#29 Instagram & FB Update, Viral Grocery Pay Video, Hootesuite Rebrand
Description
The Marketer Podcast #29
Marketing News & Analysis with marketing experts Carma Levene & Clayton Smith. Toast The Marketer last week was awesome!
Big Hits
1. Insta & FB follow Tiktok
Instagram : all videos under 15 minutes will now be Reels
Facebook : Two feeds – ‘Home’ feed where Meta’s ‘discovery engine’ will promote content it thinks the user will be interested in + ‘Feeds’ feed will feature chronologically ordered posts from friends and followed Pages.
https://www.businessinsider.com/meta-changes-facebook-instagram-to-be-more-like-tiktok-2022-7
2. A stranger paid for Esa's groceries without his knowledge. Then he saw himself in a viral TikTok
3. Hootsuite rebrand
https://mumbrella.com.au/hootsuite-rebrands-to-embrace-the-wild-side-of-social-media-746227
Album Cuts
1. Youtube & Shopify join forces for Youtube Shopping
Shopify users globally will now be able to sell their full range of products on YouTube in three ways:
- tagging and pinning products at key points during a livestream
- displaying a curated list of products in a product shelf below on-demand videos, and
- adding their products to a new ‘store tab’ on their YouTube channel
2. Netflix loses 970,000 subscribers in Q2
https://variety.com/2022/tv/news/netflix-subscribers-q2-earnings-1235318787/
3. Instagram introduces chat pay
https://www.marketingmag.com.au/social-digital/instagram-introduces-chat-pay/
4. Demark bans Google products in schools over privacy concerns
Events
Grill The Marketer 18th August https://www.eventbrite.com.au/e/grill-the-marketer-2022-tickets-218591341587
United States
