Brought to you by global marketing and brand experience agency CSM Sport & Entertainment, the Extraordinary Tales podcast sees high-profile figures from across the sport and business industry share their untold stories with CSM’s Non-Executive Chairman, Seb Coe. The third guest in our latest series was none other than World Cup winner, world-record holder and all-round rugby legend, Bryan Habana. Across a fascinating hour, Bryan opens up on his experience of growing up during apartheid, the profound impact the 2019 World Cup win had throughout South Africa, and rugby’s transcendent power in uniting the rainbow nation. He also shares his thoughts on the upcoming Lions tour, the rule changes he would bring into the game to aid attacking rugby and the critical role Sevens is having in bringing the sport to new markets.
Welcome to “In my humble opinion”, a podcast collaboration between The Marketing Society and Publicis Groupe UK that creates a space for marketing leaders to discuss their opinions on topics affecting our industry which they think about but may not always say out loud. You will hear industry leaders and experts talk about their views and opinions on deliberately provocative subjects such as the impact of technology on brands and consumers, the future of our industry, the generational divides, diversity and inclusion and more.You’re joining us for episode 4 ‘In My Humble Opinion... There’s nothing more valuable than an idea that moves the world’.Featuring Lisa Delaney, Regional Head of Marketing & Lifestyle – Europe at Cathay Pacific, and Alison Hoad, Chief Strategy Officer at Publicis London.They dive deep into how global ideas and campaigns can create lasting impact, exploring everything from Barbie to Spotify Wrapped, and sharing insights from Cathay Pacific's Move Beyond platform.From leveraging cultural moments to creating meaningful brand partnerships, they discuss how global campaigns are reshaping customer engagement and brand building. Connect with our guests: Lisa Delaney, Regional Head of Marketing & Lifestyle – Europe LinkedIn ProfileAlison Hoad, Chief Strategy Officer at Publicis London. LinkedIn ProfileDon't forget to subscribe, rate, and review our podcast!Our industry is filled with many brilliant minds with thought provoking views, we can’t wait to bring them to you, our next episode of “In my humble opinion” will be coming soon and find our series of content of the same name over at The Marketing Society website here.
Round and round and round it goes, where it stops nobody knows… and that’s a really good thing if it means it doesn’t end up in the unmanageable waste landscape we humans have created for ourselves. In our 99th episode we’re joined by Neda Hashemi and Andrés Olivia from the Ellen MacArthur Foundation where we explore why Marketers are key facilitators in the transition to a circular economy. Neda and Andrés talk about their latest research and explain the different ways that the circular economy can future-proof and scale businesses, drive efficiencies, reduce emissions and help to ease the burden we place on biodiversity and the planet. Andrés explains that their are many different ways to implement circularity, “the first one is about selling access rather than ownership for example, a washing machine, what if you rented it instead of owning it? We also have monetising of product through life extension for example selling repair services. And finally, and this is the last resort, once products are no longer fit use, reuse or repair can they can be recycled and turned into new products?”Neda and Andrés share how B2B is leading the charge when it comes to circularity, but in the B2C world, whilst there is plenty of innovation - it is not scaling at the levels required. A reason for this Neda explains is “the demand isn’t happening because behaviours are not consistent.” She goes to say, “don't be intimidated by the concept of the circular economy and circularity, all need to do is understand the simple premise of what the business model entails, which again, they have been doing forever and inject their creativity and human understanding into it. And then the potential is huge for them to engage with it.”It’s not rocket science, when you remove the word circular economy and focus on what people value and want, then there’s plenty of scope to unlock the opportunities. Tune in to hear us talking about how:Bringing in the marketing function as problem solvers and the key communication interface between the brand, the organisation and the consumer is key.The role of education and how Marketers are critical in driving this.The key areas coming out of the research including their “Four Action Pathways”How Marketers can make circularity desirable, irresistible and remove the barriers for adoption.The ‘Why’ we need to build a circular economy.How focusing on upstream demand should bring in multiple perspectives to take the innovation forward and bring everybody together to organize themselves around the common objectives.Metrics – from circular sales to increased loyalty and lifetime transaction values. Core resilience of the business is often not brought into the business case for circularity. For more information and resources visit the Ellen MacArthur FoundationThe Marketing Playbook for a Circular Economy you’ll find here.________________________________________________________________________About us…We help Marketers save the planet. 🌍Join the Marketers and organisations who have signed our manifesto, engage with our newsletter and training and, work with us to communicate sustainability more effectively. Sign our Sustainable Marketer Manifesto, work with us, and join us on our mission.
