The Marketer

The Marketer Podcast #42 All things marketing with Carma Levene & Clayton Smith Big Hits 1. Solo Stove back with Snoop - ‘Blunt Marketing’ https://contentmarketinginstitute.com/articles/solo-brand-blunt-marketing/ New Campaign looks to flip the script, a more connected experience - https://solostove.com/ 2. Youtube Content initiative by Kayo - Everybody’s Game with Chloe Dalton Kayo launches mini-series to address gender equity in sport - Mumbrella link Album Cuts ‘We’re not in a great place right now’: Telstra creative head says Australian adland is falling behind on the global stage Australians consider online advertising less trustworthy than traditional forms - according to recent Kantar media reactions report Perplexity is preparing to introduce ads, will brands jump on board? Events  Grill The Marketer 19 September - Get Tix

The Marketer Podcast #41 All things marketing with Carma Levene & Clayton Smith Big Hits Grill The Marketer - Kate Kirwin Review - read the wrap  Olympics putting up mega audience numbers compared to Tokyo Adam Ferrier says some Olympics Branded Ads are too vague US numbers - link here Aus numbers - link here ABC’s advertising spend skyrockets as audience numbers fall - link here Album Cuts Qantas fallout continues, how’s the brand doing?  Former Qantas chief executive Alan Joyce's multi-million-dollar payout reduced by almost $10 million - article link May 2024 - Qantas admits to misleading customers, sold tickets on tens of thousands of flights already canceled.  REX - Also in hot water about predatory behavior towards new low cost airline Rex AI Reality Check - AI platforms are growing, Google still rules supreme - https://sparktoro.com/blog/new-research-so-far-ai-is-not-disrupting-search-or-making-a-dent-in-google/ 9 Network Staff went on strike on the eve of the Paris Olympics - link here Events Grill The Marketer September - Get Tix

Ep 40 - Hawk Tuah Girl, Katy Perry & Adobe Big Hits Adobe says it won’t use users data to train AI - https://www.theverge.com/2024/6/10/24175416/adobe-overhauls-terms-of-service-update-firefly 44% of digital advertising spend is wasted according a tool by Next&CO -   https://www.mediaweek.com.au/nextco-digital-media-wastage-q2-2024/ Katy Perry’s new song tanks hard  The Guardian - Katy Perry: Woman’s World review – what regressive, warmed-over hell is this? Pedestrian TV - Katy Perry’s New Song ‘Woman’s World’ Is Being Demolished By Critics: ‘AI-Generated Fever Dream’          Hawk Tuah Girl - A New Level of Viral https://www.rollingstone.com/culture/culture-features/hawk-tuah-girl-haliey-welch-interview-1235057659/ Album Cuts Booktopia goes into administration - article link Linkedin’s suggested comments are super dumb Pitching https://deathtoshitads.beehiiv.com/p/when-will-it-ever-be-good-enough EventsGrill The Marketer tonight with Young Australian of The Year Kate Kirwin - Get Tix

Holy heck we're back for a massive 2024 of podcasts, more episodes this year than ever. Big Hits Calvin Klein  https://www.theguardian.com/commentisfree/2024/jan/09/jeremy-allen-white-looks-great-in-the-calvin-klein-ads-and-thats-a-lesson-for-us-all https://www.abc.net.au/news/2024-01-12/calvin-klein-fka-twigs-asa-bans-ad-response/103312674 Aus Day - Lamb Ad: https://www.bandt.com.au/australian-lamb-skewers-the-generation-gap-in-new-work-via-the-monkeys/ General: https://mumbrella.com.au/woolworths-and-big-w-to-ditch-australia-day-merchandise-this-year-811790   Album Cuts Cookies are crumbling finally? - https://www.adnews.com.au/news/google-s-long-goodbye-to-cookies Spam on Facebook Stanley Cup fireproof video goes to the moon - https://blog.hubspot.com/marketing/stanley-cup-car-fire Lawn Mowing guy  https://www.instagram.com/timthelawnmowerman/ Yet another thing is ‘dead’ -  Haven’t heard of anything being dead this week… The Marketer tickets will be on sale SOON! - https://themarketer.news/grill-the-marketer

