The Marketing Madmen

Description: After nearly three years and 190 episodes, host Nick Constantino signs off Marketing Madmen with a bold, honest look at lessons learned, battles won, and the future of marketing. From agency letdowns to Vegas trade show wins, this finale is part retrospective, part real-talk masterclass on what modern marketing really demands. 🧠 Key Takeaways: Why Nick stepped away: prioritizing quality over quantity in content The downfall of modern agencies—and what brands need instead Radio's underestimated impact in a short-form video world Lessons from JCK: networking, brand power, and over-the-top luxury marketing Sales vs. marketing alignment, and what actually builds brand equity The tension between performance and brand marketing in 2025’s ROI culture Why not chasing trends was the strategy all along #MarketingMadmen #NickConstantino #DigitalMarketing #AgencyLife #CMOChronicles #LuxuryMarketing #JCK2025 #SEO #BrandStrategy #MarketingPodcastpatreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.

SEO is evolving fast, and AI is reshaping how businesses rank online. Marketing Madmen goes live from Atlanta Tech Week with Chris Williams (Elite Web Professionals) and Tommy Green (Serial Entrepreneur) to break down the latest trends in SEO, AI-driven content, and brand marketing. They dive deep into: ✅ AI-powered search & Google’s evolving algorithms ✅ Optimizing for TikTok, LinkedIn & multi-platform search ✅ Why authenticity in content creation matters more than ever ✅ How businesses can future-proof their SEO strategy 🎙️ Whether you're a beginner or an expert, this episode delivers game-changing insights on how digital marketing is shifting in 2025! Key Takeaways: SEO is shifting toward answer-based optimization (AEO)—Google favors Q&A-style content over traditional keyword stuffing. AI is a tool, not a replacement—execution, strategic prompts, and brand authenticity still matter most. Multi-platform search is the future—businesses must optimize for TikTok, YouTube, LinkedIn & beyond, not just Google. Brand authority is everything—AI rewards trust & credibility, penalizing low-value, automated content. Google’s AI-driven search is reducing website traffic—businesses must adapt their SEO strategy to stay visible. patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.

Atlanta is evolving, and public spaces are more important than ever. In this episode, Nick Constantino talks with Randall Fox about: ✅ How art festivals bring communities together ✅ The growth of Atlanta & the role of local events ✅ The challenges facing artists in a digital world ✅ Why AI is impacting creativity & artistic expression 🎙️ Tune in now & learn how public spaces shape culture! Key Takeaways: • Public spaces create a stronger sense of community and support local artists. • Atlanta’s rapid growth is reshaping neighborhoods and opening opportunities for creative hubs. • Art festivals offer artists a platform to make a living in a challenging economic climate. • AI & automation are disrupting the creative space, forcing artists to adapt. • Curation matters—matching artists to the right audience ensures festival success. #MarketingMadmen #PublicSpaces #AtlantaArts #CommunityEvents #ArtFestivals #SupportLocalArtists #AtlantaGrowth #AIandCreativity #UrbanDevelopmentpatreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.

How do you create a thriving venue in a competitive market? In this episode of The Marketing Madmen, Nick Constantino sits down with Kelly Campbell and Michaela Palevic of Westside Motor Lounge to discuss event marketing, sponsorship strategies, and how to evolve nightlife experiences for modern audiences. They dive into collaborative promotions, engaging activations, and the future of live music and social culture in Atlanta. #MarketingMadmen #WestsideMotorLounge #EventMarketing #NightlifeStrategy #AtlantaNightlife #LiveMusic #BrandPartnerships #Sponsorships #VinylCulturepatreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.