“It’s fair and square - every square essentially helps you hit three ESG metrics with a single product.”In this episode of the Can Marketing Save the Planet podcast, we are joined by Rob Cobbold, Founder and CEO, of the brilliant organisation, Native - a platform which allows people, groups, communities and organisations of all sizes to protect the planet – one square at a time! The platform enables the purchase of ‘squares’ from a range of terrestrial or marine habitats including rainforests, mangroves or coral reefs. Rob talks us through why he founded Native, “we’re an evolution I suppose on binary one-dimensional carbon markets. We're trying to do things with a bit more transparency, a bit more holistically, and a bit more fairly as well.” We discuss the fact that when it comes to protecting the environment, how we are all responsible.We discuss the importance of decarbonisation, but also the reality that carbon isn’t tangible, you can’t see it and you can’t connect to it and this creates a challenge when it comes to understanding and engagement. Rob tells us that we, (humans) have a very ‘left-brain bias’, “we like to break things down into their parts so that we can manipulate them, control them and make use of them.”We talk about the unique features of Native and the fact that you can view your square(s) in real time, watching them grow and evolve. However, Rob also talks about the fact that you can also see the reality of what is happening in the places you’re investing in… - “in the map of our first project in the Solomon Islands, you can see the forest, and you can also see active logging, just 50 kilometers away.” It’s both exciting and sobering.Rob has so may plans for Native when it comes to how people and organisations can get involved; from everyone being able to drive positive impact and take action - seeing the impact of their investment in real-time, through to employee engagement programmes, gifting, gamification and overall creating a big talking point - bringing friends, family and partners on the journey with you.From as little as just £3 per square - there is no way you won’t be motivated to buy a square or two (or more) by the end of this episode. Indeed, we’re already ‘in’ –and so if you invest, do let us know!Tune in and listen as we talk to Rob about:Native – the platform, it’s purpose and why it’s truly ‘fair and square’Why it is so important that we all take responsibility about protecting the planetHow Native enables organisations to hit the environmental (E), Social (S) and Governance (G) all in one solutionWhy transparency and fairness is critically importantHow going beyond carbon brings impact to life - (literally)The need for better stories and engagementThe need to measure impact in different waysThe need for better more accessible funding across a broader range of projectsFor more information about this nature based solution visit Native And to connect with Rob to find out more and discuss your ‘squares’ - connect via LinkedIn.________________________________________________________________________About us…We help Marketers save the planet. 🌍Join the Marketers and organisations who have signed our manifesto, engage with our newsletter and training and, work with us to communicate sustainability more effectively. Sign our Sustainable Marketer Manifesto, work with us, and join us on...
Welcome to “In My Humble Opinion”, a podcast collaboration between The Marketing Society and Publicis Groupe UK agencies that creates a space for marketing leaders to discuss their opinions on topics affecting our industry which they think about but may not always say out loud. You will hear industry leaders and experts talk about their views and opinions on deliberately provocative subjects such as the impact of technology on brands and consumers, the future of our industry, the generational divides, diversity and inclusion and more.Episode 3 - In My Humble Opinion...Retail is changing, powered by data and tuned by media’ - where we dive deep into how retail media is transforming the relationship between retailers and brands. Featuring Susie Moan, Chief Data Officer at Currys, and Andy Barratt, Head of Retail Media at Currys, in conversation with Ben Foulkes, Commercial Director at Epsilon. They discuss how retail media is transforming the relationship between retailers and brands, exploring Currys Connected Media's journey and the exciting opportunities ahead. From leveraging customer data to creating meaningful brand partnerships, they discuss how retail media networks are reshaping the future of retail marketing and customer engagement. Follow Susie Moan on LinkedIn hereFollow Andy Barratt on LinkedIn hereFollow Ben Foulkes on LinkedIn here------Don't forget to subscribe, rate, and review our podcast!Our industry is filled with many brilliant minds with thought provoking views, we can’t wait to bring them to you, our next episode of “In my humble opinion” will be coming soon and find our series of content of the same name over at The Marketing Society website.