The Marketer Podcast #38 We’re back! Catch Up - how ya goin We both spoke at the recent AGDA event - 72 dpi Carma presented on Designing Ads for Paid Campaigns Clay discussed Conversion Rate Optimisation on Landing Pages Big Hits Spotify Wrapped https://www.theguardian.com/music/2023/nov/30/spotify-wrapped-is-creepy-meaningless-and-shows-just-how-much-data-big-tech-has-on-you Victoria’s Secret walks back rebrand https://www.cmswire.com/digital-marketing/victorias-secret-rebrand-insights-lessons-from-a-billion-dollar-loss/ Elon Musk telling advertiser to fuck off https://www.theverge.com/2023/11/29/23981928/elon-musk-ad-boycott-go-fuck-yourself-destroy-x Funny clip: https://youtu.be/HU4T85-ebeY?si=bwt6f8f-hia6jhIj Album Cuts Threads a few months in https://www.socialmediatoday.com/news/instagram-chief-offers-insight-content-ranking-threads/701380/ AI influencers https://www.euronews.com/next/2023/12/02/meet-the-first-spanish-ai-model-earning-up-to-10000-per-month https://mumbrella.com.au/is-the-future-of-advertising-fake-809776 Yet another thing is ‘dead’ - Influencer Marketing edition Anti-influencer vibe going right now https://www.linkedin.com/feed/update/urn:li:activity:7133958639177920513?updateEntityUrn=urn%3Ali%3Afs_feedUpdate%3A%28V2%2Curn%3Ali%3Aactivity%3A7133958639177920513%29

Big Hits Elon buys Twitter, titles himself “Chief Twit” - fires everyone. And it’s going great: https://www.bandt.com.au/n-word-usage-has-jumped-by-500-since-elon-musk-bought-twitter/ https://www.forbes.com/sites/alanohnsman/2022/10/28/gm-ford-say-they-arent-running-twitter-ads-as-they-assess-changes-under-elon-musk/ https://fortune.com/2022/10/30/elon-musk-twitter-pushback-celebrities-lawmaker-advertisers/ https://geekout.mattnavarra.com/p/welcome-twitter-hell https://techcrunch.com/2022/10/08/elon-musk-x-everything-wechat-tesla-app/ Mr Beast gives Elon Twitter Advice - https://www.sportskeeda.com/esports/news-make-hard-copy-mrbeast-elon-musk-discuss-vine-become-better-tiktok https://www.forbes.com/sites/dereksaul/2022/10/31/vine-20-twitter-reportedly-working-to-bring-back-video-service-after-musk-poll/ Album Cuts Instagram suspends accounts. Carma has a funny story. Events Grill The Marketer WAMA Sundowner Dec 8th AMI Members event

Big Hits 1. Netball Sponsorship debacle https://www.abc.net.au/news/2022-10-24/netball-australia-hancock-prospecting-explainer/101569486 2. BOM Rebrand https://www.pedestrian.tv/news/bureau-of-meteorology-rebrand-cost/ 3. Ruby The Roo https://youtu.be/P3PdfWVk7h8 Album Cuts 20 Years of Marketoonist https://marketoonist.com/2022/10/evolution.html Sneaky Poster put up in McDonalds goes viral https://www.usatoday.com/story/money/nation-now/2018/09/20/mcdonalds-students-prank-fake-ad/1367848002/ Events Grill The Marketer with Brittany Garbutt Nov 3rd - get tickets WAMA Sundowner Dec 8th AMI Members Event - details TBC