AI is changing the way websites are built, optimized, and ranked—but what does that mean for businesses? In this episode of The Marketing Madmen, Nick Constantino sits down with Jason Cyr to explore how AI-driven web design, SEO shifts, and local search optimization are reshaping the digital world. From AI-generated content to the decline of organic search and the future of website conversions, they break down the biggest trends in digital marketing for 2025. Key Takeaways: AI tools are reshaping website design, making it faster but challenging creativity. SEO is evolving—Google’s AI-driven results are reducing organic traffic by up to 95%. Local SEO is more critical than ever, with Google favoring reviews & verified listings. Conversion-focused strategies matter more than search rankings for business success. Businesses must shift their approach—prioritizing trust, engagement, and clear CTAs. patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.

Dive into the world of Mizuno Golf with Brad Burns and Chris Boshell as they explore Mizuno’s rich history, cutting-edge engineering, the evolution of golf, and the impact of The Foundry—their premium custom fitting center. From pandemic-driven golf booms to mastering your game, this episode is packed with insights that every golfer needs! Key Takeaways Mizuno’s engineering excellence dates back to 1906, rooted in innovation. The pandemic brought millions of new golfers into the sport, reshaping the market. The Foundry offers premium club fittings, accessible to all golfers, not just pros. A proper fitting can transform your game—even for beginners. Mizuno’s shift from an elite-only brand to a mass-market powerhouse is changing golf. Marketing golf gear isn’t just about product specs—it’s storytelling that drives consumer engagement. #MizunoGolf #GolfEquipment #GolfStrategy #GolfMarketing #CustomFitting #TheFoundry #GolfEvolution #SportsInnovation #GolfGrowth #NothingFeelsLikeAMizunopatreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.

Nick teams up with SEO expert Chris Williams to break down the latest AI-driven strategies transforming digital marketing. From Google's evolving algorithms to AI-powered ad campaigns, they discuss how brands can stay ahead of the competition. Plus, they dive into how content loops between social media and websites enhance conversions, recession-proof marketing tactics, and why organic search is more crucial than ever. Key Takeaways: Google's algorithm prioritizes engaging content that keeps users on-site. SEO conversions go beyond sales—guiding users through a strategic journey boosts success. AI-driven marketing tools from Google & Microsoft will reshape search visibility. Businesses must optimize for AI-driven search habits or risk losing relevance. Live shopping could expand beyond impulse purchases into high-ticket sales. Recession-proof marketing requires prioritizing organic search and strategic bottom-of-funnel tactics. Keywords: AI marketing, SEO strategy, Google algorithm updates, digital advertising, organic search optimization, live shopping trends, content marketing, brand awareness Hashtags: #AI #MarketingStrategy #SEO #DigitalAdvertising #GoogleSEO #OrganicSearch #LiveShopping #MarketingMadmen #MarketingPodcast #Ecommercepatreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.

In this special episode, Nick Constantino welcomes psychotherapist Dave Glick to explore mental health, addiction, workplace culture, and leadership. They dive into the psychology behind modern challenges, the impact of social media, and how professionals can adapt to a changing world. Whether you're navigating career transitions, hiring talent, or sharpening leadership skills, this episode offers valuable insights and actionable strategies. Key Takeaways: Addiction often stems from attachment disorders, not just substance dependency. Social media amplifies negativity, reinforcing perception-driven decision-making. Workplace toxicity is often a result of poor leadership and an over-reliance on metrics. Adaptability is crucial—pivoting smartly can lead to career success. Wisdom, emotional intelligence, and autonomy matter more than credentials in leadership. Embracing responsibility leads to real influence and long-term success. Keywords: mental health, workplace culture, addiction psychology, leadership strategies, career growth, generational workplace differences, social media impact, corporate toxicity, employee mental health, job market adaptation  #MentalHealth #Leadership #WorkplaceCulture #CareerGrowth #SocialMedia #MarketingMadmen #EmployeeWellness #Psychology #GenerationalDifferences #BusinessSuccess  patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.