The Buy Side is our regular series talking with brand side marketers about sport and sponsorship. Our guest is Richard Deane, who's career includes running sponsorship programmes at Standard Life Investments, Abrdn and Investec across Ryder Cup, British and Irish Lions and many other major sports properties. The Buy Side is sponsored by the Two Circles intelligence platform KORE. More than 900 brands, venues, and sports organisations trust the Kore platform to manage partnerships and assets and measure their impact with real-time insights. Through Fan Intelligence and Partnerships Intelligence, Two Circle’s Kore platform unites sponsors and properties with solutions that help enhance the fan experience, drive smarter decisions, and enable marketing and operations teams to spend time where it matters.Learn more at twocircles.com.Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry.To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday.These are deep conversations with smart people from inside and outside sport.Our entire back catalogue of 400 sports business conversations are available free of charge here.Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify, Google, Stitcher and every podcast app.If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.
“The more people bring AI in-house the better it will be for the environment”…“You’ve got to spend the money to take advantage of the opportunity – and you can say but AI is free, but it isn't - that's just bad AI”…“AI allows us to do the art of marketing without marketing” …A slightly longer episode this week, but boy is it an interesting one! In this episode of Can Marketing Save the Planet we bring together two of the biggest conversations in the world today; AI and sustainability to find out if they are friend or foe. Joined by tech futurist Dan Södergren and sustainability guy, Russ Avery, we discuss questions around, is business and society responsible enough to use AI? Why AI policies a must for organisations - and, how can Marketers use AI in an informed and meaningful way?As with any big subject matter we jump straight into the challenges and opportunities. When it comes to challenges we of course go straight to the environmental impact where Russ explains, “AI -driven data centers are projected to consume 90 terawatt hours annually by 2026, which will be a 10 -fold increase from 2022 levels, which is only three years ago. And for context, that's equivalent to the energy uses of some entire countries.” Only part of the story - but something we should all be aware of as we all look to AI and how it will increasingly become more prevalent in our lives. Dan agrees that energy is definitely something we need to be aware of, but more importantly, “it's more the fact of what you do with it. En-masse if you just take it out by itself and you add it on to the marketing you're doing, then yes, by its very nature, you're going to be creating more problems because you are going to be using more energy. But on the whole, he believes AI can make the world a better place (caveat - if the good guys use it). The ‘fifth industrial revolution’ also comes up a lot in this conversation, but you’ll need to tune in to find out more.We talk about the need for more education, upskilling and awareness. Training is another area that we keep coming back to. Russ talks about the need for education and using AI responsibly, “we should not be using AI for socially useless mundane purposes’ – Take note Marketers! Dan agrees that education and understanding is critical if we want to be more productive and less wasteful. Both share hints, tips and ways we (Marketers) can all be using AI more effectively. Russ believes that Marketers can use AI effectively if they “lean into their curiosity and understand the foundations of what you are using”, he goes on to explain, “I would just encourage Marketers to learn about the fundamentals of AI because it can only benefit your understanding how these things work and how they actually came about”.Dan talks about the need for better prompt engineering, an understanding of language models and, the need for culture change, moving away from specialisation and IP to considering, “how does your organisation incentivise not just the use of AI, but actually incentivise the best practice use of AI? Say I've created a great prompt, what's in it for me to share that knowledge with the rest of the team? Now, that's something we've never really had.”There is simply too much in this episode to summarise here in a way that does it justice, you’ll just need to tune in and get your pens and pads ready….and then click on the links in the show notes to take advantage of the offers from Dan…we certainly will be.Tune in and listen as we talk to Dan and Russ about: The challenges and opportunities around AIThe ethics...
Welcome to “In My Humble Opinion”, a podcast collaboration between The Marketing Society and Publicis Groupe UK agencies that creates a space for marketing leaders to discuss their opinions on topics affecting our industry which they think about but may not always say out loud. You will hear industry leaders and experts talk about their views and opinions on deliberately provocative subjects such as the impact of technology on brands and consumers, the future of our industry, the generational divides, diversity and inclusion and more.Episode 2 - ‘In My Humble Opinion...more brand experiences should be buyable.’ where we discuss why brand experiences should be shoppable in today's digital landscape. They explore how the traditional marketing funnel is transforming, why brand equity and commercial performance go hand in hand, and how companies can create seamless shopping experiences across multiple touchpoints.Amanda Farmer, Chief Executive Officer of LeSHOP, sits down with Kate Narbrough, Global Brand Director at Nomad FoodsFollow Amanda Farmer on LinkedIn hereFollow Kate Narbrough on LinkedIn here------Don't forget to subscribe, rate, and review our podcast!Our industry is filled with many brilliant minds with thought provoking views, we can’t wait to bring them to you, our next episode of “In my humble opinion” will be coming soon and find our series of content of the same name over at The Marketing Society website.