Big Hits Meta’s Metaverse Struggles Continue https://www.afr.com/technology/zuckerberg-s-metaverse-looks-like-a-colossal-fail-20221017-p5bqaj https://mashable.com/article/horizon-worlds-is-underwhelming Meta wanted 500,000 monthly active users on Horizon Worlds by the end of 2022 — about a year after it was fully available to the public. But, since there are currently fewer than 200,000 users, Meta had to change its goal post to a revised 280,000. That's nearly a 50% failure on their part. Compare that to the 3.5 billion average monthly users that Facebook, Instagram, and WhatsApp garners. Tiktok says it’s not a social media app https://mumbrella.com.au/tiktok-pulls-away-from-acccs-social-media-definition-stressing-challenger-position-760726 Musk says he’ll buy Twitter, again, to avoid a lawsuit for trying to not buy Twitter when he said would buy Twitter https://www.theguardian.com/technology/2022/oct/06/elon-musk-twitter-litigation-takeover https://techcrunch.com/2022/10/08/elon-musk-x-everything-wechat-tesla-app/ Kanye to buy Parler https://www.cnbc.com/2022/10/17/kanye-west-is-buying-conservative-social-media-platform-parler-company-says.html Album Cuts Netflix roasts Zelda fans on Twitter Food blogger get’s $300,000 in damages from another influencer for defamation https://www.abc.net.au/news/2022-10-18/food-blogger-defamation-damages-pastry-chef-social-media/101546572#:~:text=Food Netflix Ad Supported Tier releasing in November https://www.kotaku.com.au/2022/10/netflixs-ad-supported-plan-is-coming-next-month-with-less-offerings/ Events WAMA Breaky Grill The Marketer with Brittany Garbutt Nov 3rd

Carma and I review a most excellent AMI WA Summit recently held at Crown Perth.  The topic of the day was Data, a massive focus for all marketers and businesses. Awesome work to Carma and her fellow AMI WA Committee members for putting on an packed day of informative and important  Full write up of the day on the AMI WA LinkedIn here.

Toast the Marketer last week! Big Hits Brand Spam - Brand’s posting about the queen Queen Cringe https://www.pedestrian.tv/news/cursed-corporate-queen-memorials/ Social Media Tributes - https://mumbrella.com.au/social-media-tributes-brands-beware-756446 More news re: Netflix New Ad Supported Tier Good Summary Post from Jason Yim on Linkedin https://www.linkedin.com/feed/update/urn:li:activity:6975385056823439360 Album Cuts Keep the rabbits out: https://junkee.com/the-keep-the-rabbits-out-kid-is-back-and-he-hasnt-learnt-a-thing/339668 Bot cull on Instagram? https://mumbrella.com.au/mega-influencers-lose-millions-of-followers-in-a-short-time-hypeauditor-756848 “We estimate that only about 60% of all Instagram accounts are real people” Events AMI Summit Grill The Marketer October - Change of date, stay tuned

Marketing news & analysis from Australian marketers Carma Levene & Clayton Smith. Big Hits 1. Mumbrella Perth Marketing “How the West was one: Perth proves its worth, as WA agencies lead the charge” https://mumbrella-com-au.cdn.ampproject.org/c/s/mumbrella.com.au/how-the-west-was-one-perth-proves-its-worth-as-wa-agencies-lead-the-charge-754705/amp 2. Why Fortnite & not Meta is winning the metaverse https://www.protocol.com/newsletters/entertainment/metaverse-meta-zuckerberg-fortnite 3. Meta launches Horizon Worlds in France & Spain https://techcrunch.com/2022/08/16/meta-launches-horizon-worlds-in-france-and-spain/ 4. Meta Video Algo Insights https://www.socialmediatoday.com/news/meta-provides-new-insights-into-how-its-video-distribution-algorithms-work/631106/ Matt Navarra’s Twitter thread summary - really good!  https://twitter.com/MattNavarra/status/1565638666483122177 5. Twitter & Youtube Launch Podcast Hubs https://www.theverge.com/2022/8/25/23321940/twitter-podcast-spaces-spotify-apple? https://www.tubefilter.com/2022/08/22/youtube-podcast-hub-launch/ Prediction Tiktok should steer clear of going head to head with Youtube when it comes to long form video don't be seduced by the attraction of longer video watch times TikTok, it will only end in heartbreak! Album Cuts Tweet editing is here! https://www.socialmediatoday.com/news/tweet-editing-is-here-with-live-testing-now-active-in-the-app/631096/ LinkedIn testing native scheduling https://www.socialmediatoday.com/news/linkedins-working-on-a-native-post-scheduling-option/630975/ ECommerce continues to cool - Kogan posts $35.5 million loss https://www.smartcompany.com.au/industries/retail/kogan-financial-report-losses-e-commerce-online-shopping/ Events TOAST the Marketer 15th September AMI Data Summit 28th September GRILL the Marketer 20th October