Nick Constantino interviews Bob McGreevy, owner of Vital Siding Repair of Atlanta. Bob shares his journey from Massachusetts to Atlanta, where he started his vinyl siding business amidst class action lawsuits against press board siding manufacturers. He discusses his early business success, challenges in home building, and the impact of the recession on his life. Bob emphasizes the importance of self-awareness, pursuing passions, and maintaining a stress-free lifestyle. He also shares his current passion for aloe Vera farming and offers advice for young adults on investing wisely. Key Takeaways Early Business Success: Bob's entry into the Atlanta market and rapid growth in the vinyl siding industry. Challenges and Market Shifts: Transition from home builders to residential remodels and facing competition. Impact of the Recession: Financial collapse and lessons learned about managing debt and stress. Pursuing Passions: Importance of following one's passions for a fulfilling life. Aloe Vera Farming: Bob's journey into aloe Vera cultivation and its therapeutic benefits. Advice for Young Adults: Investing wisely and being patient with financial growth. #MarketingMadMen #BobMcGreevy #VinylSiding #HomeBuilding #Recession #Adversity #PursuePassions #AloeVera #FinancialAdvice #MentalHealth #WorkLifeBalance #SelfAwareness patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.

Brasserie Margot isn’t just a restaurant—it’s an experience. Chef John Novak joins Marketing Mad Men to talk about the business of hospitality, crafting unforgettable dining experiences, and how his global upbringing shaped his culinary philosophy. We explore how French cuisine is misunderstood, the power of a well-curated cocktail and wine program, and what it takes to market a restaurant in a competitive city like Atlanta. Plus, key insights on food trends, hotel dining, and industry secrets you won’t want to miss! 🎧 Key topics covered: ✔️ The marketing strategy behind Brasserie Margot ✔️ How a global upbringing shaped Chef Novak's approach ✔️ French cuisine misconceptions & how the menu is designed ✔️ Why cocktails & wine pairings matter in fine dining ✔️ What makes hotel restaurants different ✔️ Food trends, industry secrets, and more! 📍 Restaurant Info: BrasserieMargot.com 📍 Follow Chef Novak: Instagram @BrasserieMargot Key Takeaways: French cuisine is more than steak frites & French onion soup—its diversity is often overlooked The business of restaurants requires more than just great food—branding and marketing are crucial How a military upbringing shaped Novak's approach to food & hospitality Hotel dining is more complex than standalone restaurants, with multiple meal periods & in-room service Cocktails & wine pairings are crucial—the drink menu should complement the food, not compete with it Modern food trends demand experiences, not just meals—people want an elevated night out patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.

In Episode 181, Nick Constantino and Trip Jobe are live from the Battery to explore the nonprofit world and the challenges it faces. Joined by Nehemiah Lamb, founder of Unique Individual Ranch, they discuss the importance of fundamental marketing and client communication skills for successful nonprofit management. Nehemiah shares his journey from working at the YMCA to starting his own organization, creating a supportive environment for neurodiverse children. The episode delves into the complexities of starting and managing a nonprofit, fundraising, sponsorship, and building a brand. Nehemiah emphasizes the need for specialized training and programs for neurodiverse populations, advocating for early intervention, collaboration, and public education to promote inclusion. Key Takeaways: Growing need for neurodiverse services. Challenges in awareness, funding, and bureaucracy. Importance of early intervention and collaboration. Effective sponsorship acquisition and community partnerships. Future plans for program expansion. Ways to support: spreading the word, donating, volunteering, and advocacy. #MarketingMadmen #Neurodiversity #EarlyIntervention #Collaboration #ProgramExpansion #CommunitySupport Meta Description: Join Nick Constantino, Trip Jobe, and Nehemiah Lamb as they discuss the growing need for neurodiverse services, the vision for creating a comprehensive support system, and ways to support these initiatives. #MarketingMadmen Focus Keyword: Neurodiversitypatreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.

