DiscoverThe Marketing Intelligence ShowHow to set up, track, and optimize the right audience for your brand with Stephanie Clapham
How to set up, track, and optimize the right audience for your brand with Stephanie Clapham

How to set up, track, and optimize the right audience for your brand with Stephanie Clapham

Update: 2021-12-15
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Description

In this episode of the Marketing Analytics Show, Stephanie Clapham, Research Lead at Latana, shows you how to set up, track, and optimize the right audience for your brand campaigns.


Tune in to learn how to:



  • Choose the right targeting for your company size and brand lifecycle stage

  • Define the optimal audience size

  • Measure the effectiveness of different audiences


Links mentioned in the show:


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How to set up, track, and optimize the right audience for your brand with Stephanie Clapham

How to set up, track, and optimize the right audience for your brand with Stephanie Clapham

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