Marketing News & Analysis with Australian marketing experts Carma Levene & Clayton Smith. Big Hits 1. Big Google Update this week - “Helpful Content Update” https://developers.google.com/search/blog/2022/08/helpful-content-update 2. Pew Research say teens abandoning Facebook https://techcrunch.com/2022/08/11/teens-abandoned-facebook-pew-study/ 3. Tate Banned from FB/Insta  https://www.pedestrian.tv/news/andrew-tate-social-media-ban/ Album Cuts Google pushes demise of cookies to 2024 https://blog.google/products/chrome/update-testing-privacy-sandbox-web/ TikTok TVC  https://campaignbrief.com/tiktok-launches-first-australian-tvc-in-new-integrated-brand-campaign-via-we-are-social/ Events Next Toast the Marketer 15 September - FREE event - register here Next Grill The Marketer - October 20th - buy tickets here

Instagram Special 2022 - You ok Instagram? As Moss & Zucks continue to battle a seemingly unstoppable Tiktok, we knew it was time for an Instagram deep dive. How did we get here? What happening now? Where will they go next? And plenty more. Marketing news and analysis with Australian marketing experts Carma Levene & Clayton Smith.

The Marketer Podcast #29 Marketing News & Analysis with marketing experts Carma Levene & Clayton Smith. Toast The Marketer last week was awesome!  Big Hits 1. Insta & FB follow Tiktok Instagram : all videos under 15 minutes will now be Reels Facebook : Two feeds – ‘Home’ feed where Meta’s ‘discovery engine’ will promote content it thinks the user will be interested in + ‘Feeds’ feed will feature chronologically ordered posts from friends and followed Pages. https://www.businessinsider.com/meta-changes-facebook-instagram-to-be-more-like-tiktok-2022-7 2. A stranger paid for Esa's groceries without his knowledge. Then he saw himself in a viral TikTok https://www.abc.net.au/news/2022-07-23/tiktok-viral-video-act-of-kindess-backfire-groceries-consent/101253920 3. Hootsuite rebrand  https://mumbrella.com.au/hootsuite-rebrands-to-embrace-the-wild-side-of-social-media-746227 Album Cuts 1. Youtube & Shopify join forces for Youtube Shopping Shopify users globally will now be able to sell their full range of products on YouTube in three ways: tagging and pinning products at key points during a livestream displaying a curated list of products in a product shelf below on-demand videos, and adding their products to a new ‘store tab’ on their YouTube channel 2. Netflix loses 970,000 subscribers in Q2 https://variety.com/2022/tv/news/netflix-subscribers-q2-earnings-1235318787/ 3. Instagram introduces chat pay https://www.marketingmag.com.au/social-digital/instagram-introduces-chat-pay/ 4. Demark bans Google products in schools over privacy concerns  https://techcrunch.com/2022/07/18/denmark-bans-chromebooks-and-google-workspace-in-schools-over-gdpr/ Events Grill The Marketer 18th August https://www.eventbrite.com.au/e/grill-the-marketer-2022-tickets-218591341587

The Marketer Podcast #28 Marketing news analysis & insights from experts Carma Levene & Clayton Smith. Big Hits Pelaton recruit naked SVU star https://junkee.com/christopher-meloni-peloton/336375 Bankwest launch Born This WA campaign https://www.adnews.com.au/campaigns/bankwest-and-union-launch-of-born-this-wa Netflix choose Microsoft to sell ads https://www.adnews.com.au/news/why-netflix-chose-microsoft-to-sell-ads Vegemite & SPC Baked Beans Mashup https://concreteplayground.com/sydney/food-drink/spc-vegemite-baked-beans LIVE REACT Clayton shows Carma - Jonathan Frakes asks you things Star Trek & Copywriting together, Clay’s absolute faves! Album Cuts Internet advertising to grow 6.6% to $17.9bn by 2026: PwC Events Toast The Marketer - Thursday 21st July. Next Grill The Marketer - August 18th, MC Hayley Boneham. AMI Excellence Awards night - 9th August Save the date September 28th AMI WA full day event