Nick Constantino and Trip Jobe kick off the show with a heated PSA about driving in snow, highlighting the frustrations of navigating icy roads in Atlanta. Despite the freezing weather, the hosts are live from the Battery and ready to dive into a fascinating discussion on intellectual property. They are joined by Gar Hogan, a general partner at Tribute Management, who brings a wealth of experience from his previous career as an attorney specializing in trademark and intellectual property law. Gar shares his journey from aspiring musician to influential lawyer in the entertainment industry, shedding light on the critical role of intellectual property in music and beyond. Nick, Trip, and Gar explore the complexities of the music industry, from songwriters and performers to the impact of streaming services. They discuss how the digital revolution has flipped the industry on its head and the importance of understanding branding and trademarks in today's landscape. Gar emphasizes the need for education on intellectual property and how it shapes the entertainment world. Gar shifts the focus to Bob Seger, detailing his rise from playing at youth clubs in Detroit to becoming a rock legend. Seger's career was built on relentless touring and live performances, often in small, intimate venues. The episode concludes with insights into Seger's songwriting evolution, his influence on the music industry, and his enduring legacy. Finally, the conversation pivots to the topic of homelessness. Gar passionately explains the complexities of homelessness and the innovative solutions some cities are employing to address this pervasive issue. He highlights the significant burden on city budgets due to overcrowded jails and the high costs of emergency medical treatment for the unhoused population. Gar emphasizes that taking the criminal justice element out of homelessness and focusing on services is crucial. Key Takeaways: The importance of intellectual property in the music industry. The impact of streaming services on traditional music promotion. Bob Seger's rise to fame and songwriting evolution. The challenges posed by changing algorithms on digital platforms. The complexities and costs associated with homelessness. The effectiveness of programs like PAD (Policing Alternatives & Diversion). Hashtags: #MarketingMadmen #IntellectualProperty #MusicIndustry #BobSeger #Homelessness #SupportiveServices Meta Description: Join Nick Constantino, Trip Jobe, and Gar Hogan as they discuss intellectual property, Bob Seger's legacy, and innovative solutions to homelessness. #MarketingMadmen Focus Keyword: Music Industrypatreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.

In this episode, Nick Constantino and Tripp Jobin dive into the often overlooked yet crucial aspect of marketing: photography. They are joined by veteran photographer Mike Moon, who brings a wealth of experience from his time as a combat correspondent in the Marine Corps. Mike shares his unique journey, from capturing stories of Marines in combat to working in public relations and coordinating with Hollywood for military-related projects. Nick and Tripp explore the importance of professional photography in marketing, debunking the myth that smartphone cameras can replace high-quality cameras. They discuss the evolution of photography, the role of combat correspondents in the military, and the challenges of documenting stories in high-stakes environments. Mike provides insights into the most misunderstood aspects of the military and the critical role of public relations in shaping public perception. The conversation continues with deeper insights into Mike's career, from traditional film photography to digital, and the significance of understanding light and composition. Mike shares his experiences working on publicity stills for Discovery Channel, corporate events for BlackBerry and Oracle, and product photography for Home Depot. The discussion highlights the importance of storytelling in photography, whether in military documentation, corporate events, or weddings, and the impact of well-executed photography on marketing and branding. Key Takeaways: The importance of professional photography in marketing. The evolution of photography and its impact on storytelling. Challenges of being a combat correspondent and capturing high-stakes moments. The role of public relations in shaping military perception. Transition from traditional film to digital photography. Nuances of product and food photography. The significance of wedding photography and capturing authentic moments. Tips for selecting a skilled photographer and improving photography skills. Hashtags: #MarketingMadmen #Photography #DigitalPhotography #Storytelling #CombatCorrespondent #WeddingPhotography #PhotographyTips Meta Description: Discover the art and science of photography with insights from veteran photographer Mike Moon. Learn about professional photography in marketing, storytelling, and more. #MarketingMadmen Focus Keyword: Professional Photographypatreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.

