17) Intros(00:02:15) Indicators that a company is taking the right approach to B2B (00:13:15) Involving your sales team(00:19:00) An HVAC case study(00:23:59) What sort of investment is needed?– Sign up for Brian Beck's full B2B Masterclass Learn more about ⁠B2B Edition
Influencer marketing has been hailed as the go-to tactic for earning awareness and trust for many ecommerce brands. But even in the last year, a lot has changed in the world of influencers and brand partnerships. Join us with impact.com CMO Cristy Garcia for a live discussion on how the influencer industry has evolved and where it's going in the future. (00:00:51) Intros (00:02:23) The beginnings of influencer marketing (00:05:52) Why it works (00:14:11) How the pandemic affected influencer marketing (00:24:01) Collaboration between creators and brands (00:35:40) Artificial intelligence in influencer marketing? Learn more about impact.com
President and CEO of Brilliance Business Solutions, Lori McDonald, and Director of Product and Project, Eric Dingeldein sit down with the Make it Big Podcast to talk all things B2B and share their clients' successes with B2B Edition. (00:01:40) Brilliance's mission and approach to B2B (00:06:46) How B2Bs adapt (00:10:29) Economic outlook (00:14:24) B2B Client success story: Gesswein (00:25:06) New BigCommerce B2B Edition features (00:43:00) The next five years of B2B ecommerce ___________ Learn more about ⁠B2B Edition
We know climate action is important, but how much of the responsibility falls on businesses? Best-selling author and Founder of eCommerce MasterPlan, Chloë Thomas, joins the Make it Big Podcast to talk sustainability ahead of Earth Day. (00:00:37) Setting the stage (00:01:56) Just how important is action against climate change now? (00:03:10) Where does sustainability fit? (00:04:38) How to stay optimistic (00:07:22) Investing in our planet as a business (00:10:49) Case studies in sustainability (00:14:26) Consumer behavior (00:18:17) Deinfluencing (00:23:00) Technology trends ___________ Learn more about EcoEnclose And check out the eCommmerce MasterPlan podcast
Jo Baker, Founder and CEO at ShipperHQ, has had quite the journey in the ecommerce industry. Join us for a special conversation with Jo and Katie Hoesley, Sr. Developer Relations Advocate at BigCommerce, as Jo discusses challenges and lessons from her career and discusses the state of ecommerce and developers today. ___________ Learn more about Shipper HQ.
In this episode, BigCommerce Brand Manager Leah Spector talks with MahogonyBooks Co-Founders, Co-CEOs and husband and wife duo Derrick and Ramunda Young about how they bring authenticity to the forefront of their business. From being online-only for 10 years to opening two brick-and-mortar stores, tune in to hear their story of Black entrepreneurship, taking up space in a world of big-box book stores, and an inspiring celebration of Black literature. Learn more about MahogonyBooks: here.
What does it mean to be market-driven rather than marketing-driven? Learn how adopting the basic principles of modern marketing can impact your business from best-selling author and member of the Marketing Hall of Fame, Seth Godin. (00:00:17) Seth Godin's background (00:01:11) Modern marketing (00:03:42) Common sense + human psychology (00:06:20) "When in doubt, shout" (00:07:38) Market-driven versus marketing-driven (00:09:59) Instant gratification (00:12:05) Beck's Light and St. Pauli Girl's beer (00:16:17) What do you do when things don't work out? (00:18:51) Brand versus performance marketing (00:21:10) What's the current big thing? (00:24:20) Business burnout (00:26:30) Get off the plane ___________ Watch more sessions from the Make it Big Conference: Session Library
Join us for an interview with Tod A. Wilson, Founder and CEO of Mr. Tod's Pies, as he shares lessons from launching his business in 2002, to being the first-ever Shark Tank winner in 2009, to selling online today. (00:01:22) Background on Mr. Tod's Pie (00:07:56) The early years (00:12:48) Retail before Shark Tank (00:15:43) The Shark Tank invitation (00:16:48) The Shark Tank experience (00:19:12) The offer (00:22:35) Looking back on the decision and lessons learned (00:26:00) Audience question: "Was there ever a moment when you weren't sure you were on the right path and nearly gave up?" (00:31:20) Grinding through the noise (00:31:44) The Black entrepreneurship experience (00:36:38) Ecommerce and wholesale over brick-and-mortar ___________ Learn more about Mr. Tod's Pies: Taste Southern-Style Comfort with Mr. Tod's Pies Order yourself some delicious pies: MrTods.com
Approaching the one-year anniversary of the invasion of Ukraine, Kristina Pototska and Bohdan Hodzenko, two BigCommerce employees who were in Ukraine at the beginning of the conflict, join BigCommerce CEO, Brent Bellm, for a frank conversation about the realities of living and working in a war-torn country. (00:04:45) What BigCommerce did as the war broke out (00:06:36) What the first day was like (00:12:47) The scariest moment (00:16:07) Not stopping (00:20:55) The economy (00:23:34) Inspiration (00:29:44) Community efforts (00:33:30) The Stand with Ukraine app ___________ Learn more about how you can help: Help “Stand with Ukraine” with New BigCommerce App Get the Stand with Ukraine app Check out our BigCommerce partner shouted out in this episode: Mira Commerce
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