The Marketer Podcast #27 - Elon's Twitter Bail, Netflix with ads, Jimmy Reese Telstra Ad Marketing news chats with Carma Levene & Clayton Smith Big Hits Elon pulls the plug on $44 billion Twitter deal https://www.theguardian.com/technology/2022/jul/10/elon-musk-may-have-to-complete-44bn-twitter-takeover-legal-experts-say Facebook’s “Lookalike Audiences” lose court case “According to the release, it was the justice department’s first case challenging algorithmic discrimination under the Fair Housing Act. Facebook will now be subject to justice department approval and court oversight for its ad targeting and delivery system.” https://www.theguardian.com/technology/2022/jun/21/facebook-lawsuit-settlement-advertising-lookalike-audience-doj Netflix to run ad supported model? Link here Netflix sacks hundreds of staff in new round of layoffs -​https://www.news.com.au/entertainment/tv/streaming/netflix-sacks-hundreds-of-staff-in-new-round-of-layoffs/news-story/2854e89e1eb330ef5b665f79d8102a92 LIVE REACT Carma shows Clayton - Jimmy Rees Telstra Album Cuts Tiktok reveals platform strategy at Cannes - link Golf fan signs deal with beer with company after viral pic - link Louis Theroux book launch marketing Jiggle Jiggle. Upcoming Events Toast The Marketer - Thursday 21st July. Next Grill The Marketer - August 18th, MC Hayley Boneham.

Marketing analysis and discussions with Carma Levene & Clayton Smith. Lets talk Superbowl Ads & Facebook hitting a serious bump in the road. Grill The Marketer Thursday 17th Feb Topic of the event is TikTok for brands with special guest Seva Mozhaev - get tickets here. Carma on AMI WA Committee, yay. Big Hits SUPERBOWL ADS https://www.usatoday.com/story/sports/Ad-Meter/2022/02/08/super-bowl-commercials-super-bowl-56-ad-meter/9285281002/ Facebook loses users and sheds $200 billion in a day https://www.theguardian.com/technology/2022/feb/02/facebook-shares-slump-growth-fourth-quarter Album Cuts Spotify Joe Rogan https://www.afr.com/technology/spotify-push-into-podcasts-brings-publishing-costs-20220208-p59us5 https://www.9news.com.au/national/joe-rogan-rumble-offers-podcaster-100-million-to-switch-from-spotify/a847bf74-6ec0-4dea-a4c6-2962fd8e8035 Instagram Newsfeeds https://www.pedestrian.tv/news/instagram-updates-chronological-feeds/ https://www.socialmediatoday.com/news/instagrams-coming-chronological-feed-may-not-work-how-you-expect/611225/ Lush quits social media “It’s not the first time the brand, known for its scented soaps and bath bombs, has stepped back from social media. In 2019 its online presence disappeared for nine months. Encouraging customers to engage with the brand in-store and using hashtags, Lush’s socials were removed. The outbreak of COVID, however, left the marketing arm with little choice but to re-engage” https://www.marketingmag.com.au/news-c/beauty-brand-lush-quits-social-media/ Youtube Highest earner of 2021 - MrBeast https://www.bbc.com/news/entertainment-arts-59987711 This Extreme Hide and Seek video has nearly 55M views: https://youtu.be/00NgUctWoLQ Articles Articles - Lamb Ad (Meat & LIvestock Australia) Articles - Game On Mole (Melanoma Institute Australia) Media https://www.themavens.com.au/post/career-confessions-with-carma-levene-so-media-group

Welcome to Episode 25 of The Marketer with Carma Levene & Clayton Smith, where we chat all things marketing, digital marketing, social media and beyond. See below show notes for news links from today's episode. Big Hits 1. Facebook rebrand https://about.fb.com/news/2021/10/facebook-company-is-now-meta/ 2. Iceland Ad takes aim at Zucks https://gizmodo.com/iceland-skewers-mark-zuckerbergs-metaverse-with-new-tou-1848044804 3. Big UK companies using staff to drive tiktok https://www.theguardian.com/business/2021/nov/05/shop-workers-tiktok-stars-home-spun-video-clips 4. LinkedIn goes Fiver style with new platform for freelancers https://techcrunch.com/2021/10/27/linkedin-rolls-out-its-freelance-services-marketplace-globally-after-picking-up-2m-users-in-smaller-us-beta/ Album Cuts 1. Rare being on Gruen. Latest Gruen. https://www.linkedin.com/feed/update/urn:li:activity:6861872721412915200/ 2. Facebook to remove some detailed targeting options as of January 2022 https://www.facebook.com/business/news/removing-certain-ad-targeting-options-and-expanding-our-ad-controls 3. Grill’d Inspired Unemployed + Onlyfans https://www.marketingmag.com.au/news-c/the-inspired-unemployed-grilld-and-onlyfans-make-an-unlikely-collaboration/ 4. Facebook shuts down facial recognition https://about.fb.com/news/2021/11/update-on-use-of-face-recognition/ 5. YouTube removes dislike count https://blog.youtube/news-and-events/update-to-youtube/ 6. Ladbrokes pinged https://mumbrella.com.au/ladbrokes-mark-wahlberg-ad-breaches-ad-standards-for-violence-712818 7. Game On Mole https://www.gameonmole.com.au/ Events Grill The Marketer November - Last one for '21! - Get tickets here AMI WA event - Learn more here 