THINK EQUAL is our Equality, Diversity and Inclusion initiative led by The Marketing Society. THINK EQUAL aims to drive diversity and inclusion across the marcomms industry in the MENA region. Through training, events, mentoring, policy changes, content and more. We aim to provide tangible activity that will make an impact and a difference now.Our regular THINK EQUAL podcast shines a light on an inspiring female leader who is dedicated to levelling the marcomms playing field. Kicking off the new year, THINK EQUAL Project Director, Leanne Foy met Peter Jacob, Managing Director MENAT, Current Global. The communications industry thrives on diverse perspectives, yet achieving gender equality requires more than good intentions. Male allies play a crucial role in fostering an inclusive workplace where women can excel. In this episode, we explore how male leaders can champion equality through listening, action, and accountability.Discover the power of self-education, the impact of micro-actions, and the importance of transparent promotion practices. Learn how cross-generational allyship sustains progress and why calling out bias is essential to change workplace dynamics for the better.Highlights include:Calling out bias: The critical role male leaders play in challenging workplace inequalities.Micro-actions that matter: Supporting female leadership and advocating for diverse lifestyles.Building trust through transparency: Clear promotion criteria and succession planning.Tune in to explore actionable strategies for male allies and their impact on advancing gender equality. A note from THINK EQUAL We are stronger together, than we are alone. And that’s why we want the marcomms industry to come together to make a difference. Every single person who makes up our brilliant industry can make an impact. Want to get involved? We’d love to hear from you. Whether that’s through donating your time on our working committee, or putting your hand up to run an event or training session, you may have some suggestions of speakers to add to our speaker library, or have a venue you want to provide for free. Contact us at Thinkequal@marketingsociety.com
“We need to get back to classic marketing – what matters to our audience is a must. Even those people who don’t ‘buy into’ sustainability – up to 70% of them are actually engaged in sustainable behaviours – they just don’t label it as sustainable….”In this episode were joined by Denise Hicks, Global Climate Lead at strategy and insights consultancy, C-Space. We were particularly interested in a very soon to be published piece of research titled, ‘The S Word’.Denise shares insights from the research findings, highlighting the ‘dysfunctional love triangle’ that exists between brands, their stakeholders and regulations and the tensions and frictions which are causing trust issues.We explore some of the key highlights from the research (due out January 2025), Denise reveals, “consumers are frustrated, the problem is stuff – there is too much stuff and brands / manufacturers need to start taking responsibility”. She also talks about, “the increasing amount of skepticism at all level at the ways the S word is used for commercial gain”.Denise shares some brilliant examples of brands who are showing up in this space and engaging with their customers however, whilst they have sustainability high up on their agendas, they aren’t leading with it – rather they are leading with good old fashion marketing tactics around what benefits their customers. The fact they are also sustainability focused is an added benefit.Denise explains, “the need to get back to classic marketing – what matters to our audience is a must. Even those people who don’t ‘buy into’ sustainability – up to 70% of them are actually engaged in sustainable behaviours – they just don’t label it as sustainable.” Sustainability paralysis is very real, the need for strong listening, insights and learning about what truly matters to audiences has never been greater. This episode is a MUST LISTEN TO for all Marketers….packed with plenty of food for thought!Tune in and listen as we talk to Denise about: The importance of research.Sustainability paralysis and why it is very real.Why it is so important to understand the views of everybody and where they are at.The need to drive mutual benefit and work together collectively.How regulation plays an important part - but we can’t just wait for it, all stakeholders need to keep moving forwards.Why brands / Marketers need to be asking - is sustainability a big part of our identity as a brand?The need to meet your audiences where they are at and focus on what matter to them – elements which aren’t necessarily sustainability related.What it means to behave more responsibly and asking what’s the role of responsible products and services in achieving a ‘better life’.This really is a fantastic episode to wrap up all our 2024 conversations. Tune in, enjoy it, share it - and of course, share your comments.Find out more information about C-Space and the work they do. Connect with Denise Hicks - and you can register to receive The S Word research once published.We’ve got plenty more terrific conversations coming in 2025. Stay tuned… and here’s to more.____________________________________________________________About us…We help Marketers save the planet. 🌍Join the Marketers and organisations who have signed our manifesto, engage with our newsletter and training and, work with us to communicate sustainability more effectively. Sign our Sustainable Marketer Manifesto, work with us, and join us on our mission. a...
