Modern marketing measurement with Supermetrics and Google Cloud
Description
In today’s fast-changing marketing landscape, measurement is more complex—and more critical—than ever. In this episode of The Marketing Intelligence Show, we explore what modern marketing measurement should look like, leveraging insights from Google’s Modern Measurement Playbook.
Join Outi Karppanen, Lead Marketing Analytics Strategist at Supermetrics, and Jakob Pörschmann, AI Specialist Customer Engineer at Google, as they break down how brands and agencies can unlock actionable insights to drive growth.
Discover how combining multiple measurement approaches—from data-driven attribution to marketing mix modeling and incrementality testing—fuels smarter, privacy-first decision-making. If you’re looking to future-proof your marketing measurement strategy, this is a session you don’t want to miss!
🎧 Tune in now to learn:
✅ How to apply Google’s Modern Measurement Playbook
✅ Why multi-measurement frameworks are the key to actionable insights
✅ How to navigate privacy challenges while maintaining data accuracy
🔗 For more insights, download the 2025 Marketing Data Report:supermetrics.com/report
Plus, explore more sessions and resources at https://community.supermetrics.com/
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