2023 State of Influencer Marketing With impact.com
Update: 2023-05-03
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Influencer marketing has been hailed as the go-to tactic for earning awareness and trust for many ecommerce brands. But even in the last year, a lot has changed in the world of influencers and brand partnerships.
Join us with impact.com CMO Cristy Garcia for a live discussion on how the influencer industry has evolved and where it's going in the future.
- (00:00:51 ) Intros
- (00:02:23 ) The beginnings of influencer marketing
- (00:05:52 ) Why it works
- (00:14:11 ) How the pandemic affected influencer marketing
- (00:24:01 ) Collaboration between creators and brands
- (00:35:40 ) Artificial intelligence in influencer marketing?
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