Episode #139. Today’s focus is on Personal Understanding, which is a fundamental pillar of the Whole Marketer philosophy and what we believe is the key to having a fulfilling marketing career and life as a whole. Abby’s guest to discuss the benefits of developing your personal understanding is Kirsten McPherson. As Marketing Director at Mondelez, Kirsten is responsible for heading up two of the UK's top brands, Philadelphia and Dairylea. Her previous experience includes Procter and Gamble, where she spent more than a decade working on an array of billion-dollar brands, driving global change initiatives such as Always ‘end period poverty’. In this episode, Kirsten shares her definition of personal development and its importance for leadership development, her formula for personal energy, implementing ‘prison Fridays’ and the role of community and mentoring in developing your personal understanding. Plus Kirsten shares her advice for career highs and learnings, and advice for marketers.00:00:00 Welcome and Introduction to Personal Understanding 00:02:07 What is Personal Development? 00:05:03 Personal and Professional Growth and Leadership 00:07:56 Kirsten’s Formula for Personal Energy 00:08:19 Purpose, Motivation and Confronting Limiting Beliefs 00:13:17 The Importance of Coaching 00:15:33 3 Key Areas for Marketers 00:16:14 The Concept of "Prison Fridays" 00:21:59 The Role of Community in Personal Development 00:25:19 Creating Community Initiatives at Mondelez 00:29:23 Advice for Starting Community Initiatives 00:30:46 Kirsten’s Career Highs and Learnings 00:34:24 Advice for Future MarketersHost: Abigail (Abby) Dixon FCIM/ICF | LinkedInGuest: Kirsten McPherson | LinkedInThe Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com
In a sports industry obsessed with data and measurement, brand is the great intangible asset, the bit of the balance sheet that remains largely opaque, which is why it’s so important. But mention brand in the vicinity of fans or the football media and there's a row. It’s no surprise that the kit launch genre has evolved during this period, growing in importance and sophistication (and cost). Homeground is one of the hottest creative agencies working in sport today. The London based company has pioneered the kit launch video. Working with Adidas, they are the people behind some of the most outstanding recent work in this area, from Manchester United, Arsenal, Aston Villa to name a few. We talk with creative partner Rachid Ahouiyek, formerly of Iris, McCann and Wieden+Kennedy, and Polly Barnes, new business director also formerly Iris and is founder of the Women’s Rugby Association. Click on the showreel to see the work referenced in the podcasthttps://www.homeground.london/work
THINK EQUAL is our Equality, Diversity and Inclusion initiative led by The Marketing Society. THINK EQUAL aims to drive diversity and inclusion across the marcomms industry in the MENA region. Through training, events, mentoring, policy changes, content and more. We aim to provide tangible activity that will make an impact and a difference now.Our regular THINK EQUAL podcast shines a light on an inspiring female leader who is dedicated to levelling the marcomms playing field. This month, THINK EQUAL Project Director, Leanne Foy met Lisa Welsh, Chief Operating Officer at Burson META. Perfectionism often whispers, "not good enough," leaving many stuck in cycles of overwork and self-doubt. But what if we could channel that drive into something more empowering? In this thought-provoking episode, Lisa explores how to transform perfectionism into excellence by setting meaningful goals, celebrating progress, and showing up in ways that truly make you proud. Discover how to set meaningful goals, celebrate progress, and confidently show up in ways that align with your values and bring you pride—all while avoiding burnout.Highlights include:Breaking free from perfectionism: shifting from "not good enough" to showing up with confidence.Setting realistic, joyful goals that motivate rather than overwhelm.Practical techniques to celebrate wins and embrace progress—starting with "messy first drafts."Tune in to discover how to transform perfectionism into excellence and find joy in every step of the journey.A note from THINK EQUAL We are stronger together, than we are alone. And that’s why we want the marcomms industry to come together to make a difference. Every single person who makes up our brilliant industry can make an impact. Want to get involved? We’d love to hear from you. Whether that’s through donating your time on our working committee or putting your hand up to run an event or training session, you may have some suggestions of speakers to add to our speaker library, or have a venue you want to provide for free. Contact us at Thinkequal@marketingsociety.com
