Unlocking the holy grail of true ROAS measurement
Update: 2025-06-12
Description
In this episode of The Marketing Intelligence Show, Teck Goon (Reserata), Brent Banning (Pragmaticians), and Nora Hungershoefer (Supermetrics) unpack what it really takes to bring your online and offline marketing data together, optimize channel spend, and unlock the holy grail—true ROAS measurement.
You’ll learn:
Why marketing consolidation is critical and its business impact
How to unify online and offline marketing data efficiently
Common pitfalls to avoid in your data strategy
Local case studies from the APAC region illustrating practical applications
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