The Marketing Intelligence Show

In this episode of the Marketing Analytics Show, Stephanie Clapham, Research Lead at Latana, shows you how to set up, track, and optimize the right audience for your brand campaigns. Tune in to learn how to: Choose the right targeting for your company size and brand lifecycle stage Define the optimal audience size Measure the effectiveness of different audiences Links mentioned in the show: Follow Stephanie on LinkedIn. Start your free 14-day Supermetrics trial. Follow Supermetrics on Twitter. Follow Anna on Twitter.

Is Marketing Intelligence all about snooping on your competitors? Absolutely not. Marketing Intelligence is about making use of your marketing data — through aggregation, transformation, and analysis — to predict and decide your next best step and where you should spend your next advertising dollar. Ultimately, it's about turning your raw stockpile of data into improved experiences for your customer and better growth for your business. In this episode we catch up with Supermetrics CMO, Gabrielle Stafford, to discuss everything you need to know about Marketing Intelligence. Check out Supermetrics.

In this episode, Daniel Hochuli, Head of Content Solutions for APAC at LinkedIn, unpacks the "crisis in creativity" and reveals how marketers can not only survive but thrive amidst the tidal wave of AI-generated content. Discover how AI will reshape your role as a creative and strategist, and learn practical ways to embrace it for both efficiency and quality in your marketing endeavors.You'll learn:Why the volume of AI-driven content is expected to increase by about 13% every year for the next 10 years in the US alone , intensifying the competition for attention.How 90% of all ads fail to get noticed , and why creative quality is the key to capturing attention.What B2B ads often get wrong, with 71% of B2B ads scoring just one star or less on their creative score.How AI agents are revolutionizing strategic tasks like market research, insights, brand positioning, targeting, and go-to-market strategies.Real-world examples of AI's impact, including an EY study where synthetic AI responses showed around 95% similarity to actual human responses in a double-blind test.The critical balance between AI-driven speed and human-led creative quality to avoid a "sea of sameness".How LinkedIn Accelerate acts as your AI copilot to recommend end-to-end campaigns and give automatic optimizations.Whether you're looking to boost productivity, enhance creative quality, or simply understand the future of marketing, this episode offers a compelling guide to navigating the AI revolution.

Marketers are often held back by fragmented data and misaligned metrics. In this episode of The Marketing Intelligence Show by Supermetrics, leaders from HubSpot, Ascott, and Omnicom share how they’re building centralized data strategies to overcome these challenges — boosting efficiency, clarity, and impact across their teams.Kat Warboys, Senior Director APAC Marketing, HubspotTan Gan Hup, Vice President Marketing, Loyalty & Partnerships, The Ascott LimitedHayley Monteiro, Head of Media Implementation, Omnicom Media Group AustraliaListen now to discover how they’re connecting the dots between data and results.

Is your SEO strategy ready for the age of AI? In this episode of The Marketing Intelligence Show, host Fanny sits down with Heini Lindfors, Supermetrics' in-house SEO expert, to dissect the monumental shifts in search, from Google's AI Overviews to the rise of conversational search with tools like ChatGPT and the unexpected emergence of TikTok as a search engine.Discover why traditional ranking metrics are evolving and how to adapt your approach to maintain visibility and drive real business value. Heini shares practical insights on:Understanding Google's AI Overviews (AIOs) and AI ModelHow user search behavior is changing in the AI eraLeveraging AI tools for more efficient SEO workflowsDispelling common myths about AI replacing SEOKey performance indicators (KPIs) for measuring SEO successActionable short-term and long-term strategies for an AI-proof SEO approachWhether you're an SEO expert or new to the game, this episode offers crucial insights to help you thrive in the rapidly evolving search landscape.