Nick welcomes Holly Wasson, the Chief Marketing Officer of Capital Investment Advisors. Holly shares her journey and experiences in the marketing world, particularly her time at Turner Broadcasting. They discuss the distinct cultures of Turner and Coca-Cola, the evolution of cable TV, and the impact of the internet and social media on marketing strategies. Holly also shares her experiences at CNN, including significant events like the Monica Lewinsky scandal and the Columbine shooting. The conversation covers the challenges of marketing in a regulated industry, the importance of showing ROI, and the significance of knowing your audience. Holly emphasizes the value of meaningful content that connects with the audience and drives engagement. Key Takeaways: Distinct cultures of Turner and Coca-Cola. The evolution of cable TV in the 90s. The impact of the internet and social media on marketing strategies. Challenges of marketing in a regulated industry. The importance of showing ROI. Knowing your audience and creating meaningful content. The significance of local actions within a global brand. Building trust and relationships in new markets. Hashtags: #MarketingMadmen #MarketingStrategies #TurnerBroadcasting #CocaCola #CableTV #SocialMediaMarketing #ROI #ContentCreation #AudienceEngagement #LocalBranding #NewMarkets #MarketingInsights Meta Description: In this episode, Nick Constantino and Holly Wasson discuss marketing strategies, challenges in regulated industries, the evolution of cable TV, and more. #MarketingMadmen Focus Keyword: Marketing Strategiespatreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.

In this fast-paced episode of The Marketing Madmen, hosts Trip Job and Nick Constantino sit down with Andy Christiansen—motivational speaker, TED Talk presenter, and host of The Tenacious Podcast. They delve into actionable insights on emotional intelligence, leadership, business scaling, workplace culture, and overcoming adversity. Andy shares his journey from growing up in a blue-collar Cleveland neighborhood to becoming a sought-after speaker and adjunct professor of leadership for the U.S. Air Force. Learn how to inspire purpose-driven teams, embrace vulnerability as a strength, and tackle the challenges of personal growth in today’s ever-changing world. This episode is packed with valuable takeaways for entrepreneurs, leaders, and anyone seeking to level up their life and career. Key Takeaways: How emotional intelligence (EQ) and vulnerability enhance trust and leadership in business. Strategies to scale businesses beyond the critical $1M–$10M and $10M–$25M thresholds. Building a workplace culture that values purpose, accountability, and adaptability. Personal insights on overcoming adversity, from mountain climbing to breaking barriers in business. A practical exercise to discover your life purpose in under a minute. Why continuous learning and embracing change are crucial to long-term success. Leadership, Emotional Intelligence, Scaling a Business, Workplace Culture, Motivation, Purpose, Personal Development, Andy Christiansen, Marketing Madmen Podcast, Entrepreneurship, Vulnerability, Adversity, Resilience.patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.

In this episode of The Marketing MadMen, host Nick Constantino dives into a lively discussion with Joe Ciucci of Duane Morris LLP and real estate agent Thom McCorkle. From wild concert stories to the impact of COVID-19 on various industries, we explore the importance of building rapport in sales, the shift in music performances, and the return to tradition and heritage in food, music, and beverages. Tune in for invaluable insights, personal anecdotes, and a celebration of passion in both professional and personal pursuits. Key Takeaways The evolving lifestyles of musicians and the shift in concert expectations. The importance of building rapport and passion in sales. Navigating career transitions during COVID-19. The significance of tradition and heritage in today's fast-paced world. Memorable experiences and life lessons from Joe and Tom's journeys. Hashtags #MarketingMadMen #JoeCiucci #ThomMcCorkle #SalesTips #CareerTransition #MusicIndustry #COVID19Impact #BuildingRapport #TraditionAndHeritage #ConcertStories #NickConstantino Meta Description (160 characters) Marketing, music, and life lessons with Joe Ciucci and Thom McCorkle. Dive into career transitions, building rapport, and memorable stories on The Marketing MadMen. Focus Keyword Marketing MadMen Episodepatreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.