Businesses need to be asking themselves – “What could this business be, redesigning it from the ground up?” Start with the opportunity as opposed to the challenges.We know communication and engagement is critical to driving change, a su bject we have explored many times on the podcast, but there’s always something new to learn. Hence why we really enjoyed meeting Laurence and Graeme from Litmus Sustainability to talk more deeply about a subject which is very close to our hearts. Setting up their business with the aim of helping creative and ambitious organisations integrate sustainability into the core of what they do, Laurence and Graeme are working across a wide range of areas with communication playing a vital role. The need to focus on the long term vision, understand the short term wins and, navigate the challenges and confusion when you’re told one thing is good (e.g. offsetting) - and then finding out it’s bad, are all part of the complex learning curve when it comes to sustainability. Graeme talks about the need to level up your game, he explains, “businesses need to do something really exciting that capture people’s imaginations, so thinking what could this business be, redesigning it from the ground up.” An approach and way of thinking which drives long term vision and opportunity to do something unique, as opposed to starting with the challenges.We discuss the need for climate skills and how mobilising an army of climate champions can drive hope and motivate people who then often go on to become experts in the field (of sustainability). Laurence, talks about the fact that technical expertise isn’t always the most impactful thing. He explains, “the greatest climate skill I think is communication, one piece of research into what makes a great sustainable leader revealed it’s skills like collaboration, negotiation, influence and effective communication, once engaged this is what brings great ideas which can be uses on the ground”. And of course these are all key traits of Marketers. We delve deep into communication with both Laurence and Graeme sharing many insights and examples...a great conversation and source of knowledge for Marketers everywhere. Tune in and listen as we talk to Laurence and Graeme about: The barriers to sustainability – ‘it’s not easy being green’.How businesses are integrating sustainability into the core of what they do and as a result taking their organisations forward.The 9 principles of effective climate communication - taken from their work and evidence of what works for different people and psychologies. The need for Marketers to start and change the conversations.The difference between communication and engagement.How communicating and influencing other people has a much greater impact than acting alone.How we need to level up our knowledge about good communication and link it back to the core values of what drives a person’s behaviour.What your unique superpower is in bringing ‘good’ to the world.For more information you can contact the team via : https://litmussustainability.com/Connect on LinkedIn: https://www.linkedin.com/company/litmus-sustainability/Youtube: https://www.youtube.com/channel/UCvMk_MGGoooRGnfn3uzcb9ADr Graeme Heyes was also involved in a piece of work with a local community group looking to embed Doughnut Economics across Greater Manchester through engagement with communities. You can find out more here: a...
In this episode, the seventh in our series on Entrepreneurial Thinking, host Ruth Fittock speaks to Holly Rix, Marketing Director at Typhoo Tea. In the last 6 months Typhoo Tea have embarked on an ambitious mission to become the ‘Tony’s of Tea’ (to do for tea what Tony’s Chocolonely have done for chocolate), fully transforming to become a mission centric challenger brand. They speak about taking risks in completely transforming a household name brand, the challenges of communicating ‘purpose’ and talking about dark and difficult issues, progress over perfection and the importance of expecting the best.Our host - The Marketing Society Member Ruth FittockRuth has almost 20 years experience building brands- from start-up to scale up, launch to acquisition. She’s helped U.S brands (vitaminwater, popchips) launch and scale in the UK and grown brands from scratch here too (Simply Roasted Crisps). Ruth has recently started a new consultancy- Tomorrow Brands, to help the purpose-driven global brands of tomorrow launch in the UK.Our guest - Holly RixHolly has 18 years brand building experience – from blue chip to start up and scale up challenger brands in between, across FMCG including drinks, healthcare and wellness. She helped grow method (cleaning products) in the UK and has a particular passion for purpose brands. Now she’s turned her attention to Typhoo, turning it into the Tony’s of Tea.You can read the key takeaways on this think piece too---Find out about the latest The Marketing Society events here and if you're not a member yet, what are you waiting for? Find out about how to join here.