The Marketer Podcast with Carma Levene & Clayton Smith keeping you up to date with the biggest news in the marketing world.  Intro Grill The Marketer last week with Cory Gale, supported by Business Events Perth. Next Grill The Marketer - 25th November learn more here Photography by Derren Hall - https://www.derrenhall.com.au/ Big Hits Grill’d Campaign - Stand for Righteous Burgers https://www.grilld.com.au/news/latest/righteous Intel throws shade at Apple https://www.theverge.com/2021/10/5/22711517/intel-anti-apple-ad-m1-innovation-social-experiment Facebook Whistelblower - Francis Haugen https://www.abc.net.au/news/2021-10-04/facebook-whistleblower-on-capitol-riots-misinformation/100512688 Facebook rebrand: https://www.theguardian.com/technology/2021/oct/20/facebook-plans-to-change-its-name-as-part-of-company-rebrand-report Facebook went down for 6 hours: https://www.bbc.com/news/technology-58800726#:~:text=Facebook's%20founder%20Mark%20Zuckerberg%20has,than%203.5bn%20users%20worldwide.&text=Others%20reportedly%20found%20they%20could,which%20required%20a%20Facebook%20login. This from Facebook: https://www.facebook.com/business/news/update-about-the-october-4th-outage Album Cuts Instagram adding the ability to post from Desktop: https://gizmodo.com/instagram-finally-lets-you-post-from-your-desktop-1847893589 Friendly Jordies Update: https://www.abc.net.au/news/2021-10-13/magistrate-adjourns-police-application-for-friendlyjordies/100534774 High Court Decision takes effect on Facebook Pages: https://www.abc.net.au/news/science/2021-10-04/facebook-pages-are-falling-quiet-as-defamation-fears-take-hold/100501800 TikTokker re-designs logos with hilarious results: https://boingboing.net/2021/09/20/a-tiktok-ers-viral-hideous-redesigns-are-actually-being-used-by-major-brands.html Events Next Grill The Marketer - https://www.themarketer.news/grill-the-marketer Articles GTM wrap-up here - https://www.themarketer.news/post/grill-the-marketer-october-wrap

Episode 23 Welcome to the Marketer Podcast with Clayton Smith & Carma Levene. AMI WA event  - Great job to AMI WA for putting on a great event. A great organisation bringing marketers together here in Perth, check em out here - https://ami.org.au/ Carma now has a job!  Read more here - SO MEDIA GROUP ACQUIRES SOCIAL MEDIA COMPANY CARMA THE SOCIAL CHAMELEON Big Hits Zuckerberg Facebook Post : Business Listings in Whatsapp Check out Zucks announcement post here. Facebook Debuts Ray Ban Stories Glasses Checkout the story on The Verge High Court rules media outlets are responsible for defamatory comments https://www.abc.net.au/news/2021-09-08/high-court-rules-on-media-responsibility-over-facebook-comments/100442626?fbclid=IwAR0xcYwMr4DR22rTij9uzgQlKkYbvT6oqd-PTUVaByiVxIp9keNrSGE6wpo “The High Court found that, by running the Facebook pages, the media groups participated in communicating any defamatory material posted by third parties and were therefore responsible for the comments.” Album Cuts Apple vs EPIC lawsuit result Officeworks Rebrand  Canva Valuation hits $40 billion Facebook Treats VIP’s Differently  Events Grill The Marketer Wrap + Upcoming Event - get tickets  Wrap up article here Articles Read Carma's article on Photography & Copyright