Join Nick and Candice, Business Development Director at Excavations, as they explore the importance of genuine marketing, integrity in business, and the key to adaptability in a tumultuous year. Gain insights into how Excavations has served Atlanta for nearly 30 years and how to avoid becoming a commodity in today's market. Candice also shares her thoughts on overused marketing buzzwords, the significance of customer care, and much more. Tune in for an engaging and insightful conversation! #MarketingIntegrity #BusinessDevelopment #Excavations #AtlantaRenovations #GenuineMarketing #CustomerCare #Adaptability #AvoidCommodity #MarketingBuzzwords Key Takeaways: Genuine marketing phrases vs. overused buzzwords Importance of integrity and customer care in business Adapting to unpredictable challenges Avoiding the pitfalls of becoming a commodity Marketing Integrity & Adaptability with Candice from Exovations: Insights from 30 Years in Atlantapatreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.

Join host Nick Constantino as he chats with the team from Zero FG, a dynamic startup energy drink company. Discover how Zero FG emerged during the COVID-19 pandemic and created a unique lifestyle brand. Learn about their product development journey, marketing strategies, and the challenges they've faced in the competitive energy drink market. With insights from Sara Lynn (Director of Social Media), Brandon Grubbs (Director of Operations), and Jack Spencer (Marketing), this episode offers a fascinating look into the world of energy drinks and the drive behind Zero FG. #MarketingMadMen #ZeroFG #EnergyDrinks #StartupJourney #Branding #LifestyleMarketing #CaffeineCulture #COVID19Innovation Key Takeaways: Insights into the rise of the energy drink industry The unique origin story of Zero FG Balancing product health considerations and flavor Strategies for driving consumer action through marketing The impact of NIL deals on brand visibility and growth Discover Zero FG's journey in the energy drink industry, from product development to marketing strategies, on Marketing MadMen with Nick Constantino. #ZeroFG #MarketingMadMenpatreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.

Join Nick Constantino and Mike Jasper on an unscripted journey through their shared history in the marketing world. From their early days at Clear Channel to Mike's rise as a top agent at WME, discover the evolving landscape of marketing, the importance of relationships, and the intricate nuances of deal-making in the entertainment industry. Get insights into the challenges, successes, and future trends that shape the industry. #MarketingMadmen #BrandPartnerships #MikeJasper #WME #EntertainmentIndustry #MarketingInsights #Advertising #NickConstantino #MarketingEvolution #DealMaking #MarketingMadmen #BrandPartnerships #MikeJasper #WME #EntertainmentIndustry #MarketingInsights #Advertising #NickConstantino #MarketingEvolution #DealMaking Key Takeaways: The journey from mailroom to top agent at WME The importance of relationships in the marketing industry The evolution of marketing from radio to brand partnerships Insights into the complexities of deal-making The role of authenticity in advertising Future trends in marketing and brand partnerships patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.

In Episode 172 of The Marketing Madmen, Trip and Nick dive into the complexities of immigration law with Giovanni Diaz and Zach Gaeta of Diaz and Gaeta Attorneys at Law. They discuss the human side of immigration, the challenges within the legal system, and the importance of empathetic legal representation. The conversation also covers the impact of politics on immigration policy, the role of social media in reaching clients, and the significance of SEO in building a successful legal practice. Tune in for an insightful discussion on navigating the immigration landscape and the broader implications for society. Key Takeaways The human side of immigration and the importance of empathetic legal representation. Bureaucratic challenges and inefficiencies within the legal system. The impact of politics on immigration policy and the need for comprehensive reform. The role of social media and SEO in building a successful legal practice. The significance of trust and word-of-mouth referrals in reaching clients. #SocialMediaMarketing #SEO #TheMarketingMadmen #EmpatheticLaw #ImmigrationReform #ClientTrust  patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.