“When it comes to food systems, Marketers can be the most valuable in providing extraordinary consumer insights so that assumptions are not made in what people want.”To maintain food security, food systems need to change. They need to be more sustainable, less impactful on the planet, healthier and way less wasteful. But, there is still a huge amount of education and awareness that needs to happen if people are to truly understand why food systems are at risk and, how we choose what we eat really does matter. In this super informative episode, we were joined by Ali Cox, CEO and Founder of Noble West, an agriculture and food ingredient marketing agency taking on a big challenge. Ali believes that, “the biggest challenge is that consumers (in the USA) are confused. Research shows that people make their food choices based on price, taste and availability – climate is a very distant fourth.” Socioeconomic factors are definitely a challenge, however how we market food also needs to change. Ali shares with us her experiences both as a fifth generation farmer herself and the experiences of the farmers and organisations she works with. Truly passionate about ingredients and telling great stories, Ali wants the food industry to play the role it should be playing in educating and being part of the solution when it comes to tackling the enormous challenges around food security. Ali shares so many examples of projects she has worked on and the brands she believes are getting their marketing right. We explore the need for shared value and the importance of meeting people where they are at.Tune in and listen as we talk to Ali about: Imperfect food and the difference between food loss and food waste.The significant business opportunity being missed when it comes to waste.Why upcycling is the future.Whether we really need so many options when it comes to food?The need to tell the origin stories and why we should absolutely want to know where our food comes from.How Marketers need to understand what people really want so that they can bring those insights back into their organisations.For more, follow and connect with Ali here: https://www.linkedin.com/in/alicox/And to find out more about Noble West and the work they do - here https://wearenoblewest.com/About Can Marketing Save the Planet… We help Marketers save the planet. 🌍Join the Marketers and organisations who have signed our manifesto, engage with our newsletter and training and, work with us to communicate sustainability more effectively. Sign our Sustainable Marketer Manifesto, work with us, and join us on our mission. Get in touch to chat.You’ll find the Podcast on all the usual pod platforms - and also on The Global Player and via The Marketing Society. If you love it, do share it and spread the word. Talking about climate change and the role we play is one of the most important things we can do. So join the conversation. We’re all in this together.Our podcasts are recorded purely via online conferencing platforms, we apologise for any minor sound quality issues.
In this episode, the sixth in our series on entrepreneurial thinking, host Ruth Fittock interviews Amelia Christie-Miller, the founder & CEO of Bold Bean co. - one of the most exciting food and drink brands in the UK at the moment. In this conversation they cover how their North Star of ‘bean obsessed’ has had a powerful impact at every level of the business, the power of community and how sometimes the magic is found in by challenging conventional wisdom and going against the grain. Our host - The Marketing Society Member Ruth FittockRuth has almost 20 years experience building brands- from start-up to scale up, launch to acquisition. She’s helped U.S brands (vitaminwater, popchips) launch and scale in the UK and grown brands from scratch here too (Simply Roasted Crisps). Ruth has recently started a new consultancy- Tomorrow Brands, to help the purpose-driven global brands of tomorrow launch in the UK and is an advisor for Bold Bean having supported them with their marketing for the last year. Our guest - Amelia Christie-Miller, the founder of Bold Bean Co, a fast-growing jarred bean brand that’s transforming the perception of beans in the UK. Launched in 2021, they now are sold in national supermarkets, have a Sunday Times Bestselling cookbook and over 100k followers on instagram.You can read the key takeaways on this think piece too---Find out about the latest The Marketing Society events here and if you're not a member yet, what are you waiting for? Find out about how to join here.
THINK EQUAL is our Equality, Diversity and Inclusion initiative led by The Marketing Society. THINK EQUAL aims to drive diversity and inclusion across the marcomms industry in the MENA region. Through training, events, mentoring, policy changes, content and more. We aim to provide tangible activity that will make an impact and a difference now.Our regular THINK EQUAL podcast shines a light on an inspiring female leader who is dedicated to levelling the marcomms playing field. This month, THINK EQUAL Project Director, Leanne Foy met Khaled Ismail, Strategic Advisor, Investor, CEO TOUGHLOVE Advisors and Chairman of The Marketing Society. In today’s fast-paced world, the mindset you choose can make all the difference in how you navigate challenges and opportunities. The Victor vs. Victim mindset is a powerful concept that distinguishes between two approaches to life. The victor mindset sees challenges as opportunities for growth. The victim mindset views the world as being against them. In the workplace, this mindset shift is all about self-awareness, and the victor mindset plays a crucial role in helping you achieve your goals.In this thought-provoking episode, Khaled explains how adopting the victor mindset can help you build rapport, achieve success and consciously shift from a victim mentality to a victor mentality. By making this shift, you can transform obstacles into stepping stones toward personal and professional growth.Highlights include:Why the victor mindset is essential for success and goal achievement.How to build stronger connections at work by using a victor approach.Practical tips for consciously shifting from a victim to victor mindset.This episode is a must-listen for anyone looking to embrace a more empowered approach to challenges!A note from THINK EQUAL We are stronger together, than we are alone. And that’s why we want the marcomms industry to come together to make a difference. Every single person who makes up our brilliant industry can make an impact. Want to get involved? We’d love to hear from you. Whether that’s through donating your time on our working committee or putting your hand up to run an event or training session, you may have some suggestions of speakers to add to our speaker library, or have a venue you want to provide for free. Contact us at Thinkequal@marketingsociety.com
Welcome to “In My Humble Opinion”, a podcast collaboration between The Marketing Society and Publicis Groupe UK agencies that creates a space for marketing leaders to discuss their opinions on topics affecting our industry which they think about but may not always say out loud. You will hear industry leaders and experts talk about their views and opinions on deliberately provocative subjects such as the impact of technology on brands and consumers, the future of our industry, the generational divides, diversity and inclusion and more.You’re joining us for episode 1 ‘In My Humble Opinion...nobody ever got fired for buying the safest brands.’In this episode, we're joined by Billy Hamilton-Stent, Chief Strategy Officer at Publicis Pro, and special guests Mimi Turner and Jann Schwarz from Marketplace Innovation at LinkedIn Marketing Services. They dive deep into the often-overlooked importance of brand in B2B marketing and purchasing decisions.Our guests also touch on the challenges of measuring brand impact in B2B marketing and the need for a more holistic approach to B2B marketing strategies. Whether you're a B2B marketer, sales professional, or business leader, this episode offers valuable insights into the power of brand in driving B2B growth and success.About our guests:Billy Hamilton-Stent, Chief Strategy Officer, Publicis ProOne of the founders of Publicis Pro, Billy has 25 years experience in the fields of research, brand and marketing communications. As Chief Strategy Officer he is responsible for brand and messaging development, client planning, developing audience insights and generating creative marketing campaigns. Billy also heads up Publicis Pro B2B Lab, our B2B AI platform.Connect on LinkedIn here.Mimi Turner, Head of Marketplace Innovation, LinkedIn Marketing Solutions and Senior Fellow, The B2B Institute at LinkedIn.Connect on LinkedIn hereJann Schwarz, Senior Director, Marketplace Innovation, LinkedIn Marketing Services and Senior Fellow, The B2B Institute at LinkedIn.Connect on LinkedIn hereLinks mentioned in the episode: Mimi shares this LinkedIn Blog Post Brand Value Blog PostMore content from The Marketing Society and Publicis Groupe UK agencies can be found here. Don't forget to subscribe, rate, and review our podcast!Our industry is filled with many brilliant minds with thought provoking views, we can’t wait to bring them to you, our next episode of “In my humble opinion” will be coming soon and find our series of content of the same name over at The Marketing Society website.
Continuing with our Sustainable Leadership mini-series, in this second episode we’re joined by the brilliant Jon Miller, author and Partner at Brunswick Group, leading their Sustainable Business Practice. We wanted to catch up with Jon to talk about a subject which led him to co-author the book, The Activist Leader.Join us as we dive into the activist mindset and how anyone can become an activist leader, something business and the world needs right now. Jon shares five key archetype activist leaders, what they are and how they show up – something all our listeners can explore and find out which Activist Leader archetype you are. Jon states that “there is more than one leader in an organisation and having the spirit of activism is what creates you as a leader, and that is the animating force of leadership – the definition of leadership.” Leadership isn’t just for the c-suite, when it comes to people and planet, we can all (and should) be leaders.The need for more than one activist leader and connecting them is fundamental to progress and change, Jon talks about “pockets of activism” which can be found all around organisations, and how input from these activist leaders is critical to commercial imperatives and enabling the long-term sustainability of a business. Every organisation needs to be asking, “what are the consequences of not doing this?”We could have talked to Jon for hours, he shares so much of his experience as well as giving great examples of brands, leaders and action. Tune in and have a notepad and pen ready! Join us on this episode as we talk to Jon about:How organisations are inextricably part of the big issues, and how they can be part of the solutions too. The five key archetype activist leaders – which one are you? How to find your activist leaders. The role of marketing and the need for strategic rigour and creative courage. ·How Marketers are bad at marketing themselves. Learning how to think ‘systems’ in order to drive progress.How Marketers can change the conversation.For more, follow and connect with Jon on LinkedIn - https://www.linkedin.com/in/jonmillerxx/Visit The Activist Leader website for more info on finding out about his book and the 5 archetypes.Open for Business - The initiative supporing LGBTQ rightsAnother great episode in our Sustainable Leadership mini-series. More to come. Stay tuned. And if you love the podcast, do share with colleagues, peers and friends.________________________________________________________________________________About us… We help Marketers save the planet. 🌍Join the Marketers and organisations who have signed our manifesto, engage with our newsletter and training and, work with us to communicate sustainability more effectively. Sign our Sustainable Marketer Manifesto, work with us, and join us on our mission. Get in touch to chat.You’ll find the Podcast on all the usual pod platforms - and also on The Global Player and via The Marketing Society. If you love it, do share it and spread the word. Talking about climate change and the role we play is one of the most important things we can do. So join the conversation. We’re all in...